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OKR template to increase sales of our branded products to achieve 60% of total sales

public-lib · Published 7 months ago

Your OKR template

The overarching goal in this OKR is to boost sales of branded products so they comprise 60% of total sales. Three primary objectives will facilitate achieving this feat. Firstly, there's an aim to enhance the conversion rates of prospective buyers interested in the company's branded products by 15%. Measures will involve refining product descriptions for better appreciation, devising targeted marketing strategies, and implementing effective follow-ups to ensure lead conversion.

Secondly, the OKR aims at generating 30% more leads interested in individual company branded products. To realize this, initiatives include improving website SEO for visibility, intensifying social media advertisement to enhance public perception, and instituting referral programs to capitalize on word-of-mouth publicity.

The final objective is to increase the company's inventory of branded products by 20%. This will be done via a thorough analysis of current branded product inventory, placing orders to suppliers for an additional 20% volume of the present inventory, and effectively organizing and stocking the products received.

In sum, the OKR concentrates on improving conversion rates, lead generation, and product availability, targeting a 60% contribution of branded products to overall sales.
  • ObjectiveObjectiveIncrease sales of our branded products to achieve 60% of total sales
  • Key ResultKRImprove conversion rate of leads interested in our branded products by 15%
  • TaskEnhance product descriptions for clearer understanding and appeal
  • TaskDevelop targeted marketing strategies for interested leads
  • TaskImplement effective follow-up process to ensure lead conversion
  • Key ResultKRGenerate 30% more leads interested in our branded products
  • TaskOptimize our website for better SEO rankings
  • TaskIncrease visibility through social media advertising
  • TaskImplement referral programs to encourage word-of-mouth
  • Key ResultKRIncrease inventory of our branded products by 20%
  • TaskAnalyze current inventory of branded products
  • TaskOrder additional 20% of current inventory from suppliers
  • TaskOrganize and stock received products
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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