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2 strategies and tactics for University Liaison

What is University Liaison strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal University Liaison strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own University Liaison strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

University Liaison strategy examples

You'll find below a list of University Liaison tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for establishing university partnerships

  • ⛳️ Strategy 1: Identify potential university partners

    • Research and compile a list of universities that align with your goals and values
    • Identify key decision makers and contacts at these universities
    • Analyse current trends and opportunities in the academic sector
    • Evaluate each university’s reputation, capabilities, and areas of expertise
    • Attend educational conferences and events to network with university representatives
    • Reach out to your existing network for recommendations and introductions
    • Create criteria for evaluating potential university partnerships
    • Investigate the university's past partnerships and research areas
    • Monitor news and updates related to potential university partners
    • Compile a shortlist of universities to target for partnerships

  • ⛳️ Strategy 2: Develop a value proposition

    • Identify what your organisation can offer to the universities
    • Research common challenges and needs of universities in your sector
    • Align your offerings with the university’s goals and interests
    • Create case studies of similar successful partnerships
    • Draft a compelling proposal detailing mutual benefits
    • Highlight opportunities for collaborative research and development
    • Focus on long-term relationship building rather than short-term gains
    • Seek feedback from peers to refine your value proposition
    • Develop materials such as brochures and presentations for universities
    • Prepare tailored pitches for each targeted university

  • ⛳️ Strategy 3: Engage and build relationships

    • Initiate contact by reaching out to university contacts via email or LinkedIn
    • Invite university representatives to visit your facilities
    • Offer to present a guest lecture or seminar on your field of expertise
    • Organise joint events such as workshops or webinars
    • Propose a pilot project to demonstrate collaboration potential
    • Send regular updates about your organisation's activities and milestones
    • Leverage social media to interact with university departments and staff
    • Formalise the partnership through a memorandum of understanding or contract
    • Survey the university partners regularly to ensure mutual satisfaction
    • Celebrate milestones and successes together to strengthen the partnership
university-partnershipscollaborationuniversity-liaisonpartnership-managerbusiness-development-teamresearch-and-development-team
Implement these strategies

Strategies and tactics for developing closer linkages with defence and defence industry

  • ⛳️ Strategy 1: Establish dedicated defence liaison office

    • Identify a suitable location within the university campus for the defence liaison office
    • Appoint a qualified director with experience in defence or defence industry
    • Establish a team to handle interactions with defence and industry
    • Develop a contact database of defence and industry stakeholders
    • Organise regular briefings with defence representatives
    • Facilitate internships and placements within defence organisations
    • Promote the liaison office through university channels
    • Host defence-oriented events at the university
    • Develop reporting and feedback mechanisms for improvements
    • Ensure compliance with relevant defence regulations and standards

  • ⛳️ Strategy 2: Create academic-industry partnerships

    • Identify potential defence industry partners with aligned interests
    • Develop collaborative research projects with defence applications
    • Secure funding for joint research initiatives
    • Create specific pathways for industry professionals into university programmes
    • Host workshops and roundtable discussions with industry leaders
    • Encourage faculty sabbaticals in defence-related industries
    • Facilitate access to university research facilities for industry partners
    • Negotiate intellectual property agreements that benefit all parties
    • Measure impact of partnerships through agreed key performance indicators
    • Publish results of collaboration in academic and industry journals

  • ⛳️ Strategy 3: Promote commercialisation of research

    • Map existing university research with potential defence applications
    • Establish a commercialisation office dedicated to defence projects
    • Identify potential investors and funding opportunities for defence-related projects
    • Develop training programmes for researchers on commercialisation processes
    • Create a mentorship programme pairing researchers with industry experts
    • Host innovation challenges focused on defence needs
    • Implement a technology transfer process specific to the university
    • Develop success stories and case studies to promote achievements
    • Secure patents for key new technologies developed
    • Regularly review and assess the commercialisation strategy’s effectiveness
collaborationinnovationliaison-directorresearcherdefense-liaison-teamcommercialisation-office-team
Implement these strategies

How to track your University Liaison strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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