Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Local Marketing

What is Local Marketing strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Local Marketing strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Local Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Local Marketing strategy examples

You will find in the next section many different Local Marketing tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for generating local painting leads

  • ⛳️ Strategy 1: Enhance online presence

    • Create a professional website showcasing previous work
    • Optimise the website for SEO with local keywords
    • Set up a Google My Business profile
    • Encourage satisfied customers to leave positive reviews on Google
    • Post regularly on social media platforms (Facebook, Instagram)
    • Utilise Facebook Ads targeted at your local area
    • Join local online forums and community groups
    • Create blog content related to painting tips and home improvement
    • Collaborate with local influencers for promotions
    • Ensure mobile-friendliness of your website

  • ⛳️ Strategy 2: Engage with the local community

    • Attend local fairs and trade shows to network
    • Offer free painting workshops or demos at community centres
    • Sponsor local events to gain visibility
    • Partner with local hardware stores for mutual promotions
    • Distribute flyers and brochures in local neighbourhoods
    • Place ads in local newspapers and magazines
    • Host a neighbourhood painting contest
    • Collaborate with local interior designers and real estate agents
    • Create a referral programme for current customers
    • Join local business associations and networks

  • ⛳️ Strategy 3: Provide exceptional customer experiences

    • Offer free consultations and estimates
    • Provide detailed and transparent pricing
    • Use high-quality materials and professional techniques
    • Ensure timely project completion
    • Follow up with customers after project completion
    • Implement a satisfaction guarantee policy
    • Train staff on exceptional customer service
    • Use customer feedback to continually improve services
    • Create a loyalty programme for repeat customers
    • Send personalised thank-you notes to clients
local-marketingcustomer-engagementmarketing-strategistcommunity-liaisonmarketing-teamcustomer-service-team
Implement these strategies

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
Implement these strategies

Strategies and tactics for boosting lawn painting services in Phoenix

  • ⛳️ Strategy 1: Utilise local advertising channels

    • Identify and reach out to local newspapers for ad placements
    • Create eye-catching flyers and distribute them in local neighbourhoods
    • Leverage local radio stations for advertisements
    • Promote services on community bulletin boards and local shops
    • Participate in local events and fairs to showcase services
    • List the business in local directories and online classifieds
    • Invest in yard signs to place near recent projects
    • Create a referral program to encourage word-of-mouth marketing
    • Collaborate with local influencers to promote services
    • Host a free lawn painting demonstration event

  • ⛳️ Strategy 2: Enhance online presence

    • Develop a professional website with service details and contact information
    • Create social media profiles on platforms like Facebook and Instagram
    • Post before-and-after photos of lawn projects regularly
    • Utilise pay-per-click advertising on Google and social media
    • Encourage satisfied customers to leave reviews on Google and Yelp
    • Start a local SEO campaign to improve search engine rankings
    • Join local online community groups and promote services
    • Offer online booking options for customer convenience
    • Write blog posts about lawn care tips and painting benefits
    • Create and distribute video content showcasing services

  • ⛳️ Strategy 3: Build partnerships and offer promotions

    • Identify and collaborate with local gardening and landscaping companies
    • Reach out to homeowners associations and offer exclusive deals
    • Create bundle packages combining lawn care and painting services
    • Provide discounts for first-time customers
    • Offer seasonal promotions targeting holidays and special events
    • Partner with real estate agents to offer services to new homeowners
    • Create a loyalty programme for repeat customers
    • Host a giveaway contest on social media to increase engagement
    • Attend local business mixers and networking events
    • Collaborate with local businesses to create joint promotions
local-advertisingpartnershipsmarketing-managersocial-media-coordinatoradvertising-teamweb-development-team
Implement these strategies

Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
Implement these strategies

Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
Implement these strategies

Strategies and tactics for improving local SEO

  • ⛳️ Strategy 1: Optimise Google My Business

    • Claim and verify your Google My Business listing
    • Complete all business information fields on Google My Business
    • Upload high-quality photos of your business
    • Encourage satisfied customers to leave positive reviews
    • Respond to all customer reviews
    • Post regular updates with news, offers, and events
    • Ensure your business category is accurate
    • Include your business hours and update them for holidays
    • Use the Q&A feature to answer common questions
    • Monitor and update your listing regularly

  • ⛳️ Strategy 2: Improve Local Citations

    • Audit existing citations for accuracy
    • Ensure NAP (Name, Address, Phone number) consistency across all listings
    • Create listings on prominent local directories
    • Submit your business to industry-specific directories
    • Update any outdated or incorrect information promptly
    • Monitor and manage your online reviews on all citation sources
    • Use tools like Moz Local to find and manage citations
    • Create content including local keywords on citation websites
    • Utilise social media profiles for additional citations
    • Regularly check and update citation data

  • ⛳️ Strategy 3: Create Localised Content

    • Research local keywords using tools like Google Keyword Planner
    • Create blog posts about local events and news
    • Write comprehensive local guides and lists (e.g., top 10 local eateries)
    • Embed a Google map with your location in your content
    • Include location-specific pages for each service/product you offer
    • Optimise website meta tags and descriptions with local keywords
    • Use local keywords in your URL structure
    • Publish customer testimonials and case studies from local clients
    • Collaborate with local influencers and bloggers
    • Monitor content performance and adjust strategy accordingly
local-seogoogle-my-businessseo-specialistcontent-marketermarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for building a three-sided marketplace to surpass Uber Eats in India

  • ⛳️ Strategy 1: Leverage local partnerships

    • Research popular local restaurants and eateries to approach for partnerships
    • Offer competitive commission rates to attract restaurant partners
    • Collaborate with local food bloggers to promote restaurant partners
    • Develop exclusive deals or discounts with local restaurants
    • Identify local influencers to promote the platform
    • Establish partnerships with local delivery services
    • Use geo-targeted marketing to increase local awareness
    • Set up initial meetings with potential restaurant partners
    • Create a unique value proposition tailored to local needs
    • Launch a campaign to promote partnership successes

  • ⛳️ Strategy 2: Enhance delivery efficiency

    • Recruit experienced local delivery personnel
    • Implement a robust training program for delivery partners
    • Develop an AI-powered route optimization tool to reduce delivery times
    • Introduce cashless payment options for seamless transactions
    • Install a real-time tracking system for customers and delivery partners
    • Set clear service level agreements for delivery partners
    • Offer incentives for high-performing delivery partners
    • Create a feedback loop with delivery partners for continuous improvement
    • Ensure delivery personnel are well-equipped for different weather conditions
    • Conduct satisfaction surveys to gather feedback from customers and partners

  • ⛳️ Strategy 3: Develop a customer-centric platform

    • Gather user feedback to improve the user interface and experience
    • Implement a loyalty program for frequent customers
    • Offer personalization features such as recommendations based on user history
    • Develop a mobile-friendly platform for widespread accessibility
    • Introduce a customer support chatbot for quick assistance
    • Regularly update the platform with new features and enhancements
    • Host customer appreciation events or promotions
    • Utilise predictive analytics to anticipate customer needs
    • Ensure a simple and intuitive ordering process
    • Address customer concerns promptly through a dedicated support team
local-partnershipsdelivery-efficiencydelivery-partnercustomer-support-agentmarketing-teamtechnology-team
Implement these strategies

Strategies and tactics for growing telecom managed services in Middle East and Africa

  • ⛳️ Strategy 1: Localising services and offerings

    • Conduct market research to understand regional needs and preferences
    • Develop customised service packages for specific countries
    • Hire local experts who understand the telecom regulations and market dynamics
    • Translate marketing materials and websites into local languages
    • Partner with local businesses for joint offerings
    • Implement local payment methods
    • Adopt culturally relevant branding and messaging
    • Ensure compliance with local telecom regulations
    • Attend regional telecom conferences and trade shows
    • Gather feedback from local customers to continuously improve offerings

  • ⛳️ Strategy 2: Forming strategic partnerships and alliances

    • Identify potential local partners in the telecom sector
    • Approach regional telecom operators for collaboration
    • Engage with government bodies and regulatory agencies
    • Create joint ventures with local service providers
    • Leverage existing relationships to expand market reach
    • Develop co-branded marketing campaigns with partners
    • Share resources and expertise with partner companies
    • Establish a formal partnership onboarding process
    • Review and renew partnerships annually based on performance
    • Collaborate on developing innovative solutions tailored for the region

  • ⛳️ Strategy 3: Enhancing customer support and service quality

    • Set up 24/7 customer support centres in key locations
    • Train customer service teams in local languages
    • Implement cloud-based customer service solutions
    • Develop a comprehensive service-level agreement (SLA) framework
    • Monitor and analyse customer feedback regularly
    • Introduce a multi-channel customer support system
    • Invest in continuous employee training and development
    • Conduct regular service quality audits
    • Offer personalised support and high-touch customer service
    • Create a robust escalation process for faster issue resolution
localising-servicesstrategic-partnershipsmarket-researchercustomer-service-managermarketing-teamcustomer-support-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for developing a 5-year business strategy plan for an industrial machine manufacturing company

  • ⛳️ Strategy 1: Enhance production capacity and efficiency

    • Conduct a thorough analysis of current production processes to identify bottlenecks
    • Invest in state-of-the-art machinery to increase production capacity
    • Implement lean manufacturing techniques to reduce waste and improve efficiency
    • Train staff on the latest manufacturing technologies and tools
    • Establish a predictive maintenance schedule to reduce machine downtime
    • Set measurable targets for production efficiency improvements
    • Collaborate with supply chain partners to ensure timely delivery of raw materials
    • Utilise data analytics to monitor production performance
    • Regularly review and update production processes in line with technological advancements
    • Establish a feedback loop from production teams to management for continuous improvement

  • ⛳️ Strategy 2: Expand market reach in local and international markets

    • Conduct market research to identify potential markets for expansion
    • Develop partnerships with local distributors in target markets
    • Create a localisation strategy for international markets, including language and cultural adaptations
    • Participate in international trade shows and exhibitions to showcase products
    • Optimise the company's online presence to attract international customers
    • Implement targeted marketing campaigns tailored for each target market
    • Set up a dedicated export team to handle international enquiries and orders
    • Establish pricing strategies that are competitive in both local and international markets
    • Secure necessary certifications and compliance for international market entry
    • Monitor competitor activity in target markets to adapt strategies accordingly

  • ⛳️ Strategy 3: Enhance customer satisfaction and after-sales support

    • Implement a customer feedback system to gather insights on product performance
    • Develop a customer service training program for all front-line staff
    • Establish a robust after-sales support team to handle customer enquiries and issues
    • Offer preventive maintenance services to customers to ensure machine longevity
    • Create an online knowledge base with guides and FAQs for customers
    • Develop a customer loyalty program to reward repeat business
    • Use CRM software to better understand and anticipate customer needs
    • Set clear and measurable customer service targets and KPIs
    • Regularly review and improve the after-sales service process
    • Engage with customers through regular newsletters and updates on product developments
efficiencyexpansionmarketing-managerproduction-supervisorresearch-and-developmentcustomer-service
Implement these strategies

How to track your Local Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability