The strategy focuses on marketing and securing funding for the Electoral Commission’s Party Funding, Civic and Democratic Engagement (CDE), and National Results Centres. First, it emphasizes engaging stakeholders through tailored messaging, identifying potential sponsors from political, corporate, and NGO sectors. For example, organizing webinars to detail the benefits of supporting each pillar can attract sponsors.
Next, the strategy highlights harnessing partnerships with educational institutions and advocacy groups. By proposing collaborative initiatives and developing co-branded educational materials, it aims to raise awareness and support for democratic engagement. Finally, leveraging digital platforms is crucial for broadening exposure. Creating multimedia content and initiating social media challenges can effectively engage the public and potential sponsors, enhancing visibility.
The strategies
⛳️ Strategy 1: Engage stakeholders through targeted messaging
- Research and identify key stakeholders and potential sponsors in the political, corporate, and NGO sectors
- Develop clear and concise key messages tailored to each pillar: Party Funding, CDE, and National Results Centres
- Create a comprehensive stakeholder engagement plan to guide interactions with potential sponsors
- Use targeted digital campaigns to communicate messages to stakeholders via emails and social media platforms
- Organize informational webinars or virtual events to explain the objectives and benefits of supporting each pillar
- Leverage case studies and testimonials to enhance the credibility of the proposals
- Facilitate meetings and discussions with stakeholders to answer questions and address concerns
- Develop printed and digital collateral, such as brochures and one-pagers, to distribute during meetings and events
- Identify and reach out to possible ambassadors or influencers to champion the initiative
- Constantly refine communication messages based on stakeholder feedback and engagement outcomes
⛳️ Strategy 2: Harness partnerships with educational institutions and advocacy groups
- Identify educational institutions and advocacy groups aligned with democratic and civic engagement principles
- Propose collaborative initiatives with institutions, aligning them with each pillar's objectives
- Develop co-branded educational materials and workshops focused on electoral literacy and engagement
- Coordinate national outreach programs in conjunction with educational institutions to raise awareness
- Work alongside advocacy groups to lobby for support and recognition from potential sponsors
- Host joint events with advocacy groups to garner grassroots support and visibility
- Utilise educational partnerships to disburse scholarships or grants in line with each pillar
- Collaborate with institutional media platforms to promote the Electoral Commission's cause
- Develop a programme to recognise and reward educational institutions and groups who significantly contribute
- Monitor and evaluate the impact of partnerships, adjusting strategies where needed to maximise engagement
⛳️ Strategy 3: Leverage digital platforms for exposure and engagement
- Create dedicated pages on the Electoral Commission's website for each pillar to provide detailed information
- Develop high-quality multimedia content such as videos and infographics explaining each pillar's importance
- Utilise social media platforms to share engaging content and ongoing updates about the pillars
- Initiate a social media challenge or campaign to generate buzz and increase visibility
- Host live Q&A sessions with Commission representatives to address public and potential sponsor queries
- Create a newsletter to regularly update stakeholders and supporters about progress and opportunities
- Engage the digital audiences through surveys or polls to gain insight and encourage participation
- Utilise digital advertising tools to target specific demographics and areas of interest for increased reach
- Collaborate with digital media outlets and influencers to feature stories about the Electoral Commission's work
- Continuously track and analyse digital engagement metrics to fine-tune marketing efforts
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
