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10 strategies and tactics for Acquisition

What is Acquisition strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Acquisition strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Acquisition strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Acquisition strategy examples

You'll find below a list of Acquisition tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for implementing Best Practices in Human Resources Management

  • ⛳️ Strategy 1: Enhance employee engagement

    • Conduct regular surveys to gauge employee satisfaction and gather feedback
    • Organise team-building activities to foster collaboration and improve team dynamics
    • Implement an employee recognition programme to acknowledge and reward achievements
    • Facilitate open communication channels for employees to voice their concerns
    • Encourage flexible working arrangements to improve work-life balance
    • Provide opportunities for career development and growth within the organisation
    • Establish a mentorship programme to support personal and professional development
    • Develop a feedback loop that encourages constructive discussions between employees and management
    • Celebrate milestones and achievements to boost morale and create a positive workplace culture
    • Promote diversity and inclusion initiatives to ensure an equitable work environment

  • ⛳️ Strategy 2: Improve talent acquisition and retention

    • Develop a comprehensive employer branding strategy to attract top talent
    • Optimise recruitment processes to reduce time-to-hire and improve candidate experience
    • Utilise data-driven recruitment analytics to make informed hiring decisions
    • Implement a robust onboarding programme to ensure new hires integrate smoothly
    • Monitor and analyse employee turnover rates to identify areas for improvement
    • Offer competitive compensation and benefits packages to retain top employees
    • Conduct exit interviews to understand reasons for employee departures
    • Strengthen internal mobility programs to promote career advancement opportunities
    • Establish partnerships with universities and training institutes for talent pipelines
    • Leverage social media platforms and professional networks to reach potential candidates

  • ⛳️ Strategy 3: Develop a performance management system

    • Define clear performance metrics and key performance indicators for each role
    • Conduct regular performance reviews to evaluate employee progress and provide feedback
    • Use performance management software to streamline and automate the appraisal process
    • Implement continuous coaching and development sessions to address performance gaps
    • Set SMART goals that align with the organisation's strategic objectives
    • Provide training sessions to managers on effective performance management practices
    • Encourage a culture of self-assessment and personal accountability among employees
    • Link performance outcomes to rewards and recognition to motivate employees
    • Monitor and adjust performance management systems based on evolving needs
    • Use performance data to identify and support high-potential employees for future leadership roles
employee-engagementtalent-acquisitionhuman-resources-managertalent-acquisition-specialisthr-departmentrecruitment-team
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Strategies and tactics for developing a commercial plan and prospecting in Morocco

  • ⛳️ Strategy 1: Enhance brand visibility

    • Create a compelling online presence through a professional website
    • Utilise social media platforms to reach target audiences
    • Participate in educational fairs and exhibitions in Morocco
    • Develop marketing materials in Arabic and French for local distribution
    • Work with local influencers and education bloggers to promote services
    • Optimise search engine results with targeted keywords
    • Create informative webinars and online workshops about studying abroad
    • Share success stories and testimonials of previous clients
    • Produce educational content focusing on studying abroad benefits
    • Offer exclusive online promotions to attract new clients

  • ⛳️ Strategy 2: Expand professional partnerships

    • Build relationships with local schools and universities
    • Collaborate with Moroccan educational consultants and agencies
    • Partner with international universities to create exclusive offers
    • Identify and connect with local businesses seeking international training
    • Establish contacts with Moroccan student organisations
    • Develop joint programmes with embassies in Morocco
    • Negotiate agreements with international education providers
    • Host networking events for industry professionals
    • Create a referral programme for professionals and businesses
    • Participate in educational conferences to connect with potential partners

  • ⛳️ Strategy 3: Optimise service delivery

    • Develop an efficient process for client consultation and orientation
    • Train staff to provide excellent customer service tailored to Moroccan clients
    • Create clear, informative guides on enrolment, admission, and visa procedures
    • Establish a responsive communication system with clients
    • Gather and incorporate client feedback to improve services
    • Hire locally to ensure cultural understanding in client interactions
    • Offer virtual consultations to reach clients in remote areas
    • Regularly update clients on their application process
    • Develop multilingual support materials and assistance
    • Enhance the client follow-up system post-service to build long-term relationships
market-expansionclient-acquisitionmarketing-specialistpartnership-managersales-teamcustomer-service-team
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Strategies and tactics for growing a family-owned real estate business

  • ⛳️ Strategy 1: Expand your property portfolio

    • Research emerging markets to invest in
    • Identify types of properties with high ROI potential
    • Establish partnerships with local real estate agents
    • Utilise property listing platforms to scout for deals
    • Set up a budget for new property acquisitions
    • Attend real estate auctions and networking events
    • Consult with financial advisors on best investment strategies
    • Analyse historical data on property value trends
    • Develop a risk assessment process for property acquisitions
    • Negotiate favourable terms with sellers

  • ⛳️ Strategy 2: Enhance marketing and branding

    • Rebrand the business with a modern logo and tagline
    • Create a user-friendly and informative website
    • Utilise social media platforms for targeted advertising
    • Develop a content marketing strategy with blog posts and videos
    • Engage with local communities through sponsored events
    • Establish a referral program to encourage word-of-mouth
    • Collaborate with local businesses for cross-promotions
    • Use analytics tools to track marketing campaign effectiveness
    • Offer virtual property tours and open house events
    • Create an email newsletter for property updates and insights

  • ⛳️ Strategy 3: Improve client relations and customer service

    • Implement a CRM system for managing client interactions
    • Train staff on customer service best practices
    • Develop a feedback loop to continuously improve client satisfaction
    • Initiate a loyalty program for repeat clients
    • Respond promptly to client inquiries and requests
    • Offer personalised property recommendations based on client needs
    • Create a client resource centre with buying and selling guides
    • Regularly update clients on market trends and property news
    • Host exclusive events for top clients to strengthen relationships
    • Incorporate client testimonials and success stories in promotional materials
property-portfolioclient-relationsfinancial-advisormarketing-strategistproperty-acquisition-teamcustomer-service-team
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Strategies and tactics for strengthening Employer Branding

  • ⛳️ Strategy 1: Position your company authentically

    • Develop a unique employer value proposition that resonates with local talent
    • Highlight company values and culture in all communication
    • Showcase employee testimonials through various platforms
    • Create video content that gives a glimpse into a day at Holman Automotive
    • Organise open house events where potential candidates can experience the workplace
    • Use social media to share behind-the-scenes content and success stories
    • Align your employer branding efforts with company mission and objectives
    • Utilise local influencers to amplify your employer brand message
    • Ensure all job descriptions reflect the company culture and values
    • Regularly review and update all employer branding materials

  • ⛳️ Strategy 2: Leverage digital platforms

    • Revamp the careers page to make it more engaging and informative
    • Use LinkedIn to publish articles about company culture and career development
    • Conduct webinars or virtual Q&A sessions with current employees
    • Create an Instagram account focused on company culture and team activities
    • Implement an employee advocacy programme to encourage social sharing
    • Utilise Glassdoor to manage and respond to employee reviews
    • Develop targeted recruitment campaigns on social media
    • Use analytics tools to measure the effectiveness of digital branding efforts
    • Collaborate with local job boards and websites for focused outreach
    • Invest in SEO strategies to enhance visibility of career opportunities

  • ⛳️ Strategy 3: Engage in community involvement

    • Partner with local universities and colleges for internship programmes
    • Host workshops and seminars in educational institutions
    • Participate in local job fairs and employment events
    • Support community events and initiatives to increase brand visibility
    • Offer scholarships or sponsorship to local students
    • Collaborate with industry associations for networking and branding
    • Launch a community-driven project highlighting your company's values
    • Organise employee volunteer days to promote team spirit and community care
    • Develop relationships with influential local organisations
    • Identify niche professional groups to engage with purposefully
employer-brandingengagementhr-managermarketing-specialisttalent-acquisition-teamdigital-marketing-team
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Strategies and tactics for creating an internal talent acquisition playbook for DVM recruitment

  • ⛳️ Strategy 1: Develop a clear employer brand

    • Identify the unique values and culture of your organisation
    • Create a compelling employer value proposition for DVM candidates
    • Highlight employee testimonials and success stories from current DVMs
    • Design visually appealing recruitment materials
    • Maintain a consistent brand message across all recruitment platforms
    • Engage with external branding experts for insights and enhancements
    • Regularly review and update brand assets for relevance
    • Leverage social media to share your brand and culture
    • Use video content to showcase your workplace and team
    • Encourage current employees to share their experiences online

  • ⛳️ Strategy 2: Enhance sourcing strategies

    • Build a list of preferred job boards and networks for DVM roles
    • Cultivate relationships with veterinary schools and associations
    • Develop a referral program to encourage employee participation
    • Attend veterinary conferences and networking events
    • Utilise LinkedIn to connect with passive candidates
    • Create a talent pool database for future openings
    • Implement targeted email campaigns to reach potential candidates
    • Use analytics to track and improve sourcing channels
    • Periodically review and adapt sourcing techniques
    • Host virtual career fairs focused on DVM professionals

  • ⛳️ Strategy 3: Streamline the recruitment process

    • Standardise job descriptions and responsibilities for DVM roles
    • Set clear criteria and timelines for the recruitment process
    • Use applicant tracking systems to manage applications efficiently
    • Train hiring managers on best recruitment practices
    • Conduct initial screenings to shortlist candidates
    • Develop a structured interview guide with competency-based questions
    • Provide feedback to candidates within a set timeframe
    • Ensure constant communication with candidates throughout the process
    • Evaluate recruitment metrics regularly to identify areas of improvement
    • Incorporate candidate feedback to refine the process
employer-brandrecruitment-processhiring-managerbranding-expertrecruitment-teamsourcing-team
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Strategies and tactics for developing a strategic growth plan for AMI

  • ⛳️ Strategy 1: Expand client base through strategic outreach and networking

    • Identify top industries where AMI’s services can add significant value
    • Develop targeted marketing campaigns tailored to these industries
    • Attend industry conferences and networking events relevant to potential client industries
    • Create strategic partnerships with complementary businesses to expand referrals
    • Leverage LinkedIn and other professional networks to connect with decision makers
    • Offer free, high-value webinars to showcase expertise and attract new leads
    • Implement a referral program to incentivise existing clients to refer new business
    • Participate in online business communities and forums to increase visibility
    • Cultivate relationships with influencers in target industries
    • Monitor KPIs and client acquisition cost to refine outreach strategies

  • ⛳️ Strategy 2: Enhance service offerings and increase client lifetime value

    • Conduct a needs assessment to identify additional services clients may value
    • Develop advanced tier packages for existing service lines offering added benefits
    • Create bundled service packages that encourage clients to engage in long-term contracts
    • Implement a customer feedback loop to continuously improve service offerings
    • Develop upselling and cross-selling strategies for existing clients
    • Design a comprehensive client onboarding process that highlights all service capabilities
    • Initiate a client advisory board to involve clients in product/service development
    • Develop case studies that demonstrate successful long-term client outcomes
    • Focus on consistent follow-ups and regular check-ins to maintain client relationships
    • Monitor client churn rates and adjust strategies to enhance retention

  • ⛳️ Strategy 3: Scale the team to support growth and reduce reliance on Amy Matthews

    • Evaluate current team roles and responsibilities to identify gaps
    • Create job descriptions for new roles critical to supporting growth initiatives
    • Implement a hiring plan to recruit skilled professionals aligned with company culture
    • Develop a comprehensive onboarding programme to integrate new hires effectively
    • Establish a mentorship scheme to facilitate knowledge transfer from existing staff
    • Empower team members with ownership of projects to foster responsibility
    • Implement regular team training and development sessions to improve skills
    • Encourage an open feedback culture to keep team morale high
    • Leverage virtual assistants or contractors for non-core activities
    • Set clear, measurable goals for individual and team performance
growthoutreachmarketing-specialisthr-managermarketing-teamhuman-resources-team
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Strategies and tactics for acquiring new customers for business loans

  • ⛳️ Strategy 1: Identify and target potential customers

    • Research local businesses within a specific industry or sector
    • Compile a list of potential customer leads
    • Set up meetings with business decision-makers
    • Utilise customer relationship management (CRM) tools for tracking leads
    • Analyse competitors to understand their customer acquisition strategies
    • Conduct surveys to identify customer needs and pain points
    • Implement territory management plans for targeted visits
    • Establish partnerships with local business associations
    • Create promotional materials tailored to specific business segments
    • Evaluate lead quality through conversion rates and potential loan value

  • ⛳️ Strategy 2: Build relationships and offer personalised assistance

    • Conduct initial consultations to understand customer requirements
    • Develop customised loan proposals for each potential client
    • Engage in regular follow-ups through phone calls or visits
    • Provide educational workshops on business financing
    • Offer free financial assessments to establish trust
    • Create a referral programme for existing clients
    • Host networking events to connect with business owners
    • Leverage social media to build ongoing client relationships
    • Utilise client testimonials to validate trust and credibility
    • Measure relationship-building success by client retention rates

  • ⛳️ Strategy 3: Implement performance tracking and feedback systems

    • Set specific monthly targets for customer acquisition
    • Develop a performance dashboard for real-time tracking
    • Schedule regular meetings for performance reviews with agents
    • Establish key performance indicators (KPIs) such as conversion rates and loan values
    • Implement a bonus structure tied to performance metrics
    • Collect feedback from agents on challenges and opportunities
    • Conduct market analysis regularly to adjust tactics
    • Provide continuous training on sales and customer service skills
    • Utilise mystery shopping programmes to assess service quality
    • Continuously compare performance against industry benchmarks
customer-acquisitionbusiness-loansfield-agentsbusiness-decision-makersmarketing-teamsales-team
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How to track your Acquisition strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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