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10 strategies and tactics for Platform Development

What is Platform Development strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Platform Development strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Platform Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Platform Development strategy examples

You'll find below a list of Platform Development tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for creating an online advertising platform

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify key competitors and analyse their offerings
    • Determine the target audience and their needs
    • Assess current market trends and future projections
    • Conduct surveys to gather potential customers' feedback
    • Identify potential partners and key stakeholders
    • Analyse pricing models used in the industry
    • Map out potential challenges and market barriers
    • Develop a SWOT analysis for the platform
    • Examine regulatory requirements and compliance issues
    • Evaluate opportunities for innovation in the market

  • ⛳️ Strategy 2: Develop a robust platform architecture

    • Define platform requirements and features
    • Create a scalable and flexible technology stack
    • Ensure the platform is user-friendly and intuitive
    • Prioritise security measures to protect data
    • Integrate multiple ad formats and channels
    • Develop a reliable payment and billing system
    • Optimise for mobile and desktop use
    • Implement real-time analytics and reporting tools
    • Create a plan for regular software updates
    • Test the platform extensively for bugs and glitches

  • ⛳️ Strategy 3: Implement a strategic marketing and launch plan

    • Create a brand identity and messaging strategy
    • Build an engaging website and online presence
    • Develop a pre-launch email marketing campaign
    • Utilise social media to generate buzz and awareness
    • Create partnerships with industry influencers
    • Plan and execute a launch event or webinar
    • Develop a network of advertisers and publishers
    • Offer promotional pricing or trials for early adopters
    • Gather user feedback to refine the platform post-launch
    • Monitor KPIs and adjust tactics to improve performance
market-researchplatform-developmentmarket-analystsoftware-developermarketing-teamtechnology-team
Implement these strategies

Strategies and tactics for developing Industrial Platforms

  • ⛳️ Strategy 1: Conduct market analysis

    • Research current industrial platform trends and key players in the market
    • Identify technological advancements relevant to industrial platforms
    • Analyse customer needs and pain points in the industry
    • Evaluate competitors' strengths and weaknesses
    • Assess opportunities for differentiation and unique value propositions
    • Determine potential market demand and growth forecasts
    • Analyse regulatory constraints and compliance requirements
    • Identify potential risks and barriers to entry
    • Investigate partnerships with existing industrial platforms
    • Compile a comprehensive market analysis report

  • ⛳️ Strategy 2: Design robust platform architecture

    • Define core functionalities and features needed for the platform
    • Select suitable technology stack and tools for platform development
    • Ensure scalability and flexibility of platform architecture
    • Design an intuitive user interface for ease of use
    • Incorporate security measures to protect data and operations
    • Implement reliable data storage and management systems
    • Plan for integration with existing systems and applications
    • Develop a thorough documentation of the platform architecture
    • Establish performance metrics and benchmarks
    • Create a roadmap for future updates and enhancements

  • ⛳️ Strategy 3: Establish partnerships and collaborations

    • Identify potential partners and collaborators in related industries
    • Reach out to stakeholders with shared interests and values
    • Draft clear and mutually beneficial partnership agreements
    • Organise joint workshops and brainstorming sessions
    • Develop co-marketing strategies and promotional activities
    • Leverage partners' networks for wider market reach
    • Ensure seamless technological integration with partners' systems
    • Design specialised training sessions for partner teams
    • Foster continuous communication and feedback loops
    • Review and evaluate partnership performance regularly
market-analysisplatform-designmarket-analystplatform-architectengineering-teambusiness-development-team
Implement these strategies

Strategies and tactics for launching an online community for musicians

  • ⛳️ Strategy 1: Build a compelling and user-friendly platform

    • Conduct market research to identify the needs and wants of musicians in an online community
    • Select a reliable web hosting service and choose a scalable platform that meets your technical requirements
    • Design an intuitive user interface with easy navigation and access to key features
    • Implement essential features such as profiles, forums, a marketplace, and event calendars
    • Ensure mobile compatibility and responsive design for accessibility across all devices
    • Incorporate a secure and simple sign-up process with various authentication options
    • Integrate social media logins to encourage quick and easy engagement
    • Test the platform with a focus group of musicians to gather feedback and refine features
    • Develop a content moderation plan to ensure a positive and safe environment
    • Provide clear tutorials or a help section to assist users in navigating the platform

  • ⛳️ Strategy 2: Engage musicians and gather early adopters

    • Identify influential musicians and bands that align with your community's mission
    • Reach out to potential ambassadors and offer them exclusive benefits for promoting the community
    • Create partnerships with music schools, production companies, and recording studios
    • Host online events such as live Q&A sessions, webinars, or workshops to attract initial members
    • Offer early adopters exclusive content and privileges to entice them to join
    • Utilise email marketing by sending out personalised invitations to join the platform
    • Incorporate an easy referral programme to encourage word-of-mouth promotion
    • Provide incentives for signing up early such as discounts on memberships or access to unique resources
    • Collaborate with music blogs and online magazines to feature your community
    • Participate in music forums and groups to subtly promote the platform and attract new members

  • ⛳️ Strategy 3: Implement a multichannel promotional strategy

    • Design an engaging social media strategy using platforms popular among musicians like Instagram and TikTok
    • Create visually appealing shareable content such as videos, infographics, and testimonials
    • Run targeted ad campaigns on social media platforms to reach your specific musician audience
    • Leverage SEO techniques to increase visibility and organic traffic to the platform
    • Partner with influencers in the music industry to gain credibility and reach a wider audience
    • Utilise content marketing by writing articles, creating video content, or hosting podcasts
    • Network at music industry events to create awareness among professionals in the field
    • Develop a regular newsletter that provides valuable content and updates about the community
    • Analyse the performance of different promotional channels and adjust strategies accordingly
    • Encourage members to create user-generated content and share their experiences on social media
musiciansonline-communitycommunity-managermarketing-specialistdevelopment-teammarketing-team
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Strategies and tactics for designing Metrics for KPI Application

  • ⛳️ Strategy 1: Establish functionality metrics

    • Create a detailed list of all functionalities provided by the application
    • Define measurement criteria for each functionality (e.g., availability of report creation, performance reviews, notifications)
    • Conduct user surveys to assess adequacy of existing functionalities to user needs
    • Compile a report on the number and type of functions offered versus user requirements
    • Develop a scoring system to rate the application's functionalities
    • Organise focus groups to gain qualitative insights on functionality adequacy
    • Implement a feedback mechanism within the application for users to suggest additional functionalities
    • Regularly update the functionality list based on evolving user needs
    • Benchmark functionality against similar applications in the market
    • Schedule periodic reviews to reassess the functionality metrics

  • ⛳️ Strategy 2: Implement usability metrics

    • Develop training sessions and materials for new users to measure initial learning time
    • Conduct user surveys to evaluate ease of use and gather qualitative feedback
    • Implement analytics to track the number of clicks required to complete common tasks
    • Create usability test scripts to perform regular usability testing
    • Analyse survey data to identify usability pain points
    • Iterate on application design based on usability testing and user feedback
    • Conduct A/B testing to compare usability improvements
    • Set up a user feedback loop to continually gather usability insights
    • Benchmark usability metrics against industry standards
    • Implement continuous monitoring to track usability metric changes over time

  • ⛳️ Strategy 3: Measure performance metrics

    • Implement monitoring tools to track application response times under different loads
    • Set up performance benchmarks based on desired throughput levels
    • Track resource utilisation, including CPU and memory usage, during different operations
    • Conduct stress testing to determine application limits
    • Analyse performance data to identify bottlenecks and areas for improvement
    • Regularly review throughput metrics to ensure they meet performance targets
    • Optimise the application's code to improve performance based on monitoring data
    • Set up alerts for unusual spikes in resource utilisation
    • Schedule performance reviews and optimise based on collected data
    • Compare application's performance metrics with industry standards
usabilityperformanceproject-managerux-designerdevelopment-teamqa-team
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Strategies and tactics for introducing Application Quality Metrics

  • ⛳️ Strategy 1: Measure functionality metrics

    • Identify all functionality provided by the application, including core and additional features
    • Classify functionalities into categories (e.g. report creation, performance assessment, notifications)
    • Conduct user need assessments to determine relevance of each functionality
    • Survey users to evaluate the conformity of features to their needs
    • Create a scoring system to measure feature suitability
    • Review user feedback regularly to identify new functionality requirements
    • Prioritise development efforts to address mismatched functionality
    • Use analytics tools to track usage of each functionality
    • Conduct workshops or focus groups to validate the necessity of new features
    • Regularly update documentation to reflect available features and their suitability

  • ⛳️ Strategy 2: Enhance usability metrics

    • Create a thorough user onboarding process to reduce learning time
    • Develop user training materials and video tutorials
    • Conduct usability testing sessions with new users to measure learning time
    • Implement user surveys to gauge ease of use
    • Analyse survey results to identify usability pain points
    • Streamline commonly used workflows to reduce the number of clicks required
    • Implement A/B testing to compare different user interface designs
    • Regularly review and update user interface based on usability feedback
    • Provide an in-app help feature for real-time assistance
    • Track and analyse user session data to find opportunities for usability improvements

  • ⛳️ Strategy 3: Optimise performance metrics

    • Perform baseline performance testing to determine current response times
    • Set target response times for critical user actions
    • Implement monitoring tools to track response times continuously
    • Conduct load testing to determine application throughput under various conditions
    • Optimise code to enhance throughput capabilities
    • Use profiling tools to identify and address bottlenecks in resource utilisation
    • Implement caching strategies to improve response times
    • Review and optimise database queries and access patterns
    • Regularly update hardware and software to maintain optimal performance
    • Document performance trends and improvement measures

  • ⛳️ Strategy 4: Ensure reliability metrics

    • Log all system failures and analyse root causes
    • Implement redundancy and failover mechanisms to increase MTBF
    • Schedule regular maintenance checks to preemptively address potential failures
    • Develop a fast and effective system repair protocol to reduce MTTR
    • Maintain a comprehensive knowledge base for troubleshooting common issues
    • Train team members in quick diagnosis and repair techniques
    • Implement continuous integration and continuous deployment (CI/CD) pipelines to reduce risk of failure during updates
    • Monitor system availability metrics continuously
    • Automate system health checks to ensure high availability
    • Regularly update and test disaster recovery plans

  • ⛳️ Strategy 5: Improve maintainability metrics

    • Conduct code reviews to ensure high code readability standards
    • Implement coding standards and guidelines to maintain consistency
    • Use static code analysis tools to measure and manage code complexity
    • Refactor code regularly to simplify complex sections
    • Maintain comprehensive documentation for the codebase
    • Use automated testing frameworks to identify and fix bugs promptly
    • Track fix times for bugs and aim to reduce this metric over time
    • Implement a version control system to manage code changes effectively
    • Encourage pair programming to improve knowledge sharing and code quality
    • Conduct technical debt assessments and prioritise addressing high-impact areas

  • ⛳️ Strategy 6: Ensure portability metrics

    • Test application compatibility across different platforms (web, iOS, Android)
    • Implement a modular architecture to enhance platform compatibility
    • Document platform-specific requirements and adjustments needed
    • Use cross-platform development frameworks where appropriate
    • Develop platform-specific testing protocols to ensure consistent behaviour
    • Monitor user feedback on different platforms to detect compatibility issues
    • Create a detailed migration plan for moving to new platforms
    • Perform pilot migrations to identify and solve potential issues
    • Maintain a repository of compatibility and migration issues
    • Regularly review and update portability plans based on new platform developments
quality-metricsapplication-improvementsoftware-engineerquality-assurance-analystdevelopment-teamuser-experience-(ux)-team
Implement these strategies

Strategies and tactics for establishing a Successful Job Platform

  • ⛳️ Strategy 1: Promote the website effectively

    • Develop an SEO strategy to enhance visibility on search engines
    • Leverage social media platforms for targeted advertising campaigns
    • Create engaging content like blog posts and videos to attract job seekers and employers
    • Collaborate with popular career influencers for endorsements
    • Implement referral programs to encourage word-of-mouth marketing
    • Participate in online job fairs and events as a sponsor or exhibitor
    • Utilise email marketing to reach out to potential users and partners
    • Form partnerships with universities and recruitment agencies
    • Use paid advertising on platforms like LinkedIn and Google Ads
    • Monitor analytics to continuously refine marketing strategies

  • ⛳️ Strategy 2: Build trust and a strong reputation

    • Ensure all job listings are verified by a dedicated team
    • Design a user-friendly interface for easy navigation
    • Offer free trials or demos of premium services
    • Gather and display testimonials and success stories
    • Ensure 24/7 customer support for user inquiries
    • Implement a robust feedback mechanism for continuous improvement
    • Maintain transparency with users regarding data usage policies
    • Feature a blog section with insights from industry professionals
    • Regularly update the website with new features based on user feedback
    • Create a community forum for users to share experiences and advice

  • ⛳️ Strategy 3: Gradually introduce monetization strategies

    • Introduce premium subscriptions for additional features
    • Offer featured job posts for employers to increase visibility
    • Implement an affiliate marketing program for relevant services
    • Incorporate non-intrusive advertisements carefully placed
    • Offer a marketplace for related services like resume writing
    • Bundle services to provide cost-effective packages for users
    • Host webinar series with industry experts as paid offerings
    • Introduce pay-per-click options for employers seeking quick hires
    • Ensure monetization features do not hinder user experience
    • Regularly review pricing strategies in line with market trends
job-platformuser-experienceseo-specialistcustomer-support-representativemarketing-teamdevelopment-team
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Strategies and tactics for establishing a CNG Mother Station and PNG Distribution Network

  • ⛳️ Strategy 1: Conduct feasibility studies

    • Gather existing data on natural gas demand in the free trade zone
    • Hire a consulting firm to conduct a detailed feasibility study
    • Assess the current infrastructure and its suitability for development
    • Estimate the cost of establishing the CNG station and distribution network
    • Identify potential competitors and assess market positioning
    • Develop a risk assessment plan to identify possible challenges
    • Evaluate potential environmental impacts and necessary mitigations
    • Consult with local authorities to ensure alignment with regional plans
    • Use feasibility study results to refine your project plan
    • Present findings to stakeholders to gain alignment and support

  • ⛳️ Strategy 2: Plan infrastructure development

    • Design the layout of the CNG Mother Station with engineering consultants
    • Establish partnerships with construction firms for project execution
    • Secure necessary permits and regulatory approvals from relevant authorities
    • Prepare a detailed project timeline with key milestones
    • Identify critical supply chain components for uninterrupted execution
    • Ensure that safety standards and protocols are part of the design
    • Determine the location for the pipelines within the trade zone
    • Engage with local businesses to ensure their needs are addressed
    • Develop an operations and maintenance plan for long-term sustainability
    • Create a contingency plan to manage potential delays or issues

  • ⛳️ Strategy 3: Market and operationalise the service

    • Develop a marketing plan to promote the new CNG and PNG services
    • Engage with potential industrial clients to raise awareness of benefits
    • Collaborate with local trade associations for advocacy
    • Set competitive pricing models for clients within the free trade zone
    • Ensure thorough training for operational staff on new systems
    • Implement a customer service strategy to handle inquiries and feedback
    • Launch an official opening event for the CNG Mother Station
    • Monitor initial operations to ensure systems run smoothly and efficiently
    • Collect and review customer feedback to make necessary adjustments
    • Implement an ongoing monitoring system for performance and improvements
feasibility-studiesinfrastructure-developmentconsultantsproject-managersmarketingoperations-management
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for integrating Activities for a Legacy of Faith and Impact

  • ⛳️ Strategy 1: Build a unified organisational structure

    • Define roles and responsibilities across all entities under Baruka Jethro Inc.
    • Create a clear communication plan for seamless interaction between divisions
    • Establish key performance indicators for each division to track progress
    • Implement regular inter-division meetings to promote knowledge sharing
    • Develop a shared vision and mission statement for Baruka Jethro Inc.
    • Utilise shared resources to optimise efficiency across divisions
    • Create an organisational chart to visualise the interconnected structure
    • Allocate budget for shared technology infrastructure and operational tools
    • Implement a centralised digital platform for collaboration and project management
    • Schedule quarterly reviews to evaluate integration progress and adjust strategies as needed

  • ⛳️ Strategy 2: Strengthen family and organisational bonds

    • Initiate weekly Bible studies and family night activities
    • Establish a digital communication platform for family updates and collaboration
    • Organise quarterly family meetings to discuss family business and shared goals
    • Develop a family mission statement and core values document
    • Create a family investment trust to consolidate and expand resources
    • Launch pilot projects for family business expansions, leveraging existing resources
    • Ensure children are involved in family business discussions and learning activities
    • Plan family retreats focused on spiritual growth and bonding
    • Build language and technology proficiency with designated family learning tools
    • Implement a family calendar for shared activities and personal growth tracking

  • ⛳️ Strategy 3: Leverage digital platforms and global networks

    • Expand the digital presence of Elmeleckraah Ministry through social media
    • Partner with global ministries to organise international evangelisation campaigns
    • Utilise digital tools for managing and expanding Guardian Wings Foundation programmes
    • Host webinars and online workshops to attract consulting clients internationally
    • Network with international organisations for potential consulting projects
    • Develop an investment platform for Azjeet to showcase innovative approaches
    • Utilise data-driven approaches to attract donors and partners for GWF
    • Engage with blockchain innovators for potential partnerships with Azjeet
    • Strengthen global branding efforts with a focus on interconnectedness
    • Implement digital impact tracking for donor engagement in GWF
organisational-synergydigital-transformationproject-managercommunications-officerfamily-engagement-teamdigital-strategy-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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How to track your Platform Development strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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