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10 strategies and tactics for Advocacy

What is Advocacy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Advocacy strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Advocacy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Advocacy strategy examples

You will find in the next section many different Advocacy tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for raising Public Awareness, Engaging Policymakers, and Building Community Support for Harm Reduction

  • ⛳️ Strategy 1: Raise public awareness

    • Organise public awareness campaigns about harm reduction
    • Leverage social media platforms to disseminate information
    • Create informative content such as brochures and pamphlets
    • Partner with local media to highlight harm reduction stories
    • Conduct community workshops and seminars
    • Develop a website dedicated to harm reduction information
    • Use storytelling to share real-life experiences and successes
    • Collaborate with influencers and community leaders
    • Participate in public events and fairs
    • Distribute educational materials in public spaces

  • ⛳️ Strategy 2: Engage policymakers

    • Schedule meetings with key policymakers and stakeholders
    • Present well-researched data and case studies on harm reduction
    • Develop policy briefs and position papers
    • Invite policymakers to community events and workshops
    • Gather support from international organisations
    • Conduct advocacy training for local advocates
    • Form an advocacy coalition with aligned organisations
    • Use media advocacy to influence policy debates
    • Host roundtable discussions with policymakers
    • Monitor policy developments and respond with advocacy actions

  • ⛳️ Strategy 3: Build community support

    • Establish community working groups focused on harm reduction
    • Provide training for community health workers
    • Foster partnerships with local NGOs and community-based organisations
    • Develop peer education programmes
    • Organise community forums to discuss harm reduction needs
    • Create support networks for affected individuals and families
    • Involve religious and cultural leaders in advocacy efforts
    • Hold regular town hall meetings to gather community feedback
    • Implement harm reduction services and pilot programmes
    • Evaluate community programmes and share success stories
harm-reductionpublic-awarenesspolicymakercommunity-health-workeradvocacy-coalitioncommunity-working-group
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Strategies and tactics for promoting harm reduction advocacy in Tanzania

  • ⛳️ Strategy 1: Raise public awareness

    • Organise public awareness campaigns about harm reduction
    • Leverage social media platforms to disseminate information
    • Create informative content such as brochures and pamphlets
    • Partner with local media to highlight harm reduction stories
    • Conduct community workshops and seminars
    • Develop a website dedicated to harm reduction information
    • Use storytelling to share real-life experiences and successes
    • Collaborate with influencers and community leaders
    • Participate in public events and fairs
    • Distribute educational materials in public spaces

  • ⛳️ Strategy 2: Engage policymakers

    • Schedule meetings with key policymakers and stakeholders
    • Present well-researched data and case studies on harm reduction
    • Develop policy briefs and position papers
    • Invite policymakers to community events and workshops
    • Gather support from international organisations
    • Conduct advocacy training for local advocates
    • Form an advocacy coalition with aligned organisations
    • Use media advocacy to influence policy debates
    • Host roundtable discussions with policymakers
    • Monitor policy developments and respond with advocacy actions

  • ⛳️ Strategy 3: Build community support

    • Establish community working groups focused on harm reduction
    • Provide training for community health workers
    • Foster partnerships with local NGOs and community-based organisations
    • Develop peer education programmes
    • Organise community forums to discuss harm reduction needs
    • Create support networks for affected individuals and families
    • Involve religious and cultural leaders in advocacy efforts
    • Hold regular town hall meetings to gather community feedback
    • Implement harm reduction services and pilot programmes
    • Evaluate community programmes and share success stories
harm-reductionadvocacypolicy-advisorcommunity-health-workeradvocacy-teamcommunity-support-team
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Strategies and tactics for achieving Strategic Objectives for the Ghana Girl Guides Association (2025–2030)

  • ⛳️ Strategy 1: Enhance governance structures and operational efficiency

    • Conduct a comprehensive review of current governance structures
    • Develop a leadership training program for association leaders
    • Implement regular performance evaluation systems
    • Establish clear communication channels across all levels
    • Create a digital platform for seamless information sharing
    • Standardise operational procedures for efficiency
    • Facilitate quarterly stakeholder meetings for feedback
    • Develop a succession planning framework
    • Enhance transparency with annual reports to stakeholders
    • Utilise technology to streamline administrative tasks

  • ⛳️ Strategy 2: Increase membership through targeted recruitment and engagement

    • Develop and execute recruitment campaigns targeting schools and universities
    • Leverage social media to engage potential members
    • Establish partnerships with educational institutions
    • Organise open days and informational sessions
    • Create an online membership registration system
    • Implement a mentorship program to support new members
    • Utilise newsletters for regular updates and engagement
    • Establish local chapters for community-based activities
    • Host annual networking events for members and volunteers
    • Launch a member referral programme with incentives

  • ⛳️ Strategy 3: Design and implement impactful programs for empowerment

    • Conduct a needs assessment to align programs with national goals
    • Develop a curriculum focused on leadership, entrepreneurship, and advocacy
    • Partner with STEM organisations for girl-centred science workshops
    • Create an annual girls’ summit for knowledge sharing
    • Pilot a social enterprise project led by young women
    • Develop an advocacy toolkit for girls to influence change
    • Conduct workshops on public speaking and negotiation skills
    • Integrate digital literacy and coding into programs
    • Collaborate with global gender equality initiatives
    • Evaluate program outcomes and refine based on feedback

  • ⛳️ Strategy 4: Diversify funding sources to enhance financial sustainability

    • Identify potential corporate sponsors to support programs
    • Develop a grant application strategy targeting local and international funds
    • Create a fundraising calendar for annual events
    • Launch a crowdfunding campaign for specific projects
    • Establish an advisory board for financial oversight
    • Develop income-generating projects with community impact
    • Facilitate workshops for staff on grant writing and fundraising
    • Form a dedicated resource mobilisation team
    • Create partnership agreements with local businesses
    • Regularly report on financial goals and achievements to stakeholders

  • ⛳️ Strategy 5: Increase advocacy and visibility for gender equality

    • Develop an advocacy campaign focused on girls’ rights
    • Collaborate with gender equality NGOs for joint initiatives
    • Host yearly events highlighting successful women leaders
    • Engage media outlets for increased visibility
    • Develop informational materials on gender equality issues
    • Enhance the association's website for better outreach
    • Organise community outreach programs in rural areas
    • Create a speakers bureau for public engagements
    • Utilise social media for advocacy and awareness campaigns
    • Participate in national and international forums on gender equality
governanceengagementleadership-trainermembership-coordinatorresource-mobilizationadvocacy-and-public-relations
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Strategies and tactics for developing an advocacy strategy on SRHR in Tanzania

  • ⛳️ Strategy 1: Conduct a stakeholder analysis

    • Identify key stakeholders in government, NGOs, and local communities
    • Map stakeholder influence and interests regarding SRHR
    • Assess stakeholder resources and capacity to support SRHR advocacy
    • Engage stakeholders through interviews or focus group discussions
    • Create a stakeholder matrix to prioritise engagement efforts
    • Develop stakeholder engagement goals specific to SRHR advocacy
    • Design a communication plan tailored to each stakeholder
    • Compile a report on stakeholder findings and insights
    • Disseminate the report to all relevant parties
    • Monitor stakeholder engagement and adjust strategies as needed

  • ⛳️ Strategy 2: Develop key advocacy messages

    • Review existing SRHR legislation and identify gaps
    • Research current SRHR challenges and opportunities in Tanzania
    • Collaborate with stakeholders to define key advocacy points
    • Craft clear and compelling advocacy messages targeting different audiences
    • Pilot test messages with small focus groups for feedback
    • Revise messages based on feedback and current policy context
    • Create diverse materials such as flyers, infographics, and social media content
    • Develop a messaging guide for advocates to ensure consistency
    • Conduct training sessions for advocates on message delivery
    • Evaluate message impact and refine as necessary

  • ⛳️ Strategy 3: Mobilise community support

    • Identify influential community leaders and organisations
    • Organise workshops to raise awareness of SRHR issues
    • Empower community members to participate in advocacy activities
    • Create SRHR advocacy groups or coalitions at community level
    • Coordinate social media campaigns to engage broader community
    • Host community events or forums to discuss SRHR topics
    • Develop partnerships with local schools and health centres
    • Advocate for SRHR inclusion in local development plans
    • Gather community stories and testimonies to personalise the advocacy
    • Evaluate community mobilisation efforts for effectiveness and impact
advocacysrhradvocatecommunity-leaderhealth-promotion-teamcommunications-team
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Strategies and tactics for enhancing YWCA Advocacy Efforts in Lower Cape Fear

  • ⛳️ Strategy 1: Strengthen policy advocacy initiatives

    • Identify key policy issues affecting women and families in the Lower Cape Fear region
    • Establish relationships with local policymakers and governmental officials
    • Develop policy briefs to educate stakeholders on key issues
    • Organise regular meetings with policymakers to discuss advocacy priorities
    • Create a coalition of local organisations to support common policy goals
    • Host policy forums to engage the community and gather input
    • Utilise social media to raise awareness on advocacy initiatives and policy changes
    • Track and document the progress of policy initiatives
    • Train staff and volunteers on effective advocacy tactics
    • Celebrate policy successes with the community to maintain engagement

  • ⛳️ Strategy 2: Increase community awareness and engagement

    • Develop a comprehensive communication plan focused on advocacy goals
    • Host community workshops and events to discuss key advocacy issues
    • Create informative materials that highlight the importance of the advocacy work
    • Launch a community newsletter with regular updates on advocacy efforts
    • Utilise local media platforms to share stories and advocacy messages
    • Arrange interviews with local advocates and community leaders
    • Foster partnerships with schools to reach families indirectly
    • Engage with community influencers to expand the advocacy network
    • Initiate volunteer programmes that support advocacy work
    • Conduct surveys to gauge community needs and increase targeted outreach

  • ⛳️ Strategy 3: Empower women and families towards self-sufficiency

    • Develop educational programmes focused on personal finance and career development
    • Collaborate with local businesses to provide employment opportunities
    • Establish mentorship programmes pairing community leaders with women and families
    • Offer workshops on leadership, negotiation, and entrepreneurship skills
    • Provide resources and referrals for accessing affordable childcare and healthcare
    • Develop awareness campaigns on self-sufficiency success stories
    • Create a digital resource hub with self-sufficiency tools and material
    • Launch a scholarship fund to support women pursuing higher education or vocational training
    • Organise networking events to connect women with professionals in various industries
    • Measure outcomes and impact of empowerment programmes to refine efforts
advocacy-initiativescommunity-empowermentpolicy-advocatecommunity-organizercommunication-teamdevelopment-team
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Strategies and tactics for establishing a consortium to accelerate rural piped water systems

  • ⛳️ Strategy 1: Identify and select consortium partners

    • Research organisations with a mission aligned to improving rural water access
    • Compile a list of potential consortium partners based on their track record and mission
    • Reach out to potential partners to gauge interest and explore synergies
    • Organise a virtual meeting to introduce the consortium goals and gather initial feedback
    • Develop criteria for selecting consortium partners based on mission alignment and expertise
    • Assess potential partners' resources and capabilities for collaboration
    • Create a memorandum of understanding for interested partners
    • Conduct one-on-one meetings with key decision-makers of interested organisations
    • Finalise a list of consortium partners based on the selection criteria
    • Initiate formal agreement processes with selected partners

  • ⛳️ Strategy 2: Select focus districts and design implementation models

    • Gather data on water access levels across different districts in Uganda
    • Identify districts with the lowest levels of water access
    • Conduct community needs assessments in the identified districts
    • Prioritise districts based on need assessment and estimated impact potential
    • Explore and evaluate different technologies suitable for rural piped water systems
    • Formulate a framework for implementation models specific to selected districts
    • Define beneficiary selection criteria for metered household connections
    • Engage local government and community leaders in discussions to understand local dynamics
    • Create a pilot program based on selected implementation models
    • Collect feedback from pilot program to refine and optimise the models

  • ⛳️ Strategy 3: Fundraise and advocate for metered household connections

    • Develop a comprehensive fundraising proposal outlining the consortium's goals and impact
    • Research potential funders including NGOs, governmental agencies, and private donors
    • Develop advocacy materials highlighting the benefits of metered household connections
    • Engage with media outlets to increase public awareness about rural water challenges
    • Organise fundraising events to garner support from diverse stakeholders
    • Establish relationships with policy makers to advocate for supportive policies
    • Utilise social media platforms for outreach and awareness campaigns
    • Collaborate with consortium partners for a unified advocacy effort
    • Monitor provincial and international funding opportunities and calls
    • Report on progress and impact to stakeholders regularly to sustain engagement
consortiumrural-water-accessdecision-makerscommunity-leadersfundraising-teamadvocacy-team
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Strategies and tactics for building product advocacy

  • ⛳️ Strategy 1: Engage with customers

    • Conduct regular customer surveys to gather feedback
    • Host monthly webinars to provide product updates
    • Establish a dedicated customer success team
    • Implement a robust CRM system to track customer interactions
    • Create a loyalty program for repeat customers
    • Develop targeted content for different customer segments
    • Run interactive workshops to demonstrate product features
    • Offer incentives for customers who refer others
    • Schedule bi-annual focus groups to refine product offerings
    • Regularly update FAQs and support materials

  • ⛳️ Strategy 2: Leverage social proof

    • Encourage customers to leave reviews on popular platforms
    • Develop a case study repository featuring success stories
    • Collaborate with influencers in industry-specific niches
    • Create a customer testimonial section on your website
    • Share user-generated content on social media channels
    • Organise an ambassador programme for brand enthusiasts
    • Publish industry awards and certifications for credibility
    • Run campaigns highlighting mainstream media mentions
    • Host an annual customer appreciation event
    • Create and share engagement reports showcasing product impact

  • ⛳️ Strategy 3: Strengthen community engagement

    • Initiate an online community forum for product users
    • Host quarterly meetups or networking events
    • Launch a series of podcasts discussing industry trends
    • Form partnerships with complementary brands for joint webinars
    • Implement a customer advisory board for ongoing feedback
    • Offer a mentorship programme for new customers
    • Create weekly newsletters with community highlights
    • Use social media to facilitate discussions on relevant topics
    • Develop competitions or challenges related to product use
    • Support grassroots initiatives that align with brand values
advocacycustomer-engagementcustomer-success-managercommunity-managercustomer-supportmarketing
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Strategies and tactics for promoting human rights

  • ⛳️ Strategy 1: Raise awareness through education

    • Develop a comprehensive curriculum on human rights for schools
    • Organise workshops and seminars on human rights for the community
    • Create and distribute educational materials on human rights issues
    • Host webinars featuring human rights experts
    • Partner with educational institutions to incorporate human rights studies
    • Launch a social media campaign to highlight human rights stories
    • Establish a human rights club in local schools and universities
    • Create an online resource center for human rights information
    • Conduct surveys to measure awareness levels in various communities
    • Collaborate with local media to feature human rights segments

  • ⛳️ Strategy 2: Advocate for policy change

    • Identify key human rights issues requiring policy intervention
    • Build partnerships with NGOs and advocacy groups focused on human rights
    • Draft policy briefs and white papers to present to lawmakers
    • Organise lobbying efforts to influence legislation on human rights
    • Facilitate meetings between community leaders and policymakers
    • Coordinate letter-writing campaigns to express public support for policy changes
    • Monitor government actions on human rights and provide feedback
    • Develop a database of legislative allies supportive of human rights
    • Host public forums to discuss proposed policy changes
    • Use data and case studies to demonstrate the need for policy reform

  • ⛳️ Strategy 3: Support grassroots human rights initiatives

    • Collaborate with community organisations to identify human rights issues
    • Offer grants and funding to support grassroots human rights projects
    • Provide training on human rights advocacy for community leaders
    • Facilitate networking opportunities for community organisations
    • Organise rallies and public demonstrations in support of human rights
    • Support the development of community-based human rights programmes
    • Compile and share best practices of successful grassroots initiatives
    • Create a mentorship programme pairing experienced advocates with new activists
    • Promote community-driven social media campaigns on human rights
    • Recognise and reward exemplary grassroots efforts through awards and scholarships
educationadvocacyeducatorspolicymakersgrassroots-organizationsadvocacy-groups
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Strategies and tactics for identifying key advocates within the organisation

  • ⛳️ Strategy 1: Engage senior leadership

    • Identify key leaders and executives who align with the vision
    • Schedule individual meetings to discuss the vision and gather feedback
    • Create a leadership committee to focus on vision sharing
    • Develop a shared list of objectives to align leadership
    • Provide leaders with impactful tools to communicate the vision
    • Organise workshops to enhance leaders' communication skills
    • Encourage leaders to include vision discussions in team meetings
    • Measure the impact of leadership advocacy via surveys
    • Adjust strategies based on leader feedback
    • Celebrate achievements in advocating for the vision

  • ⛳️ Strategy 2: Mobilise middle management

    • Identify managers who can influence their teams
    • Conduct training sessions focused on the vision
    • Empower managers with resources and information
    • Set up cross-departmental manager discussion groups
    • Facilitate regular updates and feedback sessions
    • Build a network of supportive managers
    • Incentivise managers who effectively share the vision
    • Implement a system for tracking manager engagement
    • Share success stories from managers across departments
    • Provide recognition for managers who lead by example

  • ⛳️ Strategy 3: Engage employee advocates

    • Identify potential advocates within various teams
    • Create a vision ambassador programme for select employees
    • Provide training on vision communication techniques
    • Organise team-building activities focused on the vision
    • Encourage social sharing of the organisational vision
    • Develop an internal communication platform for ideas exchange
    • Establish metrics to measure advocacy success
    • Collect regular feedback from employee advocates
    • Promote an open office culture where sharing the vision is encouraged
    • Recognise and reward active employee advocates regularly
vision-advocacyleadership-engagementsenior-leadersmiddle-managersleadership-committeeemployee-advocates
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Strategies and tactics for promoting socio-economic transformation

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify potential partners in government, non-profits, and the private sector
    • Establish a partnership outreach plan to engage key stakeholders
    • Develop mutually beneficial collaboration agreements
    • Organise networking events with partners to align objectives
    • Create a partnership evaluation framework to assess progress
    • Share success stories through joint communications platforms
    • Work with partners to pool resources for large-scale projects
    • Prioritise partnerships that focus on critical SDGs and regional priorities
    • Regularly review and refine partnership strategies
    • Incorporate feedback from partners to improve collaboration

  • ⛳️ Strategy 2: Implement capacity-building programmes

    • Conduct an assessment of current skills and resource gaps
    • Design training programmes tailored to regional needs
    • Partner with educational institutions to deliver workshops and seminars
    • Roll out mentorship schemes connecting local experts and industry leaders
    • Monitor and evaluate programme effectiveness through participant feedback
    • Adjust programme content based on emerging regional needs
    • Leverage technology to provide online training modules
    • Organise annual conferences focusing on innovation and development
    • Encourage cross-border knowledge sharing among regions
    • Promote success stories of participants to enhance programme credibility

  • ⛳️ Strategy 3: Drive policy advocacy and reform

    • Research and document socio-economic challenges and opportunities
    • Develop policy briefs aligned with SDGs, Agenda 2063, and HGER
    • Engage with policymakers through forums and roundtables
    • Coordinate with civil society organisations to amplify advocacy efforts
    • Utilise media platforms to influence public opinion and policy changes
    • Support grassroots movements advocating for socioeconomic reform
    • Create partnerships with think tanks for evidence-based advocacy
    • Foster relationships with international bodies to support regional policies
    • Regularly update policy recommendations in line with new data
    • Publicly recognise policymakers championing progressive reforms
socio-economic-transformationstrategic-partnershipspolicymakersmentorsadvocacy-teamscapacity-building-teams
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How to track your Advocacy strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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