The strategy revolves around achieving $1 million in monthly revenue by selling courses priced at $2,000 and $20,000 each. The first strategy focuses on calculating funnel metrics to determine the number of sales required for each course, daily revenue targets, and website visitors needed. For instance, you might determine needed sales based on current conversion rates and set targets for new subscribers and daily leads.
The second strategy is about optimizing freebie offerings and the sales funnel to enhance lead generation and conversion rates. This might involve developing lead magnets such as PDFs and webinars, promoting these on social media, and refining email marketing strategies to boost open and click rates.
The third strategy aims to increase the booking of sales calls. This involves creating engaging webinars that introduce the $20,000 course, employing landing pages for registrations, and following up with attendees via personalized emails. Moreover, social proof, urgency tactics, and sales team training are vital to convert leads into high-ticket sales through booked calls.
The strategies
⛳️ Strategy 1: Calculate funnel metrics
- Determine the number of $2,000 and $20,000 course sales needed to achieve $1 million revenue per month
- Calculate average daily revenue targets
- Estimate total number of required sales per month for each course
- Assess current conversion rates from freebie to sales page
- Identify daily visitors needed to the sales page to meet sales targets
- Factor in current email open and click rates to convert subscribers into sales
- Calculate required daily new subscribers to achieve desired click rates
- Set daily lead acquisition targets based on required funnel visits
- Analyse engagement on social media platforms to drive traffic to freebies
- Refine metrics based on ongoing data analysis and adjustments
⛳️ Strategy 2: Optimise freebie offerings and sales funnel
- Develop high-converting lead magnets like PDFs or free webinars
- Promote freebies across social media platforms including IG, FB, Pinterest, TikTok
- Enhance website and blog content to drive organic traffic to freebies
- Optimise email marketing strategies to increase open and click rates
- Create compelling sales pages for $2k and $20k courses
- Implement automated email sequences to nurture leads
- A/B test different freebie offerings to maximise conversion rates
- Offer value-driven content that addresses pain points of target audience
- Run targeted ad campaigns to drive traffic to freebie signups
- Monitor and analyse funnel performance consistently for improvements
⛳️ Strategy 3: Increase booking of sales calls
- Develop a compelling webinar to introduce $20k course
- Utilise landing pages to promote webinar registrations
- Follow up with webinar attendees with personalised email sequences
- Set up a scheduling system for booking sales calls directly from emails and webinars
- Provide testimonials and case studies to build trust during webinars
- Utilise social proof and urgency tactics to encourage call bookings
- Train sales team to handle objections and close high-ticket sales
- Implement retargeting ads to re-engage interested leads
- Utilise influencer partnerships to promote sales calls
- Continuously optimise sales call scripts based on performance feedback
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
