Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Saas Market OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Saas Market to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Saas Market OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Saas Market OKRs examples
You will find in the next section many different Saas Market Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
KRImprove trial-to-subscription conversion rate by 20% through marketing strategies
Implement personalized email marketing campaigns
Run targeted social media promotions
Enhance product sign-up and onboarding process
KRIncrease brand awareness, achieving 15% growth in organic website traffic
Develop engaging social media campaigns
Collaborate with influencers for product promotion
Implement SEO strategies to improve search engine rankings
KRComplete three practical marketing and branding courses focused on B2B SaaS
Consistently participate and complete the chosen courses
Enroll in three selected marketing and branding courses
Research reputable online platforms offering B2B SaaS marketing courses
OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
KRAchieve 15% increase in website traffic via personalized email marketing campaigns
Analyze and adjust campaigns based on metrics
Identify target audience for personalized email marketing
Develop engaging, personalized email content
KRSecure at least 10 qualified leads from top-tier target accounts each month
Initiate contact and nurture relationships with leads
Identify and research top-tier target accounts
Develop personalized outreach strategies for each account
KRGarner a 30% increase in social media following through targeted content promotion
Identify and analyze the audience's content interests
Develop and implement a tailored content strategy
Regularly monitor and optimize content performance
OKRs to boost brand awareness in large enterprise SaaS market
ObjectiveBoost brand awareness in large enterprise SaaS market
KRAchieve a 20% increase in SaaS-related media mentions or features
Sponsor industry events for valuable media exposure
Increase SaaS-specific press releases and announcements
Develop relationships with key influencers in the SaaS industry
KRSecure ten speaking engagements at industry-specific events or conferences
Draft and send tailored proposals to event organizers
Identify key industry-specific events and conferences
Follow up with event organizers regularly
KRIncrease website traffic from SaaS businesses by 30%
Develop and implement a targeted SEO strategy for SaaS keywords
Initiate partnerships with influential SaaS businesses for link sharing
Create engaging, SaaS-related content for blog posts and articles
OKRs to get a solid growth engine
ObjectiveCreate a solid growth engine
KRIncrease weekly leads by 30%
KRWe're getting 0.1 leads/active customer/week
KR30% of new leads start a trial
OKRs to develop paid acquisition channels
ObjectivePaid Marketing is a new channel for leads growth
KR20% of new leads come from paid acquistion
KRGenerate $10K MRR from paid acquisition channels
KRBring Customer Acquisition Costs (CAC) down to $500
OKRs to increase adoption of our SaaS platform in the mid-tier market segment
ObjectiveIncrease adoption of our SaaS platform in the mid-tier market segment
KRGenerate $200,000 in revenue from mid-tier company subscriptions
Conduct market research to identify potential mid-tier companies interested in subscriptions
Provide exceptional customer service and support to ensure retention and satisfaction of mid-tier company subscribers
Implement targeted marketing campaigns to attract mid-tier companies and promote the subscription package
Develop a compelling subscription package tailored for mid-tier companies' needs
KRAcquire 4 new mid-tier company clients by the end of the quarter
Create a compelling pitch highlighting our services' benefits for mid-tier companies
Reach out to identified companies through email or phone call to schedule meetings
Provide tailored solutions and negotiate contracts with interested mid-tier companies
Identify potential mid-tier companies in target industry
KRIncrease the average number of platform users per mid-tier company to 25
Collaborate with marketing team to create targeted advertising campaigns for mid-tier companies
Offer tailored onboarding sessions to guide new mid-tier company users through platform features
Analyze and optimize user experience to make platform more attractive and user-friendly for mid-tier companies
Implement referral system that rewards existing mid-tier company users for inviting others
KRAchieve a 60% conversion rate from initial demos to signed contracts
OKRs to enhance our SaaS reference base
ObjectiveEnhance our SaaS reference base
KROnboard 20% more SaaS clients by end of next quarter
Improve customer onboarding process and documentation
Implement focused marketing campaign targeting SaaS potential clients
Develop personalized outreach programs for prospective customers
KRIncrease successful case studies by 30% featuring our new SaaS clients
Identify key SaaS clients with successful product experiences
Obtain testimonials and document success stories
Implement a promotional campaign featuring these case studies
KRAchieve a 95% customer satisfaction level among new SaaS clients
Establish regular check-ins for performance feedback
Implement comprehensive onboarding for all new SaaS clients
Resolve reported issues within 24 hours
OKRs to accelerate user growth for SaaS product
ObjectiveAccelerate user growth for SaaS product
KRGrow active user base by 20%
Enhance product features based on user feedback
Improve user experience to increase retention rates
Implement targeted marketing campaigns to attract new users
KRIncrease monthly recurring revenue by 25%
Implement a customer referral program
Develop upselling strategies for existing customers
Improve product or service pricing strategies
KRDecrease user churn rate by 15%
Implement a user feedback system to identify common issues
Enhance product features based on user preferences
Develop a personalized customer engagement strategy
OKRs to boost active customers of our B2B SaaS app
ObjectiveBoost active customers of our B2B SaaS app
KRAchieve a 30% increase in free trial to paid subscription conversions
Offer incentives for transitioning to paid subscription
Enhance user experience during the free trial
Implement targeted, value-based email marketing campaigns
KRDecrease customer churn rate by 20% through improved customer service
Implement a detailed customer feedback system for service improvement
Train customer service staff in conflict resolution and cancellation prevention
Establish personalized communication strategies for high-risk churn customers
KRImplement two new features or updates based on customer feedback analysis and requests
Design and develop the chosen updates or features
Analyze customer feedback and identify two potential feature updates
Perform testing and roll out the new features to customers
OKRs to increase revenue for the SaaS premium subscription
ObjectiveIncrease revenue for the SaaS premium subscription
KRReduce customer churn rate for premium plan by 15%
KRIncrease upsell conversion rate by 10%
Implement personalized product recommendations on the checkout page
Optimize website layout and design to highlight upsell opportunities throughout the customer journey
Train sales team on effective upselling techniques and product knowledge
Offer limited-time promotions for related products during the purchase process
KRAchieve 20% increase in average revenue per user (ARPU)
KRAcquire 50 new premium plan customers through targeted marketing campaigns
Saas Market OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Saas Market OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to drive change for a better future based on data and evidence
OKRs to enhance client satisfaction and increase revenue from corporate catering services
OKRs to foster continuous improvement culture in production team
OKRs to develop a winning sales strategy
OKRs to obtain As and Bs in English exam
OKRs to increase company's overall profitability