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8 strategies and tactics for Platform Development

What is Platform Development strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Platform Development strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Platform Development strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Platform Development strategy examples

You'll find below a list of Platform Development tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for creating an online advertising platform

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify key competitors and analyse their offerings
    • Determine the target audience and their needs
    • Assess current market trends and future projections
    • Conduct surveys to gather potential customers' feedback
    • Identify potential partners and key stakeholders
    • Analyse pricing models used in the industry
    • Map out potential challenges and market barriers
    • Develop a SWOT analysis for the platform
    • Examine regulatory requirements and compliance issues
    • Evaluate opportunities for innovation in the market

  • ⛳️ Strategy 2: Develop a robust platform architecture

    • Define platform requirements and features
    • Create a scalable and flexible technology stack
    • Ensure the platform is user-friendly and intuitive
    • Prioritise security measures to protect data
    • Integrate multiple ad formats and channels
    • Develop a reliable payment and billing system
    • Optimise for mobile and desktop use
    • Implement real-time analytics and reporting tools
    • Create a plan for regular software updates
    • Test the platform extensively for bugs and glitches

  • ⛳️ Strategy 3: Implement a strategic marketing and launch plan

    • Create a brand identity and messaging strategy
    • Build an engaging website and online presence
    • Develop a pre-launch email marketing campaign
    • Utilise social media to generate buzz and awareness
    • Create partnerships with industry influencers
    • Plan and execute a launch event or webinar
    • Develop a network of advertisers and publishers
    • Offer promotional pricing or trials for early adopters
    • Gather user feedback to refine the platform post-launch
    • Monitor KPIs and adjust tactics to improve performance
market-researchplatform-developmentmarket-analystsoftware-developermarketing-teamtechnology-team
Implement these strategies

Strategies and tactics for developing Industrial Platforms

  • ⛳️ Strategy 1: Conduct market analysis

    • Research current industrial platform trends and key players in the market
    • Identify technological advancements relevant to industrial platforms
    • Analyse customer needs and pain points in the industry
    • Evaluate competitors' strengths and weaknesses
    • Assess opportunities for differentiation and unique value propositions
    • Determine potential market demand and growth forecasts
    • Analyse regulatory constraints and compliance requirements
    • Identify potential risks and barriers to entry
    • Investigate partnerships with existing industrial platforms
    • Compile a comprehensive market analysis report

  • ⛳️ Strategy 2: Design robust platform architecture

    • Define core functionalities and features needed for the platform
    • Select suitable technology stack and tools for platform development
    • Ensure scalability and flexibility of platform architecture
    • Design an intuitive user interface for ease of use
    • Incorporate security measures to protect data and operations
    • Implement reliable data storage and management systems
    • Plan for integration with existing systems and applications
    • Develop a thorough documentation of the platform architecture
    • Establish performance metrics and benchmarks
    • Create a roadmap for future updates and enhancements

  • ⛳️ Strategy 3: Establish partnerships and collaborations

    • Identify potential partners and collaborators in related industries
    • Reach out to stakeholders with shared interests and values
    • Draft clear and mutually beneficial partnership agreements
    • Organise joint workshops and brainstorming sessions
    • Develop co-marketing strategies and promotional activities
    • Leverage partners' networks for wider market reach
    • Ensure seamless technological integration with partners' systems
    • Design specialised training sessions for partner teams
    • Foster continuous communication and feedback loops
    • Review and evaluate partnership performance regularly
market-analysisplatform-designmarket-analystplatform-architectengineering-teambusiness-development-team
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Strategies and tactics for designing Metrics for KPI Application

  • ⛳️ Strategy 1: Establish functionality metrics

    • Create a detailed list of all functionalities provided by the application
    • Define measurement criteria for each functionality (e.g., availability of report creation, performance reviews, notifications)
    • Conduct user surveys to assess adequacy of existing functionalities to user needs
    • Compile a report on the number and type of functions offered versus user requirements
    • Develop a scoring system to rate the application's functionalities
    • Organise focus groups to gain qualitative insights on functionality adequacy
    • Implement a feedback mechanism within the application for users to suggest additional functionalities
    • Regularly update the functionality list based on evolving user needs
    • Benchmark functionality against similar applications in the market
    • Schedule periodic reviews to reassess the functionality metrics

  • ⛳️ Strategy 2: Implement usability metrics

    • Develop training sessions and materials for new users to measure initial learning time
    • Conduct user surveys to evaluate ease of use and gather qualitative feedback
    • Implement analytics to track the number of clicks required to complete common tasks
    • Create usability test scripts to perform regular usability testing
    • Analyse survey data to identify usability pain points
    • Iterate on application design based on usability testing and user feedback
    • Conduct A/B testing to compare usability improvements
    • Set up a user feedback loop to continually gather usability insights
    • Benchmark usability metrics against industry standards
    • Implement continuous monitoring to track usability metric changes over time

  • ⛳️ Strategy 3: Measure performance metrics

    • Implement monitoring tools to track application response times under different loads
    • Set up performance benchmarks based on desired throughput levels
    • Track resource utilisation, including CPU and memory usage, during different operations
    • Conduct stress testing to determine application limits
    • Analyse performance data to identify bottlenecks and areas for improvement
    • Regularly review throughput metrics to ensure they meet performance targets
    • Optimise the application's code to improve performance based on monitoring data
    • Set up alerts for unusual spikes in resource utilisation
    • Schedule performance reviews and optimise based on collected data
    • Compare application's performance metrics with industry standards
usabilityperformanceproject-managerux-designerdevelopment-teamqa-team
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Strategies and tactics for introducing Application Quality Metrics

  • ⛳️ Strategy 1: Measure functionality metrics

    • Identify all functionality provided by the application, including core and additional features
    • Classify functionalities into categories (e.g. report creation, performance assessment, notifications)
    • Conduct user need assessments to determine relevance of each functionality
    • Survey users to evaluate the conformity of features to their needs
    • Create a scoring system to measure feature suitability
    • Review user feedback regularly to identify new functionality requirements
    • Prioritise development efforts to address mismatched functionality
    • Use analytics tools to track usage of each functionality
    • Conduct workshops or focus groups to validate the necessity of new features
    • Regularly update documentation to reflect available features and their suitability

  • ⛳️ Strategy 2: Enhance usability metrics

    • Create a thorough user onboarding process to reduce learning time
    • Develop user training materials and video tutorials
    • Conduct usability testing sessions with new users to measure learning time
    • Implement user surveys to gauge ease of use
    • Analyse survey results to identify usability pain points
    • Streamline commonly used workflows to reduce the number of clicks required
    • Implement A/B testing to compare different user interface designs
    • Regularly review and update user interface based on usability feedback
    • Provide an in-app help feature for real-time assistance
    • Track and analyse user session data to find opportunities for usability improvements

  • ⛳️ Strategy 3: Optimise performance metrics

    • Perform baseline performance testing to determine current response times
    • Set target response times for critical user actions
    • Implement monitoring tools to track response times continuously
    • Conduct load testing to determine application throughput under various conditions
    • Optimise code to enhance throughput capabilities
    • Use profiling tools to identify and address bottlenecks in resource utilisation
    • Implement caching strategies to improve response times
    • Review and optimise database queries and access patterns
    • Regularly update hardware and software to maintain optimal performance
    • Document performance trends and improvement measures

  • ⛳️ Strategy 4: Ensure reliability metrics

    • Log all system failures and analyse root causes
    • Implement redundancy and failover mechanisms to increase MTBF
    • Schedule regular maintenance checks to preemptively address potential failures
    • Develop a fast and effective system repair protocol to reduce MTTR
    • Maintain a comprehensive knowledge base for troubleshooting common issues
    • Train team members in quick diagnosis and repair techniques
    • Implement continuous integration and continuous deployment (CI/CD) pipelines to reduce risk of failure during updates
    • Monitor system availability metrics continuously
    • Automate system health checks to ensure high availability
    • Regularly update and test disaster recovery plans

  • ⛳️ Strategy 5: Improve maintainability metrics

    • Conduct code reviews to ensure high code readability standards
    • Implement coding standards and guidelines to maintain consistency
    • Use static code analysis tools to measure and manage code complexity
    • Refactor code regularly to simplify complex sections
    • Maintain comprehensive documentation for the codebase
    • Use automated testing frameworks to identify and fix bugs promptly
    • Track fix times for bugs and aim to reduce this metric over time
    • Implement a version control system to manage code changes effectively
    • Encourage pair programming to improve knowledge sharing and code quality
    • Conduct technical debt assessments and prioritise addressing high-impact areas

  • ⛳️ Strategy 6: Ensure portability metrics

    • Test application compatibility across different platforms (web, iOS, Android)
    • Implement a modular architecture to enhance platform compatibility
    • Document platform-specific requirements and adjustments needed
    • Use cross-platform development frameworks where appropriate
    • Develop platform-specific testing protocols to ensure consistent behaviour
    • Monitor user feedback on different platforms to detect compatibility issues
    • Create a detailed migration plan for moving to new platforms
    • Perform pilot migrations to identify and solve potential issues
    • Maintain a repository of compatibility and migration issues
    • Regularly review and update portability plans based on new platform developments
quality-metricsapplication-improvementsoftware-engineerquality-assurance-analystdevelopment-teamuser-experience-(ux)-team
Implement these strategies

Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
Implement these strategies

Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
personalizationtechnologycustomer-service-representativedata-analystinnovation-teamcommunication-team
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Strategies and tactics for raising Public Awareness, Engaging Policymakers, and Building Community Support for Harm Reduction

  • ⛳️ Strategy 1: Raise public awareness

    • Organise public awareness campaigns about harm reduction
    • Leverage social media platforms to disseminate information
    • Create informative content such as brochures and pamphlets
    • Partner with local media to highlight harm reduction stories
    • Conduct community workshops and seminars
    • Develop a website dedicated to harm reduction information
    • Use storytelling to share real-life experiences and successes
    • Collaborate with influencers and community leaders
    • Participate in public events and fairs
    • Distribute educational materials in public spaces

  • ⛳️ Strategy 2: Engage policymakers

    • Schedule meetings with key policymakers and stakeholders
    • Present well-researched data and case studies on harm reduction
    • Develop policy briefs and position papers
    • Invite policymakers to community events and workshops
    • Gather support from international organisations
    • Conduct advocacy training for local advocates
    • Form an advocacy coalition with aligned organisations
    • Use media advocacy to influence policy debates
    • Host roundtable discussions with policymakers
    • Monitor policy developments and respond with advocacy actions

  • ⛳️ Strategy 3: Build community support

    • Establish community working groups focused on harm reduction
    • Provide training for community health workers
    • Foster partnerships with local NGOs and community-based organisations
    • Develop peer education programmes
    • Organise community forums to discuss harm reduction needs
    • Create support networks for affected individuals and families
    • Involve religious and cultural leaders in advocacy efforts
    • Hold regular town hall meetings to gather community feedback
    • Implement harm reduction services and pilot programmes
    • Evaluate community programmes and share success stories
harm-reductionpublic-awarenesspolicymakercommunity-health-workeradvocacy-coalitioncommunity-working-group
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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How to track your Platform Development strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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