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2 strategies and tactics for Business Decision Makers

What is Business Decision Makers strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Decision Makers strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Decision Makers strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Decision Makers strategy examples

You will find in the next section many different Business Decision Makers tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for acquiring new customers for business loans

  • ⛳️ Strategy 1: Identify and target potential customers

    • Research local businesses within a specific industry or sector
    • Compile a list of potential customer leads
    • Set up meetings with business decision-makers
    • Utilise customer relationship management (CRM) tools for tracking leads
    • Analyse competitors to understand their customer acquisition strategies
    • Conduct surveys to identify customer needs and pain points
    • Implement territory management plans for targeted visits
    • Establish partnerships with local business associations
    • Create promotional materials tailored to specific business segments
    • Evaluate lead quality through conversion rates and potential loan value

  • ⛳️ Strategy 2: Build relationships and offer personalised assistance

    • Conduct initial consultations to understand customer requirements
    • Develop customised loan proposals for each potential client
    • Engage in regular follow-ups through phone calls or visits
    • Provide educational workshops on business financing
    • Offer free financial assessments to establish trust
    • Create a referral programme for existing clients
    • Host networking events to connect with business owners
    • Leverage social media to build ongoing client relationships
    • Utilise client testimonials to validate trust and credibility
    • Measure relationship-building success by client retention rates

  • ⛳️ Strategy 3: Implement performance tracking and feedback systems

    • Set specific monthly targets for customer acquisition
    • Develop a performance dashboard for real-time tracking
    • Schedule regular meetings for performance reviews with agents
    • Establish key performance indicators (KPIs) such as conversion rates and loan values
    • Implement a bonus structure tied to performance metrics
    • Collect feedback from agents on challenges and opportunities
    • Conduct market analysis regularly to adjust tactics
    • Provide continuous training on sales and customer service skills
    • Utilise mystery shopping programmes to assess service quality
    • Continuously compare performance against industry benchmarks
customer-acquisitionbusiness-loansfield-agentsbusiness-decision-makersmarketing-teamsales-team
Implement these strategies

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

How to track your Business Decision Makers strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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