The strategy for a "Building a Bulletproof 30-Day Sprint for SQLs" revolves around using multiple channels—InMail, LinkedIn, and email—to schedule SQL meetings with CTOs and Ops Heads in the retail sector. Initially, InMail messages are tailored to target 60 key accounts, focusing on specific pain points such as inventory and churn, with daily messaging goals and customized content aimed at generating responses. For example, by drafting insightful messages addressing ML-related inventory challenges, they hope to prompt responses from decision-makers.
The plan also emphasizes strategic engagement on LinkedIn. By interacting with prospects’ content and leveraging LinkedIn messages for a second touchpoint, the team aims to foster connections and increase message visibility. Tools such as LinkedIn’s Sales Navigator enable them to research and target the right individuals. Ongoing analysis of interaction quality and message performance guides necessary adjustments to maintain a response rate above 20%.
Emails serve as the follow-up mechanism, focusing on personalized solutions for pain points previously mentioned in InMail and LinkedIn exchanges. By using emails as a strategic follow-up, there is potential to cement interactions, utilizing personalized content such as video messages to enhance engagement. Rigorous tracking of email open and response rates, and establishing nurturing sequences for non-responsive contacts, ensures alignment with SQL meeting goals.
The strategies
⛳️ Strategy 1: Leverage InMail to Initiate Contact
- Create a list of 60 Tier-1 target accounts on Sales Navigator
- Craft compelling InMail templates focusing on inventory and churn ML pain points
- Allocate 7 InMails per day, 5 days per week, ensuring 100% usage by the end of the period
- Customise InMail messages with hyper-personalised insights from target profiles
- Monitor responses daily and log them into a tracking sheet
- Schedule a follow-up LinkedIn message on Day 3 for non-responders
- Deploy SPF/DKIM settings to improve email deliverability over time
- Qualify responses to ensure they fit the SQL criteria
- Adjust InMail messaging based on reply rates and feedback
- Use InMail success rates to pivot if the response rate falls below 20%
⛳️ Strategy 2: Engage on LinkedIn Strategically
- Research target accounts' profiles for relevant insights and engagement opportunities
- Engage with prospects' LinkedIn content by liking and commenting to increase visibility
- Use LinkedIn messages as a second touchpoint on Day 3, referencing previous InMails
- Maintain a daily quota of engaging with 10 target contacts on LinkedIn
- Keep track of LinkedIn interactions in a tracking sheet, noting engagement quality
- Use LinkedIn messages to prompt more dynamic conversations through questions
- Enhance the credibility of your outreach via regular LinkedIn profile activity
- Analyse topical industry posts to comment on alongside your target accounts
- Consider testing video content in LinkedIn messages for increased response rates
- Pivot messaging tactics if engagement does not meet 20% threshold
⛳️ Strategy 3: Use Email as a Strategic Follow-Up Tool
- Utilise emails on Day 7 for warm follows only, based on prior InMail/LinkedIn interactions
- Focus emails on personalized solutions addressing specific inventory or churn pain points
- Set up email nurturing sequences for non-responsive LinkedIn contacts
- Track and log email open rates and response rates in a tracking sheet
- Include a clear call-to-action for SQL meetings in every email communication
- Ramp up email warmup gradually to avoid high bounce rates, reaching a <5% bounce target
- Use Loom or similar tools to attach personalised video messages in email follows
- Analyse email metrics to adjust timing and content for improved engagement
- Create a dedicated spreadsheet to monitor conversion rates from email opens to replies
- Prepare contingency plan if email reply rates do not meet 10% expectations
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
