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tability.ioWhat are Team's Brand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team's Brand. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Team's Brand OKRs examples
You'll find below a list of Objectives and Key Results templates for Team's Brand. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to elevate our team's brand to be highly desirable
ObjectiveElevate our team's brand to be highly desirable
KRAchieve 95% positive reviews in the next internal team satisfaction survey
Enhance work-life balance initiatives- Improve team communication and feedback systems
- Initiate regular coaching and mentoring sessions
- KRIncrease cross-departmental project collaborations by 20%
- Implement a cross-departmental project recognition/reward system
- Organize regular inter-departmental project brainstorming sessions
- Develop a cross-departmental communication and collaboration system
- KREnhance team satisfaction score by 35% through targeted improvement initiatives
- Implement regular team-building activities to promote collaboration
- Conduct anonymous satisfaction surveys for feedback
- Offer professional development opportunities regularly
OKRs to successfully strategize the organic and paid social launch of our new brand
- ObjectiveSuccessfully strategize the organic and paid social launch of our new brand
- KRGrow social media followership by 30% through engaging brand content
- Develop relatable, eye-catching content that resonates with target audience
- Implement a consistent posting schedule across all social platforms
- Initiate interactions to foster community engagement and loyalty
- KRAttract 10,000 unique visitors to our social profiles through organic methods
- Use relevant hashtags to reach a wider audience
- Create engaging, shareable content for daily posting
- Optimize profile for search engine visibility
- KRAchieve a 20% conversion rate from our paid social media adverts
- Identify and target audience demographics interested in our product
- Improve post-click landing pages
- Craft compelling, engaging ad messages
OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
- ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
- KRImprove trial-to-subscription conversion rate by 20% through marketing strategies
- Implement personalized email marketing campaigns
- Run targeted social media promotions
- Enhance product sign-up and onboarding process
- KRIncrease brand awareness, achieving 15% growth in organic website traffic
- Develop engaging social media campaigns
- Collaborate with influencers for product promotion
- Implement SEO strategies to improve search engine rankings
- KRComplete three practical marketing and branding courses focused on B2B SaaS
- Consistently participate and complete the chosen courses
- Enroll in three selected marketing and branding courses
- Research reputable online platforms offering B2B SaaS marketing courses
OKRs to amplify our brand visibility through strategic content marketing
- ObjectiveAmplify our brand visibility through strategic content marketing
- KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
- KRGenerate 20% increase in unique page visits through SEO-optimized content
- Monitor website traffic and adjust SEO strategies accordingly
- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- KRBoost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
OKRs to boost brand awareness through strategic social media marketing
- ObjectiveBoost brand awareness through strategic social media marketing
- KRIncrease organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- KRAchieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- KRDrive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
OKRs to establish a formidable brand presence
- ObjectiveEstablish a formidable brand presence
- KRLaunch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- KRSecure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- KRIncrease social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
OKRs to boost Iranian childhood cancer charity's brand recognition
- ObjectiveBoost Iranian childhood cancer charity's brand recognition
- KRLaunch 2 news stories in local media for increased exposure
- Submit news stories to selected local media outlets
- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- KRSecure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- KRIncrease social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
OKRs to elevate WorldFirst brand globally on social platforms
- ObjectiveElevate WorldFirst brand globally on social platforms
- KRAchieve 20% increase in engagement rates on posted global content
- Initiate consistent, authentic interactions with followers on all posts
- Implement feedback surveys to improve content quality and relevance
- Create tailored, relevant content specific to each global audience
- KRGenerate 10% more global leads through social media campaigns
- Develop and implement targeted social media marketing strategies
- Increase post frequency on all social media channels
- Track, analyze, and adjust strategies based on performance
- KRIncrease international follower count by 30% across all social media channels
- Create content resonating with diverse international cultures
- Implement targeted social media campaigns globally
- Engage with followers in different time zones
OKRs to boost brand visibility through enhanced focus on major supplies
- ObjectiveBoost brand visibility through enhanced focus on major supplies
- KRCollaborate with 10 industry influencers for product promotion within their networks
- Identify and list 10 relevant industry influencers
- Develop personalized outreach strategies for each influencer
- Launch and monitor influencer collaboration for product promotion
- KREnhance website traffic by 30% via SEO optimization and content marketing focused on major supplies
- Create engaging, high-quality content about major supplies
- Implement SEO optimization strategies on the website
- Promote content across all social media platforms
- KRIncrease social media engagement by 40% highlighting our primary supplies
- Create engaging posts focusing on our primary supplies
- Promote posts using targeted ads on social media platforms
- Start a contest encouraging user-generated content
OKRs to enhance positive online presence to boost brand reputation
- ObjectiveEnhance positive online presence to boost brand reputation
- KRGain a 15% increase in positive customer reviews on key platforms
- Improve customer service training for enhanced satisfaction
- Implement a post-purchase follow-up requesting reviews
- Develop incentive programs encouraging reviews
- KRReduce negative social media mentions by 20% through proactive engagement
- Create engaging content to increase positive interactions
- Implement rigorous social media sentiment monitoring
- Provide effective customer service via social media channels
- KRGenerate 10% more mentions in industry-related blogs and news articles
- Produce more newsworthy, shareable content for our website/blog
- Identify and reach out to influencers in relevant industry for collaborations
- Increase PR efforts with industry-related publications
How to write your own Team's Brand OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Team's Brand OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Team's Brand OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Team's Brand OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to expand content distribution through podcasts or videos
- OKRs to increase conversion rate of free subscribers to paid subscribers
- OKRs to launch a successful employee advocacy program
- OKRs to increase revenue from upgrades/downgrades to 400€
- OKRs to enhance the productivity of change portfolio execution
- OKRs to enhance brand presence on various social platforms