Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Saas Market OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Saas Market to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Saas Market OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Saas Market OKRs examples
You will find in the next section many different Saas Market Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
KRImprove trial-to-subscription conversion rate by 20% through marketing strategies
Implement personalized email marketing campaigns- Run targeted social media promotions
- Enhance product sign-up and onboarding process
- KRIncrease brand awareness, achieving 15% growth in organic website traffic
- Develop engaging social media campaigns
- Collaborate with influencers for product promotion
- Implement SEO strategies to improve search engine rankings
- KRComplete three practical marketing and branding courses focused on B2B SaaS
- Consistently participate and complete the chosen courses
- Enroll in three selected marketing and branding courses
- Research reputable online platforms offering B2B SaaS marketing courses
OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- KRAchieve 15% increase in website traffic via personalized email marketing campaigns
- Analyze and adjust campaigns based on metrics
- Identify target audience for personalized email marketing
- Develop engaging, personalized email content
- KRSecure at least 10 qualified leads from top-tier target accounts each month
- Initiate contact and nurture relationships with leads
- Identify and research top-tier target accounts
- Develop personalized outreach strategies for each account
- KRGarner a 30% increase in social media following through targeted content promotion
- Identify and analyze the audience's content interests
- Develop and implement a tailored content strategy
- Regularly monitor and optimize content performance
OKRs to boost brand awareness in large enterprise SaaS market
- ObjectiveBoost brand awareness in large enterprise SaaS market
- KRAchieve a 20% increase in SaaS-related media mentions or features
- Sponsor industry events for valuable media exposure
- Increase SaaS-specific press releases and announcements
- Develop relationships with key influencers in the SaaS industry
- KRSecure ten speaking engagements at industry-specific events or conferences
- Draft and send tailored proposals to event organizers
- Identify key industry-specific events and conferences
- Follow up with event organizers regularly
- KRIncrease website traffic from SaaS businesses by 30%
- Develop and implement a targeted SEO strategy for SaaS keywords
- Initiate partnerships with influential SaaS businesses for link sharing
- Create engaging, SaaS-related content for blog posts and articles
OKRs to get a solid growth engine
- ObjectiveCreate a solid growth engine
- KRIncrease weekly leads by 30%
- KRWe're getting 0.1 leads/active customer/week
- KR30% of new leads start a trial
OKRs to develop paid acquisition channels
- ObjectivePaid Marketing is a new channel for leads growth
- KR20% of new leads come from paid acquistion
- KRGenerate $10K MRR from paid acquisition channels
- KRBring Customer Acquisition Costs (CAC) down to $500
OKRs to increase adoption of our SaaS platform in the mid-tier market segment
- ObjectiveIncrease adoption of our SaaS platform in the mid-tier market segment
- KRGenerate $200,000 in revenue from mid-tier company subscriptions
- Conduct market research to identify potential mid-tier companies interested in subscriptions
- Provide exceptional customer service and support to ensure retention and satisfaction of mid-tier company subscribers
- Implement targeted marketing campaigns to attract mid-tier companies and promote the subscription package
- Develop a compelling subscription package tailored for mid-tier companies' needs
- KRAcquire 4 new mid-tier company clients by the end of the quarter
- Create a compelling pitch highlighting our services' benefits for mid-tier companies
- Reach out to identified companies through email or phone call to schedule meetings
- Provide tailored solutions and negotiate contracts with interested mid-tier companies
- Identify potential mid-tier companies in target industry
- KRIncrease the average number of platform users per mid-tier company to 25
- Collaborate with marketing team to create targeted advertising campaigns for mid-tier companies
- Offer tailored onboarding sessions to guide new mid-tier company users through platform features
- Analyze and optimize user experience to make platform more attractive and user-friendly for mid-tier companies
- Implement referral system that rewards existing mid-tier company users for inviting others
- KRAchieve a 60% conversion rate from initial demos to signed contracts
OKRs to enhance our SaaS reference base
- ObjectiveEnhance our SaaS reference base
- KROnboard 20% more SaaS clients by end of next quarter
- Improve customer onboarding process and documentation
- Implement focused marketing campaign targeting SaaS potential clients
- Develop personalized outreach programs for prospective customers
- KRIncrease successful case studies by 30% featuring our new SaaS clients
- Identify key SaaS clients with successful product experiences
- Obtain testimonials and document success stories
- Implement a promotional campaign featuring these case studies
- KRAchieve a 95% customer satisfaction level among new SaaS clients
- Establish regular check-ins for performance feedback
- Implement comprehensive onboarding for all new SaaS clients
- Resolve reported issues within 24 hours
OKRs to accelerate user growth for SaaS product
- ObjectiveAccelerate user growth for SaaS product
- KRGrow active user base by 20%
- Enhance product features based on user feedback
- Improve user experience to increase retention rates
- Implement targeted marketing campaigns to attract new users
- KRIncrease monthly recurring revenue by 25%
- Implement a customer referral program
- Develop upselling strategies for existing customers
- Improve product or service pricing strategies
- KRDecrease user churn rate by 15%
- Implement a user feedback system to identify common issues
- Enhance product features based on user preferences
- Develop a personalized customer engagement strategy
OKRs to boost active customers of our B2B SaaS app
- ObjectiveBoost active customers of our B2B SaaS app
- KRAchieve a 30% increase in free trial to paid subscription conversions
- Offer incentives for transitioning to paid subscription
- Enhance user experience during the free trial
- Implement targeted, value-based email marketing campaigns
- KRDecrease customer churn rate by 20% through improved customer service
- Implement a detailed customer feedback system for service improvement
- Train customer service staff in conflict resolution and cancellation prevention
- Establish personalized communication strategies for high-risk churn customers
- KRImplement two new features or updates based on customer feedback analysis and requests
- Design and develop the chosen updates or features
- Analyze customer feedback and identify two potential feature updates
- Perform testing and roll out the new features to customers
OKRs to increase revenue for the SaaS premium subscription
- ObjectiveIncrease revenue for the SaaS premium subscription
- KRReduce customer churn rate for premium plan by 15%
- KRIncrease upsell conversion rate by 10%
- Implement personalized product recommendations on the checkout page
- Optimize website layout and design to highlight upsell opportunities throughout the customer journey
- Train sales team on effective upselling techniques and product knowledge
- Offer limited-time promotions for related products during the purchase process
- KRAchieve 20% increase in average revenue per user (ARPU)
- KRAcquire 50 new premium plan customers through targeted marketing campaigns
Saas Market OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Saas Market OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve a 2x increase in company revenue
- OKRs to streamline DevOps processes for optimized efficiency and reliability
- OKRs to penetrate new market segments for increased sales
- OKRs to secure local channels and gain market insights
- OKRs to boost brand recognition in new market areas
- OKRs to enhance customer service experience for VIP clients