The strategy for internationalizing a company in robotic automation primarily involves building local partnerships. Key actions include researching and identifying potential local partners in Chile and Peru, such as integrators and distributors, that complement the business. Furthermore, creating agreements outlining mutual benefits and hosting joint events can lead to strong market presence and shared growth. For example, organising webinars aids promotion and fosters collaboration.
Another pivotal strategy focuses on establishing a local presence. This entails feasibility studies and hiring local experts familiar with the industry and culture. Setting up offices in key locations like Santiago and Lima is crucial, as well as building a local support team to enhance service delivery.
Product adaptation and customization complete the strategy. This involves analyzing local market needs and modifying existing products accordingly. Conducting pilot projects with local clients helps in gathering feedback and iterating product designs. Debuting these customized solutions can lead to stronger customer relationships and competitive edge in Chile and Peru.
The strategies
⛳️ Strategy 1: Build local partnerships
- Research and identify local companies in Chile and Peru that complement your business
- Develop a list of potential partners including integrators and distributors
- Schedule meetings with potential partners to discuss synergies and opportunities
- Create partnership agreements outlining mutual benefits and growth plans
- Organise joint webinars or workshops to promote the partnership
- Leverage partner networks to gain insights into the local market landscape
- Co-develop customised robotic solutions tailored for the local market needs
- Establish a feedback loop with partners for continuous improvement
- Align marketing efforts with partners to enhance brand visibility
- Review partnership performance quarterly to ensure alignment with goals
⛳️ Strategy 2: Establish a local presence
- Conduct a feasibility study on setting up offices in Santiago and Lima
- Hire a local market expert who understands the industry and culture
- Set up a legal entity to facilitate business operations in each country
- Secure office space and ensure it meets operational requirements
- Develop a recruitment plan to hire local talent skilled in robotics
- Implement a localised customer support team to enhance service delivery
- Host local launch events to build brand awareness and engage stakeholders
- Engage with local trade associations and chambers of commerce
- Invest in community engagement programmes to build local goodwill
- Evaluate operational performance and make necessary adjustments annually
⛳️ Strategy 3: Adapt and customise products
- Analyse local market needs and preferences for robotic automation
- Evaluate existing products for necessary adaptations to meet local standards
- Work with local experts to develop region-specific solutions
- Modify language and interfaces of products to match local languages and dialects
- Conduct pilot projects in collaboration with local clients
- Collect feedback from pilots and iterate product design and features
- Develop case studies showcasing successful local implementations
- Offer post-implementation support tailored to local customer needs
- Regularly update product features based on local regulatory changes
- Monitor local competitor offerings to ensure competitive advantage
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
