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10 strategies and tactics for Video Marketing

What is Video Marketing strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Video Marketing strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Video Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Video Marketing strategy examples

You will find in the next section many different Video Marketing tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for building a video editing agency

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify the target market and their specific needs
    • Research potential competitors and analyse their strengths and weaknesses
    • Evaluate industry trends and digital content demand
    • Define the unique selling proposition of your agency
    • Set pricing based on market analysis and competitor pricing
    • Identify key platforms and channels for promoting services
    • Understand customer behaviour and preferences
    • Compile data on potential client industries like film, advertising, etc.
    • Assess the best technologies and software for video editing
    • Analyse feedback from potential clients to refine services

  • ⛳️ Strategy 2: Develop an operational framework

    • Create a detailed business plan outlining objectives and strategies
    • Register the business and acquire necessary licenses
    • Select and purchase quality editing software and hardware
    • Set up a secure and conducive work environment
    • Draft contracts and agreements for clients and freelancers
    • Recruit skilled video editors and support staff
    • Establish workflows and processes for project management
    • Implement a financial plan including budget allocations
    • Develop a portfolio showcasing previous editing works as examples
    • Set up data storage and backup solutions to protect client work

  • ⛳️ Strategy 3: Execute a robust marketing strategy

    • Design a visually appealing and informative website
    • Utilise social media platforms to share samples of work
    • Create engaging content to showcase expertise in video editing
    • Network with industry professionals and attend relevant events
    • Offer introductory discounts or packages to attract clients
    • Develop client testimonials and case studies to build trust
    • Use online advertising to target specific demographics
    • Set up an email marketing campaign to reach potential clients
    • Collaborate with influencers or content creators for visibility
    • Monitor and analyse marketing efforts to improve strategies
market-researchoperational-frameworkvideo-editormarketing-managerresearch-and-development-teamsales-and-marketing-team
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Strategies and tactics for implementing a Monthly Marketing Strategy for BYD Sandton

  • ⛳️ Strategy 1: Develop an online presence through digital marketing

    • Create and schedule engaging posts on Facebook, Instagram, and LinkedIn three times a week focusing on brand highlights, customer testimonials, and vehicle features
    • Invest in Google Ads with a budget of $1,000/month targeting keywords like 'electric cars Sandton' and 'new vehicle dealership Sandton'
    • Optimise the dealership's website with SEO-friendly content to improve search engine rankings and include calls-to-action
    • Develop video content showcasing BYD vehicles and customer stories, posting one video every two weeks across social media platforms
    • Launch a monthly email newsletter to subscribers with special offers, dealership news, and upcoming events
    • Conduct a social media contest each month to increase engagement, offering a free service voucher as a prize
    • Work on building a LinkedIn community by sharing industry news and insights twice a week
    • Utilise sponsored posts on Instagram and Facebook to reach a wider audience focusing on Sandton region
    • Host live Q&A sessions on social media once a month to engage directly with the audience and answer questions about electric vehicles
    • Aim to increase social media following by 20% each month and engagement by 25%, tracking progress via analytics tools

  • ⛳️ Strategy 2: Execute offline advertising and build local community connections

    • Run a billboard campaign in strategic locations around Sandton highlighting BYD's eco-friendly vehicles
    • Organise a launch event at the dealership offering car demonstrations and refreshments, inviting local media and influencers
    • Partner with local businesses to set up pop-up displays and information booths in high-traffic areas
    • Distribute flyers and brochures in local malls focusing on the benefits of BYD electric cars
    • Sponsor local events and sports teams to increase brand visibility and network within the community
    • Collaborate with schools and universities for educational sessions regarding the benefits of electric vehicles
    • Establish a referral program offering discounts for clients who refer new customers to the dealership
    • Plan monthly themed events at the dealership to capture different customer interests (e.g., 'Green Future' for Earth Month)
    • Host weekly weekend events at the dealership showcasing different BYD models and offering test drives
    • Track lead generation and aim for at least 50 new leads per month from offline strategies

  • ⛳️ Strategy 3: Create unique campaigns and themed activations

    • Launch a 'Test Drive Challenge' campaign encouraging people to test drive and post their experiences online
    • Develop thematic monthly campaigns such as 'Electric Revolution Month' with special promotions
    • Initiate a 'Win Your First Year of Charging' promotion for buyers during a specified month
    • Produce monthly themed events like 'Tech Talk Weekend' with industry experts discussing electric vehicle trends
    • Design promotions around national events or holidays (e.g., Earth Day, national holidays) connecting them to electric vehicle benefits
    • Utilise virtual reality demos at events to give potential customers a futuristic experience of BYD's technology
    • Create promotional content featuring local influencers using BYD cars, integrated into monthly campaigns
    • Offer special financing deals for themed months, such as a 'Go Green Financing July' special
    • Develop workshops or seminars at the dealership on electric vehicle maintenance and eco-friendly initiatives
    • Measure campaign success by setting goals such as a 30% increase in monthly sales or lead generation targets
digital-marketingcommunity-engagementsocial-media-managerevent-coordinatormarketing-teamsales-team
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Strategies and tactics for promoting the Livin and Dompet Dhuafa Collaboration through Anime Video

  • ⛳️ Strategy 1: Engage a professional anime studio

    • Research anime studios with a portfolio relevant to social causes
    • Request quotes and timelines from selected studios
    • Evaluate studios based on quality, cost, and experience
    • Sign a contract with the chosen studio
    • Collaborate with the studio to develop a compelling storyline
    • Ensure the message of collaboration and charity is clear in the script
    • Work with the studio on character design that resonates with the target audience
    • Approve keyframes and animatics before full production
    • Review and give feedback during the production process
    • Approve the final cut of the anime video

  • ⛳️ Strategy 2: Create a social media campaign

    • Identify target social media platforms for promotion
    • Design teasers and trailers for the anime video
    • Schedule posts around popular viewing times
    • Engage influencers with interests aligned to Livin and Dompet Dhuafa
    • Launch a hashtag campaign associated with the collaboration
    • Host live interaction sessions with the anime creators and brand ambassadors
    • Develop mini-episodes or clips to maintain audience engagement
    • Monitor social media metrics for engagement and reach
    • Respond to audience comments and feedback promptly
    • Iterate and adjust the strategy based on audience response

  • ⛳️ Strategy 3: Organise offline events and screenings

    • Plan launch events in key cities with large target audiences
    • Coordinate with local cinemas or event spaces for exclusive screenings
    • Create a press release detailing the anime project's objectives
    • Invite local media and influencers to attend and cover the events
    • Include interactive sessions or Q&A panels at events
    • Distribute promotional materials including posters and merchandise
    • Set up donation stations at event venues for Dompet Dhuafa
    • Capture photo and video content for further online promotion
    • Utilise feedback from events to enhance ongoing promotion strategies
    • Establish partnerships with educational institutions to host screenings
anime-videocollaborationanime-studioinfluencermarketing-teamevent-coordination-team
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Strategies and tactics for promoting Legalassure.in Services

  • ⛳️ Strategy 1: Highlight Customer Success Stories

    • Identify satisfied clients who have used your services
    • Develop scripts that tell the story of their positive experience
    • Create AI-generated videos featuring these customer testimonials
    • Share these videos on social media platforms weekly
    • Incorporate before-and-after scenarios to show service impact
    • Include client quotes and feedback in the videos
    • Tag customers (with their permission) when posting
    • Encourage viewers to share their stories for potential feature
    • Add a call-to-action guiding viewers to learn more or engage
    • Analyse engagement metrics to adapt future content

  • ⛳️ Strategy 2: Educate on Legal Processes

    • List common frequently asked questions your customers have
    • Create concise scripts explaining each legal service
    • Develop AI-generated explainer videos for each service
    • Use simple language to make legal terms easy to understand
    • Include visual diagrams or flowcharts within videos
    • Highlight the benefits of using Legalassure.in services
    • Post a new educational video twice a week
    • Encourage viewers to ask questions in the comments
    • Create follow-up videos responding to viewer questions
    • Track video performance through views and shares

  • ⛳️ Strategy 3: Showcase Exclusive Offers and Updates

    • Identify any ongoing promotions or offers for the services
    • Create personalised video messages announcing these offers
    • Use AI to generate dynamic visuals matching the promotion theme
    • Schedule regular posting around important dates like legal deadlines
    • Incorporate client testimonials related to promoted services
    • Engage with comments to clarify the promotion details
    • Create urgency by highlighting offer end dates
    • Invite collaborations with influencers for wider reach
    • Update promotional content based on market changes
    • Measure success via conversion rates and adjust strategies
video-marketingai-generated-contentdigital-marketercontent-creatormarketing-teamcreative-team
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Strategies and tactics for pushing out a music video

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create a teaser video and schedule it to post one week before the release
    • Post countdown reminders on social media leading up to the release
    • Create event pages on social platforms to centralise viewer engagement
    • Engage with followers by hosting live sessions or Q&As about the video
    • Collaborate with influencers to share the video on their platforms
    • Utilise targeted ads to reach potential interested viewers
    • Create social media challenges that connect with the video theme
    • Share behind-the-scenes content to build anticipation
    • Use relevant hashtags to widen the reach
    • Engage with comments and shares promptly to boost visibility

  • ⛳️ Strategy 2: Utilise email marketing

    • Build an email list of subscribers interested in your music
    • Craft an engaging email announcement about the video release
    • Include a compelling subject line to increase open rates
    • Offer an exclusive sneak peek or content to email subscribers
    • Provide a clear call-to-action directing to the video
    • Segment the email list to tailor messages to different audiences
    • Send follow-up emails to remind about the video post-release
    • Measure email engagement rates to refine future campaigns
    • Highlight fan quotes or testimonials about the video in emails
    • Encourage sharing the video through social media links in emails

  • ⛳️ Strategy 3: Collaborate with media outlets and blogs

    • Identify relevant music blogs and publications that align with your video
    • Draft a compelling press release detailing the music video's story
    • Reach out to media contacts with exclusive interview opportunities
    • Offer sneak preview links to selected journalists and bloggers
    • Schedule interviews or features on music outlets and podcasts
    • Arrange cross-promotion deals with music websites
    • Utilise press reviews and features in social media promotion
    • Offer journalists exclusive materials like photos or quotes
    • Follow up with media contacts post-release for additional coverage
    • Monitor media mentions and engage with feedback
social-mediaemail-marketingsocial-media-managercontent-creatormarketing-teampr-team
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Strategies and tactics for launching a Successful YouTube Channel Focused on Running

  • ⛳️ Strategy 1: Focus on Unique Running Content

    • Identify unique running experiences or techniques you can share based on your personal running journey
    • Research other running channels to find gaps or opportunities in their content
    • Create a content calendar with diverse video types such as vlogs, tutorials, and motivational pieces
    • Invest in basic video recording and editing equipment to ensure high-quality production
    • Develop a channel brand, including a logo and consistent style guide to establish identity
    • Engage with your audience through comments and live sessions to build a community
    • Collaborate with other running influencers for cross-promotion
    • Trial different video lengths and formats to understand what resonates with your audience
    • Create a series of videos based on common running problems and how to solve them
    • Regularly update your audience on your personal running progress to maintain engagement

  • ⛳️ Strategy 2: Integrate Real Estate Insights

    • Create content around running routes near popular real estate areas, combining both interests
    • Share how running can be a useful tool for getting to know a new neighbourhood or city
    • Produce videos on the benefits of having parks or running tracks close to home for potential buyers
    • Incorporate interviews or features with clients who have similar lifestyle interests
    • Offer insights on how running has influenced your work in real estate in dedicated vlogs
    • Use real estate funds to support your YouTube channel overheads responsibly
    • Develop a feature series about 'The Best Locations for Runners' focusing on real estate investment opportunities
    • Engage with real estate social media platforms to promote channel content where applicable
    • Participate in local real estate and running events to cross-promote both passions
    • Build a channel narrative that explains how marrying these two interests can lead to personal and follower growth

  • ⛳️ Strategy 3: Utilise Software Development Skills

    • Design a custom app or website to accompany your YouTube channel providing additional resources for viewers
    • Use software skills to implement SEO strategies for increased visibility on YouTube
    • Automate video editing processes where possible to save time and resources
    • Create content about running tech such as apps or fitness trackers, utilising your tech knowledge
    • Develop a data-driven approach to track and analyse video performance and audience preferences
    • Use programming skills to create visually appealing infographics or data visualisations for your videos
    • Build a community forum for viewers using your software expertise to enable deeper engagement
    • Explore partnerships with tech companies interested in the running community
    • Leverage analytics tools to refine your content strategy effectively
    • Host live coding sessions where you discuss tech developments while running-related programming projects
youtube-strategyrunning-contentcontent-creatorsoftware-developermarketing-teamvideo-production-team
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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Strategies and tactics for increasing Sales on TikTok for Nuorganic

  • ⛳️ Strategy 1: Optimise video content

    • Analyse the performance of existing videos to identify high-performing content
    • Create a schedule for regular posting of video content at peak times
    • Expand the range of video content, focusing on product demonstrations and user testimonials
    • Collaborate with influencers or TikTok creators to feature products in unique ways
    • Utilise trending music and hashtags to improve video visibility
    • Encourage user-generated content by creating challenges or competitions
    • Ensure consistent branding across all videos with logos and consistent messaging
    • Utilise the TikTok ad platform to boost reach of the best-performing videos
    • Test different formats such as short videos versus longer ones
    • Track and analyse engagement and conversion rates from each video

  • ⛳️ Strategy 2: Enhance live stream experiences

    • Schedule regular live streaming events, promoting them well in advance
    • Focus on interactive and engaging content to keep viewers watching
    • Offer exclusive discounts or promotions available only during live streams
    • Incorporate a Q&A section to directly engage with viewers’ inquiries
    • Use professional equipment to improve the quality of the live stream
    • Highlight high-performing products and demonstrate their use during live events
    • Analyse viewer behaviour during streams to pinpoint drop-off moments
    • Collaborate with guest hosts or celebrities to increase attraction
    • Collect and display real-time comments and feedback for product demonstrations
    • Post stream recordings where possible, maximising reach to those unable to attend live

  • ⛳️ Strategy 3: Expand affiliate marketing efforts

    • Increase the number of affiliate partners by reaching out to relevant influencers
    • Offer attractive commission rates to incentivise partners
    • Provide affiliates with unique tracking codes to measure their impact
    • Share best-selling product recommendations with affiliates
    • Create an affiliate-exclusive promotional kit with branded materials
    • Consult current affiliates to understand their constraints and opportunities
    • Host webinars or workshops to train affiliates on effective promotion techniques
    • Monitor affiliate-driven traffic and conversion rates closely
    • Create an affiliate leaderboard to increase competitiveness
    • Send monthly reports to affiliates with their performance stats and achievements
tiktok-salesvideo-contentinfluenceraffiliate-managermarketing-teamcontent-creation-team
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Strategies and tactics for reigniting a YouTube career

  • ⛳️ Strategy 1: Revitalise YouTube content

    • Analyse previous high-performing videos to identify common successful elements
    • Develop a content calendar with consistent upload schedule
    • Collaborate with other YouTubers to broaden audience reach
    • Engage with audience in comments to foster community interaction
    • Utilise YouTube analytics regularly to track and refine strategies
    • Create a channel trailer to attract new subscribers
    • Craft and promote a series based on popular content themes
    • Use eye-catching thumbnails and SEO-friendly titles
    • Host live sessions to increase viewer engagement
    • Explore YouTube Shorts to reach broader audiences

  • ⛳️ Strategy 2: Leverage TikTok for audience growth

    • Identify TikTok trends that align with channel content
    • Create engaging short-form content to drive followers to YouTube
    • Use popular music and effects to increase visibility
    • Collaborate with influencers in similar niches
    • Use hashtags strategically to maximise video reach
    • Engage with followers using comments and Duets
    • Post consistently and at optimal times for target audience
    • Choose a posting schedule that aligns with global trends
    • Cross-promote TikTok content with YouTube videos
    • Track performance analytics to identify successful content types

  • ⛳️ Strategy 3: Grow Instagram presence

    • Create visually appealing images and stories linked to YouTube content
    • Utilise Instagram Reels to capture short-form content audience
    • Engage with followers through Direct Messages and comments
    • Host Instagram Live sessions to deepen connection with the audience
    • Collaborate with Instagram influencers to reach a wider audience
    • Track Instagram analytics to refine content strategy
    • Use stories to tease upcoming YouTube content
    • Interact with posts from other creators to build relationships
    • Create theme-based content around viral or seasonal topics
    • Run Instagram ads to promote key content
content-revitalizationcross-channel-growthcontent-creatorsocial-media-strategistvideo-production-teamsocial-media-marketing-team
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How to track your Video Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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