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10 strategies and tactics for Advocacy

What is Advocacy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Advocacy strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Advocacy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Advocacy strategy examples

You will find in the next section many different Advocacy tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for raising Public Awareness, Engaging Policymakers, and Building Community Support for Harm Reduction

  • ⛳️ Strategy 1: Raise public awareness

    • Organise public awareness campaigns about harm reduction
    • Leverage social media platforms to disseminate information
    • Create informative content such as brochures and pamphlets
    • Partner with local media to highlight harm reduction stories
    • Conduct community workshops and seminars
    • Develop a website dedicated to harm reduction information
    • Use storytelling to share real-life experiences and successes
    • Collaborate with influencers and community leaders
    • Participate in public events and fairs
    • Distribute educational materials in public spaces

  • ⛳️ Strategy 2: Engage policymakers

    • Schedule meetings with key policymakers and stakeholders
    • Present well-researched data and case studies on harm reduction
    • Develop policy briefs and position papers
    • Invite policymakers to community events and workshops
    • Gather support from international organisations
    • Conduct advocacy training for local advocates
    • Form an advocacy coalition with aligned organisations
    • Use media advocacy to influence policy debates
    • Host roundtable discussions with policymakers
    • Monitor policy developments and respond with advocacy actions

  • ⛳️ Strategy 3: Build community support

    • Establish community working groups focused on harm reduction
    • Provide training for community health workers
    • Foster partnerships with local NGOs and community-based organisations
    • Develop peer education programmes
    • Organise community forums to discuss harm reduction needs
    • Create support networks for affected individuals and families
    • Involve religious and cultural leaders in advocacy efforts
    • Hold regular town hall meetings to gather community feedback
    • Implement harm reduction services and pilot programmes
    • Evaluate community programmes and share success stories
harm-reductionpublic-awarenesspolicymakercommunity-health-workeradvocacy-coalitioncommunity-working-group
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Strategies and tactics for promoting harm reduction advocacy in Tanzania

  • ⛳️ Strategy 1: Raise public awareness

    • Organise public awareness campaigns about harm reduction
    • Leverage social media platforms to disseminate information
    • Create informative content such as brochures and pamphlets
    • Partner with local media to highlight harm reduction stories
    • Conduct community workshops and seminars
    • Develop a website dedicated to harm reduction information
    • Use storytelling to share real-life experiences and successes
    • Collaborate with influencers and community leaders
    • Participate in public events and fairs
    • Distribute educational materials in public spaces

  • ⛳️ Strategy 2: Engage policymakers

    • Schedule meetings with key policymakers and stakeholders
    • Present well-researched data and case studies on harm reduction
    • Develop policy briefs and position papers
    • Invite policymakers to community events and workshops
    • Gather support from international organisations
    • Conduct advocacy training for local advocates
    • Form an advocacy coalition with aligned organisations
    • Use media advocacy to influence policy debates
    • Host roundtable discussions with policymakers
    • Monitor policy developments and respond with advocacy actions

  • ⛳️ Strategy 3: Build community support

    • Establish community working groups focused on harm reduction
    • Provide training for community health workers
    • Foster partnerships with local NGOs and community-based organisations
    • Develop peer education programmes
    • Organise community forums to discuss harm reduction needs
    • Create support networks for affected individuals and families
    • Involve religious and cultural leaders in advocacy efforts
    • Hold regular town hall meetings to gather community feedback
    • Implement harm reduction services and pilot programmes
    • Evaluate community programmes and share success stories
harm-reductionadvocacypolicy-advisorcommunity-health-workeradvocacy-teamcommunity-support-team
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Strategies and tactics for achieving Strategic Objectives for the Ghana Girl Guides Association (2025–2030)

  • ⛳️ Strategy 1: Enhance governance structures and operational efficiency

    • Conduct a comprehensive review of current governance structures
    • Develop a leadership training program for association leaders
    • Implement regular performance evaluation systems
    • Establish clear communication channels across all levels
    • Create a digital platform for seamless information sharing
    • Standardise operational procedures for efficiency
    • Facilitate quarterly stakeholder meetings for feedback
    • Develop a succession planning framework
    • Enhance transparency with annual reports to stakeholders
    • Utilise technology to streamline administrative tasks

  • ⛳️ Strategy 2: Increase membership through targeted recruitment and engagement

    • Develop and execute recruitment campaigns targeting schools and universities
    • Leverage social media to engage potential members
    • Establish partnerships with educational institutions
    • Organise open days and informational sessions
    • Create an online membership registration system
    • Implement a mentorship program to support new members
    • Utilise newsletters for regular updates and engagement
    • Establish local chapters for community-based activities
    • Host annual networking events for members and volunteers
    • Launch a member referral programme with incentives

  • ⛳️ Strategy 3: Design and implement impactful programs for empowerment

    • Conduct a needs assessment to align programs with national goals
    • Develop a curriculum focused on leadership, entrepreneurship, and advocacy
    • Partner with STEM organisations for girl-centred science workshops
    • Create an annual girls’ summit for knowledge sharing
    • Pilot a social enterprise project led by young women
    • Develop an advocacy toolkit for girls to influence change
    • Conduct workshops on public speaking and negotiation skills
    • Integrate digital literacy and coding into programs
    • Collaborate with global gender equality initiatives
    • Evaluate program outcomes and refine based on feedback

  • ⛳️ Strategy 4: Diversify funding sources to enhance financial sustainability

    • Identify potential corporate sponsors to support programs
    • Develop a grant application strategy targeting local and international funds
    • Create a fundraising calendar for annual events
    • Launch a crowdfunding campaign for specific projects
    • Establish an advisory board for financial oversight
    • Develop income-generating projects with community impact
    • Facilitate workshops for staff on grant writing and fundraising
    • Form a dedicated resource mobilisation team
    • Create partnership agreements with local businesses
    • Regularly report on financial goals and achievements to stakeholders

  • ⛳️ Strategy 5: Increase advocacy and visibility for gender equality

    • Develop an advocacy campaign focused on girls’ rights
    • Collaborate with gender equality NGOs for joint initiatives
    • Host yearly events highlighting successful women leaders
    • Engage media outlets for increased visibility
    • Develop informational materials on gender equality issues
    • Enhance the association's website for better outreach
    • Organise community outreach programs in rural areas
    • Create a speakers bureau for public engagements
    • Utilise social media for advocacy and awareness campaigns
    • Participate in national and international forums on gender equality
governanceengagementleadership-trainermembership-coordinatorresource-mobilizationadvocacy-and-public-relations
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Strategies and tactics for establishing a consortium to accelerate rural piped water systems

  • ⛳️ Strategy 1: Identify and select consortium partners

    • Research organisations with a mission aligned to improving rural water access
    • Compile a list of potential consortium partners based on their track record and mission
    • Reach out to potential partners to gauge interest and explore synergies
    • Organise a virtual meeting to introduce the consortium goals and gather initial feedback
    • Develop criteria for selecting consortium partners based on mission alignment and expertise
    • Assess potential partners' resources and capabilities for collaboration
    • Create a memorandum of understanding for interested partners
    • Conduct one-on-one meetings with key decision-makers of interested organisations
    • Finalise a list of consortium partners based on the selection criteria
    • Initiate formal agreement processes with selected partners

  • ⛳️ Strategy 2: Select focus districts and design implementation models

    • Gather data on water access levels across different districts in Uganda
    • Identify districts with the lowest levels of water access
    • Conduct community needs assessments in the identified districts
    • Prioritise districts based on need assessment and estimated impact potential
    • Explore and evaluate different technologies suitable for rural piped water systems
    • Formulate a framework for implementation models specific to selected districts
    • Define beneficiary selection criteria for metered household connections
    • Engage local government and community leaders in discussions to understand local dynamics
    • Create a pilot program based on selected implementation models
    • Collect feedback from pilot program to refine and optimise the models

  • ⛳️ Strategy 3: Fundraise and advocate for metered household connections

    • Develop a comprehensive fundraising proposal outlining the consortium's goals and impact
    • Research potential funders including NGOs, governmental agencies, and private donors
    • Develop advocacy materials highlighting the benefits of metered household connections
    • Engage with media outlets to increase public awareness about rural water challenges
    • Organise fundraising events to garner support from diverse stakeholders
    • Establish relationships with policy makers to advocate for supportive policies
    • Utilise social media platforms for outreach and awareness campaigns
    • Collaborate with consortium partners for a unified advocacy effort
    • Monitor provincial and international funding opportunities and calls
    • Report on progress and impact to stakeholders regularly to sustain engagement
consortiumrural-water-accessdecision-makerscommunity-leadersfundraising-teamadvocacy-team
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Strategies and tactics for building product advocacy

  • ⛳️ Strategy 1: Engage with customers

    • Conduct regular customer surveys to gather feedback
    • Host monthly webinars to provide product updates
    • Establish a dedicated customer success team
    • Implement a robust CRM system to track customer interactions
    • Create a loyalty program for repeat customers
    • Develop targeted content for different customer segments
    • Run interactive workshops to demonstrate product features
    • Offer incentives for customers who refer others
    • Schedule bi-annual focus groups to refine product offerings
    • Regularly update FAQs and support materials

  • ⛳️ Strategy 2: Leverage social proof

    • Encourage customers to leave reviews on popular platforms
    • Develop a case study repository featuring success stories
    • Collaborate with influencers in industry-specific niches
    • Create a customer testimonial section on your website
    • Share user-generated content on social media channels
    • Organise an ambassador programme for brand enthusiasts
    • Publish industry awards and certifications for credibility
    • Run campaigns highlighting mainstream media mentions
    • Host an annual customer appreciation event
    • Create and share engagement reports showcasing product impact

  • ⛳️ Strategy 3: Strengthen community engagement

    • Initiate an online community forum for product users
    • Host quarterly meetups or networking events
    • Launch a series of podcasts discussing industry trends
    • Form partnerships with complementary brands for joint webinars
    • Implement a customer advisory board for ongoing feedback
    • Offer a mentorship programme for new customers
    • Create weekly newsletters with community highlights
    • Use social media to facilitate discussions on relevant topics
    • Develop competitions or challenges related to product use
    • Support grassroots initiatives that align with brand values
advocacycustomer-engagementcustomer-success-managercommunity-managercustomer-supportmarketing
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Strategies and tactics for identifying key advocates within the organisation

  • ⛳️ Strategy 1: Engage senior leadership

    • Identify key leaders and executives who align with the vision
    • Schedule individual meetings to discuss the vision and gather feedback
    • Create a leadership committee to focus on vision sharing
    • Develop a shared list of objectives to align leadership
    • Provide leaders with impactful tools to communicate the vision
    • Organise workshops to enhance leaders' communication skills
    • Encourage leaders to include vision discussions in team meetings
    • Measure the impact of leadership advocacy via surveys
    • Adjust strategies based on leader feedback
    • Celebrate achievements in advocating for the vision

  • ⛳️ Strategy 2: Mobilise middle management

    • Identify managers who can influence their teams
    • Conduct training sessions focused on the vision
    • Empower managers with resources and information
    • Set up cross-departmental manager discussion groups
    • Facilitate regular updates and feedback sessions
    • Build a network of supportive managers
    • Incentivise managers who effectively share the vision
    • Implement a system for tracking manager engagement
    • Share success stories from managers across departments
    • Provide recognition for managers who lead by example

  • ⛳️ Strategy 3: Engage employee advocates

    • Identify potential advocates within various teams
    • Create a vision ambassador programme for select employees
    • Provide training on vision communication techniques
    • Organise team-building activities focused on the vision
    • Encourage social sharing of the organisational vision
    • Develop an internal communication platform for ideas exchange
    • Establish metrics to measure advocacy success
    • Collect regular feedback from employee advocates
    • Promote an open office culture where sharing the vision is encouraged
    • Recognise and reward active employee advocates regularly
vision-advocacyleadership-engagementsenior-leadersmiddle-managersleadership-committeeemployee-advocates
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Strategies and tactics for promoting socio-economic transformation

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify potential partners in government, non-profits, and the private sector
    • Establish a partnership outreach plan to engage key stakeholders
    • Develop mutually beneficial collaboration agreements
    • Organise networking events with partners to align objectives
    • Create a partnership evaluation framework to assess progress
    • Share success stories through joint communications platforms
    • Work with partners to pool resources for large-scale projects
    • Prioritise partnerships that focus on critical SDGs and regional priorities
    • Regularly review and refine partnership strategies
    • Incorporate feedback from partners to improve collaboration

  • ⛳️ Strategy 2: Implement capacity-building programmes

    • Conduct an assessment of current skills and resource gaps
    • Design training programmes tailored to regional needs
    • Partner with educational institutions to deliver workshops and seminars
    • Roll out mentorship schemes connecting local experts and industry leaders
    • Monitor and evaluate programme effectiveness through participant feedback
    • Adjust programme content based on emerging regional needs
    • Leverage technology to provide online training modules
    • Organise annual conferences focusing on innovation and development
    • Encourage cross-border knowledge sharing among regions
    • Promote success stories of participants to enhance programme credibility

  • ⛳️ Strategy 3: Drive policy advocacy and reform

    • Research and document socio-economic challenges and opportunities
    • Develop policy briefs aligned with SDGs, Agenda 2063, and HGER
    • Engage with policymakers through forums and roundtables
    • Coordinate with civil society organisations to amplify advocacy efforts
    • Utilise media platforms to influence public opinion and policy changes
    • Support grassroots movements advocating for socioeconomic reform
    • Create partnerships with think tanks for evidence-based advocacy
    • Foster relationships with international bodies to support regional policies
    • Regularly update policy recommendations in line with new data
    • Publicly recognise policymakers championing progressive reforms
socio-economic-transformationstrategic-partnershipspolicymakersmentorsadvocacy-teamscapacity-building-teams
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Strategies and tactics for mitigating gender-based violence risks in Western Uganda

  • ⛳️ Strategy 1: Strengthen community awareness and education

    • Conduct regular community workshops on gender-based violence awareness
    • Develop educational materials in local languages covering gender rights
    • Implement school programs focusing on gender equality and respectful relationships
    • Partner with local leaders to foster community discussions on gender-based violence
    • Organise community theatre and role-plays to illustrate the effects of gender violence
    • Promote media campaigns through radio and posters for wider reach
    • Initiate support groups that empower survivors to share their experiences
    • Facilitate training sessions for men and boys on non-violent communication
    • Create a network of community volunteers to disseminate information
    • Involve healthcare workers in awareness sessions to reach vulnerable groups

  • ⛳️ Strategy 2: Enhance local support systems and services

    • Set up a 24/7 helpline for victims of gender-based violence
    • Establish safe houses in strategic locations for immediate relief
    • Provide psychological counselling services for survivors
    • Train local law enforcement on handling gender-based violence cases
    • Develop a referral system linking survivors to legal aid services
    • Encourage establishment of peer support groups in the community
    • Coordinate with NGOs for capacity building in violence prevention
    • Implement programs that economically empower women as a preventive measure
    • Organise regular monitoring and evaluation of support services
    • Create partnerships with local healthcare facilities for emergency care

  • ⛳️ Strategy 3: Promote policy advocacy and legal reform

    • Engage with policymakers to strengthen laws against gender-based violence
    • Collaborate with civil society groups to advocate for policy change
    • Develop a task force dedicated to the implementation of gender-based policies
    • Conduct seminars with stakeholders to discuss policy gaps and solutions
    • Draft proposals for legislative reforms targeting gender violence issues
    • Encourage parliamentary debates and discussions on gender-based violence
    • Develop a coalition of local organisations to lobby for change
    • Support research to provide evidence-based data for policy reform
    • Organise public forums to raise collective community voices for policy change
    • Monitor the enforcement of existing laws regarding gender-based violence
gender-based-violencecommunity-awarenesscommunity-leaderslaw-enforcement-officersadvocacy-groupssupport-services-organizations
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Strategies and tactics for establishing a Comprehensive Volunteer Program at Nebraska Humane Society

  • ⛳️ Strategy 1: Initiate a youth volunteer program

    • Develop a tailored curriculum and guidelines for the youth program
    • Conduct outreach to schools and youth organizations for program promotion
    • Create engaging promotional content for social media platforms
    • Recruit and train volunteer coordinators to manage the program
    • Organise an information session for interested youth and their parents
    • Launch the program with an engaging kickoff event
    • Monitor participation and collect feedback for continuous improvement
    • Recognise and reward outstanding youth volunteers to encourage retention
    • Establish a mentorship structure within the program
    • Evaluate the program's success after six months and adjust as needed

  • ⛳️ Strategy 2: Execute Volunteer Month celebrations

    • Form a planning committee including staff and community leaders
    • Develop a calendar of events for Volunteer Month
    • Plan a Volunteer Month kickoff event at the shelter
    • Organise three key recognition activities for volunteers
    • Design marketing materials to promote Volunteer Month events
    • Engage media outlets to cover the Volunteer Month celebrations
    • Offer special incentives for volunteer participation during April
    • Collect photos and testimonials during events for future promotions
    • Provide media training for volunteers to share their experiences
    • Conduct a post-event survey to assess volunteer satisfaction

  • ⛳️ Strategy 3: Forge corporate volunteer partnerships

    • Research and target local businesses with active CSR programs
    • Create a pitch presentation detailing partnership benefits
    • Arrange meetings to present partnership opportunities to potential partners
    • Designate a staff member as the corporate liaison
    • Develop a range of volunteer activities for corporate groups
    • Schedule the first corporate volunteer day within six months
    • Acknowledge corporate partners on the Humane Society's platforms
    • Seek feedback from corporate volunteers post-event
    • Identify opportunities for long-term corporate sponsorships
    • Regularly update corporate partners on volunteer impacts
volunteer-programcorporate-partnershipvolunteer-coordinatorcorporate-liaisonplanning-committeemarketing-team
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Strategies and tactics for enhancing liveability through social strategy

  • ⛳️ Strategy 1: Foster community engagement

    • Organise community workshops to gather residents' feedback and ideas
    • Develop neighbourhood associations to facilitate local governance
    • Create a digital platform for residents to connect and share information
    • Host regular community events to promote social interaction
    • Set up volunteer programmes to encourage active participation in local projects
    • Establish partnerships with local businesses to support community initiatives
    • Implement 'Neighbourhood Watch' schemes to enhance safety and trust
    • Encourage educational programmes around cultural and historical aspects of the area
    • Facilitate community art projects to beautify public spaces
    • Promote inclusivity by engaging diverse groups in the community

  • ⛳️ Strategy 2: Enhance public spaces

    • Conduct a survey to identify underutilised public areas
    • Develop a landscape improvement plan with local input
    • Install more seating, lighting, and greenery in parks and open spaces
    • Create dedicated spaces for outdoor activities and sports
    • Implement public art installations to add cultural value
    • Establish farmers' markets and outdoor markets to attract foot traffic
    • Increase accessibility for people with disabilities across all public areas
    • Introduce recreational programmes and events in community spaces
    • Collaborate with local artists to design murals and interactive installations
    • Ensure maintenance of public amenities like seating, bins, and pathways

  • ⛳️ Strategy 3: Promote sustainable urban development

    • Encourage eco-friendly public transportation options
    • Implement city-wide recycling and waste reduction programmes
    • Support green building initiatives and energy-efficient infrastructure
    • Create more pedestrian-friendly streets and cycling lanes
    • Facilitate green spaces and community gardens within urban areas
    • Promote the use of renewable energy sources in public facilities
    • Host sustainability workshops for residents and businesses
    • Partner with environmental organisations to promote awareness
    • Develop action plans to reduce urban heat and improve air quality
    • Incorporate sustainable practices in all community development projects
community-engagementsustainable-developmenturban-plannercommunity-organizerlocal-governmentenvironmental-advocacy-groups
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How to track your Advocacy strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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