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10 strategies and tactics for Community Relations Manager

What is Community Relations Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Community Relations Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Community Relations Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Community Relations Manager strategy examples

You will find in the next section many different Community Relations Manager tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for achieving a positive evaluation of community investment

  • ⛳️ Strategy 1: Engage with the community

    • Organise regular community forums to discuss ongoing projects
    • Conduct surveys to understand community needs and feedback
    • Create partnerships with local organisations and leaders
    • Establish a community advisory board
    • Develop a communication channel for continuous community engagement
    • Implement a feedback mechanism for community suggestions and complaints
    • Host events to showcase the progress and benefits of investments
    • Provide regular updates on investment impacts and successes
    • Celebrate local success stories and achievements
    • Ensure transparency in decision-making processes

  • ⛳️ Strategy 2: Enhance project visibility

    • Develop a comprehensive marketing plan highlighting community benefits
    • Use social media to share updates and success stories
    • Create a dedicated section on your website for community investment news
    • Produce video content illustrating the positive impacts of projects
    • Publish newsletters with success metrics and testimonies
    • Collaborate with local media for coverage of key investment milestones
    • Install informational signage at project sites
    • Host public tours of project facilities and sites
    • Engage influencers to share about community projects
    • Participate in local events to increase project awareness

  • ⛳️ Strategy 3: Measure and showcase impact

    • Define clear metrics to assess the impact of investments
    • Conduct baseline studies to measure initial community conditions
    • Perform quarterly evaluations to track changes and progress
    • Compile data into comprehensive reports for stakeholders
    • Share impact assessments and success stories with the public
    • Use infographics and visual data to communicate results
    • Solicit testimonials from beneficiaries and community leaders
    • Benchmark success against similar projects in other regions
    • Create case studies to illustrate investment success
    • Recognise and reward community members contributing to success
community-engagementproject-visibilitycommunity-relations-managermarketing-coordinatorpublic-relationscommunity-outreach
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Strategies and tactics for building relationships with the community

  • ⛳️ Strategy 1: Organise community events

    • Host regular meet-and-greet sessions with players at community centres
    • Arrange basketball clinics for local schools hosted by team players
    • Facilitate a community family day with fun activities and games
    • Create an annual charity basketball tournament involving local teams
    • Invite local community leaders to team practices and events
    • Collaborate with local organisations to host themed community nights at games
    • Organise autograph signing sessions and photo opportunities with players
    • Initiate a community open house at the team’s training facility
    • Plan cultural exchange events to celebrate local history and diversity
    • Host a community appreciation night, offering discounted tickets to residents

  • ⛳️ Strategy 2: Implement community outreach programs

    • Set up mentorship programs for youth with players and coaches
    • Launch a basketball scholarship fund for aspiring athletes
    • Partner with schools for educational visits by team members
    • Create a volunteer group consisting of players for local projects
    • Implement a recycling or environmental awareness initiative
    • Host regular health and wellness workshops with team nutritionists
    • Coordinate with hospitals for player visits to children’s wards
    • Provide support for community sports leagues with team resources
    • Establish a community feedback channel to improve engagement
    • Develop a youth ambassador program to inspire involvement in sports

  • ⛳️ Strategy 3: Enhance digital and social media engagement

    • Develop a dedicated section on the team’s website for community news
    • Initiate community-focused social media campaigns highlighting local stories
    • Create behind-the-scenes content showcasing players in community activities
    • Engage with local influencers to share team initiatives
    • Utilise user-generated content by encouraging fans to share their experiences
    • Host online contests and giveaways with community-centric themes
    • Conduct live Q&A sessions with players focusing on interacting with fans
    • Share monthly newsletters updating on team and community engagements
    • Implement polls and surveys to gather community feedback on social media
    • Collaborate with local media to broadcast community-focused team segments
community-engagementsports-teamcommunity-managerevent-coordinatormarketing-teampublic-relations-team
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Strategies and tactics for improving community communication

  • ⛳️ Strategy 1: Utilise social media platforms

    • Develop a content calendar to ensure regular posting
    • Create engaging stories and posts to highlight community successes
    • Engage with local influencers to amplify the reach of posts
    • Utilise Facebook groups for community-focused discussions
    • Host live Q&A sessions with community leaders
    • Share testimonials from people involved in successful projects
    • Encourage community members to share content
    • Regularly update profile information to reflect current initiatives
    • Use paid promotions to reach a wider audience
    • Analyse engagement metrics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage local media and publications

    • Build relationships with journalists from local newspapers
    • Draft press releases for significant community achievements
    • Submit regular columns or articles about community projects
    • Reach out to local radio stations for interviews or announcements
    • Collaborate with schools for publication in their newsletters
    • Develop a quarterly community bulletin distributed in physical copies
    • Organise open days and invite local media for coverage
    • Engage with community magazines for feature stories
    • Utilise local event boards for promoting upcoming opportunities
    • Create media kits for easy access to partnership information

  • ⛳️ Strategy 3: Host engaging community events

    • Organise quarterly meet-and-greet events in local venues
    • Develop workshops about effective communication strategies
    • Host an annual community showcase of past accomplishments
    • Create informational booths at local fairs and markets
    • Utilise community centres for project presentations
    • Conduct focus groups to gather feedback and suggestions
    • Partner with businesses to sponsor community-wide events
    • Use interactive activities to engage attendees
    • Set up suggestion boxes for public input at events
    • Document and share event highlights on all channels
social-mediacommunity-engagementcommunity-managerpublic-relations-specialistcommunications-teamevent-planning-team
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Strategies and tactics for building relationships with the Pittsburgh community

  • ⛳️ Strategy 1: Engage directly with the community

    • Host community forums to gather feedback on dance programmes
    • Create partnerships with local schools to introduce dance classes
    • Collaborate with community centres to host dance workshops
    • Organise pop-up dance performances in public spaces
    • Develop an outreach programme targeting underserved areas
    • Establish a community advisory board for ongoing engagement
    • Attend local events to increase visibility and hear resident needs
    • Offer free dance classes during community festivals
    • Collaborate with local artists and cultural organisations
    • Gather feedback through surveys distributed at community events

  • ⛳️ Strategy 2: Enhance visibility and accessibility

    • Develop a user-friendly website highlighting upcoming events and programmes
    • Utilise social media platforms to promote events and engage with the community
    • Ensure performances are accessible to all by offering discounted tickets
    • Partner with local transportation services for easier event access
    • Create a mobile app showcasing dance events and opportunities
    • Distribute flyers and posters in community spaces for visibility
    • Host virtual dance experiences for broader reach
    • Offer bilingual services and materials to engage diverse populations
    • Collaborate with media to highlight PBT's community activities
    • Develop a newsletter to regularly inform the community about PBT initiatives

  • ⛳️ Strategy 3: Develop educational and participatory programmes

    • Launch a mentorship programme connecting professional dancers with youth
    • Introduce dance history workshops in schools
    • Organise dance clinics for educators to incorporate dance into curriculums
    • Create a community choreography competition to encourage participation
    • Offer family dance days to foster multi-generational involvement
    • Develop an annual dance festival celebrating diverse dance forms
    • Create an internship programme for local students in the arts
    • Host Q&A sessions with dancers and choreographers post-performances
    • Implement dance therapy programmes for mental well-being
    • Introduce a ‘Dance Ambassador’ programme to advocate for dance in the community
community-engagementdance-accessibilitycommunity-managerevent-coordinatoroutreach-teameducation-and-programming-team
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Strategies and tactics for developing a Strategic Marketing Plan for Ayvens

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create a content calendar for regular posting on platforms like Facebook, Instagram, and LinkedIn
    • Develop engaging and informative posts highlighting the benefits of leasing with Ayvens
    • Utilise stories and reels to showcase real-life testimonials from both business and private clients
    • Run targeted ad campaigns to reach potential customers in different demographics
    • Engage with followers by responding to comments and inquiries promptly
    • Collaborate with influencers who align with the Ayvens brand to reach a broader audience
    • Host live Q&A sessions or webinars to address common questions about leasing with Ayvens
    • Utilise Instagram and Facebook Shopping features to showcase leasing options
    • Share customer success stories to build trust and credibility
    • Use polls and surveys to gather feedback and improve service offerings

  • ⛳️ Strategy 2: Implement search engine optimisation (SEO)

    • Conduct keyword research to identify relevant terms people use when searching for leasing services
    • Optimise website content to include targeted keywords and relevant information
    • Create informative blog posts that address common leasing queries and topics
    • Develop a resource centre with tools like calculators or checklists to help potential customers
    • Ensure the website is mobile-friendly to improve user experience
    • Utilise local SEO tactics to reach individuals and businesses in specific geographical areas
    • Create meta descriptions and alt tags for images to enhance search visibility
    • Encourage satisfied clients to leave positive reviews on Google Business and other platforms
    • Monitor website analytics to track visitor behaviour and adjust strategies as needed
    • Run PPC campaigns to complement SEO efforts and drive traffic quickly

  • ⛳️ Strategy 3: Engage in community outreach and partnerships

    • Identify local businesses and organisations for potential partnerships
    • Attend networking events and trade shows to increase brand awareness
    • Offer to give presentations or workshops on the benefits of leasing with Ayvens
    • Sponsor local events to increase visibility in the community
    • Distribute flyers and promotional materials in high-traffic areas
    • Collaborate with local charities or causes to enhance community engagement
    • Set up a referral program to incentivise existing customers to refer new clients
    • Offer exclusive deals or discounts to members of partnered organisations
    • Engage with local media to feature Ayvens in community-focused publications
    • Host open house events to showcase leasing options and foster personal connections
social-mediaseomarketing-managercommunity-relations-specialistsocial-media-teamseo-team
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Strategies and tactics for implementing sustainability and social responsibility

  • ⛳️ Strategy 1: Adopt sustainable business practices

    • Conduct an energy audit to identify areas of improvement
    • Implement waste reduction programmes across all departments
    • Encourage use of renewable energy sources by installing solar panels
    • Establish a recycling station within the office premises
    • Encourage employees to participate in carpooling and use public transport
    • Implement a paperless policy by using digital documentation
    • Partner with suppliers who adhere to sustainable practices
    • Introduce incentives for employees to propose sustainable ideas
    • Launch an awareness campaign about sustainable practices
    • Measure and report the carbon footprint annually

  • ⛳️ Strategy 2: Promote social responsibility initiatives

    • Identify local community projects to support through volunteering
    • Create partnerships with NGOs to align on social responsibility goals
    • Develop a programme to provide scholarships for underprivileged students
    • Host workshops on social issues relevant to the community
    • Implement inclusive hiring practices to increase diversity
    • Create a mentorship programme for employees to give back to the community
    • Organise regular donations and clothing drives
    • Offer company resources for community educational purposes
    • Encourage employee-led social responsibility teams
    • Regularly report the impact of social initiatives to stakeholders

  • ⛳️ Strategy 3: Enhance stakeholder engagement

    • Host regular meetings with stakeholders to discuss sustainability goals
    • Develop informative materials on sustainability for stakeholders
    • Use surveys to gather feedback on sustainability efforts
    • Create a stakeholder-driven sustainability advisory board
    • Ensure transparency by sharing sustainability reports with stakeholders
    • Deliver training sessions to improve stakeholder knowledge on sustainability
    • Invite stakeholders to participate in sustainability workshops
    • Use social media to keep stakeholders informed on progress
    • Implement feedback systems for continuous improvement
    • Set clear targets for stakeholder involvement in sustainability
sustainabilitysocial-responsibilitysustainability-officercommunity-relations-managerenvironmental-management-teamcorporate-social-responsibility-team
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Strategies and tactics for achieving March 2025 Goals

  • ⛳️ Strategy 1: Engage with local banks

    • Schedule meetings with PNC Bank, Tioga Franklin Savings Bank, and Chase Bank
    • Prepare a presentation highlighting funding opportunities near 2nd and Tioga Streets
    • Research each bank's community involvement and tailor the pitch accordingly
    • Contact relationship managers or appropriate bank representatives for appointments
    • Develop a list of potential funding projects to discuss with each bank
    • Follow up via email after initial contact to confirm meeting details
    • Prepare any necessary documentation or project proposals to present at meetings
    • Assess each bank's feedback and interest post-meeting
    • Send thank-you notes with a summary of discussions and next steps
    • Plan follow-up meetings or alternative approaches based on bank responses

  • ⛳️ Strategy 2: Meet with local, state, and federal officials

    • Identify key local, state, and federal officials to engage with
    • Contact their offices to request meetings in March
    • Prepare a discussion agenda focusing on community engagement and funding needs
    • Research each official's previous community development initiatives
    • Confirm meeting dates and times with the officials' assistants
    • Draft talking points and rehearse with team members
    • Bring copies of supporting documents and proposals to meetings
    • Take detailed notes during each meeting for follow-up actions
    • Send follow-up emails summarizing key points and seeking feedback
    • Evaluate the outcomes and plan for future engagement with officials

  • ⛳️ Strategy 3: Write and apply for grants

    • Research available grants that fit small, medium, and large categories
    • Assign team members to focus on specific grants based on expertise
    • Draft initial outlines for each grant proposal
    • Gather necessary data and supporting documents for grant applications
    • Work with a grant writer to refine proposals and ensure clarity
    • Identify potential partners like HUD and Philadelphia Faith Base Programs for collaboration
    • Engage local volunteers and leaders to provide letters of support
    • Complete all necessary paperwork for submission by end of March
    • Submit proposals by deadlines for each grant category
    • Monitor feedback from grant applications and plan for potential modifications
fundingengagementgrant-writerrelationship-managerfinance-teamcommunity-engagement-team
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Strategies and tactics for clothing the Naked

  • ⛳️ Strategy 1: Organise a clothing drive

    • Identify target areas with high need for clothing
    • Partner with local charities and non-profits
    • Set up donation drop-off points in convenient locations
    • Create awareness through social media and local newspapers
    • Engage with local businesses for sponsorship and support
    • Procure volunteers to manage collection and sorting
    • Schedule regular collection dates to maximise donations
    • Coordinate with local laundry services for cleaning before distribution
    • Distribute clothing efficiently with community events
    • Collect feedback from recipients to improve future drives

  • ⛳️ Strategy 2: Establish a clothing exchange programme

    • Research existing clothing exchange models for best practices
    • Identify suitable locations for exchange centres
    • Develop a simple system for clients to donate and receive clothing
    • Collaborate with schools and community centres for logistics
    • Design promotional materials highlighting the exchange benefits
    • Conduct workshops on repurposing and recycling clothing
    • Recruit volunteers to staff the exchange programmes
    • Implement a monitoring system to track the clothing flow
    • Encourage local fashion designers to contribute unsold stock
    • Evaluate the programme’s impact annually to ensure it meets community needs

  • ⛳️ Strategy 3: Develop an online clothing donation platform

    • Create a user-friendly website for clothing donations
    • Partner with shipping companies for logistics solutions
    • Integrate a database that matches donations with recipients
    • Develop an app for easier access and real-time updates
    • Implement a secure payment system for monetary donations
    • Collaborate with influencers to raise awareness online
    • Regularly update site with success stories and testimonials
    • Offer incentives for frequent donors like discounts or recognitions
    • Ensure data privacy and security on the platform
    • Analyse donation patterns to improve platform efficiency
clothing-drivedonation-platformvolunteer-coordinatorlogistics-managermarketing-teamcommunity-relations-team
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Strategies and tactics for creating a publicity plan for a theatre play

  • ⛳️ Strategy 1: Leverage digital marketing

    • Create a compelling website for the play with ticket booking options
    • Develop social media profiles on platforms like Facebook, Instagram, and Twitter
    • Publish behind-the-scenes content and actor interviews on social media
    • Implement targeted social media ads to reach potential audiences
    • Send out email newsletters with updates and special offers on tickets
    • Collaborate with influencers to promote the play
    • Utilise search engine optimisation to improve website visibility
    • Engage with followers and respond to comments and messages promptly
    • Share positive reviews and testimonials from early viewers
    • Host virtual Q&A sessions with the cast and crew

  • ⛳️ Strategy 2: Engage with local media

    • Reach out to local newspapers and magazines with press releases
    • Invite journalists and bloggers to attend a preview of the play
    • Arrange radio interviews with the director and lead actors
    • Pitch stories about the play to local news stations
    • Create and distribute media kits with high-quality images and information
    • Offer exclusive interviews with the playwright or director
    • Organise a press conference or media day
    • Submit event listings to local online event calendars
    • Encourage cast members to mention the play in their media engagements
    • Follow up with media contacts to confirm coverage and address any questions

  • ⛳️ Strategy 3: Implement community outreach

    • Partner with local schools and offer special student discounts
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Organise a flash mob or street performance to create buzz
    • Collaborate with local community centres for ticket giveaways
    • Host a charity night with a portion of proceeds supporting a local cause
    • Attend local events and fairs to promote the play
    • Offer group discounts to local clubs and organisations
    • Conduct workshops or theatre classes to engage the community
    • Invite local theatre groups to preview performances
    • Create partnerships with nearby restaurants for dining and show deals
digital-marketingcommunity-outreachsocial-media-managerpublic-relations-specialistmarketing-teamoutreach-team
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Strategies and tactics for publicising a theatre play

  • ⛳️ Strategy 1: Leverage social media channels

    • Create a content calendar with regular posts about the play
    • Utilise Instagram and Facebook stories for behind-the-scenes footage
    • Collaborate with influencers to promote the play to their followers
    • Run targeted ads on social media platforms to reach potential theatre-goers
    • Engage with audience through comments, likes, and shares to generate buzz
    • Create an event page on Facebook and invite followers to attend
    • Share testimonials and reviews from early viewers to build credibility
    • Use hashtags related to the play and trending topics to increase visibility
    • Host giveaways and contests to create excitement around the play
    • Post video teasers and trailers to spark interest and anticipation

  • ⛳️ Strategy 2: Utilise traditional media outlets

    • Send press releases to local newspapers, TV, and radio stations
    • Arrange interviews with the cast and crew on local morning shows
    • Invite journalists and bloggers to a special preview of the play
    • Advertise in local event magazines and theatre publications
    • Distribute flyers and posters in high-traffic areas and local businesses
    • Partner with local radio stations for ticket giveaways and promotions
    • Pitch feature stories about the play's unique aspects to local media
    • Create a press kit with photos, bios, and background information to send to media
    • Purchase ad space on local public transport systems
    • Coordinate with local schools and universities to spread the word among students

  • ⛳️ Strategy 3: Engage with the local community

    • Host meet-and-greet events with the cast and crew
    • Organise workshops and Q&A sessions about theatre and acting
    • Collaborate with local businesses for cross-promotions and discounts
    • Offer special deals and group rates for local organisations and clubs
    • Participate in community events and festivals to hand out flyers
    • Set up pop-up performances in public spaces to attract attention
    • Work with local charities to offer discounted tickets for fundraisers
    • Create a volunteer programme to involve the community in the production process
    • Partner with local schools for educational performances and discussions
    • Engage with local theatre groups and societies to spread the word
theater-promotionaudience-engagementsocial-media-managerpublic-relations-officermarketing-teamcommunity-outreach-team
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How to track your Community Relations Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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