The strategy "Enhancing Prime Media TV Channel's Reach and Impact" focuses on increasing viewership, improving content quality, and boosting brand recognition in Ethiopia. To achieve this, it employs three main strategies. Firstly, content variety expansion is emphasized by identifying current content gaps and introducing diverse genres like reality TV and drama, with collaboration from local filmmakers. For example, offering both local and international content could attract wider audiences. Secondly, the strategy involves boosting digital presence by enhancing the website, using social media platforms, and interacting with viewers through live streaming and Q&A sessions. For instance, creating shareable content can increase engagement. Finally, strengthening community connections, such as hosting local events and supporting cultural initiatives, fosters a loyal audience base. An example is collaborating with local organizations for public service projects, further weaving the channel into the community fabric.
The strategies
⛳️ Strategy 1: Expand content variety
- Research and identify content gaps in current program offerings
- Develop a mix of local and international content to appeal to diverse audiences
- Introduce new genres such as reality TV, drama series, and documentaries
- Partner with local filmmakers and content creators to produce exclusive shows
- Leverage feedback from focus groups to refine programming decisions
- Launch a pilot program to test new content formats and gather audience reactions
- Schedule prime-time slots for newly introduced shows
- Monitor viewership ratings to identify popular programs
- Regularly update content library to keep it fresh and engaging
- Promote new shows using teasers and trailers across multiple platforms
⛳️ Strategy 2: Boost digital presence
- Enhance the TV channel's website for better user experience and accessibility
- Expand presence on social media platforms to increase engagement and reach
- Create shareable content such as clips, memes, and interactive posts
- Engage with audiences through live streaming and Q&A sessions
- Implement a social media calendar to schedule regular updates and promotions
- Utilize analytics tools to measure audience interaction and adjust strategies
- Collaborate with influencers to promote shows and enhance brand visibility
- Introduce online competitions and campaigns to engage viewers
- Develop a dedicated mobile app for streaming and exclusive content access
- Encourage viewers to provide feedback and reviews on digital platforms
⛳️ Strategy 3: Strengthen community connections
- Host community events to promote the TV channel and interact with audiences
- Collaborate with local organisations for public service projects and initiatives
- Develop a sponsorship program supporting local talent and cultural initiatives
- Feature community stories and events within news and magazine programs
- Establish a viewer club to create a loyal audience base and fan community
- Launch a monthly newsletter focusing on upcoming shows and featured content
- Create programs that highlight regional cultures and languages
- Engage with educational institutions for internships and training opportunities
- Offer media literacy programs to educate the public about television content
- Develop a community feedback mechanism to gather insights and suggestions
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
