The strategy outlined aims to secure sponsorships for a community celebration day in Enugu State, Nigeria. The first approach is to build strong relationships with local businesses. This involves identifying companies that align with the celebration objectives and developing introductory packages to highlight the celebration's benefits. By attending local networking events and using platforms like LinkedIn, organizers can create personal connections and offer sponsors visibility through co-branded marketing efforts.
Another strategy leverages media and public relations to gain coverage and attract sponsors. Drafting press releases, coordinating with local newspapers, and engaging online communities are vital actions. By utilizing influencers and highlighting the event's impact, the strategy aims to draw media attention, enticing sponsors through public recognition in the news.
Lastly, creating flexible sponsorship packages ensures attractiveness to diverse businesses. Defining varied sponsorship levels, including both financial and non-financial incentives such as increased branding exposure and lead generation opportunities, are key components. Potential sponsors are offered customization in package selection, which helps appeal to different company sizes. Providing data and testimonials post-event demonstrates sponsor return on investment and maintains relationships for future opportunities.
The strategies
⛳️ Strategy 1: Build relationships with local businesses
- Identify key local businesses and organisations in Enugu State that align with the celebration objectives
- Research company missions and community involvement history to understand potential alignment
- Develop an introductory package highlighting celebration day details, benefits for sponsors, and community impact
- Schedule meetings or calls with business owners and decision-makers to present sponsorship opportunities
- Attend local networking events to establish personal connections with potential sponsors
- Create a LinkedIn group for ongoing communication and networking with local business leaders
- Offer to feature sponsors prominently in event marketing materials and on social media
- Propose co-branded marketing efforts, such as joint press releases or promotions
- Follow up regularly with prospect companies and maintain a list of contact touchpoints
- Send thank-you notes and post-event reports to businesses that express interest, regardless of final sponsorship decision
⛳️ Strategy 2: Leverage the power of media and public relations
- Draft a press release announcing the community celebration day and potential sponsorship benefits
- Reach out to local newspapers, radio stations, and online platforms to gain media coverage
- Invite media representatives to a press conference to learn more about the event and sponsorship opportunities
- Highlight the event's positive community impact in all communications
- Coordinate interviews with local radio or TV stations to discuss the community celebration
- Develop a dedicated website or landing page showcasing sponsorship packages and success stories
- Utilise local influencers to spread the word about sponsorship opportunities
- Engage with online communities and forums to promote sponsorship prospects
- Create video content featuring community leaders discussing the event's significance
- Offer public recognition to sponsors through news features post-event
⛳️ Strategy 3: Create attractive and flexible sponsorship packages
- Define different sponsorship levels with associated benefits and visibility options
- Offer tailored packages that appeal to both small and large companies financially
- Include value propositions like community goodwill, branding exposure, and lead generation in sponsorship packages
- Highlight exclusive opportunities for top-tier sponsors, such as being the event's headline sponsor
- Allow potential sponsors to choose specific activities or programmes they want to support
- Develop a professional brochure outlining sponsorship packages and benefits
- Offer to showcase sponsor booths or tents at the event for direct engagement with participants
- Provide sponsors with data and testimonials post-event to demonstrate return on investment
- Consider bartering services or products in exchange for sponsorship if budget constraints exist
- Communicate the deadline for sponsorship commitments to create urgency
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
