Get Tability: OKRs that don't suck | Learn more →

6 strategies and tactics for Employer Brand

What is Employer Brand strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Employer Brand strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Employer Brand strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Employer Brand strategy examples

You'll find below a list of Employer Brand tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
Implement these strategies

Strategies and tactics for strengthening Employer Branding

  • ⛳️ Strategy 1: Position your company authentically

    • Develop a unique employer value proposition that resonates with local talent
    • Highlight company values and culture in all communication
    • Showcase employee testimonials through various platforms
    • Create video content that gives a glimpse into a day at Holman Automotive
    • Organise open house events where potential candidates can experience the workplace
    • Use social media to share behind-the-scenes content and success stories
    • Align your employer branding efforts with company mission and objectives
    • Utilise local influencers to amplify your employer brand message
    • Ensure all job descriptions reflect the company culture and values
    • Regularly review and update all employer branding materials

  • ⛳️ Strategy 2: Leverage digital platforms

    • Revamp the careers page to make it more engaging and informative
    • Use LinkedIn to publish articles about company culture and career development
    • Conduct webinars or virtual Q&A sessions with current employees
    • Create an Instagram account focused on company culture and team activities
    • Implement an employee advocacy programme to encourage social sharing
    • Utilise Glassdoor to manage and respond to employee reviews
    • Develop targeted recruitment campaigns on social media
    • Use analytics tools to measure the effectiveness of digital branding efforts
    • Collaborate with local job boards and websites for focused outreach
    • Invest in SEO strategies to enhance visibility of career opportunities

  • ⛳️ Strategy 3: Engage in community involvement

    • Partner with local universities and colleges for internship programmes
    • Host workshops and seminars in educational institutions
    • Participate in local job fairs and employment events
    • Support community events and initiatives to increase brand visibility
    • Offer scholarships or sponsorship to local students
    • Collaborate with industry associations for networking and branding
    • Launch a community-driven project highlighting your company's values
    • Organise employee volunteer days to promote team spirit and community care
    • Develop relationships with influential local organisations
    • Identify niche professional groups to engage with purposefully
employer-brandingengagementhr-managermarketing-specialisttalent-acquisition-teamdigital-marketing-team
Implement these strategies

Strategies and tactics for creating an internal talent acquisition playbook for DVM recruitment

  • ⛳️ Strategy 1: Develop a clear employer brand

    • Identify the unique values and culture of your organisation
    • Create a compelling employer value proposition for DVM candidates
    • Highlight employee testimonials and success stories from current DVMs
    • Design visually appealing recruitment materials
    • Maintain a consistent brand message across all recruitment platforms
    • Engage with external branding experts for insights and enhancements
    • Regularly review and update brand assets for relevance
    • Leverage social media to share your brand and culture
    • Use video content to showcase your workplace and team
    • Encourage current employees to share their experiences online

  • ⛳️ Strategy 2: Enhance sourcing strategies

    • Build a list of preferred job boards and networks for DVM roles
    • Cultivate relationships with veterinary schools and associations
    • Develop a referral program to encourage employee participation
    • Attend veterinary conferences and networking events
    • Utilise LinkedIn to connect with passive candidates
    • Create a talent pool database for future openings
    • Implement targeted email campaigns to reach potential candidates
    • Use analytics to track and improve sourcing channels
    • Periodically review and adapt sourcing techniques
    • Host virtual career fairs focused on DVM professionals

  • ⛳️ Strategy 3: Streamline the recruitment process

    • Standardise job descriptions and responsibilities for DVM roles
    • Set clear criteria and timelines for the recruitment process
    • Use applicant tracking systems to manage applications efficiently
    • Train hiring managers on best recruitment practices
    • Conduct initial screenings to shortlist candidates
    • Develop a structured interview guide with competency-based questions
    • Provide feedback to candidates within a set timeframe
    • Ensure constant communication with candidates throughout the process
    • Evaluate recruitment metrics regularly to identify areas of improvement
    • Incorporate candidate feedback to refine the process
employer-brandrecruitment-processhiring-managerbranding-expertrecruitment-teamsourcing-team
Implement these strategies

Strategies and tactics for growing employer brand awareness

  • ⛳️ Strategy 1: Develop a strong employer value proposition

    • Conduct surveys to understand what employees value most
    • Craft a clear and compelling employer value proposition highlighting unique benefits
    • Incorporate the employer value proposition into all recruitment materials
    • Train recruitment and HR teams to articulate the employer value proposition consistently
    • Showcase employee stories that align with the employer value proposition on social media
    • Create promotional videos that highlight the company culture and working environment
    • Develop a dedicated careers page on the company's website to illustrate the employer value
    • Engage employees to act as brand ambassadors, sharing their experiences online
    • Ensure consistent branding across all online and offline recruitment channels
    • Regularly update the employer value proposition based on feedback and market trends

  • ⛳️ Strategy 2: Enhance visibility through strategic partnerships and events

    • Identify and partner with universities for recruiting fresh talent
    • Sponsor industry-specific conferences and fairs to increase brand exposure
    • Host open days and virtual events for potential candidates to experience company culture
    • Collaborate with influencers within the home and garden industry
    • Leverage alumni networks to strengthen recruitment pipelines
    • Participate in regional business awards to raise the profile as a leading employer
    • Organise workshops and seminars on relevant industry topics
    • Attend job fairs and distribute branded materials to enhance company visibility
    • Engage in corporate social responsibility initiatives to build a positive public image
    • Share event participation and highlights through social media channels

  • ⛳️ Strategy 3: Leverage digital marketing and social channels

    • Develop a social media content calendar focused on employer branding
    • Utilise LinkedIn for targeted job advertisements and connections
    • Implement a referral program encouraging employees to recommend candidates
    • Share engaging content such as 'a day in the life' stories on Instagram
    • Run paid ad campaigns highlighting key differentiators as an employer
    • Optimise job descriptions on job portals for search engine visibility
    • Create a blog series talking about career development opportunities within the company
    • Encourage employees to share job openings on their personal networks
    • Launch a monthly newsletter featuring corporate culture and achievements
    • Monitor and respond to reviews on employer rating platforms to enhance reputation
employer-brandingrecruitmenthr-managersocial-media-strategisthr-teammarketing-team
Implement these strategies

Strategies and tactics for developing Market Strategies for Belayab Motors

  • ⛳️ Strategy 1: Enhance Product Offerings and Market Penetration

    • Expand product line with a focus on electric vehicles to align with global sustainability trends
    • Conduct comprehensive market research to identify new customer segments and unmet needs
    • Increase brand visibility through strategic partnerships with financial institutions for consumer financing
    • Develop a competitive pricing strategy to increase market share against imported used vehicles
    • Launch promotional campaigns highlighting the benefits and features of new electric vehicle models
    • Enhance after-sales services through extended warranties and regular maintenance packages
    • Establish a network of service centres to support product reach and customer convenience
    • Invest in CRM systems to improve customer relationship management and retention strategies
    • Implement training programs for sales staff to enhance product knowledge and customer engagement
    • Utilise digital marketing platforms to reach a broader audience and strengthen online presence

  • ⛳️ Strategy 2: Strengthen Supply Chain and Resource Management

    • Identify and collaborate with strategic local and international suppliers to ensure competitive pricing
    • Enhance logistics and distribution networks to improve product availability across key regions
    • Diversify supplier base to reduce dependency and negotiate better terms
    • Optimise inventory management to reduce waste and improve turnover rates
    • Exploit economies of scale by negotiating bulk purchase agreements with key suppliers
    • Streamline internal processes with ERP systems for effective resource allocation and financial management
    • Implement cost control measures to maximise profitability and support investment in innovation
    • Conduct regular supply chain audits to identify and rectify inefficiencies
    • Work with government agencies to benefit from policy supports and incentives
    • Assess and augment resource capabilities, especially with regards to human capital and technical expertise

  • ⛳️ Strategy 3: Enhance Branding and Customer Engagement

    • Implement a comprehensive branding strategy that highlights quality, affordability, and innovation
    • Strengthen corporate social responsibility initiatives to promote community engagement and brand loyalty
    • Develop and launch a customer feedback system to drive continuous improvement based on client insights
    • Invest in digital marketing efforts, including user-friendly website enhancements and social media campaigns
    • Establish strategic partnerships with educational institutions for brand advocacy and talent acquisition
    • Host informational workshops and webinars to educate potential buyers about electric vehicles
    • Craft strategic PR campaigns to address misconceptions about Chinese brands and enhance public perception
    • Offer loyalty programs and incentives for repeat customers to reinforce brand preference
    • Regularly measure brand awareness and adjust strategies based on consumer sentiment and feedback
    • Collaborate with influencers and industry voices to amplify brand reach and credibility
market-penetrationsupply-chainmarketing-managersupply-chain-analystbranding-teamproduct-development-team
Implement these strategies

Strategies and tactics for formulating a marketing strategy addressing macro and sectoral issues

  • ⛳️ Strategy 1: Leverage government budget allocations

    • Focus on government tenders for potential contracts
    • Identify potential buyers within government institutions and regions
    • Establish strong networks and relationships with government representatives
    • Regularly obtain relevant information from government sectors
    • Develop a database of government needs and budget allocations
    • Create targeted marketing materials for government sectors
    • Attend government and regional industry events to build presence
    • Offer customised solutions to fit government infrastructure requirements
    • Implement a dedicated team to liaise with government entities
    • Monitor and adapt to changes in government budget allocations annually

  • ⛳️ Strategy 2: Expand market through infrastructure development projects

    • Identify and engage companies involved in road and urban development
    • Develop partnerships with organisations in transportation, health, and education sectors
    • Provide special offers or packages for infrastructure projects
    • Offer consultancy or advisory services for machinery needs
    • Enhance communication strategies to align with sector needs
    • Improve customer service to support infrastructure projects
    • Organise product demonstrations for stakeholders in reconstruction areas
    • Create tailored sales pitches focusing on affordability for project needs
    • Utilise data analytics to anticipate and respond to sector demands
    • Create a clear after-sales support plan to ensure ongoing satisfaction

  • ⛳️ Strategy 3: Enhance product offerings and service quality in auto sector

    • Set clear sales targets focusing on volume growth and quality assurance
    • Implement customer-centric procedures to improve satisfaction
    • Continuously upgrade vehicle specifications and spare parts quality
    • Invest in IT infrastructure to streamline customer service and operations
    • Regularly review and refine organisational structure for efficiency
    • Enhance availability of electric vehicle options to meet market demand
    • Develop strategic ties with financial institutions for better customer financing options
    • Strengthen brand image by highlighting commitment to e-mobility
    • Prepare for and mitigate competition from imported vehicles
    • Investigate new channels for selling and distributing products to untapped markets
marketingdevelopmentmarketing-managerbusiness-development-specialistsales-teamproduct-development-team
Implement these strategies

How to track your Employer Brand strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability