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OKR template to enhance email deliverability rates

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Your OKR template

The overall goal of this OKR is to enhance the email deliverability rates. Strategies to increase the click-through rate include optimizing the email layout and design, incorporating compelling visuals, bolstering visibility of call-to-action buttons, and improving subject lines. Through these initiatives, the aim is to secure a 20% increase in click-through rate.

A second objective is to improve the open rate of emails by 15%. This will be achieved by strategic optimization of email content and subject lines. Specifically, multiple subject lines will be tested to identify which yield high engagement, email content will be assessed and refined, and successful email subject lines will be researched for further inspiration.

Another key goal is to achieve a 10% reduction in bounce rate on all outbound emails. This will be brought about by initiatives such as A/B testing different email subject lines and layouts, enhancing email content with engaging and relevant information, and analyzing current emails to identify potential areas of improvement.

In summary, the overarching aim of using improved design and engaging content is not just to ensure the emails reach inboxes, but also to result in more email opens, more clicks to the website, and ultimately, more conversions. Achieving these outcomes will ensure enhanced email deliverability rates.
  • ObjectiveObjectiveEnhance email deliverability rates
  • Key ResultKRIncrease click-through rate by 20% by optimising email layout and design
  • TaskIncorporate compelling visuals in the email design
  • TaskOptimize call-to-action buttons for higher visibility
  • TaskImprove subject lines to immediately capture readers' attention
  • Key ResultKRImprove open rate by 15% through optimising email content and subject lines
  • TaskTest multiple subject lines to identify high-performance ones
  • TaskEvaluate and optimize email content to boost engagement
  • TaskResearch successful email subject lines for inspiration and ideas
  • Key ResultKRAchieve a 10% reduction in bounce rate on all outbound emails
  • TaskA/B test different email subject lines and layouts
  • TaskImprove email content with engaging, relevant information
  • TaskAnalyze current emails to identify potential improvement areas
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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