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10 strategies and tactics for Linkedin Engagement

What is Linkedin Engagement strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Linkedin Engagement strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Linkedin Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Linkedin Engagement strategy examples

You will find in the next section many different Linkedin Engagement tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for building a Bulletproof 30-Day Sprint for SQLs

  • ⛳️ Strategy 1: Leverage InMail to Initiate Contact

    • Create a list of 60 Tier-1 target accounts on Sales Navigator
    • Craft compelling InMail templates focusing on inventory and churn ML pain points
    • Allocate 7 InMails per day, 5 days per week, ensuring 100% usage by the end of the period
    • Customise InMail messages with hyper-personalised insights from target profiles
    • Monitor responses daily and log them into a tracking sheet
    • Schedule a follow-up LinkedIn message on Day 3 for non-responders
    • Deploy SPF/DKIM settings to improve email deliverability over time
    • Qualify responses to ensure they fit the SQL criteria
    • Adjust InMail messaging based on reply rates and feedback
    • Use InMail success rates to pivot if the response rate falls below 20%

  • ⛳️ Strategy 2: Engage on LinkedIn Strategically

    • Research target accounts' profiles for relevant insights and engagement opportunities
    • Engage with prospects' LinkedIn content by liking and commenting to increase visibility
    • Use LinkedIn messages as a second touchpoint on Day 3, referencing previous InMails
    • Maintain a daily quota of engaging with 10 target contacts on LinkedIn
    • Keep track of LinkedIn interactions in a tracking sheet, noting engagement quality
    • Use LinkedIn messages to prompt more dynamic conversations through questions
    • Enhance the credibility of your outreach via regular LinkedIn profile activity
    • Analyse topical industry posts to comment on alongside your target accounts
    • Consider testing video content in LinkedIn messages for increased response rates
    • Pivot messaging tactics if engagement does not meet 20% threshold

  • ⛳️ Strategy 3: Use Email as a Strategic Follow-Up Tool

    • Utilise emails on Day 7 for warm follows only, based on prior InMail/LinkedIn interactions
    • Focus emails on personalized solutions addressing specific inventory or churn pain points
    • Set up email nurturing sequences for non-responsive LinkedIn contacts
    • Track and log email open rates and response rates in a tracking sheet
    • Include a clear call-to-action for SQL meetings in every email communication
    • Ramp up email warmup gradually to avoid high bounce rates, reaching a <5% bounce target
    • Use Loom or similar tools to attach personalised video messages in email follows
    • Analyse email metrics to adjust timing and content for improved engagement
    • Create a dedicated spreadsheet to monitor conversion rates from email opens to replies
    • Prepare contingency plan if email reply rates do not meet 10% expectations
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Strategies and tactics for creating a creative engagement strategy for social media

  • ⛳️ Strategy 1: Leverage user-generated content

    • Encourage followers to share their content by creating a custom hashtag
    • Host a contest or giveaway requiring users to share photos or stories
    • Feature user-generated content regularly in your posts
    • Collate the best user-generated content into a monthly roundup post
    • Create and share testimonial-based posts from user content
    • Engage with user-generated content by liking and commenting
    • Send thank-you messages to users whose content is featured
    • Create a dedicated space on your website to showcase user content
    • Collaborate with users to create content that highlights your brand
    • Host live sessions to review and respond to user-generated content

  • ⛳️ Strategy 2: Utilise interactive posts

    • Create polls or quizzes to engage audience interest
    • Use question stickers in Instagram stories to provoke discussion
    • Host 'ask me anything' sessions on LinkedIn
    • Incorporate interactive features like sliders in Instagram stories
    • Utilise Facebook Lives for real-time Q&A sessions
    • Run weekly or monthly challenges with actionable hashtags
    • Feature interactive content such as puzzles and games
    • Encourage followers to tag friends in posts or stories
    • Create fill-in-the-blank posts that invite comments
    • Launch Instagram and Facebook polls about upcoming product ideas

  • ⛳️ Strategy 3: Optimise content for cross-platform sharing

    • Create a consistent brand voice and imagery across platforms
    • Tailor content to fit each platform's unique features and audience
    • Use Instagram stories to preview longer Facebook or LinkedIn content
    • Draft cross-platform posts but adjust tone and details for each site
    • Encourage sharing of professional insights for LinkedIn audience
    • Use Instagram reels to re-purpose Facebook live highlights
    • Leverage LinkedIn articles for detailed, insightful posts
    • Incorporate platform-specific calls to action in your posts
    • Host joint platform events, like panel discussions or webinars
    • Track and analyse cross-platform engagement metrics to refine strategy
social-mediaengagementsocial-media-managercontent-strategistmarketing-teamcreative-team
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Strategies and tactics for increasing LinkedIn followers

  • ⛳️ Strategy 1: Enhance your profile

    • Update your profile with a professional and eye-catching banner
    • Write a compelling and concise summary
    • Optimise your profile with relevant keywords
    • Use a professional profile picture
    • Include detailed and recent work experiences
    • Ask for endorsements and recommendations from connections
    • Add multimedia content to your profile
    • Showcase relevant skills and expertise
    • Regularly update your profile with new achievements
    • Make sure your contact information is up-to-date

  • ⛳️ Strategy 2: Engage with your network

    • Post engaging and relevant content daily
    • Like, comment, and share posts from your connections
    • Join and actively participate in LinkedIn groups related to your industry
    • Send personalised connection requests to people in your industry
    • Reply promptly to comments on your posts
    • Share your own insights and opinions on industry news
    • Create and participate in LinkedIn Polls
    • Send messages to your connections to keep in touch
    • Back your comments and posts with visuals and infographics
    • Host LinkedIn events or webinars to attract followers

  • ⛳️ Strategy 3: Leverage analytics and marketing tools

    • Use LinkedIn analytics to track your engagement and identify trends
    • Analyse the performance of your posts and adjust accordingly
    • Utilise LinkedIn’s paid promotion tools to boost your posts
    • Run a LinkedIn contest or giveaway to attract new followers
    • Collaborate with LinkedIn influencers to expand your reach
    • Create and share high-quality and relevant LinkedIn articles
    • Engage with followers by asking questions on your posts
    • Use LinkedIn stories to share behind-the-scenes content
    • Share user-generated content to build credibility
    • Use hashtags strategically to reach a broader audience
linkedin-engagementprofile-optimizationsocial-media-managercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for increasing LinkedIn followers

  • ⛳️ Strategy 1: Run a post engagement campaign

    • Create a content calendar with planned posts for each day
    • Design engaging and shareable graphics for each post
    • Write compelling captions with a call-to-action in each post
    • Utilise LinkedIn hashtags to increase post visibility
    • Share success stories and case studies from clients
    • Post a mix of industry news, company updates, and employee spotlights
    • Encourage employees to share company posts on their personal LinkedIn profiles
    • Analyse engagement metrics to identify high-performing posts
    • Respond to comments and engage with followers daily
    • Adjust content strategy based on performance analysis

  • ⛳️ Strategy 2: Leverage LinkedIn groups and communities

    • Identify and join LinkedIn groups relevant to your industry
    • Share valuable content from your company page within these groups
    • Engage in group discussions to increase visibility
    • Post regular updates and insights from your company page in groups
    • Request group admins to feature your posts if relevant
    • Promote your company page as a resourceful LinkedIn page within these groups
    • Connect with group members and invite them to follow your company page
    • Offer exclusive content or insights for group members
    • Host a group-specific LinkedIn live session or webinar
    • Monitor group interactions and tweak content strategy accordingly

  • ⛳️ Strategy 3: Implement a targeted advertising campaign

    • Allocate a budget for LinkedIn ads
    • Create a series of sponsored posts targeting your ideal audience
    • Design engaging ad creatives with a clear call-to-action
    • Set up audience targeting parameters for your ads
    • Experiment with different ad formats (carousel, video, etc.)
    • Monitor ad performance and adjust targeting as needed
    • A/B test different ad creatives to identify what works best
    • Use LinkedIn’s lead gen forms to capture interested followers
    • Run a retargeting campaign for users who engaged with your previous ads
    • Analyse ad campaign results to refine future strategies
linkedinengagementsocial-media-managercontent-creatormarketing-teamcontent-team
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Strategies and tactics for driving engagement on social media platforms

  • ⛳️ Strategy 1: Optimise content for target audience

    • Conduct audience analysis to determine interests and needs
    • Create a content calendar with consistent posting schedule
    • Develop content themes around popular science events and news
    • Utilise educational infographics to simplify complex topics
    • Incorporate video content, such as short explainer videos
    • End posts with a call-to-action to increase interactions
    • Regularly monitor analytics to adjust content strategy
    • Encourage user-generated content by holding contests
    • Collaborate with influencers in the education and tech fields
    • Engage audience through polls and interactive stories

  • ⛳️ Strategy 2: Enhance branding and visual identity

    • Ensure cohesive branding and imagery across platforms
    • Design eye-catching graphics that reflect company values
    • Use hashtags strategically to increase content discoverability
    • Apply Instagram and LinkedIn tools to boost post visibility
    • Highlight company milestones and success stories
    • Share behind-the-scenes content to humanise the brand
    • Develop a series of 'Did You Know?' posts on astronomy facts
    • Create collaborative posts with educational institutions
    • Utilise carousel posts on Instagram for storytelling
    • Feature customer testimonials and case studies

  • ⛳️ Strategy 3: Leverage engagement through community building

    • Create and participate in relevant industry groups on LinkedIn
    • Host regular live Q&A sessions with subject matter experts
    • Launch online workshops or webinars on STEM topics
    • Respond promptly to comments and messages to foster community
    • Share and comment on pertinent posts from industry leaders
    • Use Instagram Reels and LinkedIn Stories for timely updates
    • Create space-themed challenges or interactive quizzes
    • Invite audience to virtual tours of company facilities
    • Promote causes or initiatives aligned with company mission
    • Regularly acknowledge and thank followers for their support
engagementcommunity-buildingcontent-creatorsocial-media-strategistmarketing-teamcreative-team
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Strategies and tactics for enhancing LinkedIn profile and content strategy for a real estate marketing company CEO

  • ⛳️ Strategy 1: Optimise your profile for maximum impact

    • Update your profile picture with a professional headshot
    • Craft a compelling headline that reflects your leadership and industry expertise
    • Write a succinct and engaging summary highlighting your career achievements and company values
    • Include detailed experiences that demonstrate your contributions to the company
    • Add relevant skills and endorsements to showcase your expertise
    • Solicit recommendations from clients and colleagues to build credibility
    • Update your contact information to ensure accessibility
    • Incorporate rich media such as presentations and videos to demonstrate past projects and successes
    • Ensure all profile sections are complete and accurately filled
    • Use keywords related to real estate marketing for searchability

  • ⛳️ Strategy 2: Create and share valuable content regularly

    • Develop a content calendar to schedule weekly posts
    • Share industry news and trends to position yourself as a thought leader
    • Post updates about your company's achievements and milestones
    • Write articles about challenges and innovations in real estate marketing
    • Use LinkedIn's native video feature to share insights and tips
    • Create engaging polls to interact with your audience and gather opinions
    • Share client testimonials and successful case studies
    • Highlight key team members and their contributions to your company
    • Collaborate with industry peers for guest posts and joint content
    • Encourage and respond to comments and messages promptly to boost engagement

  • ⛳️ Strategy 3: Expand your network strategically

    • Identify and connect with influential figures in real estate and marketing
    • Join relevant LinkedIn groups to engage with industry professionals
    • Attend LinkedIn live events and webinars to expand your connections
    • Engage with other users' content by liking, commenting, or sharing
    • Send personalised connection requests to potential leads and partners
    • Engage with existing connections by sending regular catch-up messages
    • Use LinkedIn's advanced searches to discover new networking opportunities
    • Follow companies and organisations relevant to your industry
    • Participate in discussions within your network to build relationships
    • Keep track of connection milestones and celebrate partnerships online
engagementvisibilitymarketing-directorcontent-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for building a Digital Marketing Strategy for Motivational Speaker, Consultant, and Career Counsellor

  • ⛳️ Strategy 1: Establish a strong foundation

    • Define your niche focusing on motivational speaking and career counselling for specific groups such as students, professionals, and corporate employees
    • Create a distinct personal brand identity including professional headshots, an optional logo, and a consistent colour palette
    • Decide on a core message and unique selling proposition, such as 'Helping students and professionals unlock their true potential'
    • Set up accounts on at least three social media platforms: Instagram, LinkedIn, and YouTube
    • Develop content pillars: motivation and mindset, career guidance, personal growth, and success stories
    • Create detailed profiles and upload introductory content on each platform
    • Ensure content is consistent across all platforms and aligned with your brand identity
    • Post introductory content including motivational quotes, articles, and short videos
    • Engage with initial audience via comments and direct messages
    • Optional: Set up a Facebook Page to reach a local community and promote events

  • ⛳️ Strategy 2: Create engaging content and engage with the audience

    • Develop a content calendar scheduling 3–4 posts per week on Instagram and LinkedIn
    • Produce two YouTube videos per month, each 8–12 minutes long, focusing on motivational talks and career advice
    • Create short Reels or Shorts of 30–60 seconds featuring tips and success stories
    • Use Canva to design visually appealing quotes and infographics
    • Engage actively by replying to all comments and direct messages promptly
    • Join LinkedIn groups related to career and motivation to extend reach
    • Collaborate with other motivational speakers and career counsellors for guest posts or joint webinars
    • Conduct live sessions or webinars to interact directly with your audience
    • Track engagement metrics such as likes, comments, and shares to refine content strategy
    • Organise virtual Q&A sessions to address audience queries and establish expertise

  • ⛳️ Strategy 3: Generate leads and implement paid advertising

    • Create a compelling lead magnet such as a free guide or a free career assessment call
    • Develop a targeted advertising strategy on Facebook and Instagram focusing on students and young professionals
    • Run LinkedIn Ads targeting HR managers and corporate event planners for speaking engagements
    • Design a video ad offering a 30-second introduction and a call to action like 'Book a Free Consultation'
    • Use lead form ads to collect contact details from potential clients
    • Set a clear budget for paid ads and monitor the return on investment
    • Segment your audience and tailor advertisements to each segment
    • Analyse performance metrics of ads to optimise future campaigns
    • Follow up with leads through automated email sequences offering valuable content
    • Offer limited-time promotions or discounts to encourage potential clients to take action
digital-marketingonline-presencemotivational-speakercareer-counsellormarketing-teamsocial-media-team
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Strategies and tactics for targeting High-End Clients for Bespoke Journeys

  • ⛳️ Strategy 1: Craft a compelling brand narrative

    • Develop an engaging storyline that highlights your company's history and luxury offerings
    • Emphasise craftsmanship and exclusivity in all marketing materials
    • Highlight unique selling propositions that differentiate your services from competitors
    • Incorporate testimonials and case studies from past high-profile clients
    • Utilise branded visuals that reflect luxury and sophistication across all platforms
    • Conduct storytelling workshops for staff to ensure consistent narrative delivery
    • Invest in premium print and digital advertising that emphasises your brand story
    • Use video marketing to tell the story of your bespoke journeys
    • Feature behind-the-scenes looks at the creation of exclusive packages
    • Regularly update your content to reflect changes and innovations in your service offerings

  • ⛳️ Strategy 2: Offer bespoke and exclusive experiences

    • Conduct personal consultations to tailor experiences for each client
    • Develop limited-edition travel packages for unique destinations
    • Offer private tours and exclusive access to events and locations
    • Craft itineraries that include unique cultural and culinary experiences
    • Partner with high-end brands to co-create exclusive offers
    • Build a network of luxury service providers for bespoke client experiences
    • Utilise digital platforms to offer virtual previews of exclusive experiences
    • Introduce loyalty schemes with personalized benefits and rewards
    • Host private events to showcase upcoming bespoke journeys
    • Gather and implement feedback to continuously enhance client experiences

  • ⛳️ Strategy 3: Leverage digital channels thoughtfully

    • Develop a premium, mobile-optimised website with luxury aesthetics
    • Create an Instagram feed that showcases bespoke experiences and client testimonials
    • Utilise LinkedIn to connect with potential high-end clients and share professional achievements
    • Incorporate virtual reality tours to give clients a preview of travel experiences
    • Invest in high-quality content marketing to engage luxury market audiences
    • Implement a digital concierge service for seamless communication
    • Analyse digital engagement metrics to refine content strategies
    • Develop influencer partnerships that align with your luxury brand ethos
    • Create a regular email newsletter to communicate exclusive offers
    • Host webinars and exclusive online events for client engagement
bespoke-travelluxury-brandingmarketing-strategistluxury-travel-consultantcontent-creationdigital-marketing
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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How to track your Linkedin Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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