OKR template to redesign paywalls and UX to boost monthly recurring revenue
Your OKR template
To improve the UX, a series of initiatives are outlined, including the development of customer journey maps to identify UX issues, implementation of user feedback tools on the company’s website and app, and A/B testing to refine UX elements.
Decreasing paywall-related customer complaints will be achieved through regular review and improvement of the paywall experience. Clear communication about subscription benefits and costs will be implemented, and customer support for paywall issues will be enhanced.
Lastly, an increase of 20% in MRR will be accomplished through redesigning paywall conversions. This objective involves redesigning the paywall to present pricing and plan benefits more clearly, conducting A/B testing to optimize conversions, and tracking and analyzing conversion data.
ObjectiveRedesign paywalls and UX to boost monthly recurring revenue
KRImprove UX to achieve 15% positive customer feedback
Develop customer journey maps to uncover UX issues
Implement user feedback tools on website and app
Perform A/B testing to fine-tune UX elements
KRDecrease paywall related customer complaints by 30%
Regularly review and improve paywall experience
Implement clear communication about subscription benefits and costs
Enhance customer support for paywall issues
KRIncrease MRR by 20% through redesigned paywall conversions
Redesign paywall for clearer pricing and plan benefits
Implement A/B testing to optimize conversions
Track and analyze conversion data to inform modifications
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale