The strategy outlined focuses on enhancing digital marketing to generate more leads. It is structured around three main strategies: content marketing, social media platforms, and email marketing campaigns. For content marketing, the approach emphasizes analyzing existing content to find improvement areas, employing SEO techniques, and diversifying content formats like infographics and videos. An example of this is collaborating with industry influencers for guest posts, which can broaden the content's reach.
In the realm of social media, the strategy encourages tailoring content to each platform. Engaging followers through interactive posts such as polls and quizzes and harnessing paid advertising are central tactics. For example, hosting live sessions can increase brand visibility and audience interaction.
Lastly, the email marketing strategy advocates personalizing communications and using A/B testing to refine messages. Automating email sequences to cater to specific audience segments can improve lead nurturing, while sharing buttons in emails can help extend campaign reach.
The strategies
⛳️ Strategy 1: Enhance content marketing
- Conduct a content audit to identify gaps
- Develop a content calendar for consistent posting
- Create high-quality blog posts addressing customer pain points
- Utilise SEO techniques to optimise content for search engines
- Incorporate engaging visuals like infographics and videos
- Repurpose content across various digital platforms
- Collaborate with industry influencers for guest posts
- Add lead magnets to blog posts to capture email addresses
- Use analytics to track content performance and refine strategies
- Regularly update and refresh old content
⛳️ Strategy 2: Leverage social media platforms
- Identify the platforms where your target audience is most active
- Create platform-specific strategies for content posting
- Engage with your audience through comments, likes, and shares
- Utilise paid social media advertising for wider reach
- Collaborate with social media influencers to promote your brand
- Host live sessions or webinars to educate and engage followers
- Share customer testimonials and success stories
- Create interactive content like polls and quizzes
- Monitor analytics to measure and adjust social media strategies
- Schedule posts at optimal times for audience engagement
⛳️ Strategy 3: Optimise email marketing campaigns
- Segment email lists for targeted campaigns
- Personalise email content to increase engagement
- Craft compelling subject lines to improve open rates
- Incorporate clear calls-to-action in emails
- Use A/B testing to refine email content
- Automate email sequences for nurturing leads
- Analyse email performance to optimise future emails
- Encourage email sign-ups with lead magnets
- Include social sharing buttons in emails
- Regularly scrub email lists to maintain quality
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
