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6 strategies and tactics for Competitor Analysis

What is Competitor Analysis strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Competitor Analysis strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Competitor Analysis strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Competitor Analysis strategy examples

You will find in the next section many different Competitor Analysis tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for creating a graphical strategic roadmap

  • ⛳️ Strategy 1: Analyse competitors and conduct interviews

    • Identify top competitors and study their strategies
    • Interview industry experts to gather insights
    • Create a comprehensive list of competitor strengths and weaknesses
    • Extract keywords used by competitors successfully
    • Analyse competitor content for gaps and opportunities
    • Study competitor backlink profiles
    • Assess user experience and feedback on competitor platforms
    • Identify competitor pricing strategies and value propositions
    • Compile a list of potential differentiators
    • Organise findings into a cohesive report for reference

  • ⛳️ Strategy 2: Optimise product and project information for search engines

    • Conduct keyword research to find high-impact terms
    • Incorporate target keywords naturally into product descriptions
    • Enhance metadata descriptions with strategic keywords
    • Leverage long-tail keywords for niche markets
    • Ensure all product and project pages are mobile-friendly
    • Implement structured data markup for search engine clarity
    • Optimise images with alt text and descriptive filenames
    • Regularly update content with relevant industry trends and insights
    • Utilise internal linking to improve page authority
    • Monitor search engine rankings and adapt strategies as needed

  • ⛳️ Strategy 3: Create compelling business and legacy information pitches

    • Craft a compelling backstory for the brand and its origins
    • Highlight notable achievements and milestones
    • Develop case studies demonstrating successful outcomes
    • Align pitch content with key industry pain points
    • Utilise testimonials and endorsements from reputable clients
    • Structure information logically and concisely
    • Create visual content to supplement textual information
    • Incorporate targeted keywords in pitch materials
    • Prepare tailored versions for different buyer personas
    • Regularly update pitches to reflect current capabilities and successes
seo-optimizationcompetitor-analysisseo-specialistmarketing-strategistmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for utilising Football Metaphors to Manage an Investment Portfolio

  • ⛳️ Strategy 1: Balance offensive and defensive plays

    • Identify high-growth stocks like selecting star forwards
    • Include dividend-paying stocks as defenders for stability
    • Diversify investments across sectors like a varied team line-up
    • Mix tech and healthcare stocks to spread risk
    • Research management teams to find strong leaders as team captains
    • Implement a rotational investment strategy similar to player rotations
    • Regularly review portfolio performance with team huddle simulations
    • Apply the Executive-Investment Coach (EIC) top-down approach
    • Conduct macroeconomic analysis like assessing the playing field
    • Stay informed on global economic trends like watching global soccer tournaments

  • ⛳️ Strategy 2: Choose strong economies and companies

    • Select portfolios spread across promising economies like US and India
    • Identify stocks based on their economic growth potential
    • Focus on companies with growing capital per worker
    • Measure steady capital-output ratios over time
    • Evaluate ROE figures, prioritising those above 30%
    • Choose companies based on PE and PB ratios fitting desired criteria
    • Consider monetary policy impacts on sectors like banking and finance
    • Incorporate valuation factors across multiple categories
    • Assess investor sentiment for market timing
    • Monitor geopolitics to exploit industry-specific opportunities

  • ⛳️ Strategy 3: Engage in team-based decision-making

    • Conduct daily team meetings to discuss and deliberate over options
    • Utilise a structured ideation phase for stock selection input
    • Allocate roles within the team for sector-based research
    • Select top competitors of the chosen stocks for analysis
    • Analyse financial statements and ratios for decision making
    • Use technical chart trends for short-term investment forecasts
    • Utilise a custom screener for long-term investment options
    • Discuss and resolve conflicting opinions during team meetings
    • Simulate portfolio testing through various economic scenarios
    • Define a clear process from industry selection to stock segregation
investment-diversificationfootball-metaphorsinvestorfinancial-analystinvestment-management-teameconomic-analysis-team
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Strategies and tactics for developing a Pricing Strategy for Wyzr

  • ⛳️ Strategy 1: Conduct a Competitive Analysis

    • Identify main competitors in the consumer durables sector
    • Research competitor pricing for similar products
    • Analyse the value propositions of competitor products
    • Examine promotional strategies used by competitors
    • Study market share and positioning of competitors
    • Gather customer feedback on competitor products and pricing
    • Determine competitor pricing tiers and discounts
    • Evaluate competitor distribution and sales channels
    • Assess competitor cost structures and profit margins
    • Document findings to establish a pricing benchmark

  • ⛳️ Strategy 2: Evaluate Different Pricing Models

    • Research various pricing models appropriate for consumer durables
    • Analyse the benefits and drawbacks of cost-plus pricing
    • Study value-based pricing in the context of Wyzr's market positioning
    • Consider penetration pricing to quickly gain market share
    • Evaluate premium pricing if quality and brand positioning justify it
    • Explore dynamic pricing based on demand fluctuations
    • Assess bundle pricing for complementary products
    • Investigate the use of subscription models for consumable durables
    • Pilot test different pricing models in select markets
    • Select the most suitable pricing model based on test results

  • ⛳️ Strategy 3: Implement and Monitor Pricing Effectiveness

    • Set initial prices based on chosen model and competitor analysis
    • Communicate pricing strategy clearly to all stakeholders
    • Train sales and marketing teams on pricing strategy details
    • Utilise data analytics to track sales performance post-launch
    • Measure customer response and feedback regarding pricing
    • Compare initial sales data against pricing objectives
    • Adjust marketing promotions to support pricing strategy
    • Implement periodic reviews of pricing effectiveness
    • Make necessary pricing adjustments based on market feedback
    • Document lessons learned and adjust strategic approach as needed
competitive-analysispricing-modelspricing-analystmarket-researchermarketingsales
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for focusing on Improving Employee Experience

  • ⛳️ Strategy 1: Create a Positive Work Environment

    • Promote a culture of respect and inclusion
    • Encourage open communication and feedback
    • Provide opportunities for collaboration through team-building activities
    • Offer flexible working arrangements to enhance work-life balance
    • Recognise and reward employees for their achievements
    • Facilitate skill development programs
    • Implement a supportive mental health program
    • Regularly survey employees for workplace satisfaction
    • Organise regular town hall meetings for transparency
    • Foster a space where creative ideas are welcome and implemented

  • ⛳️ Strategy 2: Ensure Consistent Access to Latest Information

    • Develop and regularly update a centralised knowledge base
    • Implement training to familiarise agents with the knowledge base
    • Introduce a digital interactive resource library
    • Schedule regular training sessions on industry updates
    • Utilise CRM systems to provide relevant customer data in real-time
    • Encourage peer-to-peer knowledge sharing sessions
    • Establish a protocol for rapid information dissemination
    • Provide regular updates and newsletters on industry news
    • Conduct information accuracy audits on resources
    • Integrate AI-driven tools for real-time information access

  • ⛳️ Strategy 3: Foster Employee Engagement

    • Set clear, achievable goals and metrics for performance
    • Implement a rewards program for exceeding performance targets
    • Offer personalised career development paths
    • Conduct regular one-on-one meetings with team leaders
    • Create a platform for employees to share their success stories
    • Recognise milestones and anniversaries
    • Implement wellness and mental health support programs
    • Conduct engagement surveys and act on the feedback
    • Organise social events to build camaraderie
    • Encourage cross-training to develop diverse skill sets
employee-satisfactionengagementhr-manageremployee-experience-specialisthuman-resourcesinformation-technology
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Competitor Analysis strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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