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10 strategies and tactics for Digital Media Team

What is Digital Media Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Media Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Media Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Media Team strategy examples

You will find in the next section many different Digital Media Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for spreading the gospel and strengthening community ties

  • ⛳️ Strategy 1: Organise community events

    • Plan a weekly community gathering at the church open to everyone
    • Host themed events related to different aspects of the gospel
    • Invite local musicians or artists to perform and share their experiences with faith
    • Coordinate family-friendly activities to engage all age groups
    • Provide refreshments and offer fellowship opportunities during each event
    • Encourage church members to invite their friends, family, and neighbours
    • Promote events on social media and local community boards
    • Create informative materials about future church events at each gathering
    • Establish a welcome team to greet newcomers and make them feel at ease
    • Seek feedback from participants to improve future events

  • ⛳️ Strategy 2: Leverage digital platforms

    • Create engaging and informative content about the gospel for social media
    • Start a podcast or YouTube channel discussing religious topics and testimonies
    • Develop an email newsletter sharing church updates and spiritual insights
    • Host online Bible study groups for those unable to attend in person
    • Encourage church members to share their personal faith journeys on social media
    • Utilise platforms to stream live sermons and events for greater reach
    • Set up a church blog that welcomes contributions from parishioners
    • Launch targeted social media ad campaigns to reach specific local audiences
    • Encourage interaction and comments to build a sense of community online
    • Track engagement metrics to refine and improve digital outreach efforts

  • ⛳️ Strategy 3: Conduct service projects

    • Identify local needs and plan appropriate service projects
    • Organise volunteer teams to assist with each project
    • Schedule regular projects to maintain ongoing engagement
    • Partner with local charities to amplify impact
    • Offer skill-building workshops to teach practical ways to serve the community
    • Include prayer elements as part of each service project
    • Publicly recognise and appreciate volunteers' contributions
    • Invite community members to participate alongside church volunteers
    • Share stories and testimonials from service projects to inspire others
    • Evaluate and report the impact on the community regularly
community-engagementdigital-outreachevent-coordinatordigital-content-creatorcommunity-outreach-teamdigital-media-team
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Strategies and tactics for enhancing Prime Media TV Channel's Reach and Impact

  • ⛳️ Strategy 1: Expand content variety

    • Research and identify content gaps in current program offerings
    • Develop a mix of local and international content to appeal to diverse audiences
    • Introduce new genres such as reality TV, drama series, and documentaries
    • Partner with local filmmakers and content creators to produce exclusive shows
    • Leverage feedback from focus groups to refine programming decisions
    • Launch a pilot program to test new content formats and gather audience reactions
    • Schedule prime-time slots for newly introduced shows
    • Monitor viewership ratings to identify popular programs
    • Regularly update content library to keep it fresh and engaging
    • Promote new shows using teasers and trailers across multiple platforms

  • ⛳️ Strategy 2: Boost digital presence

    • Enhance the TV channel's website for better user experience and accessibility
    • Expand presence on social media platforms to increase engagement and reach
    • Create shareable content such as clips, memes, and interactive posts
    • Engage with audiences through live streaming and Q&A sessions
    • Implement a social media calendar to schedule regular updates and promotions
    • Utilize analytics tools to measure audience interaction and adjust strategies
    • Collaborate with influencers to promote shows and enhance brand visibility
    • Introduce online competitions and campaigns to engage viewers
    • Develop a dedicated mobile app for streaming and exclusive content access
    • Encourage viewers to provide feedback and reviews on digital platforms

  • ⛳️ Strategy 3: Strengthen community connections

    • Host community events to promote the TV channel and interact with audiences
    • Collaborate with local organisations for public service projects and initiatives
    • Develop a sponsorship program supporting local talent and cultural initiatives
    • Feature community stories and events within news and magazine programs
    • Establish a viewer club to create a loyal audience base and fan community
    • Launch a monthly newsletter focusing on upcoming shows and featured content
    • Create programs that highlight regional cultures and languages
    • Engage with educational institutions for internships and training opportunities
    • Offer media literacy programs to educate the public about television content
    • Develop a community feedback mechanism to gather insights and suggestions
content-diversificationdigital-engagementcontent-creatordigital-marketerprogramming-teamsocial-media-team
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Strategies and tactics for developing a robust social media and digital strategy for RNS World School

  • ⛳️ Strategy 1: Enhance brand awareness through consistency

    • Establish a consistent posting schedule across all social media platforms
    • Use a unified tone of voice and visual style for all posts
    • Update the school's website regularly with relevant content
    • Create a content calendar to plan and organize upcoming posts
    • Develop a set of brand guidelines for all digital content
    • Implement a social media listening tool to monitor brand mentions
    • Promote school events and achievements consistently online
    • Engage in cross-promotion with local community pages
    • Utilize hashtags effectively to reach wider audiences
    • Regularly audit online presence to ensure consistency across platforms

  • ⛳️ Strategy 2: Engage the audience through interactive content

    • Host regular Q&A sessions on social media platforms
    • Create and share video content of school events and activities
    • Encourage students and staff to participate in social media challenges
    • Utilize polls and surveys to gather audience feedback
    • Organize virtual tours of the school for prospective students
    • Share success stories and testimonials from students and parents
    • Hold online competitions with small prizes to increase engagement
    • Feature a 'Student of the Week' on social media platforms
    • Share tips and educational content relevant to the curriculum
    • Respond promptly to comments and messages on social media

  • ⛳️ Strategy 3: Implement targeted advertising campaigns

    • Define target audiences based on demographics and interests
    • Utilize Facebook and Instagram ads to reach prospective students and parents
    • Create Google AdWords campaigns targeted at local searches for schools
    • Develop visually appealing ad creatives that resonate with parents
    • Use analytics tools to track the performance of each ad campaign
    • A/B test different ad formats and messages to identify what works best
    • Allocate budget based on the performance of various digital campaigns
    • Retarget website visitors with tailored ads to encourage enrollment
    • Use email marketing to reach customers who engage with ads
    • Monitor competitor activity and adjust campaigns to stay competitive
brandingengagementdigital-marketing-managersocial-media-coordinatormarketing-teamcontent-creation-team
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Strategies and tactics for promoting Call Of The Wild Podcast

  • ⛳️ Strategy 1: Maximise social media engagement

    • Create a content calendar featuring highlights and behind-the-scenes clips from the podcast
    • Launch weekly teaser videos for upcoming episodes on all active WWF social channels
    • Initiate a hashtag campaign encouraging listeners to share their thoughts on episodes
    • Collaborate with social media influencers who align with WWF’s mission for podcast promotion
    • Host Instagram and Facebook live Q&A sessions with podcast guests
    • Create and share infographic posts summarising key podcast topics
    • Utilise Twitter threads to share live insights and quotes during episode releases
    • Engage with followers through interactive polls and questions related to podcast topics
    • Run a contest for listeners to win a WWF merchandise pack for sharing podcast episodes
    • Measure engagement metrics weekly using analytics tools for social platforms

  • ⛳️ Strategy 2: Enhance email marketing efforts

    • Develop a segmented email list specifically for podcast listeners and relevant audiences
    • Send out tailored email announcements for new episodes with key takeaways
    • Create a fortnightly newsletter featuring exclusive content and bonus material from the podcast
    • Include listener testimonials in email communications to build credibility and interest
    • Set up an automated welcome email series for new subscribers introducing WWF and the podcast
    • Encourage email list sign-ups with an opt-in offer of exclusive episode previews
    • Gather feedback through periodic listener surveys sent via email
    • Utilise A/B testing on email subject lines to optimise open rates
    • Integrate a clear call-to-action in emails promoting podcast subscriptions
    • Analyse email performance monthly by tracking open rates, clicks, and conversions

  • ⛳️ Strategy 3: Leverage podcast platforms and in-episode opportunities

    • Optimise episode descriptions with SEO keywords to increase visibility on podcast platforms
    • Engage with listeners directly through listener call-ins or questions during episodes
    • Promote membership and donation options within episodes to strengthen connections
    • Highlight podcast reviews and ratings during episodes to encourage listener participation
    • Cross-promote episodes with podcasts that have overlapping audiences
    • Offer exclusive content or extended interviews available only on specific podcast platforms
    • Utilise podcast platform ads to reach broader audiences within relevant categories
    • Design cover art to be eye-catching and reflective of the podcast's theme
    • Create a dedicated landing page on the WWF website for the podcast to drive traffic
    • Track downloads and listens on podcast platforms monthly to gauge progress and areas for improvement
podcast-promotionaudience-engagementsocial-media-manageremail-marketing-specialistdigital-marketing-teamsocial-media-team
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Strategies and tactics for creating Informative AI Tool Images for Instagram

  • ⛳️ Strategy 1: Research and organise content

    • Identify popular and relevant AI tools in digital marketing
    • Gather comprehensive information on each AI tool's features and benefits
    • Organise the content into a concise format for easy understanding
    • Determine the target audience's interests and needs
    • Study hashtags and trending topics related to AI and digital marketing
    • Create a content calendar for regular posting
    • Prepare a list of credible sources for regular updates
    • Monitor competitor accounts for content ideas
    • Set goals for follower growth and engagement
    • Collect user questions and feedback for continuous improvement

  • ⛳️ Strategy 2: Design visually engaging images

    • Choose a consistent and appealing colour scheme for images
    • Use a design tool like Canva or Adobe Spark to create images
    • Incorporate AI tool logos and relevant icons into the design
    • Ensure text is clear and legible for each post
    • Include a call-to-action in each post for engagement
    • Create templates to streamline image creation
    • Use infographics to convey complex information simply
    • Highlight key features of AI tools visually
    • Ensure each image aligns with Instagram's optimal size guidelines
    • Use alt text for accessibility and improved searchability

  • ⛳️ Strategy 3: Promote and engage with content

    • Post consistently according to the content calendar
    • Use a mix of hashtags to reach new audiences
    • Engage with followers by responding to comments and messages
    • Collaborate with influencers or brands in the AI and marketing niche
    • Use Instagram Stories for behind-the-scenes content
    • Hold Q&A sessions to address follower queries
    • Analyse Instagram Insights to track content performance
    • Adjust strategies based on follower engagement levels
    • Encourage users to share posts with friends or colleagues
    • Host giveaways offering AI tool trials or digital marketing resources
ai-toolsdigital-marketingcontent-creatordigital-marketersocial-media-teamcreative-design-team
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Strategies and tactics for spreading the gospel and strengthening community ties

  • ⛳️ Strategy 1: Engage with community events

    • Identify and participate in local fairs, festivals, and events
    • Set up information booths with church members volunteering
    • Prepare pamphlets and resources that explain the gospel in simple terms
    • Initiate conversations with event attendees about faith and community
    • Organise interactive activities with a gospel message for event attendees
    • Offer free services like face painting or refreshments to attract engagement
    • Collect contact information from interested individuals for follow-up
    • Collaborate with local businesses to sponsor or support events
    • Use social media to promote church participation in events
    • Follow up with event attendees with an invitation to church activities

  • ⛳️ Strategy 2: Develop community outreach programmes

    • Create a schedule of regular outreach initiatives such as feeding programmes
    • Engage church members in planning and executing outreach activities
    • Identify and partner with local nonprofits to leverage resources
    • Organise community workshops or classes with Christian themes
    • Offer support groups facilitated by church members for various needs
    • Initiate after-school programmes for children in the community
    • Invite guests from the community to share their stories during outreach
    • Provide transportation for attendees to ensure accessibility
    • Publicise outreach initiatives through church website and newsletters
    • Collect feedback from participants to assess impact and improve outreach

  • ⛳️ Strategy 3: Increase church visibility through digital platforms

    • Create engaging content on social media that shares the church's mission
    • Post regular updates of church events and community involvement activities
    • Utilise live streaming for church services and special events
    • Share testimonials and stories of personal transformation online
    • Offer online bible studies and discussions via video platforms
    • Develop a newsletter or blog to share insights and teachings
    • Encourage church members to share digital content within their networks
    • Host virtual events or webinars open to the community
    • Create targeted ad campaigns to reach local audiences using social media
    • Analyse digital engagement metrics to refine content strategy
community-engagementdigital-visibilityevent-coordinatorsocial-media-manageroutreach-teamdigital-communications-team
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Strategies and tactics for promoting WWF's Podcast Call Of The Wild

  • ⛳️ Strategy 1: Enhance social media presence

    • Create engaging visual snippets of podcast episodes to be shared on social media
    • Develop a regular posting schedule across platforms such as Instagram, Twitter, and Facebook
    • Host live Q&A sessions with podcast hosts and guests on social channels
    • Run a user-generated content campaign encouraging listeners to share their experiences with the podcast
    • Use relevant hashtags to enhance discoverability and encourage organic sharing
    • Collaborate with social media influencers to expand reach
    • Engage with listeners by responding to comments and messages promptly
    • Use Instagram and Facebook stories for behind-the-scenes content
    • Implement social media listening to identify opportunities and trends
    • Analyse engagement metrics weekly to refine content strategy

  • ⛳️ Strategy 2: Leverage email marketing

    • Create a dedicated email subscription landing page highlighted in podcast episodes
    • Send out a bi-weekly newsletter with podcast highlights, guest appearances, and related content
    • Include podcast episode teasers in WWF's existing email campaigns
    • Create personalised email journeys based on listener behaviour and engagement
    • Offer exclusive content or early access to new episodes for subscribers
    • Incorporate strong call-to-actions in emails to encourage episode sharing
    • Segment the subscriber list to tailor messages and content
    • Regularly update subscribers about upcoming episode themes
    • Gather listener feedback through surveys sent via email
    • Measure email performance through open and click-through rates

  • ⛳️ Strategy 3: Optimise podcast platform presence

    • Use compelling show notes with keywords to improve searchability on podcast platforms
    • Create visually striking episode cover art to capture attention
    • Encourage listeners to leave reviews and ratings on platforms like Spotify and Apple Podcasts
    • Highlight positive reviews and feedback on social media and in episodes
    • Identify and approach potential collaborating podcasts or shows for cross-promotion opportunities
    • Produce and release a 'best-of' episode to attract new listeners
    • Regularly update podcast metadata for accuracy and optimisation
    • Run a targeted promotion whereby sharing the podcast includes entry to win WWF merchandise
    • Include call-to-action audio segments within episodes asking listeners to follow and share
    • Track podcast platform analytics to assess growth and adjust strategies accordingly
podcast-promotiondigital-engagementemail-marketersocial-media-managerdigital-marketing-teamcontent-creation-team
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Strategies and tactics for increasing online insurance sales

  • ⛳️ Strategy 1: Leverage content marketing

    • Create a blog series addressing common insurance questions
    • Develop an FAQ video series targeting potential customer concerns
    • Write case studies about real-life scenarios with your insurance solutions
    • Develop a newsletter with tips and valuable insights on insurance
    • Optimise all content for SEO with relevant keywords
    • Promote content through social media channels
    • Engage with followers by responding to comments and questions on social media
    • Collaborate with other financial bloggers for guest posts
    • Create infographics summarising industry data and trends
    • Utilise gated content to capture leads, like ebooks or whitepapers

  • ⛳️ Strategy 2: Optimising digital advertising

    • Implement targeted Google Ads campaigns with tailored messaging
    • Utilise Facebook Ads Manager to reach specific demographics
    • A/B test different ad creatives to identify high-performing versions
    • Set up conversion tracking to measure ad campaign effectiveness
    • Adjust bidding strategies based on performance metrics
    • Use retargeting ads to win back hesitant leads
    • Employ geographical targeting for areas with high demand
    • Review and adapt ad copy based on market trends and customer feedback
    • Explore partnerships for promotional ads on relevant websites
    • Allocate budget based on performance, divesting from low ROI campaigns

  • ⛳️ Strategy 3: Enhance social media presence

    • Develop a content calendar for consistent posting
    • Utilise Instagram and Facebook Stories for real-time engagement
    • Host live Q&A sessions about insurance on platforms like Facebook or Instagram
    • Share customer testimonials and success stories
    • Run social media contests or giveaways to increase engagement
    • Collaborate with influencers in the financial space
    • Join relevant groups or forums to engage in discussions
    • Track social media analytics to optimise for engagement
    • Create shareable content like memes or quotes with insurance-related themes
    • Utilise LinkedIn for professional networking and content sharing
insurance-marketingdigital-salescontent-creatorsocial-media-managermarketing-teamsocial-media-team
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How to track your Digital Media Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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