The strategy "Building product advocacy" aims to position as the leading growth territory by constructing a strong advocacy foundation. Engaging with customers involves conducting surveys, hosting webinars, and creating loyalty programs. For instance, monthly webinars can update users on new features, further cementing user loyalty. Implementing a CRM system and offering incentives for referrals ensures robust customer interaction tracking, enhancing customer satisfaction.
Leveraging social proof is essential. Encouraging reviews and engaging with influencers help amplify product credibility. An ambassador programme could further extend reach and trust, as shown by brands rewarding enthusiastic consumers for spreading the word.
Strengthening community engagement involves fostering connections among users through online forums or meetups. Establishing an online community forum, for example, enables lively product discussions. Partnerships and mentorship programs can also enhance user support and networking, leading to richer customer experiences.
The strategies
⛳️ Strategy 1: Engage with customers
- Conduct regular customer surveys to gather feedback
- Host monthly webinars to provide product updates
- Establish a dedicated customer success team
- Implement a robust CRM system to track customer interactions
- Create a loyalty program for repeat customers
- Develop targeted content for different customer segments
- Run interactive workshops to demonstrate product features
- Offer incentives for customers who refer others
- Schedule bi-annual focus groups to refine product offerings
- Regularly update FAQs and support materials
⛳️ Strategy 2: Leverage social proof
- Encourage customers to leave reviews on popular platforms
- Develop a case study repository featuring success stories
- Collaborate with influencers in industry-specific niches
- Create a customer testimonial section on your website
- Share user-generated content on social media channels
- Organise an ambassador programme for brand enthusiasts
- Publish industry awards and certifications for credibility
- Run campaigns highlighting mainstream media mentions
- Host an annual customer appreciation event
- Create and share engagement reports showcasing product impact
⛳️ Strategy 3: Strengthen community engagement
- Initiate an online community forum for product users
- Host quarterly meetups or networking events
- Launch a series of podcasts discussing industry trends
- Form partnerships with complementary brands for joint webinars
- Implement a customer advisory board for ongoing feedback
- Offer a mentorship programme for new customers
- Create weekly newsletters with community highlights
- Use social media to facilitate discussions on relevant topics
- Develop competitions or challenges related to product use
- Support grassroots initiatives that align with brand values
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
