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10 strategies and tactics for Content Manager

What is Content Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Manager strategy examples

You will find in the next section many different Content Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for managing Question of the Day Project for NSCA and RISE Growth Lab

  • ⛳️ Strategy 1: Align with the content calendar

    • Review the SOL content calendar thoroughly
    • Identify key topics that align with NSCA and RISE Growth Lab objectives
    • Create a master schedule incorporating key dates from the SOL content calendar
    • Categorise questions by relevance to upcoming content
    • Synchronise the publication of questions with the content calendar
    • Hold bi-weekly meetings with the content team to discuss upcoming topics
    • Set reminders for key content calendar dates
    • Use project management software like Trello to track progress
    • Share the master schedule with all team members
    • Regularly review and adjust the alignment as necessary

  • ⛳️ Strategy 2: Develop a structured workflow

    • Define clear roles and responsibilities for team members
    • Establish a template for question creation
    • Create a standard operating procedure document
    • Set deadlines for question drafts in line with the content calendar
    • Implement an editorial review process for questions
    • Set up a feedback loop with team members and stakeholders
    • Utilise collaborative tools like Google Docs for question drafts
    • Incorporate a quality assurance step before publishing
    • Maintain an archive of past questions for reference
    • Conduct weekly progress reviews

  • ⛳️ Strategy 3: Enhance communication and collaboration

    • Create a dedicated communication channel for the project
    • Schedule regular check-in meetings
    • Use collaborative tools like Slack or Teams
    • Develop a shared document repository
    • Encourage open feedback and suggestions
    • Ensure transparency in timelines and deadlines
    • Send out regular updates on project status
    • Address any issues or bottlenecks quickly
    • Foster a collaborative team culture
    • Celebrate milestones and achievements
content-alignmentstructured-workflowproject-managercontent-creatoreditorial-teamcontent-team
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Strategies and tactics for improving user engagement with updated educational content

  • ⛳️ Strategy 1: Update educational content regularly

    • Conduct a content audit to identify outdated articles
    • Set up a monthly calendar for updating educational content
    • Identify content gaps and create new articles to fill them
    • Collaborate with subject matter experts to review and improve content
    • Use data analytics to identify which articles need the most updating
    • Add multimedia elements such as videos and infographics to articles
    • Integrate interactive elements like quizzes and polls in the content
    • Test the updated content with a focus group before full deployment
    • Monitor user engagement metrics post-update to gauge effectiveness
    • Create a dedicated team to oversee regular content updates

  • ⛳️ Strategy 2: Decrease abandonment rate in educational sign-ups

    • Analyse the sign-up process and identify pain points
    • Simplify the sign-up process to reduce friction
    • Implement email reminders and follow-ups for sign-ups
    • Offer incentives, like exclusive content or discounts, to complete sign-ups
    • Implement a user onboarding process to guide new users
    • Gather feedback from users on why they abandon the sign-up process
    • Conduct A/B testing on sign-up forms to determine the most effective layout
    • Provide a progress bar during the sign-up process
    • Highlight user benefits and success stories on the sign-up page
    • Track and analyse abandonment rates regularly to measure progress

  • ⛳️ Strategy 3: Increase the amount of feedback on educational articles by 15%

    • Add feedback forms at the end of each article
    • Incentivise users to provide feedback with rewards or recognition
    • Conduct user surveys focusing on content satisfaction
    • Set up a community forum where users can discuss articles
    • Implement user ratings and reviews for each article
    • Host webinars or live Q&A sessions to gather real-time feedback
    • Monitor social media channels for unsolicited feedback
    • Encourage feedback through personalised emails
    • Automate reminders for feedback post-article completion
    • Regularly review and act on the feedback received to demonstrate its value
user-engagementeducational-contentcontent-managerdata-analystcontent-teammarketing-team
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Strategies and tactics for building an audience

  • ⛳️ Strategy 1: Leveraging social media

    • Identify the most relevant social media platforms for your target audience
    • Create and optimise your profile on each platform with consistent branding
    • Post high-quality, engaging content regularly following a content calendar
    • Use relevant hashtags to increase the visibility of your posts
    • Engage with your audience by responding to comments and messages promptly
    • Collaborate with influencers in your niche to reach new followers
    • Utilise social media ads to target specific demographics
    • Offer exclusive content or promotions to your social media followers
    • Monitor and analyse engagement metrics to improve your strategy
    • Host social media contests or giveaways to increase engagement and follower count

  • ⛳️ Strategy 2: Creating valuable content

    • Research your audience's interests and pain points
    • Develop a content plan with a mix of formats (blogs, videos, infographics)
    • Publish consistent and high-quality content on a regular schedule
    • Optimise your content for SEO to increase organic reach
    • Share your content across various platforms and repurpose it
    • Encourage users to share your content with their network
    • Invite guest contributors to provide fresh perspectives
    • Create a mix of evergreen and timely content
    • Include strong calls to action to encourage audience engagement
    • Collect feedback on your content to continually improve its value

  • ⛳️ Strategy 3: Building an email list

    • Create a compelling lead magnet to encourage sign-ups
    • Embed sign-up forms prominently on your website and social media
    • Segment your email list for targeted communication
    • Craft personalised and engaging email content
    • Send regular newsletters with valuable information and updates
    • Use email automation tools to nurture leads and encourage engagement
    • Offer exclusive content or discounts to email subscribers
    • Encourage current subscribers to share your emails with others
    • Monitor open and click-through rates to optimise your strategy
    • Regularly clean your email list to maintain high deliverability
social-mediavaluable-contentsocial-media-managercontent-creatormarketing-teamcontent-production-team
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Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for increasing LinkedIn followers

  • ⛳️ Strategy 1: Run a post engagement campaign

    • Create a content calendar with planned posts for each day
    • Design engaging and shareable graphics for each post
    • Write compelling captions with a call-to-action in each post
    • Utilise LinkedIn hashtags to increase post visibility
    • Share success stories and case studies from clients
    • Post a mix of industry news, company updates, and employee spotlights
    • Encourage employees to share company posts on their personal LinkedIn profiles
    • Analyse engagement metrics to identify high-performing posts
    • Respond to comments and engage with followers daily
    • Adjust content strategy based on performance analysis

  • ⛳️ Strategy 2: Leverage LinkedIn groups and communities

    • Identify and join LinkedIn groups relevant to your industry
    • Share valuable content from your company page within these groups
    • Engage in group discussions to increase visibility
    • Post regular updates and insights from your company page in groups
    • Request group admins to feature your posts if relevant
    • Promote your company page as a resourceful LinkedIn page within these groups
    • Connect with group members and invite them to follow your company page
    • Offer exclusive content or insights for group members
    • Host a group-specific LinkedIn live session or webinar
    • Monitor group interactions and tweak content strategy accordingly

  • ⛳️ Strategy 3: Implement a targeted advertising campaign

    • Allocate a budget for LinkedIn ads
    • Create a series of sponsored posts targeting your ideal audience
    • Design engaging ad creatives with a clear call-to-action
    • Set up audience targeting parameters for your ads
    • Experiment with different ad formats (carousel, video, etc.)
    • Monitor ad performance and adjust targeting as needed
    • A/B test different ad creatives to identify what works best
    • Use LinkedIn’s lead gen forms to capture interested followers
    • Run a retargeting campaign for users who engaged with your previous ads
    • Analyse ad campaign results to refine future strategies
linkedinengagementsocial-media-managercontent-creatormarketing-teamcontent-team
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Strategies and tactics for developing a digital marketing strategy for a B2B IT company

  • ⛳️ Strategy 1: Optimise website and SEO

    • Conduct a full website audit and identify areas for improvement
    • Optimise website for speed and mobile responsiveness
    • Implement on-page SEO, including meta tags, headers, and keyword optimisation
    • Create high-quality, SEO-friendly content for the blog and service pages
    • Acquire backlinks from reputable sources through guest posts and partnerships
    • Implement technical SEO, including XML sitemaps and schema markup
    • Regularly update content to keep it fresh and relevant
    • Utilise tools like Google Analytics and Search Console to monitor performance
    • Set up goal tracking to measure conversions and user engagement
    • Assign a dedicated SEO specialist to continuously monitor and optimise

  • ⛳️ Strategy 2: Leverage content marketing

    • Develop a content marketing strategy focusing on informative, high-value content
    • Identify key topics and keywords relevant to your target audience
    • Create a content calendar to ensure regular posting
    • Produce a mix of content types, including blogs, whitepapers, case studies, and infographics
    • Distribute content through various channels like social media, email, and guest blogs
    • Use marketing automation tools to segment the audience and deliver personalised content
    • Measure content performance using metrics like engagement, shares, and lead generation
    • Encourage team members to contribute their expertise and insights
    • Collaborate with industry influencers to expand reach
    • Assign a content manager to oversee content creation and distribution

  • ⛳️ Strategy 3: Implement targeted advertising

    • Use data analytics to identify the most effective channels for advertising
    • Create targeted ad campaigns on LinkedIn, Google Ads, and industry-specific platforms
    • Develop compelling ad copy and creatives that speak to the pain points and needs of your audience
    • Segment audiences based on job roles, industries, and company size for personalised messaging
    • Use retargeting ads to re-engage website visitors
    • Monitor ad performance and optimise campaigns based on data insights
    • Set up conversion tracking to measure the effectiveness of ads
    • Conduct A/B testing on ad copy and creatives to find the best performers
    • Allocate budget based on channel performance and ROI
    • Assign a dedicated paid advertising specialist to manage and optimise campaigns
seocontent-marketingseo-specialistcontent-managermarketing-teamit-team
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Strategies and tactics for promoting authenticity to increase website visitors

  • ⛳️ Strategy 1: Foster genuine engagement on social media

    • Create and share behind-the-scenes content to showcase the brand's human side
    • Engage with followers by responding to comments and messages promptly
    • Host live Q&A sessions to directly interact with the audience
    • Encourage user-generated content and share it on the brand's profile
    • Partner with influencers who align with the brand’s values for authentic collaboration
    • Run competitions or challenges that involve user participation
    • Utilise polls and questions in stories to gather audience opinions
    • Share customer testimonials and success stories authentically
    • Highlight real customer reviews and experiences
    • Regularly update the brand's social media stories with authentic content

  • ⛳️ Strategy 2: Optimise website content for authenticity

    • Revamp the 'About Us' page to tell a compelling, authentic story
    • Include personal anecdotes or quotes from the founder or team members
    • Ensure all product descriptions are written in an honest, straightforward manner
    • Update the blog with authentic case studies or customer narratives
    • Feature interviews with team members to highlight expertise and values
    • Showcase unedited, real-life images of products in use
    • Incorporate customer feedback into the product development process and share it
    • Regularly update a FAQs section to include genuine customer inquiries
    • Use clear, authentic calls-to-action that reflect the brand’s ethos
    • Encourage website visitors to engage through surveys regarding site improvements

  • ⛳️ Strategy 3: Leverage email marketing to highlight authenticity

    • Segment email lists to personalise messages with authentic content
    • Create an email series that tells the brand’s story over multiple weeks
    • Share behind-the-scenes stories in newsletters
    • Showcase authentic customer stories or testimonials in campaigns
    • Highlight the brand’s sustainability efforts, backed with real data
    • Offer exclusive previews to loyal email subscribers
    • Use a friendly, conversational tone in all email communications
    • Include video messages from key team members
    • Provide a platform for customers to share their stories in email campaigns
    • Solicit honest feedback from subscribers and share outcomes
authenticityengagementsocial-media-managercontent-strategistmarketing-teamcontent-development-team
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Strategies and tactics for implementing marketing strategies for a fintech company

  • ⛳️ Strategy 1: Utilise content marketing

    • Create a blog offering financial advice and insights
    • Publish case studies showcasing customer success stories
    • Develop e-books or whitepapers on fintech trends
    • Launch a video series explaining complex financial concepts
    • Leverage guest blogging on reputable financial sites
    • Write and distribute press releases on new product launches
    • Share industry news and company updates on social media
    • Create infographics to simplify data and statistics
    • Host webinars featuring financial experts
    • Use email newsletters to share content and company news

  • ⛳️ Strategy 2: Expand social media presence

    • Create profiles on multiple social media platforms
    • Develop a content calendar for regular posting
    • Engage with followers by responding to comments and messages
    • Run targeted ads on social media platforms
    • Share customer testimonials and user-generated content
    • Post interactive content such as polls and questions
    • Collaborate with influencers and financial bloggers
    • Use hashtags to increase post visibility
    • Live stream events and product launches
    • Analyse social media metrics to optimise strategies

  • ⛳️ Strategy 3: Leverage partnerships and collaborations

    • Identify and reach out to potential partners in related industries
    • Develop co-branded marketing campaigns
    • Participate in co-hosting webinars and events
    • Offer exclusive deals through partner channels
    • Collaborate on research and development of industry insights
    • Share each other’s content on social media
    • Create joint press releases and announcements
    • Sponsor partner’s events and vice versa
    • Feature partners in company blog and case studies
    • Analyse the effectiveness of each partnership
content-marketingsocial-mediacontent-creatorsocial-media-managermarketing-teampartnership-team
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Strategies and tactics for showcasing Factory Products on TikTok

  • ⛳️ Strategy 1: Create engaging TikTok content

    • Conduct research on trending TikTok formats relevant to craftsmanship
    • Develop a content calendar with scheduled video releases
    • Produce introductory videos highlighting the unique value of factory-crafted products
    • Feature factory tour videos showcasing the production process
    • Include behind-the-scenes footage with skilled workers explaining their techniques
    • Utilise popular music and effects to enhance the appeal of videos
    • Encourage user-generated content by hosting challenges or competitions
    • Regularly interact with viewers through comments and live Q&A sessions
    • Collaborate with TikTok influencers relevant to craftsmanship
    • Analyse engagement metrics to refine content strategy

  • ⛳️ Strategy 2: Leverage TikTok's advertising tools

    • Set clear advertising objectives focused on product awareness and sales
    • Create eye-catching ads highlighting key product features and benefits
    • Utilise TikTok's targeting options to reach consumers interested in craftsmanship
    • Test different ad formats to find the best performing ones
    • Integrate direct links to purchase products within ads
    • Monitor ad performance using TikTok analytics tools
    • Adjust advertising strategy based on data insights and trends
    • Retarget users who have shown interest in products but have not completed a purchase
    • Expand ad reach by exploring lookalike audiences
    • Allocate budget effectively by prioritising high-performing ads

  • ⛳️ Strategy 3: Build an engaged TikTok community

    • Identify and connect with potential consumer segments on TikTok
    • Initiate conversations by asking questions related to craftsmanship
    • Feature customer testimonials and success stories in TikTok content
    • Develop a series of informative videos educating viewers on product uses
    • Offer exclusive discounts and promotions through TikTok
    • Engage with community feedback to build brand trust and loyalty
    • Encourage community collaboration by inviting design suggestions
    • Host interactive TikTok live sessions with product demonstrations
    • Show appreciation by highlighting loyal community members
    • Ensure consistent posting frequency to maintain community interest
tiktok-marketingcraftsmanshipsocial-media-managercontent-creatormarketing-teamproduction-team
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Strategies and tactics for generating more leads via influencer marketing for a B2B SaaS product

  • ⛳️ Strategy 1: Identify and engage with relevant influencers

    • Research and compile a list of influencers in the B2B SaaS space
    • Analyse each influencer’s audience demographics and engagement rates
    • Select influencers who align with your brand values and have substantial reach
    • Initiate contact through personalised emails or messages
    • Offer to provide them with a free trial or demo of your SaaS product
    • Negotiate terms of the partnership, including deliverables and compensation
    • Provide them with marketing materials and key product information
    • Create a custom discount code or offer for their audience
    • Engage regularly with their content to build a stronger relationship
    • Monitor and assess the performance of each influencer partnership

  • ⛳️ Strategy 2: Create collaborative content to showcase your product

    • Brainstorm content ideas that highlight the benefits of your SaaS product
    • Collaborate with influencers to co-create blog posts, case studies, or whitepapers
    • Produce high-quality videos or webinars featuring the influencer using your product
    • Host live Q&A sessions with influencers to answer potential customers' questions
    • Encourage influencers to share behind-the-scenes content of them using your product
    • Share collaborative content across your own social media channels and website
    • Optimise all content for SEO to increase its discoverability
    • Track the performance of each content piece in terms of engagement and lead generation
    • Request testimonials or reviews from influencers to use in your marketing materials
    • Repurpose the best-performing content into different formats to extend its reach

  • ⛳️ Strategy 3: Leverage social media platforms for influencer campaigns

    • Choose social media platforms where your target audience is most active
    • Coordinate with influencers to create sponsored posts or stories
    • Develop a consistent posting schedule for influencer content
    • Use relevant hashtags to increase the visibility of influencer posts
    • Encourage influencers to share user-generated content from their followers
    • Run joint contests or giveaways to boost engagement and attract leads
    • Use paid promotions to amplify the reach of influencer content
    • Monitor social media analytics to measure the success of influencer campaigns
    • Adjust your strategy based on feedback and performance data
    • Maintain ongoing communication with influencers to ensure campaign alignment
influencer-marketinglead-generationinfluencer-managercontent-creatormarketing-teamsocial-media-team
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How to track your Content Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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