Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Outreach Programs

What is Outreach Programs strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Developing an effective Outreach Programs strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Outreach Programs strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Outreach Programs strategy examples

You will find in the next section many different Outreach Programs tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for sourcing Neurodiverse Talent

  • ⛳️ Strategy 1: Partner with specialised organisations

    • Identify key organisations focusing on neurodiversity employment, like Autism Speaks and Integrate Autism Employment Advisors
    • Establish contact and build relationships with these organisations
    • Organise joint workshops and webinars to understand best practices
    • Create a formal agreement outlining collaboration terms and benefits
    • Share job specifications and requirements with partner agencies
    • Request access to their talent pool for potential candidates
    • Set up regular meetings to discuss candidate progress and feedback
    • Develop joint marketing materials for outreach programmes
    • Invite partners to participate in company career events
    • Continuously evaluate partnership effectiveness and seek feedback

  • ⛳️ Strategy 2: Engage candidates directly through innovative programs

    • Organise neurodiversity-focused job fairs
    • Develop interactive problem-solving events and challenges
    • Advertise events within neurodiverse communities and networks
    • Utilise feedback from events to improve future engagement
    • Ensure events are accessible and inclusive for all participants
    • Gather data on candidate performance in challenges for assessment
    • Invite industry experts to speak at events and share insights
    • Create a supportive environment during events to ease candidate anxiety
    • Follow up with participants post-event to maintain engagement
    • Make offers to candidates showcasing the desired skills and potential

  • ⛳️ Strategy 3: Implement an internship-to-hire pipeline

    • Design an internship programme targeting neurodiverse candidates
    • Collaborate with partners to set objectives and selection criteria
    • Advertise internships through specialised agencies
    • Ensure the programme accommodates diverse learning styles
    • Provide mentors to support interns throughout their placement
    • Evaluate intern performance with a focus on strengths and growth areas
    • Offer training sessions focusing on workplace adaptation
    • Identify appropriate full-time roles for successful interns
    • Prepare transitioning interns with necessary resources and support
    • Review the internship programme annually for improvements
neurodiversityrecruitmentrecruiterdiversity-managerhuman-resourcestalent-acquisition
Implement these strategies

Strategies and tactics for developing a Strategic Framework for University Growth

  • ⛳️ Strategy 1: Enhance Campus Infrastructure and Facilities

    • Upgrade and decorate lecture rooms and seminar spaces
    • Expand and upgrade medical, engineering, and IT laboratories
    • Develop a new library expansion project
    • Establish a second medical laboratory
    • Install a robust IT structure with green and sustainable technology
    • Open a new campus branch in a strategic location
    • Replace and upgrade university's transport vehicles
    • Collaborate with public and private sectors for infrastructure investment
    • Implement eco-friendly practices in all campus operations
    • Develop and enforce strong health and safety guidelines

  • ⛳️ Strategy 2: Foster Academic Growth and Student Engagement

    • Revise and enhance the academic curriculum regularly
    • Introduce student empowerment and development programs
    • Integrate co-curricular activities to promote holistic learning
    • Provide mentoring and tutoring systems for student support
    • Expand transformational education experiences with global outreach
    • Implement a comprehensive enrolment management plan
    • Offer competitive scholarships and financial aid
    • Encourage community engagement through volunteering and projects
    • Foster an inclusive and collaborative educational environment
    • Implement quality recruitment processes for diverse and skilled faculty

  • ⛳️ Strategy 3: Strengthen Research and Resource Management

    • Prioritise socio-economic research in university's agenda
    • Create partnerships with local and international organisations
    • Develop a strategic financial plan for sustainable funding
    • Enhance the university's internal and external communication
    • Introduce a robust monitoring and assessment framework
    • Cultivate a culture of continuous improvement and innovation
    • Strengthen the support for research activities and infrastructure
    • Develop a resource utilisation policy for efficiency
    • Organise seminars and workshops to showcase research
    • Provide training for staff on resource management and efficiencies
infrastructure-improvementacademic-excellenceuniversity-administratorcurriculum-developerinfrastructure-developmentacademic-affairs
Implement these strategies

Strategies and tactics for achieving Academic Excellence and Community Engagement

  • ⛳️ Strategy 1: Enhance Research and Innovation Environment

    • Offer competitive research grants to faculty and students
    • Establish interdisciplinary research centres
    • Foster collaboration with industry partners for research projects
    • Organise annual research seminars and conferences
    • Provide comprehensive research facilities and labs
    • Encourage publication in high-impact journals
    • Offer workshops on research methodologies and grant writing
    • Create an online repository for research publications
    • Develop a mentorship program for junior researchers
    • Enhance digital infrastructure for remote research collaboration

  • ⛳️ Strategy 2: Engage and Impact the Community

    • Develop service-learning modules within curricula
    • Partner with local industries for community projects
    • Organise community science fairs and open days
    • Implement outreach programs in schools for STEM promotion
    • Facilitate public lectures and workshops on scientific topics
    • Collaborate with local government on regional issues
    • Develop partnerships with non-profits for community projects
    • Create a platform for community input on college initiatives
    • Establish an annual award for impactful community projects
    • Promote student volunteerism in local community services

  • ⛳️ Strategy 3: Prepare Students for Future Careers

    • Develop a robust career counseling centre
    • Organise regular workshops on employability skills
    • Provide a database of internship opportunities
    • Foster partnerships with tech companies for internships
    • Enhance curriculum with current industry standards
    • Facilitate alumni networking events for career guidance
    • Integrate problem-solving and analysis in all courses
    • Incorporate real-world projects in course assessments
    • Offer certifications in emerging technologies
    • Promote student-led innovation and entrepreneurial projects
researchcommunity-engagementfacultycareer-counselorresearch-teamoutreach-team
Implement these strategies

Strategies and tactics for targeting French SMEs to Benefit Their Employees from Value Sharing Law

  • ⛳️ Strategy 1: Identify and segment target SMEs

    • Compile a list of French SMEs from business directories
    • Segment the list based on industry
    • Identify SMEs that have not yet implemented value sharing benefits
    • Analyze employee benefits currently offered by these SMEs
    • Gather data on SME financial performance
    • Develop criteria for prioritizing high-potential SMEs
    • Create a target list based on the criteria
    • Update the list regularly with new SMEs
    • Identify key decision makers in each SME
    • Categorise SMEs based on geography for regional targeting

  • ⛳️ Strategy 2: Develop educational materials and outreach programmes

    • Create informative brochures detailing the benefits of the value sharing law
    • Develop case studies of successful implementations
    • Organize webinars to educate SME leaders
    • Develop a dedicated website section with resources
    • Design email campaigns targeting SME decision makers
    • Create video content explaining the value sharing law
    • Offer free consultations to SMEs about implementing these benefits
    • Collaborate with trade organisations for wider reach
    • Set up social media campaigns to increase awareness
    • Develop partnerships with local business communities

  • ⛳️ Strategy 3: Provide support and consultancy for implementation

    • Create a team of consultants specialised in value sharing law
    • Offer a free initial assessment for interested SMEs
    • Develop a step-by-step guide for implementation
    • Provide workshops for SME HR teams
    • Assist SMEs in setting up internal communication campaigns
    • Help SMEs design custom value sharing plans
    • Offer ongoing support and follow-up consultations
    • Create feedback mechanisms to refine support services
    • Track and report on the progress of value sharing implementations
    • Provide SMEs with benchmarking data to measure their success
value-sharingsmesconsultantshr-teamsoutreach-programssupport-services
Implement these strategies

Strategies and tactics for strategising for Financial Year 2025/2026

  • ⛳️ Strategy 1: Boost revenue by introducing new programs

    • Conduct market research to identify potential programs customers would value
    • Develop a project plan for launching new programs, including timelines and resources needed
    • Allocate a dedicated team to manage new program development and execution
    • Set measurable goals for revenue targets from each new program
    • Create a marketing campaign to generate anticipation and hype for new programs
    • Collaborate with partners or influencers to broaden the reach of new programs
    • Establish a pricing strategy that aligns with market demand and targets desired profit margins
    • Develop a feedback mechanism to gather customer input on new programs
    • Adjust program offerings based on initial feedback to optimise performance
    • Monitor key performance indicators monthly to track the success of new programs

  • ⛳️ Strategy 2: Enhance customer experience across all touchpoints

    • Map the customer journey to understand all existing touchpoints
    • Set service level standards that define expected customer experience at each touchpoint
    • Implement regular training sessions for staff to uphold service level standards
    • Develop content tailored to customer needs to be shared across communication channels
    • Create a consistent schedule for disseminating relevant knowledge
    • Establish a customer feedback system to continuously measure satisfaction
    • Introduce a rewards program to incentivise positive customer interactions
    • Pilot innovative technologies to personalise customer interactions
    • Facilitate focus groups to gain deeper insights into customer expectations
    • Review and update service procedures to align with evolving customer needs

  • ⛳️ Strategy 3: Elevate staff capabilities through professional development

    • Develop a monthly training calendar for professional development sessions
    • Identify skill gaps among staff and tailor training content accordingly
    • Incorporate feedback loops to assess the effectiveness of training programs
    • Encourage staff to set personal development goals in line with company objectives
    • Recognise and reward staff who demonstrate growth and improved performance
    • Facilitate cross-departmental collaboration to foster knowledge sharing
    • Organise team-building activities to enhance staff morale and cohesion
    • Assign mentors to guide and support individual staff development plans
    • Implement a knowledge management system to document and share learnings
    • Create a culture of continuous learning with support from leadership

  • ⛳️ Strategy 4: Boost brand awareness and content engagement

    • Conduct an internal brand audit to understand current brand perceptions
    • Develop a brand positioning statement that aligns with target audience
    • Increase brand visibility by participating in industry events and conferences
    • Develop and implement corporate outreach programs targeting key stakeholders
    • Create engaging content that resonates with the target market and is shareable
    • Collaborate with media outlets for increased content distribution
    • Optimise SEO strategies to improve online brand presence and engagement
    • Use social media analytics to understand content performance and audience engagement
    • Foster partnerships with complementary brands for joint marketing initiatives
    • Launch a comprehensive PR campaign to highlight brand milestones and achievements
revenue-growthcustomer-experiencemarketing-managercustomer-service-specialistproduct-development-teampublic-relations-team
Implement these strategies

Strategies and tactics for securing Sponsorships for a Community Celebration Day

  • ⛳️ Strategy 1: Build relationships with local businesses

    • Identify key local businesses and organisations in Enugu State that align with the celebration objectives
    • Research company missions and community involvement history to understand potential alignment
    • Develop an introductory package highlighting celebration day details, benefits for sponsors, and community impact
    • Schedule meetings or calls with business owners and decision-makers to present sponsorship opportunities
    • Attend local networking events to establish personal connections with potential sponsors
    • Create a LinkedIn group for ongoing communication and networking with local business leaders
    • Offer to feature sponsors prominently in event marketing materials and on social media
    • Propose co-branded marketing efforts, such as joint press releases or promotions
    • Follow up regularly with prospect companies and maintain a list of contact touchpoints
    • Send thank-you notes and post-event reports to businesses that express interest, regardless of final sponsorship decision

  • ⛳️ Strategy 2: Leverage the power of media and public relations

    • Draft a press release announcing the community celebration day and potential sponsorship benefits
    • Reach out to local newspapers, radio stations, and online platforms to gain media coverage
    • Invite media representatives to a press conference to learn more about the event and sponsorship opportunities
    • Highlight the event's positive community impact in all communications
    • Coordinate interviews with local radio or TV stations to discuss the community celebration
    • Develop a dedicated website or landing page showcasing sponsorship packages and success stories
    • Utilise local influencers to spread the word about sponsorship opportunities
    • Engage with online communities and forums to promote sponsorship prospects
    • Create video content featuring community leaders discussing the event's significance
    • Offer public recognition to sponsors through news features post-event

  • ⛳️ Strategy 3: Create attractive and flexible sponsorship packages

    • Define different sponsorship levels with associated benefits and visibility options
    • Offer tailored packages that appeal to both small and large companies financially
    • Include value propositions like community goodwill, branding exposure, and lead generation in sponsorship packages
    • Highlight exclusive opportunities for top-tier sponsors, such as being the event's headline sponsor
    • Allow potential sponsors to choose specific activities or programmes they want to support
    • Develop a professional brochure outlining sponsorship packages and benefits
    • Offer to showcase sponsor booths or tents at the event for direct engagement with participants
    • Provide sponsors with data and testimonials post-event to demonstrate return on investment
    • Consider bartering services or products in exchange for sponsorship if budget constraints exist
    • Communicate the deadline for sponsorship commitments to create urgency
sponsorshipcommunity-celebrationevent-managerpr-specialistmarketing-teamoutreach-team
Implement these strategies

Strategies and tactics for enhancing community outreach and engagement

  • ⛳️ Strategy 1: Conduct community needs assessments

    • Survey community members through online and in-person questionnaires to identify program needs
    • Organise focus groups with different community demographics for detailed insights
    • Collaborate with local organisations to gather data on community needs
    • Review past library programming successes and community feedback
    • Identify underserved areas and demographics within the community
    • Utilise social media platforms to gather informal feedback from the community
    • Engage with local schools and educational institutions for potential needs
    • Review data and identify recurring themes and requests
    • Develop a priority list of programs and services based on community input
    • Set up a system for ongoing community feedback and needs analysis

  • ⛳️ Strategy 2: Develop strategic partnerships

    • Identify potential local businesses and organisations for partnerships
    • Reach out to existing partners to assess interest in expanded collaboration
    • Tailor partnership proposals to align with the needs of potential partners
    • Organise joint meetings with partners to discuss mutual goals and responsibilities
    • Create partnership agreements outlining roles and contributions
    • Plan co-branded events and initiatives to maximise impact
    • Leverage partner networks for broader community outreach
    • Work with partners to develop and conduct joint programs
    • Analyse partnership effectiveness and adapt as needed
    • Celebrate partnership successes through joint marketing efforts

  • ⛳️ Strategy 3: Create a dynamic programming schedule

    • Develop themed programming based on community interests and needs
    • Schedule regular van visits at popular community spots
    • Rotate programming to accommodate diverse community interests
    • Create a flexible schedule allowing for spontaneous pop-ups
    • Introduce digital literacy programs by rotating technology workshops
    • Plan seasonal and holiday-themed events for community engagement
    • Coordinate with schools for educational pop-ups aligned with curriculum
    • Promote mobile maker space sessions to foster creativity
    • Integrate health and wellness workshops through partnerships
    • Organise monthly or bi-weekly review meetings to assess and refine the schedule
community-outreachpartnershipsoutreach-coordinatorprogram-managercommunity-engagement-teamlibrary-services-team
Implement these strategies

Strategies and tactics for developing a Multi-faceted Educational and Empowerment Program

  • ⛳️ Strategy 1: Enhance and Promote Girls' Education

    • Initiate community awareness campaigns to promote the importance of girls' education
    • Develop scholarship programs for girls from underprivileged backgrounds
    • Collaborate with local schools to create a girls-friendly learning environment
    • Provide free study materials and resources to girls
    • Establish mentorship programs connecting female students with role models
    • Implement after-school tutoring sessions to support girls' academic performance
    • Organise community dialogue sessions to address cultural barriers to girls' education
    • Involve local businesses to support girls’ education initiatives through CSR partnerships
    • Regularly monitor and evaluate girls' attendance and academic progress
    • Conduct workshops on health and hygiene for girls in schools

  • ⛳️ Strategy 2: Enhance and Expand Teacher Training Programs

    • Develop a curriculum for teacher training focusing on modern pedagogical methods
    • Organise regular workshops and seminars for teachers to upskill
    • Implement a certification program for trained teachers
    • Create an online platform for teachers to share resources and experiences
    • Collaborate with educational experts to improve training modules
    • Facilitate exchange programs with successful educational institutions
    • Introduce incentives for teachers who complete training programs
    • Conduct regular assessments and feedback sessions for trainers and trainees
    • Encourage the formation of teacher support groups
    • Promote inclusivity and diversity training for teachers

  • ⛳️ Strategy 3: Develop IT and Vocational Training Programs

    • Establish IT labs in target communities with necessary equipment and software
    • Design a curriculum that covers basic to advanced IT skills
    • Partner with tech companies for internship opportunities
    • Launch vocational training programs in skills like carpentry, plumbing, and tailoring
    • Offer online training modules for wider reach
    • Conduct career counselling sessions for students and trainees
    • Provide certification for successful completion of training programs
    • Recruit experienced trainers for specialization in various trades
    • Conduct workshops addressing entrepreneurship and self-employment
    • Regularly evaluate the effectiveness and employability outcomes of training programs
education-empowermentvocational-trainingteacherscommunity-leaderseducation-developmentcommunity-outreach
Implement these strategies

Strategies and tactics for structuring a Youth Scholarship Program

  • ⛳️ Strategy 1: Define program structure and allocation

    • Identify key components of the scholarship program, such as types of scholarships and eligibility criteria
    • Establish clear goals and objectives for the scholarship program, focusing on educational enrichment and access to the arts
    • Determine a sustainable financial model for annual fund allocation, prioritising scholarship impact and long-term viability
    • Develop an application and selection process that is transparent, fair, and encouraging for youth applicants
    • Create a tracking system to monitor scholarship outcomes and measure success against established objectives
    • Collaborate with financial advisors or consultants to optimise fund distribution and maximise scholarship impact
    • Introduce scholarship workshops or mentoring sessions to support applicants and improve their chances of success
    • Review and assess existing partnerships to strengthen collaborations and explore new partnership opportunities
    • Develop a marketing plan specifically aimed at raising awareness about the scholarship program among schools and organisations
    • Research and apply for grants or additional funding sources to enhance financial resources for the program

  • ⛳️ Strategy 2: Enhance engagement and incentives

    • Establish a reward system for student matinee attendees, such as the 'big red ticket' offering a free children’s ticket and a discounted adult ticket
    • Integrate feedback mechanisms to collect insights from attendees and use this data to improve the experience
    • Engage with schools and organisations post-event to seek constructive input and strengthen relationships
    • Provide tailored communication packages for partner contacts to better share program details and successes
    • Design targeted outreach initiatives that include digital and physical marketing materials to maximise reach
    • Create interactive and engaging promotional content that highlights the student matinee experience
    • Develop an ambassador program, utilising passionate staff or volunteers to spread word and build program interest
    • Ensure barriers to participation, such as transportation or scheduling, are addressed through strategic partnerships and solutions
    • Design a recognition system for schools and partners that participate actively, showcasing their commitment to arts education
    • Collaborate with community and education-focused corporations to open corporate sponsorship or partnership opportunities

  • ⛳️ Strategy 3: Expand audience outreach and program promotion

    • Conduct market research to identify target audiences who are currently underserved or unaware of the program
    • Leverage social media platforms for targeted advertising campaigns to increase program visibility and engagement
    • Develop partnerships with local media outlets to feature stories or testimonials about the scholarship program's impact
    • Organise informational sessions or panel discussions that can engage the community and highlight the value of the program
    • Provide training sessions for employees and volunteers to become effective program spokespeople
    • Create visually appealing and informative promotional materials that can be easily shared among networks
    • Utilise email marketing to maintain ongoing communication with potential and existing partners and participants
    • Launch an ongoing blog or video series showcasing success stories and behind-the-scenes insights into the program
    • Implement regular program assessments and feedback loops to adapt strategies and enhance program promotion efforts
    • Investigate opportunities for collaboration with educational platforms or popular influencers aligned with arts and youth development
scholarshippartnershipfinancial-advisorambassadormarketing-teamoutreach-team
Implement these strategies

How to track your Outreach Programs strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability