OKR template to enhance visibility and recognition of our brand

public-lib · Published 7 months ago

Your OKR template

The OKR focuses on enhancing the visibility and recognition of the company's brand. To achieve this, a 50% boost in social media followership has been targeted. This aims to be achieved through promotions, targeted advertisements, and active engagement on the platform.

Another objective is to increase organic traffic to the company’s website by 30%. The initiatives for this include regular publishing of high-quality content, strengthening social media presence for wider reach, and implementing SEO strategies aimed at high-value keywords.

A 20% increase in media mentions and features is also part of the OKR. This objective aims to ramp up publicity by maintaining an active social media presence, disseminating significant company news through press releases, and building relationships with industry influencers and journalists.

In essence, the OKR seeks to boost brand visibility and recognition through a multi-pronged approach targeting social media, website traffic, and media engagement.

ObjectiveEnhance visibility and recognition of our brand
KRBoost social media followership by 50% across all platforms
Launch contests and giveaways to incentivize following
Run targeted ad campaigns to attract new followers
Implement engaging daily posts and interactive stories
KRIncrease organic website traffic by 30%
Regularly publish relevant, high-quality content
Strengthen social media presence and encourage sharing
Implement SEO strategies targeting high-value keywords
KRAchieve a 20% increase in media mentions or features
Engage media through active social media presence and promotions
Develop and distribute press releases for significant company news
Cultivate relationships with key industry influencers and journalists

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale