Get Tability: OKRs that don't suck | Learn more →

8 strategies and tactics for Youtube Strategy

What is Youtube Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Youtube Strategy strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Youtube Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Youtube Strategy strategy examples

We've added many examples of Youtube Strategy tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for launching a Successful YouTube Channel Focused on Running

  • ⛳️ Strategy 1: Focus on Unique Running Content

    • Identify unique running experiences or techniques you can share based on your personal running journey
    • Research other running channels to find gaps or opportunities in their content
    • Create a content calendar with diverse video types such as vlogs, tutorials, and motivational pieces
    • Invest in basic video recording and editing equipment to ensure high-quality production
    • Develop a channel brand, including a logo and consistent style guide to establish identity
    • Engage with your audience through comments and live sessions to build a community
    • Collaborate with other running influencers for cross-promotion
    • Trial different video lengths and formats to understand what resonates with your audience
    • Create a series of videos based on common running problems and how to solve them
    • Regularly update your audience on your personal running progress to maintain engagement

  • ⛳️ Strategy 2: Integrate Real Estate Insights

    • Create content around running routes near popular real estate areas, combining both interests
    • Share how running can be a useful tool for getting to know a new neighbourhood or city
    • Produce videos on the benefits of having parks or running tracks close to home for potential buyers
    • Incorporate interviews or features with clients who have similar lifestyle interests
    • Offer insights on how running has influenced your work in real estate in dedicated vlogs
    • Use real estate funds to support your YouTube channel overheads responsibly
    • Develop a feature series about 'The Best Locations for Runners' focusing on real estate investment opportunities
    • Engage with real estate social media platforms to promote channel content where applicable
    • Participate in local real estate and running events to cross-promote both passions
    • Build a channel narrative that explains how marrying these two interests can lead to personal and follower growth

  • ⛳️ Strategy 3: Utilise Software Development Skills

    • Design a custom app or website to accompany your YouTube channel providing additional resources for viewers
    • Use software skills to implement SEO strategies for increased visibility on YouTube
    • Automate video editing processes where possible to save time and resources
    • Create content about running tech such as apps or fitness trackers, utilising your tech knowledge
    • Develop a data-driven approach to track and analyse video performance and audience preferences
    • Use programming skills to create visually appealing infographics or data visualisations for your videos
    • Build a community forum for viewers using your software expertise to enable deeper engagement
    • Explore partnerships with tech companies interested in the running community
    • Leverage analytics tools to refine your content strategy effectively
    • Host live coding sessions where you discuss tech developments while running-related programming projects
youtube-strategyrunning-contentcontent-creatorsoftware-developermarketing-teamvideo-production-team
Implement these strategies

Strategies and tactics for reigniting a YouTube career

  • ⛳️ Strategy 1: Revitalise YouTube content

    • Analyse previous high-performing videos to identify common successful elements
    • Develop a content calendar with consistent upload schedule
    • Collaborate with other YouTubers to broaden audience reach
    • Engage with audience in comments to foster community interaction
    • Utilise YouTube analytics regularly to track and refine strategies
    • Create a channel trailer to attract new subscribers
    • Craft and promote a series based on popular content themes
    • Use eye-catching thumbnails and SEO-friendly titles
    • Host live sessions to increase viewer engagement
    • Explore YouTube Shorts to reach broader audiences

  • ⛳️ Strategy 2: Leverage TikTok for audience growth

    • Identify TikTok trends that align with channel content
    • Create engaging short-form content to drive followers to YouTube
    • Use popular music and effects to increase visibility
    • Collaborate with influencers in similar niches
    • Use hashtags strategically to maximise video reach
    • Engage with followers using comments and Duets
    • Post consistently and at optimal times for target audience
    • Choose a posting schedule that aligns with global trends
    • Cross-promote TikTok content with YouTube videos
    • Track performance analytics to identify successful content types

  • ⛳️ Strategy 3: Grow Instagram presence

    • Create visually appealing images and stories linked to YouTube content
    • Utilise Instagram Reels to capture short-form content audience
    • Engage with followers through Direct Messages and comments
    • Host Instagram Live sessions to deepen connection with the audience
    • Collaborate with Instagram influencers to reach a wider audience
    • Track Instagram analytics to refine content strategy
    • Use stories to tease upcoming YouTube content
    • Interact with posts from other creators to build relationships
    • Create theme-based content around viral or seasonal topics
    • Run Instagram ads to promote key content
content-revitalizationcross-channel-growthcontent-creatorsocial-media-strategistvideo-production-teamsocial-media-marketing-team
Implement these strategies

Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
Implement these strategies

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for increasing the digital presence and branding

  • ⛳️ Strategy 1: Enhance LinkedIn presence

    • Set a goal to increase LinkedIn followers to 90k within three months
    • Create an editorial calendar with weekly posts highlighting company achievements, industry news, and product insights
    • Engage with industry leaders by commenting on their posts to increase visibility
    • Use LinkedIn Analytics to track engagement and refine strategy accordingly
    • Post employee spotlights to humanise the brand and showcase company culture
    • Create and promote LinkedIn groups around energy storage topics to engage with the community
    • Leverage LinkedIn Ads to target industry-specific decision-makers
    • Encourage employees to share and engage with company posts to widen reach
    • Utilise LinkedIn Stories to share behind-the-scenes content and upcoming events
    • Host LinkedIn Live events covering industry trends and company milestones

  • ⛳️ Strategy 2: Expand YouTube and multimedia engagement

    • Create informative and engaging video content showcasing products and case studies
    • Develop a YouTube content calendar with regular uploads of educational and solution-based videos
    • Collaborate with industry influencers to increase channel visibility and subscriber count
    • Incorporate SEO best practices in video titles, descriptions, and tags
    • Share YouTube content across other social media platforms to reach a broader audience
    • Engage with viewers by responding to comments and encouraging discussions
    • Utilise YouTube Analytics to monitor performance and adapt content strategy
    • Invest in YouTube Ads targeting specific B2B audiences within the renewable industry
    • Create a YouTube series focusing on sustainability and energy efficiency in various sectors
    • Host webinars and panel discussions on YouTube about the future of energy storage

  • ⛳️ Strategy 3: Boost participation in industry events

    • Identify and create a calendar of upcoming industry events relevant to energy storage and renewables
    • Submit speaker proposals to position company executives as thought leaders
    • Exhibit at strategic events with a well-designed booth highlighting innovative solutions
    • Host networking events at conferences to engage with attendees and build relationships
    • Partner with industry associations to increase brand visibility and credibility
    • Offer exclusive promotions or demonstrations of products to event participants
    • Collect and analyse feedback from event participation to refine future strategies
    • Leverage social media to maximise exposure through live updates and announcements during events
    • Set up one-on-one meetings with potential clients and partners during major events
    • Document and share event experiences on company blog and social media to extend reach
digital-presencebrand-awarenessmarketing-managersocial-media-strategistmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
Implement these strategies

Strategies and tactics for building a Digital Marketing Strategy for Motivational Speaker, Consultant, and Career Counsellor

  • ⛳️ Strategy 1: Establish a strong foundation

    • Define your niche focusing on motivational speaking and career counselling for specific groups such as students, professionals, and corporate employees
    • Create a distinct personal brand identity including professional headshots, an optional logo, and a consistent colour palette
    • Decide on a core message and unique selling proposition, such as 'Helping students and professionals unlock their true potential'
    • Set up accounts on at least three social media platforms: Instagram, LinkedIn, and YouTube
    • Develop content pillars: motivation and mindset, career guidance, personal growth, and success stories
    • Create detailed profiles and upload introductory content on each platform
    • Ensure content is consistent across all platforms and aligned with your brand identity
    • Post introductory content including motivational quotes, articles, and short videos
    • Engage with initial audience via comments and direct messages
    • Optional: Set up a Facebook Page to reach a local community and promote events

  • ⛳️ Strategy 2: Create engaging content and engage with the audience

    • Develop a content calendar scheduling 3–4 posts per week on Instagram and LinkedIn
    • Produce two YouTube videos per month, each 8–12 minutes long, focusing on motivational talks and career advice
    • Create short Reels or Shorts of 30–60 seconds featuring tips and success stories
    • Use Canva to design visually appealing quotes and infographics
    • Engage actively by replying to all comments and direct messages promptly
    • Join LinkedIn groups related to career and motivation to extend reach
    • Collaborate with other motivational speakers and career counsellors for guest posts or joint webinars
    • Conduct live sessions or webinars to interact directly with your audience
    • Track engagement metrics such as likes, comments, and shares to refine content strategy
    • Organise virtual Q&A sessions to address audience queries and establish expertise

  • ⛳️ Strategy 3: Generate leads and implement paid advertising

    • Create a compelling lead magnet such as a free guide or a free career assessment call
    • Develop a targeted advertising strategy on Facebook and Instagram focusing on students and young professionals
    • Run LinkedIn Ads targeting HR managers and corporate event planners for speaking engagements
    • Design a video ad offering a 30-second introduction and a call to action like 'Book a Free Consultation'
    • Use lead form ads to collect contact details from potential clients
    • Set a clear budget for paid ads and monitor the return on investment
    • Segment your audience and tailor advertisements to each segment
    • Analyse performance metrics of ads to optimise future campaigns
    • Follow up with leads through automated email sequences offering valuable content
    • Offer limited-time promotions or discounts to encourage potential clients to take action
digital-marketingonline-presencemotivational-speakercareer-counsellormarketing-teamsocial-media-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

How to track your Youtube Strategy strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability