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7 OKR examples for Proposal

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What are Proposal OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Proposal to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Proposal OKRs examples

You'll find below a list of Objectives and Key Results templates for Proposal. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to contribute proactively to three Atlassian Services proposals

  • ObjectiveContribute proactively to three Atlassian Services proposals
  • KRGain customer acceptance on at least two proposals by the end of the quarter
  • TaskSchedule and conduct presentations of the proposals to customers
  • TaskSecure formal acceptance from at least two customers
  • TaskDevelop clear and persuasive proposals for customer presentation
  • KRDraft and submit one compelling proposal each month for client consideration
  • TaskDevelop a compelling and concise proposal outline
  • TaskIdentify desirable project proposals for the client
  • TaskSubmit the completed proposal to the client
  • KRIdentify and finalize five potential clients needing Atlassian Services by Week 2

OKRs to develop and implement an impactful spending proposal

  • ObjectiveDevelop and implement an impactful spending proposal
  • KRObtain approval for the final spending proposal from all necessary department heads
  • TaskCollect approval signatures from every department head
  • TaskArrange a meeting to present and discuss the proposal
  • TaskDraft final spending proposal for department heads' review
  • KRResearch and benchmark 3 successful spending proposals from like companies
  • TaskObtain and analyze these companies' spending proposals
  • TaskIdentify three similar companies with successful spending proposals
  • TaskRecord findings and draw parallels to inform our proposal
  • KRAssemble a comprehensive draft proposal with at least 30 operational line items
  • TaskCreate a list of minimum 30 operational line items
  • TaskInclude those operational line items in the draft
  • TaskWrite a comprehensive draft proposal

OKRs to secure 10 new request for proposals

  • ObjectiveSecure 10 new request for proposals
  • KRIdentify and initiate outreach to 30 potential leads for RFPs each week
  • TaskCreate a compelling outreach message
  • TaskResearch and identify 30 potential leads for RFPs
  • TaskInitiate contact with each lead weekly
  • KRConduct at least 20 successful meetings with decision-makers for RFPs per month
  • TaskReach out and schedule meetings with the identified individuals
  • TaskPlan and conduct effective presentations for each meeting
  • TaskResearch and identify potential decision-makers for RFPs
  • KRAchieve a conversion rate of 50% in moving leads to submitting RFPs
  • TaskImprove lead targeting with data analysis techniques
  • TaskTrain sales team on persuasive communication strategies
  • TaskImplement captivating and informative proposal templates

OKRs to establish a successful partnership with Meta

  • ObjectiveEstablish a successful partnership with Meta
  • KRSecure a meeting with Meta's key decision-makers within the first month
  • TaskIdentify and research Meta's main decision-makers
  • TaskFollow up until a meeting is secured
  • TaskCraft personalized outreach messages to each individual
  • KRDevelop a value-driven partnership proposal for Meta by the second month
  • TaskArrange a proposal presentation with Meta
  • TaskDraft a proposal outlining mutual value growth
  • TaskIdentify potential areas of synergy between our company and Meta
  • KRSecure a signed partnership agreement with Meta by the end of the quarter
  • TaskInitiate a meeting to discuss partnership with Meta representatives
  • TaskFinalize and receive signed partnership agreement from Meta
  • TaskPresent a compelling proposal detailing mutual benefits

OKRs to secure 6.5M for nonprofit

  • ObjectiveSecure 6.5M for nonprofit
  • KRObtain 1.5M in grants from foundations
  • TaskPrepare compelling, detailed grant proposals
  • TaskIdentify suitable foundations for grant applications
  • TaskSubmit all proposals as per requirements
  • KRRaise 2M through online fundraising campaigns
  • TaskLaunch and continuously monitor the campaign's performance
  • TaskDevelop a compelling marketing strategy
  • TaskIdentify key audiences to target during online fundraising
  • KRSecure 3M through corporate partnerships
  • TaskInitiate negotiations and finalize partnership agreements
  • TaskIdentify potential corporate partners based on synergy and financial potential
  • TaskDevelop a compelling partnership proposal showcasing mutual benefits

OKRs to secure two contracts with value at least $300,000

  • ObjectiveSecure two contracts with value at least $300,000
  • KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
  • TaskResearch and identify potential high-value clients
  • TaskDevelop customized proposals for each client
  • TaskConduct persuasive negotiation meetings
  • KRConduct 30 business proposal presentations for potential clients
  • TaskSchedule and execute 30 presentations
  • TaskCreate and refine business proposal presentations
  • TaskIdentify and research 30 potential clients for proposals
  • KRIdentify and reach out to 50 potential clients by the end of the quarter
  • TaskSend outreach messages to each potential client
  • TaskDraft a personalized outreach message for each contact
  • TaskCreate a list of 50 potential clients relevant to our business

OKRs to develop comprehensive RFP questions for payroll and HR solutions

  • ObjectiveDevelop comprehensive RFP questions for payroll and HR solutions
  • KRFormulate 15 insightful RFP questions about necessary HR solution features by week 6
  • TaskIdentify key HR solution features needed in the company
  • TaskDraft 15 well-crafted RFP questions
  • TaskResearch exemplary RFP questions related to HR solutions
  • KRReceive positive feedback on RFP questions from at least three industry experts by week 8
  • TaskDraft RFP questions by week 2
  • TaskSolicit and incorporate feedback by week 7
  • TaskIdentify and contact three industry experts by week 4
  • KRCraft 20 detailed RFP questions that cover essential payroll functionalities by week 4
  • TaskReview pertinent payroll functionalities for comprehensive understanding
  • TaskDraft a list of 20 detailed questions
  • TaskReview and refine questions by week 4

How to write your own Proposal OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Proposal OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Proposal OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Proposal OKR templates

We have more templates to help you draft your team goals and OKRs.

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