Get Tability: OKRs that don't suck | Learn more →

1 strategies and tactics for Inmail

What is Inmail strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Inmail strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Inmail strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Inmail strategy examples

You'll find below a list of Inmail tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for building a Bulletproof 30-Day Sprint for SQLs

  • ⛳️ Strategy 1: Leverage InMail to Initiate Contact

    • Create a list of 60 Tier-1 target accounts on Sales Navigator
    • Craft compelling InMail templates focusing on inventory and churn ML pain points
    • Allocate 7 InMails per day, 5 days per week, ensuring 100% usage by the end of the period
    • Customise InMail messages with hyper-personalised insights from target profiles
    • Monitor responses daily and log them into a tracking sheet
    • Schedule a follow-up LinkedIn message on Day 3 for non-responders
    • Deploy SPF/DKIM settings to improve email deliverability over time
    • Qualify responses to ensure they fit the SQL criteria
    • Adjust InMail messaging based on reply rates and feedback
    • Use InMail success rates to pivot if the response rate falls below 20%

  • ⛳️ Strategy 2: Engage on LinkedIn Strategically

    • Research target accounts' profiles for relevant insights and engagement opportunities
    • Engage with prospects' LinkedIn content by liking and commenting to increase visibility
    • Use LinkedIn messages as a second touchpoint on Day 3, referencing previous InMails
    • Maintain a daily quota of engaging with 10 target contacts on LinkedIn
    • Keep track of LinkedIn interactions in a tracking sheet, noting engagement quality
    • Use LinkedIn messages to prompt more dynamic conversations through questions
    • Enhance the credibility of your outreach via regular LinkedIn profile activity
    • Analyse topical industry posts to comment on alongside your target accounts
    • Consider testing video content in LinkedIn messages for increased response rates
    • Pivot messaging tactics if engagement does not meet 20% threshold

  • ⛳️ Strategy 3: Use Email as a Strategic Follow-Up Tool

    • Utilise emails on Day 7 for warm follows only, based on prior InMail/LinkedIn interactions
    • Focus emails on personalized solutions addressing specific inventory or churn pain points
    • Set up email nurturing sequences for non-responsive LinkedIn contacts
    • Track and log email open rates and response rates in a tracking sheet
    • Include a clear call-to-action for SQL meetings in every email communication
    • Ramp up email warmup gradually to avoid high bounce rates, reaching a <5% bounce target
    • Use Loom or similar tools to attach personalised video messages in email follows
    • Analyse email metrics to adjust timing and content for improved engagement
    • Create a dedicated spreadsheet to monitor conversion rates from email opens to replies
    • Prepare contingency plan if email reply rates do not meet 10% expectations
inmaillinkedin-engagementretail-ctosops-headssalesmarketing
Implement these strategies

How to track your Inmail strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability