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10 strategies and tactics for Platform Design

What is Platform Design strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Platform Design strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Platform Design strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Platform Design strategy examples

You will find in the next section many different Platform Design tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing Industrial Platforms

  • ⛳️ Strategy 1: Conduct market analysis

    • Research current industrial platform trends and key players in the market
    • Identify technological advancements relevant to industrial platforms
    • Analyse customer needs and pain points in the industry
    • Evaluate competitors' strengths and weaknesses
    • Assess opportunities for differentiation and unique value propositions
    • Determine potential market demand and growth forecasts
    • Analyse regulatory constraints and compliance requirements
    • Identify potential risks and barriers to entry
    • Investigate partnerships with existing industrial platforms
    • Compile a comprehensive market analysis report

  • ⛳️ Strategy 2: Design robust platform architecture

    • Define core functionalities and features needed for the platform
    • Select suitable technology stack and tools for platform development
    • Ensure scalability and flexibility of platform architecture
    • Design an intuitive user interface for ease of use
    • Incorporate security measures to protect data and operations
    • Implement reliable data storage and management systems
    • Plan for integration with existing systems and applications
    • Develop a thorough documentation of the platform architecture
    • Establish performance metrics and benchmarks
    • Create a roadmap for future updates and enhancements

  • ⛳️ Strategy 3: Establish partnerships and collaborations

    • Identify potential partners and collaborators in related industries
    • Reach out to stakeholders with shared interests and values
    • Draft clear and mutually beneficial partnership agreements
    • Organise joint workshops and brainstorming sessions
    • Develop co-marketing strategies and promotional activities
    • Leverage partners' networks for wider market reach
    • Ensure seamless technological integration with partners' systems
    • Design specialised training sessions for partner teams
    • Foster continuous communication and feedback loops
    • Review and evaluate partnership performance regularly
market-analysisplatform-designmarket-analystplatform-architectengineering-teambusiness-development-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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Strategies and tactics for designing Metrics for KPI Application

  • ⛳️ Strategy 1: Establish functionality metrics

    • Create a detailed list of all functionalities provided by the application
    • Define measurement criteria for each functionality (e.g., availability of report creation, performance reviews, notifications)
    • Conduct user surveys to assess adequacy of existing functionalities to user needs
    • Compile a report on the number and type of functions offered versus user requirements
    • Develop a scoring system to rate the application's functionalities
    • Organise focus groups to gain qualitative insights on functionality adequacy
    • Implement a feedback mechanism within the application for users to suggest additional functionalities
    • Regularly update the functionality list based on evolving user needs
    • Benchmark functionality against similar applications in the market
    • Schedule periodic reviews to reassess the functionality metrics

  • ⛳️ Strategy 2: Implement usability metrics

    • Develop training sessions and materials for new users to measure initial learning time
    • Conduct user surveys to evaluate ease of use and gather qualitative feedback
    • Implement analytics to track the number of clicks required to complete common tasks
    • Create usability test scripts to perform regular usability testing
    • Analyse survey data to identify usability pain points
    • Iterate on application design based on usability testing and user feedback
    • Conduct A/B testing to compare usability improvements
    • Set up a user feedback loop to continually gather usability insights
    • Benchmark usability metrics against industry standards
    • Implement continuous monitoring to track usability metric changes over time

  • ⛳️ Strategy 3: Measure performance metrics

    • Implement monitoring tools to track application response times under different loads
    • Set up performance benchmarks based on desired throughput levels
    • Track resource utilisation, including CPU and memory usage, during different operations
    • Conduct stress testing to determine application limits
    • Analyse performance data to identify bottlenecks and areas for improvement
    • Regularly review throughput metrics to ensure they meet performance targets
    • Optimise the application's code to improve performance based on monitoring data
    • Set up alerts for unusual spikes in resource utilisation
    • Schedule performance reviews and optimise based on collected data
    • Compare application's performance metrics with industry standards
usabilityperformanceproject-managerux-designerdevelopment-teamqa-team
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Strategies and tactics for executing brand awareness campaign for OOH strategy

  • ⛳️ Strategy 1: Utilise billboards

    • Identify high-traffic areas in major cities for billboard placements
    • Design eye-catching billboard creative that highlights the unique selling propositions of 'No Names'
    • Include clear call-to-action on the billboards, directing people to download the app
    • Lease billboard spaces for a duration of at least 3 to 6 months
    • Monitor billboard performance and adjust messaging if necessary
    • Implement QR codes on billboards for easy app downloads
    • Use digital billboards for dynamic content and real-time updates
    • Partner with local influencers for billboard photo ops
    • Create a hashtag for social media engagement stemming from billboard sightings
    • Measure the increase in app downloads and website traffic from billboard locations

  • ⛳️ Strategy 2: Leverage public transportation advertising

    • Research and select the most used public transportation systems in key demographic areas
    • Create tailored ad designs for buses, trains, and tram systems that align with 'No Names' brand identity
    • Utilise interior and exterior ad spaces on public transportation
    • Secure advertisements in highly visible and frequently used stations and stops
    • Incorporate user testimonials or success stories in the ads
    • Design interactive ads with QR codes for special promotions
    • Plan for a campaign duration of at least 3 to 6 months
    • Coordinate ad launches with local events or peak travel seasons
    • Monitor audience engagement and adjust ad placements or designs as needed
    • Track changes in app engagement and user growth in advertised locations

  • ⛳️ Strategy 3: Host guerrilla marketing events

    • Plan creative, attention-grabbing events in high foot-traffic areas
    • Utilise branded merchandise to increase visibility and engagement
    • Collaborate with local artists or performers to draw crowds
    • Implement interactive experiences that highlight the app's features
    • Distribute flyers with app information and download incentives
    • Employ street teams to engage with potential users and answer questions
    • Record the events and share content across social media platforms
    • Schedule events at least once a month over a 6-month period
    • Monitor social media impressions and public sentiment post-events
    • Offer limited-time promotions or discounts for event participants to encourage app downloads
brand-awarenessooh-advertisingmarketergraphic-designercreative-teammarketing-team
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Strategies and tactics for implementing a Comprehensive Project Marketing Timeline

  • ⛳️ Strategy 1: Establish a structured foundation

    • Define specific target audience demographics and behaviours
    • Set clear and measurable goals with associated KPIs
    • Assign roles to marketing team members and project manager
    • Conduct a competitor analysis to understand market positioning
    • Establish a baseline for current website traffic metrics
    • Create a project plan outline including timeline and resources
    • Conduct a SWOT analysis for the marketing strategy
    • Set up a project management tool for better coordination
    • Schedule regular team meetings for planning and feedback
    • Prepare a risk management plan for potential bottlenecks

  • ⛳️ Strategy 2: Create and optimise engaging content

    • Develop persuasive website content with clear calls to action
    • Craft engaging social media posts tailored to target audience
    • Design appealing visuals and multimedia for digital platforms
    • Conduct an audit on existing Google Ads performance
    • Create a calendar for email campaigns targeting segmented audiences
    • Review and refine all marketing materials for brand consistency
    • Incorporate SEO best practices into website and content
    • Develop a content strategy for ad copies and landing pages
    • Include testimonials and case studies on the website
    • A/B test different content formats to evaluate effectiveness

  • ⛳️ Strategy 3: Launch, monitor, and adjust campaigns

    • Initialize Google Ads campaigns based on keyword research
    • Deploy marketing materials across all selected channels
    • Utilise analytics tools to track and measure key performance indicators
    • Monitor website traffic and user engagement on a weekly basis
    • Adjust bids and budgets in Google Ads for optimal performance
    • Analyse lead generation and conversion rates regularly
    • Use feedback to improve customer satisfaction initiatives
    • Conduct regular check-ins to assess KPI target progress
    • Identify underperforming areas and implement corrective actions
    • Report results and insights to stakeholders at regular intervals
google-adssmart-goalsmarketing-managerproject-managermarketing-teamanalytics-team
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Strategies and tactics for enhancing Media Presence and Impact

  • ⛳️ Strategy 1: Increase Audience Engagement

    • Conduct audience surveys to understand viewer preferences in content and format
    • Develop interactive programs that encourage audience participation and feedback
    • Leverage social media platforms to engage audiences with live Q&A sessions and polls
    • Collaborate with local influencers to amplify reach and engagement
    • Organise community events to establish a stronger local presence
    • Create multilingual content to cater to diverse linguistic groups
    • Introduce a customer loyalty program with rewards for regular viewers
    • Analyse viewer ratings and feedback to adjust programming accordingly
    • Develop a mobile app with exclusive content and features for enhanced accessibility
    • Expand podcast series to cover behind-the-scenes insights and special topics

  • ⛳️ Strategy 2: Strengthen Technological Infrastructure

    • Upgrade broadcasting equipment to ensure top-tier transmission quality
    • Implement a robust content management system for efficient production workflows
    • Invest in AI-driven analytics tools to monitor audience patterns and preferences
    • Enhance digital security measures to protect against cyber threats
    • Introduce virtual reality elements to news segments for immersive storytelling
    • Develop backup systems to ensure uninterrupted broadcasting services
    • Offer training sessions for staff on new technologies and tools
    • Evaluate and update studio facilities to meet future industry standards
    • Utilise cloud services for efficient data storage and management
    • Incorporate state-of-the-art audio technology for superior sound quality

  • ⛳️ Strategy 3: Expand Regional Influence

    • Establish partnerships with international media outlets for content exchange
    • Participate in regional media conferences and workshops to raise brand visibility
    • Launch a series of documentaries focusing on key East African issues
    • Develop a network of correspondents and reporters across key East African cities
    • Strengthen relationships with government bodies for tailored content that addresses policy changes
    • Sponsor regional events highlighting cultural diversity and media literacy
    • Initiate cross-border collaborations with broadcasters in neighbouring countries
    • Offer training programs and workshops for aspiring journalists in the region
    • Create partnerships with educational institutions for media-related courses
    • Collaborate with NGOs to produce content on social development projects
engagementinfrastructurecontent-creatortechnology-specialistmedia-productionoutreach-and-partnerships
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Strategies and tactics for establishing a Successful Job Platform

  • ⛳️ Strategy 1: Promote the website effectively

    • Develop an SEO strategy to enhance visibility on search engines
    • Leverage social media platforms for targeted advertising campaigns
    • Create engaging content like blog posts and videos to attract job seekers and employers
    • Collaborate with popular career influencers for endorsements
    • Implement referral programs to encourage word-of-mouth marketing
    • Participate in online job fairs and events as a sponsor or exhibitor
    • Utilise email marketing to reach out to potential users and partners
    • Form partnerships with universities and recruitment agencies
    • Use paid advertising on platforms like LinkedIn and Google Ads
    • Monitor analytics to continuously refine marketing strategies

  • ⛳️ Strategy 2: Build trust and a strong reputation

    • Ensure all job listings are verified by a dedicated team
    • Design a user-friendly interface for easy navigation
    • Offer free trials or demos of premium services
    • Gather and display testimonials and success stories
    • Ensure 24/7 customer support for user inquiries
    • Implement a robust feedback mechanism for continuous improvement
    • Maintain transparency with users regarding data usage policies
    • Feature a blog section with insights from industry professionals
    • Regularly update the website with new features based on user feedback
    • Create a community forum for users to share experiences and advice

  • ⛳️ Strategy 3: Gradually introduce monetization strategies

    • Introduce premium subscriptions for additional features
    • Offer featured job posts for employers to increase visibility
    • Implement an affiliate marketing program for relevant services
    • Incorporate non-intrusive advertisements carefully placed
    • Offer a marketplace for related services like resume writing
    • Bundle services to provide cost-effective packages for users
    • Host webinar series with industry experts as paid offerings
    • Introduce pay-per-click options for employers seeking quick hires
    • Ensure monetization features do not hinder user experience
    • Regularly review pricing strategies in line with market trends
job-platformuser-experienceseo-specialistcustomer-support-representativemarketing-teamdevelopment-team
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Strategies and tactics for implementing a Robust Collection Strategy for Michu Digital Lending

  • ⛳️ Strategy 1: Enhance communication channels

    • Implement a multi-channel communication strategy including mobile apps, email, and WhatsApp alongside SMS
    • Develop personalised communication scripts for different stages of the repayment process
    • Introduce automated reminders for upcoming due dates via multiple platforms
    • Utilise data analytics to tailor communication frequency and content to individual borrower behaviour
    • Train customer service representatives to handle more complex queries through call centres
    • Implement feedback mechanisms to refine and improve communication strategies continually
    • Diversify language options to cater to diverse linguistic groups among clients
    • Incorporate educational content about financial management in communications
    • Ensure consistent branding and tone across all communication channels
    • Encourage timely payments by integrating rewards or incentives for early repayments

  • ⛳️ Strategy 2: Decentralise collection activities

    • Set up regional collection hubs to bring collection activities closer to borrowers
    • Recruit and train local collection agents familiar with regional languages and cultures
    • Implement a tiered collection approach based on the severity of overdue accounts
    • Foster partnerships with local co-operatives or associations for collection support
    • Utilise mobile payment services extensively to allow easier payment for borrowers
    • Monitor collection performance regionally to identify trends and improve strategies
    • Incorporate geolocation data to better assign and schedule field collections
    • Create regional collection targets and track progress through key performance indicators
    • Regularly conduct community engagement activities to build trust with local borrowers
    • Develop a scalable model to easily replicate the decentralised collection framework in new regions

  • ⛳️ Strategy 3: Leverage technology to improve collection efficiency

    • Adopt machine learning algorithms to predict potential defaults and prioritise follow-ups
    • Integrate a robust CRM system for effective tracking of communication and repayment history
    • Develop a mobile app for borrowers to check balances, receive notifications, and make payments
    • Utilise AI-powered chatbots for routine collection inquiries and payment processing
    • Implement data-driven insights to customise repayment plans tailored to borrower needs
    • Enable real-time data sharing between collection centres and central office for better coordination
    • Regularly update the tech platform to improve security and user experience
    • Capture customer feedback digitally to refine collection process continually
    • Create interactive dashboards for collection agents to track their performance
    • Conduct ongoing training programs to keep staff abreast with the latest technology tools
communicationdecentralizationcustomer-service-representativecollection-agenttechnology-teamcollection-team
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Strategies and tactics for targeting High-End Clients for Bespoke Journeys

  • ⛳️ Strategy 1: Craft a compelling brand narrative

    • Develop an engaging storyline that highlights your company's history and luxury offerings
    • Emphasise craftsmanship and exclusivity in all marketing materials
    • Highlight unique selling propositions that differentiate your services from competitors
    • Incorporate testimonials and case studies from past high-profile clients
    • Utilise branded visuals that reflect luxury and sophistication across all platforms
    • Conduct storytelling workshops for staff to ensure consistent narrative delivery
    • Invest in premium print and digital advertising that emphasises your brand story
    • Use video marketing to tell the story of your bespoke journeys
    • Feature behind-the-scenes looks at the creation of exclusive packages
    • Regularly update your content to reflect changes and innovations in your service offerings

  • ⛳️ Strategy 2: Offer bespoke and exclusive experiences

    • Conduct personal consultations to tailor experiences for each client
    • Develop limited-edition travel packages for unique destinations
    • Offer private tours and exclusive access to events and locations
    • Craft itineraries that include unique cultural and culinary experiences
    • Partner with high-end brands to co-create exclusive offers
    • Build a network of luxury service providers for bespoke client experiences
    • Utilise digital platforms to offer virtual previews of exclusive experiences
    • Introduce loyalty schemes with personalized benefits and rewards
    • Host private events to showcase upcoming bespoke journeys
    • Gather and implement feedback to continuously enhance client experiences

  • ⛳️ Strategy 3: Leverage digital channels thoughtfully

    • Develop a premium, mobile-optimised website with luxury aesthetics
    • Create an Instagram feed that showcases bespoke experiences and client testimonials
    • Utilise LinkedIn to connect with potential high-end clients and share professional achievements
    • Incorporate virtual reality tours to give clients a preview of travel experiences
    • Invest in high-quality content marketing to engage luxury market audiences
    • Implement a digital concierge service for seamless communication
    • Analyse digital engagement metrics to refine content strategies
    • Develop influencer partnerships that align with your luxury brand ethos
    • Create a regular email newsletter to communicate exclusive offers
    • Host webinars and exclusive online events for client engagement
bespoke-travelluxury-brandingmarketing-strategistluxury-travel-consultantcontent-creationdigital-marketing
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How to track your Platform Design strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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