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10 strategies and tactics for Acquisition

What is Acquisition strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Acquisition strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Acquisition strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Acquisition strategy examples

You'll find below a list of Acquisition tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for becoming a leading company in distressed asset bailouts and purchases

  • ⛳️ Strategy 1: Establish industry expertise and credibility

    • Research and analyse current market trends in distressed assets
    • Develop partnerships with financial advisors and legal experts
    • Create a comprehensive knowledge base about distressed businesses
    • Attend industry conferences and seminars to network and learn
    • Publish insightful articles and reports on distressed asset management
    • Gain endorsements or testimonials from early clients or experts
    • Offer free consultations to demonstrate expertise and build trust
    • Join relevant industry associations and groups
    • Host webinars to educate stakeholders on managing distressed assets
    • Create a strong online presence through blogs and social media

  • ⛳️ Strategy 2: Build a robust acquisition process

    • Develop criteria for identifying viable distressed asset opportunities
    • Create a due diligence checklist specific to distressed assets
    • Establish a team of financial analysts for thorough market analysis
    • Design a risk assessment model tailored for distressed purchases
    • Automate initial screening processes with technology tools
    • Negotiate effectively by hiring seasoned negotiators
    • Set up a post-purchase integration framework to streamline operations
    • Develop strong relationships with banks and lenders
    • Implement a tracking system for potential and past acquisitions
    • Conduct regular review meetings to assess acquisition strategy

  • ⛳️ Strategy 3: Leverage financial resources smartly

    • Secure initial funding through investors or bank loans
    • Establish a financial model to project ROI on purchases
    • Utilise government grants or subsidies for distressed purchases
    • Develop a capital management plan to ensure liquidity
    • Assess and improve cash flow management periodically
    • Explore joint ventures or partnerships for shared investment
    • Maintain clear records of financial transactions and audits
    • Negotiate favourable terms with lenders and financial partners
    • Invest in financial technologies for process optimisation
    • Create a contingency fund for unforeseen financial challenges
distressed-assetsacquisitionfinancial-analystnegotiatoracquisition-teamfinancial-planning-team
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Strategies and tactics for implementing Best Practices in Human Resources Management

  • ⛳️ Strategy 1: Enhance employee engagement

    • Conduct regular surveys to gauge employee satisfaction and gather feedback
    • Organise team-building activities to foster collaboration and improve team dynamics
    • Implement an employee recognition programme to acknowledge and reward achievements
    • Facilitate open communication channels for employees to voice their concerns
    • Encourage flexible working arrangements to improve work-life balance
    • Provide opportunities for career development and growth within the organisation
    • Establish a mentorship programme to support personal and professional development
    • Develop a feedback loop that encourages constructive discussions between employees and management
    • Celebrate milestones and achievements to boost morale and create a positive workplace culture
    • Promote diversity and inclusion initiatives to ensure an equitable work environment

  • ⛳️ Strategy 2: Improve talent acquisition and retention

    • Develop a comprehensive employer branding strategy to attract top talent
    • Optimise recruitment processes to reduce time-to-hire and improve candidate experience
    • Utilise data-driven recruitment analytics to make informed hiring decisions
    • Implement a robust onboarding programme to ensure new hires integrate smoothly
    • Monitor and analyse employee turnover rates to identify areas for improvement
    • Offer competitive compensation and benefits packages to retain top employees
    • Conduct exit interviews to understand reasons for employee departures
    • Strengthen internal mobility programs to promote career advancement opportunities
    • Establish partnerships with universities and training institutes for talent pipelines
    • Leverage social media platforms and professional networks to reach potential candidates

  • ⛳️ Strategy 3: Develop a performance management system

    • Define clear performance metrics and key performance indicators for each role
    • Conduct regular performance reviews to evaluate employee progress and provide feedback
    • Use performance management software to streamline and automate the appraisal process
    • Implement continuous coaching and development sessions to address performance gaps
    • Set SMART goals that align with the organisation's strategic objectives
    • Provide training sessions to managers on effective performance management practices
    • Encourage a culture of self-assessment and personal accountability among employees
    • Link performance outcomes to rewards and recognition to motivate employees
    • Monitor and adjust performance management systems based on evolving needs
    • Use performance data to identify and support high-potential employees for future leadership roles
employee-engagementtalent-acquisitionhuman-resources-managertalent-acquisition-specialisthr-departmentrecruitment-team
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Strategies and tactics for increasing Agribusiness Insurance Growth

  • ⛳️ Strategy 1: Expand into untapped markets

    • Conduct market analysis to identify high-potential regions within Zimbabwe
    • Develop targeted marketing efforts for commercial farmers and unions
    • Host informational webinars tailored to specific stakeholder groups
    • Establish dedicated account managers to foster relationships with new regions
    • Collaborate with industry unions to access their member networks
    • Implement grassroots campaigns within organised grower groups
    • Join Horticulture Development Council of Zimbabwe as a high-priority membership
    • Strengthen partnerships with irrigation schemes for wider reach
    • Assess opportunities to broaden coverage with cross-border clients
    • Monitor market trends and adapt strategies to shifting demand patterns

  • ⛳️ Strategy 2: Maximise marketing and outreach initiatives

    • Partner with top agronomy influencers for cross-promotional efforts
    • Host engaging national risk advisory sessions with farmers
    • Utilise multimedia channels for comprehensive awareness campaigns
    • Build content-driven collaborations with agricultural media
    • Participate actively in national field days and farming expos
    • Develop a series of educational workshops to highlight insurance benefits
    • Launch a radio and TV campaign to articulate the value of insurance
    • Offer free consultations following field demonstrations to close sales
    • Leverage social media for interactive client engagement
    • Measure the effectiveness of outreach initiatives and adjust accordingly

  • ⛳️ Strategy 3: Enhance product offerings and strategic collaborations

    • Identify gaps in current insurance offerings and develop new products
    • Strengthen ties with equipment dealers for off-season promotions
    • Roll out enhanced livestock insurance products with breeding associations
    • Foster local insurer alliances for co-op marketing and outreach
    • Collaborate with international parametric insurers for climate resilience
    • Implement a broker-centric digital platform to streamline processes
    • Develop joint marketing campaigns with insurance partners
    • Offer bundled insurance solutions to maximise client retention
    • Integrate mobile and bank-based payment systems for ease of access
    • Evaluate partnership success regularly and pursue high-impact collaborations
market-expansionproduct-diversificationaccount-managersmarketing-strategistsrisk-services-teammarketing-team
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Strategies and tactics for developing a commercial plan and prospecting in Morocco

  • ⛳️ Strategy 1: Enhance brand visibility

    • Create a compelling online presence through a professional website
    • Utilise social media platforms to reach target audiences
    • Participate in educational fairs and exhibitions in Morocco
    • Develop marketing materials in Arabic and French for local distribution
    • Work with local influencers and education bloggers to promote services
    • Optimise search engine results with targeted keywords
    • Create informative webinars and online workshops about studying abroad
    • Share success stories and testimonials of previous clients
    • Produce educational content focusing on studying abroad benefits
    • Offer exclusive online promotions to attract new clients

  • ⛳️ Strategy 2: Expand professional partnerships

    • Build relationships with local schools and universities
    • Collaborate with Moroccan educational consultants and agencies
    • Partner with international universities to create exclusive offers
    • Identify and connect with local businesses seeking international training
    • Establish contacts with Moroccan student organisations
    • Develop joint programmes with embassies in Morocco
    • Negotiate agreements with international education providers
    • Host networking events for industry professionals
    • Create a referral programme for professionals and businesses
    • Participate in educational conferences to connect with potential partners

  • ⛳️ Strategy 3: Optimise service delivery

    • Develop an efficient process for client consultation and orientation
    • Train staff to provide excellent customer service tailored to Moroccan clients
    • Create clear, informative guides on enrolment, admission, and visa procedures
    • Establish a responsive communication system with clients
    • Gather and incorporate client feedback to improve services
    • Hire locally to ensure cultural understanding in client interactions
    • Offer virtual consultations to reach clients in remote areas
    • Regularly update clients on their application process
    • Develop multilingual support materials and assistance
    • Enhance the client follow-up system post-service to build long-term relationships
market-expansionclient-acquisitionmarketing-specialistpartnership-managersales-teamcustomer-service-team
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Strategies and tactics for growing a family-owned real estate business

  • ⛳️ Strategy 1: Expand your property portfolio

    • Research emerging markets to invest in
    • Identify types of properties with high ROI potential
    • Establish partnerships with local real estate agents
    • Utilise property listing platforms to scout for deals
    • Set up a budget for new property acquisitions
    • Attend real estate auctions and networking events
    • Consult with financial advisors on best investment strategies
    • Analyse historical data on property value trends
    • Develop a risk assessment process for property acquisitions
    • Negotiate favourable terms with sellers

  • ⛳️ Strategy 2: Enhance marketing and branding

    • Rebrand the business with a modern logo and tagline
    • Create a user-friendly and informative website
    • Utilise social media platforms for targeted advertising
    • Develop a content marketing strategy with blog posts and videos
    • Engage with local communities through sponsored events
    • Establish a referral program to encourage word-of-mouth
    • Collaborate with local businesses for cross-promotions
    • Use analytics tools to track marketing campaign effectiveness
    • Offer virtual property tours and open house events
    • Create an email newsletter for property updates and insights

  • ⛳️ Strategy 3: Improve client relations and customer service

    • Implement a CRM system for managing client interactions
    • Train staff on customer service best practices
    • Develop a feedback loop to continuously improve client satisfaction
    • Initiate a loyalty program for repeat clients
    • Respond promptly to client inquiries and requests
    • Offer personalised property recommendations based on client needs
    • Create a client resource centre with buying and selling guides
    • Regularly update clients on market trends and property news
    • Host exclusive events for top clients to strengthen relationships
    • Incorporate client testimonials and success stories in promotional materials
property-portfolioclient-relationsfinancial-advisormarketing-strategistproperty-acquisition-teamcustomer-service-team
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Strategies and tactics for developing Media Strategies for South Sudan Football Federation

  • ⛳️ Strategy 1: Strengthen audience engagement

    • Conduct comprehensive demographic and psychographic research to understand the audience
    • Monitor audience behavior through regular trend analysis
    • Develop interactive content that encourages audience participation
    • Create community-building initiatives to foster a sense of belonging
    • Utilise personalized communication approaches to connect with individuals
    • Establish real-time audience interaction protocols
    • Use advanced data collection methodologies for insight gathering
    • Enhance player-fan connection through behind-the-scenes content
    • Organize focus group discussions to gather community feedback
    • Create and maintain dynamic community platforms for ongoing engagement

  • ⛳️ Strategy 2: Optimize content and media distribution

    • Create a multi-platform content strategy tailored to each media channel
    • Optimize content for specific platforms to maximize reach and engagement
    • Develop cohesive cross-channel audience engagement approaches
    • Implement a dynamic media mix that adapts to audience preferences
    • Enhance storytelling by creating emotionally resonant content
    • Produce immersive experiences that deepen audience connection
    • Schedule regular press conferences and updates to inform external media
    • Collaborate with external media outlets for wider distribution
    • Establish clear, measurable content production goals
    • Continuously refine content strategies through regular performance reviews

  • ⛳️ Strategy 3: Diversify revenue streams and enhance strategic partnerships

    • Identify potential sponsorship and advertising opportunities
    • Develop innovative advertising models that appeal to sponsors
    • Create data-driven strategies for revenue generation
    • Build strategic partnerships with local and international collaborators
    • Leverage media activities for monetization through diverse streams
    • Enhance brand perception to attract premium partnerships
    • Invest in data analytics to optimize revenue models
    • Explore emerging markets and opportunities for media monetization
    • Regularly review and adapt sponsorship acquisition strategies
    • Focus on strategic partnership development and retention
media-presenceaudience-engagementmedia-strategistcontent-creatormarketing-teamanalytics-team
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Strategies and tactics for strengthening Employer Branding

  • ⛳️ Strategy 1: Position your company authentically

    • Develop a unique employer value proposition that resonates with local talent
    • Highlight company values and culture in all communication
    • Showcase employee testimonials through various platforms
    • Create video content that gives a glimpse into a day at Holman Automotive
    • Organise open house events where potential candidates can experience the workplace
    • Use social media to share behind-the-scenes content and success stories
    • Align your employer branding efforts with company mission and objectives
    • Utilise local influencers to amplify your employer brand message
    • Ensure all job descriptions reflect the company culture and values
    • Regularly review and update all employer branding materials

  • ⛳️ Strategy 2: Leverage digital platforms

    • Revamp the careers page to make it more engaging and informative
    • Use LinkedIn to publish articles about company culture and career development
    • Conduct webinars or virtual Q&A sessions with current employees
    • Create an Instagram account focused on company culture and team activities
    • Implement an employee advocacy programme to encourage social sharing
    • Utilise Glassdoor to manage and respond to employee reviews
    • Develop targeted recruitment campaigns on social media
    • Use analytics tools to measure the effectiveness of digital branding efforts
    • Collaborate with local job boards and websites for focused outreach
    • Invest in SEO strategies to enhance visibility of career opportunities

  • ⛳️ Strategy 3: Engage in community involvement

    • Partner with local universities and colleges for internship programmes
    • Host workshops and seminars in educational institutions
    • Participate in local job fairs and employment events
    • Support community events and initiatives to increase brand visibility
    • Offer scholarships or sponsorship to local students
    • Collaborate with industry associations for networking and branding
    • Launch a community-driven project highlighting your company's values
    • Organise employee volunteer days to promote team spirit and community care
    • Develop relationships with influential local organisations
    • Identify niche professional groups to engage with purposefully
employer-brandingengagementhr-managermarketing-specialisttalent-acquisition-teamdigital-marketing-team
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How to track your Acquisition strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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