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10 strategies and tactics for Linkedin Engagement

What is Linkedin Engagement strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Linkedin Engagement strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Linkedin Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Linkedin Engagement strategy examples

You will find in the next section many different Linkedin Engagement tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for creating a creative engagement strategy for social media

  • ⛳️ Strategy 1: Leverage user-generated content

    • Encourage followers to share their content by creating a custom hashtag
    • Host a contest or giveaway requiring users to share photos or stories
    • Feature user-generated content regularly in your posts
    • Collate the best user-generated content into a monthly roundup post
    • Create and share testimonial-based posts from user content
    • Engage with user-generated content by liking and commenting
    • Send thank-you messages to users whose content is featured
    • Create a dedicated space on your website to showcase user content
    • Collaborate with users to create content that highlights your brand
    • Host live sessions to review and respond to user-generated content

  • ⛳️ Strategy 2: Utilise interactive posts

    • Create polls or quizzes to engage audience interest
    • Use question stickers in Instagram stories to provoke discussion
    • Host 'ask me anything' sessions on LinkedIn
    • Incorporate interactive features like sliders in Instagram stories
    • Utilise Facebook Lives for real-time Q&A sessions
    • Run weekly or monthly challenges with actionable hashtags
    • Feature interactive content such as puzzles and games
    • Encourage followers to tag friends in posts or stories
    • Create fill-in-the-blank posts that invite comments
    • Launch Instagram and Facebook polls about upcoming product ideas

  • ⛳️ Strategy 3: Optimise content for cross-platform sharing

    • Create a consistent brand voice and imagery across platforms
    • Tailor content to fit each platform's unique features and audience
    • Use Instagram stories to preview longer Facebook or LinkedIn content
    • Draft cross-platform posts but adjust tone and details for each site
    • Encourage sharing of professional insights for LinkedIn audience
    • Use Instagram reels to re-purpose Facebook live highlights
    • Leverage LinkedIn articles for detailed, insightful posts
    • Incorporate platform-specific calls to action in your posts
    • Host joint platform events, like panel discussions or webinars
    • Track and analyse cross-platform engagement metrics to refine strategy
social-mediaengagementsocial-media-managercontent-strategistmarketing-teamcreative-team
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Strategies and tactics for increasing LinkedIn followers

  • ⛳️ Strategy 1: Enhance your profile

    • Update your profile with a professional and eye-catching banner
    • Write a compelling and concise summary
    • Optimise your profile with relevant keywords
    • Use a professional profile picture
    • Include detailed and recent work experiences
    • Ask for endorsements and recommendations from connections
    • Add multimedia content to your profile
    • Showcase relevant skills and expertise
    • Regularly update your profile with new achievements
    • Make sure your contact information is up-to-date

  • ⛳️ Strategy 2: Engage with your network

    • Post engaging and relevant content daily
    • Like, comment, and share posts from your connections
    • Join and actively participate in LinkedIn groups related to your industry
    • Send personalised connection requests to people in your industry
    • Reply promptly to comments on your posts
    • Share your own insights and opinions on industry news
    • Create and participate in LinkedIn Polls
    • Send messages to your connections to keep in touch
    • Back your comments and posts with visuals and infographics
    • Host LinkedIn events or webinars to attract followers

  • ⛳️ Strategy 3: Leverage analytics and marketing tools

    • Use LinkedIn analytics to track your engagement and identify trends
    • Analyse the performance of your posts and adjust accordingly
    • Utilise LinkedIn’s paid promotion tools to boost your posts
    • Run a LinkedIn contest or giveaway to attract new followers
    • Collaborate with LinkedIn influencers to expand your reach
    • Create and share high-quality and relevant LinkedIn articles
    • Engage with followers by asking questions on your posts
    • Use LinkedIn stories to share behind-the-scenes content
    • Share user-generated content to build credibility
    • Use hashtags strategically to reach a broader audience
linkedin-engagementprofile-optimizationsocial-media-managercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for increasing LinkedIn followers

  • ⛳️ Strategy 1: Run a post engagement campaign

    • Create a content calendar with planned posts for each day
    • Design engaging and shareable graphics for each post
    • Write compelling captions with a call-to-action in each post
    • Utilise LinkedIn hashtags to increase post visibility
    • Share success stories and case studies from clients
    • Post a mix of industry news, company updates, and employee spotlights
    • Encourage employees to share company posts on their personal LinkedIn profiles
    • Analyse engagement metrics to identify high-performing posts
    • Respond to comments and engage with followers daily
    • Adjust content strategy based on performance analysis

  • ⛳️ Strategy 2: Leverage LinkedIn groups and communities

    • Identify and join LinkedIn groups relevant to your industry
    • Share valuable content from your company page within these groups
    • Engage in group discussions to increase visibility
    • Post regular updates and insights from your company page in groups
    • Request group admins to feature your posts if relevant
    • Promote your company page as a resourceful LinkedIn page within these groups
    • Connect with group members and invite them to follow your company page
    • Offer exclusive content or insights for group members
    • Host a group-specific LinkedIn live session or webinar
    • Monitor group interactions and tweak content strategy accordingly

  • ⛳️ Strategy 3: Implement a targeted advertising campaign

    • Allocate a budget for LinkedIn ads
    • Create a series of sponsored posts targeting your ideal audience
    • Design engaging ad creatives with a clear call-to-action
    • Set up audience targeting parameters for your ads
    • Experiment with different ad formats (carousel, video, etc.)
    • Monitor ad performance and adjust targeting as needed
    • A/B test different ad creatives to identify what works best
    • Use LinkedIn’s lead gen forms to capture interested followers
    • Run a retargeting campaign for users who engaged with your previous ads
    • Analyse ad campaign results to refine future strategies
linkedinengagementsocial-media-managercontent-creatormarketing-teamcontent-team
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Strategies and tactics for enhancing LinkedIn profile and content strategy for a real estate marketing company CEO

  • ⛳️ Strategy 1: Optimise your profile for maximum impact

    • Update your profile picture with a professional headshot
    • Craft a compelling headline that reflects your leadership and industry expertise
    • Write a succinct and engaging summary highlighting your career achievements and company values
    • Include detailed experiences that demonstrate your contributions to the company
    • Add relevant skills and endorsements to showcase your expertise
    • Solicit recommendations from clients and colleagues to build credibility
    • Update your contact information to ensure accessibility
    • Incorporate rich media such as presentations and videos to demonstrate past projects and successes
    • Ensure all profile sections are complete and accurately filled
    • Use keywords related to real estate marketing for searchability

  • ⛳️ Strategy 2: Create and share valuable content regularly

    • Develop a content calendar to schedule weekly posts
    • Share industry news and trends to position yourself as a thought leader
    • Post updates about your company's achievements and milestones
    • Write articles about challenges and innovations in real estate marketing
    • Use LinkedIn's native video feature to share insights and tips
    • Create engaging polls to interact with your audience and gather opinions
    • Share client testimonials and successful case studies
    • Highlight key team members and their contributions to your company
    • Collaborate with industry peers for guest posts and joint content
    • Encourage and respond to comments and messages promptly to boost engagement

  • ⛳️ Strategy 3: Expand your network strategically

    • Identify and connect with influential figures in real estate and marketing
    • Join relevant LinkedIn groups to engage with industry professionals
    • Attend LinkedIn live events and webinars to expand your connections
    • Engage with other users' content by liking, commenting, or sharing
    • Send personalised connection requests to potential leads and partners
    • Engage with existing connections by sending regular catch-up messages
    • Use LinkedIn's advanced searches to discover new networking opportunities
    • Follow companies and organisations relevant to your industry
    • Participate in discussions within your network to build relationships
    • Keep track of connection milestones and celebrate partnerships online
engagementvisibilitymarketing-directorcontent-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for targeting High-End Clients for Bespoke Journeys

  • ⛳️ Strategy 1: Craft a compelling brand narrative

    • Develop an engaging storyline that highlights your company's history and luxury offerings
    • Emphasise craftsmanship and exclusivity in all marketing materials
    • Highlight unique selling propositions that differentiate your services from competitors
    • Incorporate testimonials and case studies from past high-profile clients
    • Utilise branded visuals that reflect luxury and sophistication across all platforms
    • Conduct storytelling workshops for staff to ensure consistent narrative delivery
    • Invest in premium print and digital advertising that emphasises your brand story
    • Use video marketing to tell the story of your bespoke journeys
    • Feature behind-the-scenes looks at the creation of exclusive packages
    • Regularly update your content to reflect changes and innovations in your service offerings

  • ⛳️ Strategy 2: Offer bespoke and exclusive experiences

    • Conduct personal consultations to tailor experiences for each client
    • Develop limited-edition travel packages for unique destinations
    • Offer private tours and exclusive access to events and locations
    • Craft itineraries that include unique cultural and culinary experiences
    • Partner with high-end brands to co-create exclusive offers
    • Build a network of luxury service providers for bespoke client experiences
    • Utilise digital platforms to offer virtual previews of exclusive experiences
    • Introduce loyalty schemes with personalized benefits and rewards
    • Host private events to showcase upcoming bespoke journeys
    • Gather and implement feedback to continuously enhance client experiences

  • ⛳️ Strategy 3: Leverage digital channels thoughtfully

    • Develop a premium, mobile-optimised website with luxury aesthetics
    • Create an Instagram feed that showcases bespoke experiences and client testimonials
    • Utilise LinkedIn to connect with potential high-end clients and share professional achievements
    • Incorporate virtual reality tours to give clients a preview of travel experiences
    • Invest in high-quality content marketing to engage luxury market audiences
    • Implement a digital concierge service for seamless communication
    • Analyse digital engagement metrics to refine content strategies
    • Develop influencer partnerships that align with your luxury brand ethos
    • Create a regular email newsletter to communicate exclusive offers
    • Host webinars and exclusive online events for client engagement
bespoke-travelluxury-brandingmarketing-strategistluxury-travel-consultantcontent-creationdigital-marketing
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for crafting a 360° Inside Sales Marketing Project for 9series

  • ⛳️ Strategy 1: Initiate foundational setup and identify quick wins

    • Define ICP and develop detailed buyer personas across key industries
    • Deploy CRM and marketing automation tools, such as HubSpot or Zoho
    • Procure enriched lead databases and refine email contact lists
    • Create and align pitch decks and brand assets with company objectives
    • Conduct an SEO audit and optimise LinkedIn profiles and website landing pages
    • Develop a content calendar including blogs, whitepapers, and case studies
    • Implement short-term lead generation campaigns targeting early results
    • Evaluate current tools and identify necessary upgrades or replacements
    • Optimise for quick lead conversion by improving messaging and offers
    • Set up tracking and reporting mechanisms for MQLs, meetings, and engagement metrics

  • ⛳️ Strategy 2: Build consistent campaign execution for early lead generation

    • Launch ongoing cold outbound campaigns via email and LinkedIn sequences
    • Execute inbound content marketing strategies focusing on blogs and SEO
    • Schedule monthly newsletters and drip campaigns for continuous engagement
    • Plan and execute webinars and virtual roundtables to showcase expertise
    • Develop a comprehensive social media calendar focused on thought leadership
    • Enhance company presence on B2B platforms like Clutch and Good Firms
    • Identify and establish partnerships and directory listings for broader reach
    • Review and refine marketing metrics to assess MQL generation effectiveness
    • Optimise campaigns based on initial metrics and adjust strategies regularly
    • Ensure alignment of marketing activities with 9series' core capabilities and services

  • ⛳️ Strategy 3: Scale operations and ensure self-sustaining pipeline

    • Expand data-driven scaling of marketing operations and lead nurturing programs
    • Refine and mature the content engine to include advanced assets like e-books
    • Introduce account-based marketing (ABM) strategies tailored for key prospects
    • Foster brand visibility through targeted PR and partner collaborations
    • Utilise analytics to continually improve and predict marketing campaign outcomes
    • Build a network of advocates and testimonials to bolster reputational credibility
    • Optimise lead scoring and qualification processes to improve sales alignment
    • Regularly review and update the strategy based on market changes and results
    • Expand target market based on successful outcomes and initial results
    • Collaborate with cross-functional teams to achieve shared objectives and KPIs
demand-generationpipeline-buildingmarketersales-strategistmarketing-teamsales-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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How to track your Linkedin Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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