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8 strategies and tactics for Tiktok Sales

What is Tiktok Sales strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Tiktok Sales strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Tiktok Sales strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Tiktok Sales strategy examples

You will find in the next section many different Tiktok Sales tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for increasing Sales on TikTok for Nuorganic

  • ⛳️ Strategy 1: Optimise video content

    • Analyse the performance of existing videos to identify high-performing content
    • Create a schedule for regular posting of video content at peak times
    • Expand the range of video content, focusing on product demonstrations and user testimonials
    • Collaborate with influencers or TikTok creators to feature products in unique ways
    • Utilise trending music and hashtags to improve video visibility
    • Encourage user-generated content by creating challenges or competitions
    • Ensure consistent branding across all videos with logos and consistent messaging
    • Utilise the TikTok ad platform to boost reach of the best-performing videos
    • Test different formats such as short videos versus longer ones
    • Track and analyse engagement and conversion rates from each video

  • ⛳️ Strategy 2: Enhance live stream experiences

    • Schedule regular live streaming events, promoting them well in advance
    • Focus on interactive and engaging content to keep viewers watching
    • Offer exclusive discounts or promotions available only during live streams
    • Incorporate a Q&A section to directly engage with viewers’ inquiries
    • Use professional equipment to improve the quality of the live stream
    • Highlight high-performing products and demonstrate their use during live events
    • Analyse viewer behaviour during streams to pinpoint drop-off moments
    • Collaborate with guest hosts or celebrities to increase attraction
    • Collect and display real-time comments and feedback for product demonstrations
    • Post stream recordings where possible, maximising reach to those unable to attend live

  • ⛳️ Strategy 3: Expand affiliate marketing efforts

    • Increase the number of affiliate partners by reaching out to relevant influencers
    • Offer attractive commission rates to incentivise partners
    • Provide affiliates with unique tracking codes to measure their impact
    • Share best-selling product recommendations with affiliates
    • Create an affiliate-exclusive promotional kit with branded materials
    • Consult current affiliates to understand their constraints and opportunities
    • Host webinars or workshops to train affiliates on effective promotion techniques
    • Monitor affiliate-driven traffic and conversion rates closely
    • Create an affiliate leaderboard to increase competitiveness
    • Send monthly reports to affiliates with their performance stats and achievements
tiktok-salesvideo-contentinfluenceraffiliate-managermarketing-teamcontent-creation-team
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Strategies and tactics for determining Sales Funnel Metrics to Achieve Monthly Revenue Goals

  • ⛳️ Strategy 1: Calculate funnel metrics

    • Determine the number of $2,000 and $20,000 course sales needed to achieve $1 million revenue per month
    • Calculate average daily revenue targets
    • Estimate total number of required sales per month for each course
    • Assess current conversion rates from freebie to sales page
    • Identify daily visitors needed to the sales page to meet sales targets
    • Factor in current email open and click rates to convert subscribers into sales
    • Calculate required daily new subscribers to achieve desired click rates
    • Set daily lead acquisition targets based on required funnel visits
    • Analyse engagement on social media platforms to drive traffic to freebies
    • Refine metrics based on ongoing data analysis and adjustments

  • ⛳️ Strategy 2: Optimise freebie offerings and sales funnel

    • Develop high-converting lead magnets like PDFs or free webinars
    • Promote freebies across social media platforms including IG, FB, Pinterest, TikTok
    • Enhance website and blog content to drive organic traffic to freebies
    • Optimise email marketing strategies to increase open and click rates
    • Create compelling sales pages for $2k and $20k courses
    • Implement automated email sequences to nurture leads
    • A/B test different freebie offerings to maximise conversion rates
    • Offer value-driven content that addresses pain points of target audience
    • Run targeted ad campaigns to drive traffic to freebie signups
    • Monitor and analyse funnel performance consistently for improvements

  • ⛳️ Strategy 3: Increase booking of sales calls

    • Develop a compelling webinar to introduce $20k course
    • Utilise landing pages to promote webinar registrations
    • Follow up with webinar attendees with personalised email sequences
    • Set up a scheduling system for booking sales calls directly from emails and webinars
    • Provide testimonials and case studies to build trust during webinars
    • Utilise social proof and urgency tactics to encourage call bookings
    • Train sales team to handle objections and close high-ticket sales
    • Implement retargeting ads to re-engage interested leads
    • Utilise influencer partnerships to promote sales calls
    • Continuously optimise sales call scripts based on performance feedback
funnel-metricslead-generationsales-managermarketing-strategistsales-teammarketing-team
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Strategies and tactics for executing a social media marketing campaign for dental services

  • ⛳️ Strategy 1: Leverage Instagram, Facebook, and TikTok for initial campaign

    • Create engaging content that highlights the '10 on us, 10 on you' veneer offer
    • Use Instagram Stories and Reels to showcase before and after results
    • Engage influencers in Dubai to promote the campaign through sponsored posts
    • Launch Facebook ads targeting residents in Dubai within a specified age group
    • Create TikTok trends or challenges centred around the veneer offer
    • Gather and utilise user-generated content for authenticity in posts
    • Schedule regular posts with peak engagement data for higher visibility
    • Conduct live Q&A sessions on Instagram with dental experts
    • Utilise Facebook Groups to discuss benefits and success stories of veneers
    • Optimize bio and links in social media profiles to direct traffic to booking page

  • ⛳️ Strategy 2: Engage YouTube and Google Ads for extended reach and traffic

    • Produce detailed YouTube videos showcasing the veneer process and benefits
    • Use YouTube ads to target viewers interested in dental and cosmetic improvements
    • Implement Google Ads to appear in search results for local dental services
    • Utilise Google Display Network to reach potential customers across websites
    • Create retargeting campaigns on Google Ads to remind past visitors of the offers
    • Develop a series of engaging testimonials from previous clients for YouTube
    • Analyse Google Analytics data to fine-tune ad targeting and performance
    • Incorporate video SEO strategies on YouTube to increase visibility
    • Use keywords effectively in Google Ads for higher search rankings
    • Monitor and adjust bids in Google Ads for maximizing reach and engagement

  • ⛳️ Strategy 3: Boost sales through teeth treatment packages

    • Develop comprehensive package deals that include veneers and pre-treatments
    • Highlight package savings and value benefits in marketing communications
    • Feature package offers prominently on website and booking pages
    • Use email marketing to existing clients offering exclusive package deals
    • Utilise social proof by sharing customer reviews of the packages
    • Provide limited-time discounts to create urgency and drive quick sales
    • Train sales and customer service teams on upselling package deals
    • Partner with complementary local businesses for cross-promotional opportunities
    • Host online webinars about dental health to introduce treatment packages
    • Track package demand and adjust offers based on customer interests and feedback
social-media-marketingdental-veneerssocial-media-managerdental-marketing-specialistmarketing-teamsales-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for planning a Successful Launch for Arizona Whipped Pineapple

  • ⛳️ Strategy 1: Build Anticipation with a Pre-Launch Tease

    • Develop a teaser campaign highlighting mysterious elements of Whipped Pineapple drink
    • Use social media channels to drop hints about the flavour without fully revealing it
    • Announce a countdown to the 'First Sip' event for Club Zona members on social platforms
    • Send exclusive sneak peeks to Club Zona members via email, creating a sense of exclusivity
    • Engage audiences with interactive social media posts, such as quizzes or polls about the new flavour
    • Plan a social media challenge with a specific hashtag to generate buzz and user-generated content
    • Coordinate with influencers to create content featuring the hint drops across platforms
    • Leverage the wrapped car for short digital teaser videos revealing glimpses of the design
    • Launch a mystery online mini-game related to the Whipped Pineapple theme to boost engagement
    • Initiate a targeted digital ad blitz teasing the upcoming flavour launch

  • ⛳️ Strategy 2: Maximize Launch Impact and Drive Urgency

    • Initiate a bold social media announcement revealing the Whipped Pineapple flavour with captivating visuals
    • Coordinate a synchronized influencer blitz on launch day to maximise reach and amplify excitement
    • Deploy targeted paid media ads on Meta, TikTok, and X, highlighting 'First Sip' access and 7-Eleven availability
    • Host a virtual 'First Sip' tasting event for Club Zona members, ensuring a sense of urgency and exclusivity
    • Utilize the wrapped car for a travelling launch event, visiting 7-Eleven stores in key markets with tasting sessions
    • Schedule a series of digital reminders across platforms about the imminent availability at 7-Eleven
    • Encourage Club Zona members to share their 'First Sip' experience on social media with a branded hashtag
    • Collaborate with influencers to stagger kit rollouts tied to Club Zona invitations and retail availability
    • Execute a 'limited time only' campaign for early adopters to share experiences to drive urgency
    • Incentivize 7-Eleven purchases with a retail-exclusive reward point bonus for Club Zona members

  • ⛳️ Strategy 3: Sustain Engagement and Extend Campaign Longevity Throughout Summer

    • Continue posting creative content across platforms showcasing summer-themed ways to enjoy Whipped Pineapple
    • Introduce weekly social media challenges or contests using Whipped Pineapple in creative recipes or settings
    • Organise pop-up tasting events at strategic 7-Eleven locations with themed activities over the summer
    • Develop a user-generated content campaign encouraging consumers to share their Whipped Pineapple moments
    • Engage popular lifestyle influencers for ongoing partnerships promoting Whipped Pineapple as a summer staple
    • Run a loyalty programme through Club Zona with exclusive summer merchandise drops and discounts
    • Utilize the wrapped car for surprise appearances at summer events, festivals, and gatherings
    • Collaborate with 7-Eleven for 'summer packs' with exclusive offers for Whipped Pineapple purchases
    • Keep digital ads fresh, introducing new creative tied to summer fun and the refreshing aspect of the drink
    • Plan an end-of-summer grand prize drawing for Club Zona members who frequently engage with the product
anticipationengagementinfluencermarketersocial-media-teammarketing-team
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Strategies and tactics for creating an Order Management System

  • ⛳️ Strategy 1: Evaluate Current Market and Establish Key Objectives

    • Conduct a detailed market analysis using existing and new data sources to understand market needs and growth potential
    • Use the Business Model Canvas to identify key partners, activities, resources, and customer segments
    • Develop value propositions that address major pain points in existing systems
    • Define clear business and market expansion goals that align with identified opportunities
    • Analyze B2B, B2C, and B2G sales data to determine viable target segments for maximum profitability
    • Investigate and validate existing and potential revenue streams including subscriptions, transaction fees, and integration fees
    • Leverage data insights to identify potential new revenue streams that your system can capture
    • Study existing successful order management systems like Zort and LnwShop for best practices
    • Set benchmarks for project timelines, sales targets, and customer base growth over defined periods
    • Identify competitive pricing strategies while accounting for fixed expenses such as employee salaries

  • ⛳️ Strategy 2: Develop and Launch the System in Phases

    • Outline a phased development plan (MVP, Growth, Optimization) with clear objectives for each phase
    • Structure development sprints within each phase with specific deliverables and timelines
    • Design and execute beta testing to refine the Minimum Viable Product (MVP)
    • Align launch strategies with customer needs and market trends, using webinars and promotions to build awareness
    • Implement a customer feedback system to inform ongoing development and support
    • Regularly train support and sales teams to ensure high-quality customer interaction
    • Plan for scalability early on to allow seamless growth transitions and feature additions
    • Create detailed operation manuals and training materials for customer self-service
    • Use Gantt charts to manage timelines and resources effectively across each project phase
    • Manage post-launch activities including customer support systems and regular feature updates

  • ⛳️ Strategy 3: Optimise Financial and Marketing Operations

    • Review financial plans to ensure sufficient budget allocation for marketing, development and customer support components
    • Implement cost control measures to keep employee and operational expenses in check
    • Establish pricing models that balance customer acquisition with profitability
    • Forecast financials to determine breakeven points and target timelines for profitability
    • Develop comprehensive marketing strategies using social media and partner networks
    • Utilise early adopter feedback to refine marketing messages and channels
    • Cooperate with key partners for increased distribution channels and marketing leverage
    • Monitor customer acquisition costs (CAC) and adjust strategies for effective resource use
    • Develop case studies and enterprise testimonials to boost credibility and market presence
    • Regularly review and adjust financial and marketing strategies to meet changing market conditions
order-managementmarket-analysisproduct-managermarketing-analystdevelopment-teamsales-team
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Strategies and tactics for developing a robust strategy for Centre Al-Sulai: Parts and auto renewal in Riyadh

  • ⛳️ Strategy 1: Optimise supply chain processes

    • Form exclusive partnerships with three major banks for direct supply
    • Negotiate contracts with five insurance companies
    • Identify and establish import channels from Gulf countries
    • Implement a three-stage inspection system for all vehicles
    • Ensure ISO 9001 certification for all repair operations
    • Utilise VIN technology for vehicle tracking
    • Track supply chain performance via digital dashboards
    • Secure annual contracts for seasonal auto parts demand
    • Establish a dedicated team for supplier relationship management
    • Monitor and adjust supply chain based on market changes

  • ⛳️ Strategy 2: Enhance operational efficiency and output

    • Implement a single shift system from 8 am to 8 pm daily
    • Divide the workshop into four specialised production lines
    • Adopt an ERP system tailored to automotive operations
    • Increase overall productivity by 20% using technological tools
    • Conduct quarterly audits to improve workshop efficiency
    • Train staff on time-saving technologies and methods
    • Schedule preventive maintenance during off-peak hours
    • Reduce equipment downtime through regular diagnostics
    • Adjust staffing levels based on peak demand periods
    • Use project management software for planning and execution

  • ⛳️ Strategy 3: Expand market presence and customer engagement

    • Develop a comprehensive e-commerce platform for sales
    • Launch targeted Google Ads campaigns using 50 keywords
    • Collaborate with 10 automotive influencers monthly for outreach
    • Participate in major car exhibition shows for visibility
    • Initiate partnerships with fuel stations for joint promotions
    • Introduce a loyalty programme for frequent customers
    • Host quarterly customer feedback sessions for improvements
    • Engage local community through workshops and training
    • Increase advertising spend during high-demand months
    • Offer special discounts and promotions during launch phases
supply-chain-optimizationcustomer-engagementsupply-chain-managermarketing-strategistprocurement-teamsales-and-marketing-team
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How to track your Tiktok Sales strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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