The strategy is centered on creating a graphical strategic roadmap aimed at achieving higher organic listings on Google for 'The Boq list', reducing digital marketing costs, and attracting procurement teams and decision makers. One key element is competitor analysis through interviews and research to identify their strengths, weaknesses, and effective keywords. For example, understanding their backlink profile or pricing strategies provides insight into potential differentiators.
Another focus is optimizing product and project information for search engines by integrating high-impact keywords into descriptions and metadata. Ensuring pages are mobile-friendly and using structured data markup help enhance search engine clarity, similar to incorporating long-tail keywords for niche markets.
Lastly, the strategy involves crafting compelling business pitches by highlighting the brand's origin and achievements, using testimonials, and aligning with industry pain points. By consistently updating content and refining pitches for different buyer personas, the business can ensure relevance and appeal.
The strategies
⛳️ Strategy 1: Analyse competitors and conduct interviews
- Identify top competitors and study their strategies
- Interview industry experts to gather insights
- Create a comprehensive list of competitor strengths and weaknesses
- Extract keywords used by competitors successfully
- Analyse competitor content for gaps and opportunities
- Study competitor backlink profiles
- Assess user experience and feedback on competitor platforms
- Identify competitor pricing strategies and value propositions
- Compile a list of potential differentiators
- Organise findings into a cohesive report for reference
⛳️ Strategy 2: Optimise product and project information for search engines
- Conduct keyword research to find high-impact terms
- Incorporate target keywords naturally into product descriptions
- Enhance metadata descriptions with strategic keywords
- Leverage long-tail keywords for niche markets
- Ensure all product and project pages are mobile-friendly
- Implement structured data markup for search engine clarity
- Optimise images with alt text and descriptive filenames
- Regularly update content with relevant industry trends and insights
- Utilise internal linking to improve page authority
- Monitor search engine rankings and adapt strategies as needed
⛳️ Strategy 3: Create compelling business and legacy information pitches
- Craft a compelling backstory for the brand and its origins
- Highlight notable achievements and milestones
- Develop case studies demonstrating successful outcomes
- Align pitch content with key industry pain points
- Utilise testimonials and endorsements from reputable clients
- Structure information logically and concisely
- Create visual content to supplement textual information
- Incorporate targeted keywords in pitch materials
- Prepare tailored versions for different buyer personas
- Regularly update pitches to reflect current capabilities and successes
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
