The strategy focuses on increasing sales of Tunisian harissa to working mothers through social media engagement, a referral program, and community networking. In leveraging social media, the plan involves creating a dedicated Facebook page and posting daily recipes, engaging followers through live sessions, and conducting contests. This helps capture the attention of busy mothers who seek quick meal solutions. A good example is holding a photo contest where users share their meals using harissa, fostering a sense of community and engagement.
The referral program incentivizes existing customers to refer new ones by offering discounts and small gifts, emphasizing the simplicity and shareability of the program. Such measures encourage participation and broaden the customer base efficiently. Lastly, utilizing community networks through local events, fairs, and partnerships with community organizations helps raise awareness and foster trust. Hosting free samples and demonstrations at local markets can significantly boost product visibility and customer interest.
The strategies
⛳️ Strategy 1: Leverage social media engagement
- Create a Facebook page dedicated to Tunisian harissa with engaging content
- Post daily recipes and tips on using harissa in quick meals
- Host weekly live cooking sessions on Facebook
- Engage with followers by responding to comments and questions promptly
- Run a photo contest asking customers to share their meals using harissa
- Collaborate with popular food bloggers to feature harissa dishes
- Utilise Facebook Stories for behind-the-scenes and customer testimonials
- Share the health benefits of harissa in easily digestible formats
- Use targeted hashtags to reach working mothers interested in quick meals
- Create an FAQ post that addresses common concerns and queries
⛳️ Strategy 2: Create an enticing referral programme
- Design a referral programme where customers get discounts for bringing new buyers
- Provide incentives like recipe cards or small gifts for first-time purchases through referrals
- Advertise the referral programme through posts and customer emails
- Make the referral process simple and easy to share on mobile
- Feature success stories of customers who benefited from the programme
- Encourage current customers to leave reviews and refer friends with a clear call-to-action
- Reward customers visibly and promptly to encourage participation
- Partner with local businesses for cross-promotion of the referral programme
- Use testimonials from referred customers in your marketing materials
- Post monthly updates on social media highlighting the most active referrers
⛳️ Strategy 3: Utilise community networks
- Connect with local community organisations and events to showcase harissa
- Offer free samples at local markets or fairs to increase visibility
- Collaborate with community cooking clubs for demonstrations
- Build relationships with local chefs and restaurants for endorsements
- Create partnerships with local markets to sell harissa
- Organise community harissa tasting events
- Create awareness in local neighbourhood groups online
- Encourage customers to host harissa-themed dinner parties
- Engage with local school events by offering samples or recipes
- Utilize community bulletin boards to post advertisements
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
