The strategy for creating an online advertising platform focuses on three main components. First, conducting thorough market research helps identify key competitors, understand target audience needs, and analyze market trends and future projections. For example, by examining current pricing models and regulatory requirements, a SWOT analysis can be created to map out potential challenges and opportunities for innovation.
Next, developing a robust platform architecture involves defining platform requirements and creating a scalable technology stack. Key components include ensuring the platform is user-friendly and integrating multiple ad formats. Security is prioritized, with measures for protecting data and ensuring a reliable payment system.
Lastly, a strategic marketing and launch plan is implemented to establish a brand identity and build a strong online presence. Initiatives such as pre-launch email campaigns and social media engagement generate buzz. Forming partnerships with industry influencers and hosting launch events can attract advertisers and publishers. Monitoring key performance indicators post-launch ensures continuous improvement.
The strategies
⛳️ Strategy 1: Conduct thorough market research
- Identify key competitors and analyse their offerings
- Determine the target audience and their needs
- Assess current market trends and future projections
- Conduct surveys to gather potential customers' feedback
- Identify potential partners and key stakeholders
- Analyse pricing models used in the industry
- Map out potential challenges and market barriers
- Develop a SWOT analysis for the platform
- Examine regulatory requirements and compliance issues
- Evaluate opportunities for innovation in the market
⛳️ Strategy 2: Develop a robust platform architecture
- Define platform requirements and features
- Create a scalable and flexible technology stack
- Ensure the platform is user-friendly and intuitive
- Prioritise security measures to protect data
- Integrate multiple ad formats and channels
- Develop a reliable payment and billing system
- Optimise for mobile and desktop use
- Implement real-time analytics and reporting tools
- Create a plan for regular software updates
- Test the platform extensively for bugs and glitches
⛳️ Strategy 3: Implement a strategic marketing and launch plan
- Create a brand identity and messaging strategy
- Build an engaging website and online presence
- Develop a pre-launch email marketing campaign
- Utilise social media to generate buzz and awareness
- Create partnerships with industry influencers
- Plan and execute a launch event or webinar
- Develop a network of advertisers and publishers
- Offer promotional pricing or trials for early adopters
- Gather user feedback to refine the platform post-launch
- Monitor KPIs and adjust tactics to improve performance
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
