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10 strategies and tactics for Acquisition

What is Acquisition strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Acquisition strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Acquisition strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Acquisition strategy examples

You'll find below a list of Acquisition tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for implementing Best Practices in Human Resources Management

  • ⛳️ Strategy 1: Enhance employee engagement

    • Conduct regular surveys to gauge employee satisfaction and gather feedback
    • Organise team-building activities to foster collaboration and improve team dynamics
    • Implement an employee recognition programme to acknowledge and reward achievements
    • Facilitate open communication channels for employees to voice their concerns
    • Encourage flexible working arrangements to improve work-life balance
    • Provide opportunities for career development and growth within the organisation
    • Establish a mentorship programme to support personal and professional development
    • Develop a feedback loop that encourages constructive discussions between employees and management
    • Celebrate milestones and achievements to boost morale and create a positive workplace culture
    • Promote diversity and inclusion initiatives to ensure an equitable work environment

  • ⛳️ Strategy 2: Improve talent acquisition and retention

    • Develop a comprehensive employer branding strategy to attract top talent
    • Optimise recruitment processes to reduce time-to-hire and improve candidate experience
    • Utilise data-driven recruitment analytics to make informed hiring decisions
    • Implement a robust onboarding programme to ensure new hires integrate smoothly
    • Monitor and analyse employee turnover rates to identify areas for improvement
    • Offer competitive compensation and benefits packages to retain top employees
    • Conduct exit interviews to understand reasons for employee departures
    • Strengthen internal mobility programs to promote career advancement opportunities
    • Establish partnerships with universities and training institutes for talent pipelines
    • Leverage social media platforms and professional networks to reach potential candidates

  • ⛳️ Strategy 3: Develop a performance management system

    • Define clear performance metrics and key performance indicators for each role
    • Conduct regular performance reviews to evaluate employee progress and provide feedback
    • Use performance management software to streamline and automate the appraisal process
    • Implement continuous coaching and development sessions to address performance gaps
    • Set SMART goals that align with the organisation's strategic objectives
    • Provide training sessions to managers on effective performance management practices
    • Encourage a culture of self-assessment and personal accountability among employees
    • Link performance outcomes to rewards and recognition to motivate employees
    • Monitor and adjust performance management systems based on evolving needs
    • Use performance data to identify and support high-potential employees for future leadership roles
employee-engagementtalent-acquisitionhuman-resources-managertalent-acquisition-specialisthr-departmentrecruitment-team
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Strategies and tactics for developing a commercial plan and prospecting in Morocco

  • ⛳️ Strategy 1: Enhance brand visibility

    • Create a compelling online presence through a professional website
    • Utilise social media platforms to reach target audiences
    • Participate in educational fairs and exhibitions in Morocco
    • Develop marketing materials in Arabic and French for local distribution
    • Work with local influencers and education bloggers to promote services
    • Optimise search engine results with targeted keywords
    • Create informative webinars and online workshops about studying abroad
    • Share success stories and testimonials of previous clients
    • Produce educational content focusing on studying abroad benefits
    • Offer exclusive online promotions to attract new clients

  • ⛳️ Strategy 2: Expand professional partnerships

    • Build relationships with local schools and universities
    • Collaborate with Moroccan educational consultants and agencies
    • Partner with international universities to create exclusive offers
    • Identify and connect with local businesses seeking international training
    • Establish contacts with Moroccan student organisations
    • Develop joint programmes with embassies in Morocco
    • Negotiate agreements with international education providers
    • Host networking events for industry professionals
    • Create a referral programme for professionals and businesses
    • Participate in educational conferences to connect with potential partners

  • ⛳️ Strategy 3: Optimise service delivery

    • Develop an efficient process for client consultation and orientation
    • Train staff to provide excellent customer service tailored to Moroccan clients
    • Create clear, informative guides on enrolment, admission, and visa procedures
    • Establish a responsive communication system with clients
    • Gather and incorporate client feedback to improve services
    • Hire locally to ensure cultural understanding in client interactions
    • Offer virtual consultations to reach clients in remote areas
    • Regularly update clients on their application process
    • Develop multilingual support materials and assistance
    • Enhance the client follow-up system post-service to build long-term relationships
market-expansionclient-acquisitionmarketing-specialistpartnership-managersales-teamcustomer-service-team
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Strategies and tactics for growing a family-owned real estate business

  • ⛳️ Strategy 1: Expand your property portfolio

    • Research emerging markets to invest in
    • Identify types of properties with high ROI potential
    • Establish partnerships with local real estate agents
    • Utilise property listing platforms to scout for deals
    • Set up a budget for new property acquisitions
    • Attend real estate auctions and networking events
    • Consult with financial advisors on best investment strategies
    • Analyse historical data on property value trends
    • Develop a risk assessment process for property acquisitions
    • Negotiate favourable terms with sellers

  • ⛳️ Strategy 2: Enhance marketing and branding

    • Rebrand the business with a modern logo and tagline
    • Create a user-friendly and informative website
    • Utilise social media platforms for targeted advertising
    • Develop a content marketing strategy with blog posts and videos
    • Engage with local communities through sponsored events
    • Establish a referral program to encourage word-of-mouth
    • Collaborate with local businesses for cross-promotions
    • Use analytics tools to track marketing campaign effectiveness
    • Offer virtual property tours and open house events
    • Create an email newsletter for property updates and insights

  • ⛳️ Strategy 3: Improve client relations and customer service

    • Implement a CRM system for managing client interactions
    • Train staff on customer service best practices
    • Develop a feedback loop to continuously improve client satisfaction
    • Initiate a loyalty program for repeat clients
    • Respond promptly to client inquiries and requests
    • Offer personalised property recommendations based on client needs
    • Create a client resource centre with buying and selling guides
    • Regularly update clients on market trends and property news
    • Host exclusive events for top clients to strengthen relationships
    • Incorporate client testimonials and success stories in promotional materials
property-portfolioclient-relationsfinancial-advisormarketing-strategistproperty-acquisition-teamcustomer-service-team
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Strategies and tactics for strengthening Employer Branding

  • ⛳️ Strategy 1: Position your company authentically

    • Develop a unique employer value proposition that resonates with local talent
    • Highlight company values and culture in all communication
    • Showcase employee testimonials through various platforms
    • Create video content that gives a glimpse into a day at Holman Automotive
    • Organise open house events where potential candidates can experience the workplace
    • Use social media to share behind-the-scenes content and success stories
    • Align your employer branding efforts with company mission and objectives
    • Utilise local influencers to amplify your employer brand message
    • Ensure all job descriptions reflect the company culture and values
    • Regularly review and update all employer branding materials

  • ⛳️ Strategy 2: Leverage digital platforms

    • Revamp the careers page to make it more engaging and informative
    • Use LinkedIn to publish articles about company culture and career development
    • Conduct webinars or virtual Q&A sessions with current employees
    • Create an Instagram account focused on company culture and team activities
    • Implement an employee advocacy programme to encourage social sharing
    • Utilise Glassdoor to manage and respond to employee reviews
    • Develop targeted recruitment campaigns on social media
    • Use analytics tools to measure the effectiveness of digital branding efforts
    • Collaborate with local job boards and websites for focused outreach
    • Invest in SEO strategies to enhance visibility of career opportunities

  • ⛳️ Strategy 3: Engage in community involvement

    • Partner with local universities and colleges for internship programmes
    • Host workshops and seminars in educational institutions
    • Participate in local job fairs and employment events
    • Support community events and initiatives to increase brand visibility
    • Offer scholarships or sponsorship to local students
    • Collaborate with industry associations for networking and branding
    • Launch a community-driven project highlighting your company's values
    • Organise employee volunteer days to promote team spirit and community care
    • Develop relationships with influential local organisations
    • Identify niche professional groups to engage with purposefully
employer-brandingengagementhr-managermarketing-specialisttalent-acquisition-teamdigital-marketing-team
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Strategies and tactics for acquiring new customers for business loans

  • ⛳️ Strategy 1: Identify and target potential customers

    • Research local businesses within a specific industry or sector
    • Compile a list of potential customer leads
    • Set up meetings with business decision-makers
    • Utilise customer relationship management (CRM) tools for tracking leads
    • Analyse competitors to understand their customer acquisition strategies
    • Conduct surveys to identify customer needs and pain points
    • Implement territory management plans for targeted visits
    • Establish partnerships with local business associations
    • Create promotional materials tailored to specific business segments
    • Evaluate lead quality through conversion rates and potential loan value

  • ⛳️ Strategy 2: Build relationships and offer personalised assistance

    • Conduct initial consultations to understand customer requirements
    • Develop customised loan proposals for each potential client
    • Engage in regular follow-ups through phone calls or visits
    • Provide educational workshops on business financing
    • Offer free financial assessments to establish trust
    • Create a referral programme for existing clients
    • Host networking events to connect with business owners
    • Leverage social media to build ongoing client relationships
    • Utilise client testimonials to validate trust and credibility
    • Measure relationship-building success by client retention rates

  • ⛳️ Strategy 3: Implement performance tracking and feedback systems

    • Set specific monthly targets for customer acquisition
    • Develop a performance dashboard for real-time tracking
    • Schedule regular meetings for performance reviews with agents
    • Establish key performance indicators (KPIs) such as conversion rates and loan values
    • Implement a bonus structure tied to performance metrics
    • Collect feedback from agents on challenges and opportunities
    • Conduct market analysis regularly to adjust tactics
    • Provide continuous training on sales and customer service skills
    • Utilise mystery shopping programmes to assess service quality
    • Continuously compare performance against industry benchmarks
customer-acquisitionbusiness-loansfield-agentsbusiness-decision-makersmarketing-teamsales-team
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Strategies and tactics for establishing a law practice in Israel

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify the specific legal services needed in your target area
    • Analyse the competition within your chosen legal field
    • Research potential client demographics and behaviours
    • Examine regulatory requirements specific to setting up a law practice in Israel
    • Determine local economic conditions impacting legal services demand
    • Gather feedback from legal professionals operating in similar markets
    • Assess technology trends affecting the delivery of legal services
    • Evaluate potential challenges and risks within the Israeli legal market
    • Study successful case studies of law practices in Israel
    • Analyse opportunities for niche legal services

  • ⛳️ Strategy 2: Build a solid legal foundation

    • Register your law firm with the Israeli Bar Association
    • Secure the necessary licenses and certifications
    • Develop a comprehensive business plan outlining your practice’s vision
    • Draft a clear and ethical client agreement template
    • Establish a partnership or network with seasoned local attorneys
    • Set up a secure financial management system for handling client accounts
    • Equip your practice with necessary legal research resources
    • Implement compliance and regulatory practices for operation in Israel
    • Create standard operating procedures for client intake and case management
    • Set a clear pricing strategy to remain competitive while ensuring profitability

  • ⛳️ Strategy 3: Develop a strong client acquisition strategy

    • Create a professional and user-friendly website detailing your services
    • Engage in online marketing using social media platforms targeted at Israeli users
    • Attend local networking events and legal conferences
    • Partner with local businesses to broaden your client base
    • Offer free informational workshops or webinars on legal topics of interest
    • Utilise search engine optimisation to improve online visibility
    • Maintain a referral program incentivising current clients and partners
    • Publish insightful legal articles or blog posts to establish expertise
    • Engage with the local community through volunteer legal services
    • Monitor and respond to online reviews and client feedback proactively
market-researchclient-acquisitionattorneyfinancial-managermarketing-teamcompliance-team
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Strategies and tactics for acquiring a business

  • ⛳️ Strategy 1: Conduct a thorough due diligence

    • Identify and engage a team of experts for financial, legal, and operational due diligence
    • Analyse historical financial statements and assess the target's future revenue potential
    • Evaluate the credibility and reliability of the target's customer base
    • Inspect existing contracts and agreements for any hidden liabilities
    • Verify compliance with legal and regulatory requirements
    • Assess the quality and efficiency of the target's operational processes
    • Review the organisational structure and management team of the target
    • Investigate any potential environmental liabilities or risks
    • Evaluate the target's technology infrastructure and data security measures
    • Discuss findings and insights with the leadership team to inform decision making

  • ⛳️ Strategy 2: Negotiate favourable terms

    • Establish a clear set of objectives and priorities for the acquisition
    • Determine the most suitable valuation method for the target business
    • Review comparable transactions and market benchmarks
    • Craft an initial offer that reflects identified synergies and value
    • Anticipate potential objections or counterarguments from the target
    • Negotiate price adjustments based on due diligence findings
    • Include warranties and indemnities to protect against future liabilities
    • Agree on a structured payment plan, considering earn-outs if necessary
    • Incorporate clauses that allow for a smooth transition and integration
    • Secure legal and financial advice to finalise the acquisition agreement

  • ⛳️ Strategy 3: Plan and execute integration

    • Develop a detailed integration plan outlining key milestones and timelines
    • Identify integration leads from both companies to foster collaboration
    • Prioritise customer and supplier communication to maintain business continuity
    • Select key personnel from the target to retain for their expertise
    • Harmonise business processes and standardise best practices across both entities
    • Consolidate IT systems to enhance data sharing and streamline operations
    • Align the employee compensation and benefit structures
    • Rebrand or co-brand the acquired business if necessary
    • Monitor the integration process closely to identify and address issues promptly
    • Set up regular review meetings to measure progress against objectives
acquisitionintegrationfinancial-analystlegal-advisordue-diligence-teamintegration-team
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Strategies and tactics for developing a Consulting Strategy

  • ⛳️ Strategy 1: Identify and Define Your Target Market

    • Conduct market research to identify industry needs and gaps
    • Define your ideal client profile by analysing demographic and psychographic data
    • Segment the market into smaller niche categories
    • Assess the competition to differentiate your services
    • Create a clear value proposition tailored to target market needs
    • Develop a list of potential clients within the target market
    • Attend industry events to network and gather insights
    • Use social media analytics to identify popular topics and areas of interest
    • Create marketing materials tailored to your target audience
    • Update and refine your target market definition regularly based on feedback and results

  • ⛳️ Strategy 2: Build a Strong Brand and Service Offering

    • Develop a unique value proposition that highlights your expertise
    • Design a professional website that clearly communicates your services
    • Create a portfolio showcasing successful past projects and case studies
    • Develop service packages that meet the varying needs of your clients
    • Offer free initial consultations to build rapport and examine client needs
    • Gather client testimonials and reviews to build credibility
    • Invest in continuous professional development to enhance your expertise
    • Establish a presence on professional networking platforms like LinkedIn
    • Create and share insightful industry articles and blogs
    • Conduct webinars and workshops to demonstrate your expertise and reach a wider audience

  • ⛳️ Strategy 3: Establish Effective Client Acquisition and Retention Tactics

    • Set up a lead generation system through various channels such as social media, email marketing, and referrals
    • Develop a client onboarding process to ensure a smooth start
    • Use a CRM system to manage customer relationships effectively
    • Implement a feedback loop with clients to understand their needs and expectations
    • Regularly update clients on industry trends and insights relevant to their business
    • Provide value-added services to differentiate yourself from the competition
    • Create a loyalty program to reward long-term clients and encourage repeat business
    • Utilise data analytics to optimise client acquisition and retention strategies
    • Develop case studies from successful projects and share them with potential clients
    • Regularly review and adapt your client acquisition strategies based on performance metrics
target-marketclient-acquisitionconsultantmarket-researchermarketing-teamclient-relations-team
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Strategies and tactics for flipping houses for profit

  • ⛳️ Strategy 1: Research the market

    • Identify target neighbourhoods with high potential for appreciation
    • Analyse recent sales data to understand market trends
    • Consult with local real estate agents for insights
    • Attend open houses to gauge market conditions
    • Evaluate the average time houses stay on the market
    • Research local zoning laws and regulations
    • Review local economic factors impacting property prices
    • Identify potential buyer demographics
    • Check for any planned infrastructure developments
    • Join local real estate investment groups

  • ⛳️ Strategy 2: Acquire suitable properties

    • Set a budget for purchasing houses
    • Secure financing through banks or private lenders
    • Attend real estate auctions
    • Look for distressed properties that need renovation
    • Network with wholesalers and real estate agents
    • Use online real estate platforms to find deals
    • Conduct thorough property inspections before buying
    • Evaluate the potential ROI for each property
    • Negotiate purchase prices with sellers
    • Prepare and submit purchase offers quickly

  • ⛳️ Strategy 3: Renovate effectively

    • Create a detailed renovation plan and budget
    • Hire reliable contractors through referrals
    • Secure necessary permits for renovation
    • Focus on high-impact areas like kitchens and bathrooms
    • Update outdated electrical and plumbing systems
    • Enhance curb appeal with landscaping and exterior improvements
    • Use cost-effective and durable materials
    • Regularly monitor the renovation progress
    • Solve any issues promptly during renovation
    • Stage the property to attract potential buyers
real-estaterenovationreal-estate-agentcontractoracquisition-teamrenovation-team
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Strategies and tactics for acquiring new customers

  • ⛳️ Strategy 1: Optimise online presence

    • Conduct a comprehensive website audit to identify areas for improvement
    • Implement SEO best practices to improve search engine rankings
    • Create high-quality, targeted content for blogs and social media
    • Utilise pay-per-click (PPC) advertising to drive targeted traffic
    • Optimise website for mobile users to improve user experience
    • Use social media channels to engage with potential customers
    • Implement A/B testing on landing pages to increase conversion rates
    • Leverage Google My Business to enhance local search visibility
    • Collaborate with influencers to reach a broader audience
    • Monitor and analyse website analytics to continuously refine strategies

  • ⛳️ Strategy 2: Host and attend events

    • Organise webinars on topics relevant to your target audience
    • Participate in industry trade shows and conventions
    • Host local meetups or networking events
    • Sponsor events where your target audience is likely to attend
    • Offer free workshops or educational seminars
    • Collaborate with other businesses to co-host events
    • Collect attendee contact information for follow-up marketing
    • Promote events through social media and email marketing
    • Provide exclusive event offers to attendees
    • Analyse event feedback to improve future gatherings

  • ⛳️ Strategy 3: Utilise referral and loyalty programmes

    • Design a customer referral programme with enticing rewards
    • Promote the referral programme through email and social media
    • Create a loyalty programme with tiers and exclusive benefits
    • Use email campaigns to keep customers informed about their rewards
    • Offer double rewards for customers who refer friends during promotional periods
    • Highlight success stories of current loyal customers in marketing materials
    • Use point-of-sale systems to track and manage loyalty points
    • Provide easy and intuitive methods for customers to refer others
    • Regularly review and improve the referral and loyalty programme based on feedback
    • Incentivise employees to encourage customers to join the programmes
seoreferralsmarketing-managerseo-specialistmarketing-teamevent-planning-team
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How to track your Acquisition strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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