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OKR template to redesign paywalls and UX to boost monthly recurring revenue

public-lib · Published 5 days ago

Your OKR template

This OKR focuses on the redesign of paywalls and user experience (UX) to boost monthly recurring revenue (MRR). The main objective is to achieve two outcomes: an improved UX with 15% positive customer feedback and a 30% reduction in paywall-related complaints.

To improve the UX, a series of initiatives are outlined, including the development of customer journey maps to identify UX issues, implementation of user feedback tools on the company’s website and app, and A/B testing to refine UX elements.

Decreasing paywall-related customer complaints will be achieved through regular review and improvement of the paywall experience. Clear communication about subscription benefits and costs will be implemented, and customer support for paywall issues will be enhanced.

Lastly, an increase of 20% in MRR will be accomplished through redesigning paywall conversions. This objective involves redesigning the paywall to present pricing and plan benefits more clearly, conducting A/B testing to optimize conversions, and tracking and analyzing conversion data.
  • ObjectiveObjectiveRedesign paywalls and UX to boost monthly recurring revenue
  • Key ResultKRImprove UX to achieve 15% positive customer feedback
  • TaskDevelop customer journey maps to uncover UX issues
  • TaskImplement user feedback tools on website and app
  • TaskPerform A/B testing to fine-tune UX elements
  • Key ResultKRDecrease paywall related customer complaints by 30%
  • TaskRegularly review and improve paywall experience
  • TaskImplement clear communication about subscription benefits and costs
  • TaskEnhance customer support for paywall issues
  • Key ResultKRIncrease MRR by 20% through redesigned paywall conversions
  • TaskRedesign paywall for clearer pricing and plan benefits
  • TaskImplement A/B testing to optimize conversions
  • TaskTrack and analyze conversion data to inform modifications
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

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Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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