The strategy for Be a Little aims to boost SEO rankings and increase organic traffic for bali.com.au. The first part focuses on optimizing website content to include target keywords. This involves conducting thorough keyword research and updating content to naturally integrate these terms. For instance, writing blog posts that target long-tail keywords can attract niche audiences. Ensuring keywords are present in headings and meta descriptions enhances visibility.
Secondly, enhancing technical SEO is vital for improved site performance. Actions like conducting a technical audit and ensuring a mobile-friendly design contribute to a better user experience. Optimizing page speed with tools like Google PageSpeed Insights and securing the site with HTTPS can greatly improve site rankings.
The strategy also includes building high-quality backlinks by engaging with authoritative sites for guest blogging and creating shareable content like infographics. Monitoring competitors' backlinks and leveraging industry partnerships can provide valuable link-building opportunities, enhancing the site's authority and search engine credibility.
The strategies
⛳️ Strategy 1: Optimise website content for target keywords
- Conduct keyword research to identify high-traffic terms relevant to the site
- Prepare a list of primary and secondary keywords to target for each page
- Update existing page content to include identified keywords naturally
- Ensure keyword placement in headings, meta descriptions, and alt texts
- Write new blog posts targeting long-tail keywords
- Include internal links to related content throughout the site
- Ensure all images are optimised with descriptive alt text and filenames
- Create an editorial calendar for regular content updates
- Review and update older blog content for current SEO standards
- Monitor keyword rankings weekly to inform content adjustments
⛳️ Strategy 2: Enhance technical SEO for better site performance
- Perform a technical SEO audit to identify existing issues
- Ensure all page URLs are clean, short, and user-friendly
- Fix any broken links and conduct regular link health checks
- Implement a fast-loading mobile-friendly design for better user experience
- Optimise page speed using tools like Google PageSpeed Insights
- Ensure proper use of canonical tags to avoid duplicate content
- Create and submit an XML sitemap to Google Search Console
- Ensure the website is secured with HTTPS
- Regularly update the site’s robots.txt file as needed
- Monitor and improve site structure and navigation
⛳️ Strategy 3: Build high-quality backlinks
- Research popular and authoritative sites within the niche for backlink opportunities
- Create shareable content such as infographics or detailed guides for other sites to link to
- Engage in guest blogging on relevant websites
- Use outreach to contact webmasters of authoritative sites for link placements
- Monitor competitors’ backlinks for new link building ideas
- Submit the website to online directories relevant to the industry
- Engage with content on social media for natural backlink opportunities
- Monitor and disavow any toxic backlinks using Google Search Console
- Leverage partnerships with related businesses for mutual backlink sharing
- Use HARO (Help A Reporter Out) for opportunities to be quoted and build backlinks
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
