The strategy for BYD Sandton focuses on building brand awareness and generating quality leads through a multifaceted marketing approach. Beginning with an enhanced online presence, the plan involves creating and scheduling engaging social media posts, investing in Google Ads focusing on keywords like 'electric cars Sandton,' and optimizing the dealership's website with SEO-friendly content. Additionally, monthly email newsletters and social media contests aim to boost engagement, while live Q&A sessions and video content further solidify brand connection.
In the offline realm, strategies include billboard campaigns, dealership launch events, and establishing community partnerships. Hosting themed monthly events and partnerships with local schools underscore the commitment to building community connections. Various offline activities like pop-up displays and collaboration with local events or sports teams add layers of visibility.
Moreover, the strategy includes unique campaigns like 'Test Drive Challenge,' thematic monthly promotions, and virtual reality demos at events. By integrating national holidays and creating engaging promotional content, BYD enhances customer interest. This structured approach not only amplifies brand presence but also aims to increase social media following by 20% monthly and generate at least 50 new leads through offline efforts.
The strategies
⛳️ Strategy 1: Develop an online presence through digital marketing
- Create and schedule engaging posts on Facebook, Instagram, and LinkedIn three times a week focusing on brand highlights, customer testimonials, and vehicle features
- Invest in Google Ads with a budget of $1,000/month targeting keywords like 'electric cars Sandton' and 'new vehicle dealership Sandton'
- Optimise the dealership's website with SEO-friendly content to improve search engine rankings and include calls-to-action
- Develop video content showcasing BYD vehicles and customer stories, posting one video every two weeks across social media platforms
- Launch a monthly email newsletter to subscribers with special offers, dealership news, and upcoming events
- Conduct a social media contest each month to increase engagement, offering a free service voucher as a prize
- Work on building a LinkedIn community by sharing industry news and insights twice a week
- Utilise sponsored posts on Instagram and Facebook to reach a wider audience focusing on Sandton region
- Host live Q&A sessions on social media once a month to engage directly with the audience and answer questions about electric vehicles
- Aim to increase social media following by 20% each month and engagement by 25%, tracking progress via analytics tools
⛳️ Strategy 2: Execute offline advertising and build local community connections
- Run a billboard campaign in strategic locations around Sandton highlighting BYD's eco-friendly vehicles
- Organise a launch event at the dealership offering car demonstrations and refreshments, inviting local media and influencers
- Partner with local businesses to set up pop-up displays and information booths in high-traffic areas
- Distribute flyers and brochures in local malls focusing on the benefits of BYD electric cars
- Sponsor local events and sports teams to increase brand visibility and network within the community
- Collaborate with schools and universities for educational sessions regarding the benefits of electric vehicles
- Establish a referral program offering discounts for clients who refer new customers to the dealership
- Plan monthly themed events at the dealership to capture different customer interests (e.g., 'Green Future' for Earth Month)
- Host weekly weekend events at the dealership showcasing different BYD models and offering test drives
- Track lead generation and aim for at least 50 new leads per month from offline strategies
⛳️ Strategy 3: Create unique campaigns and themed activations
- Launch a 'Test Drive Challenge' campaign encouraging people to test drive and post their experiences online
- Develop thematic monthly campaigns such as 'Electric Revolution Month' with special promotions
- Initiate a 'Win Your First Year of Charging' promotion for buyers during a specified month
- Produce monthly themed events like 'Tech Talk Weekend' with industry experts discussing electric vehicle trends
- Design promotions around national events or holidays (e.g., Earth Day, national holidays) connecting them to electric vehicle benefits
- Utilise virtual reality demos at events to give potential customers a futuristic experience of BYD's technology
- Create promotional content featuring local influencers using BYD cars, integrated into monthly campaigns
- Offer special financing deals for themed months, such as a 'Go Green Financing July' special
- Develop workshops or seminars at the dealership on electric vehicle maintenance and eco-friendly initiatives
- Measure campaign success by setting goals such as a 30% increase in monthly sales or lead generation targets
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
