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9 strategies and tactics for Scaling

What is Scaling strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Scaling strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Scaling strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Scaling strategy examples

We've added many examples of Scaling tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for developing a Strategic Plan for Evangelicals of Body Church and Ministries

  • ⛳️ Strategy 1: Enhance leadership and governance

    • Conduct leadership training workshops for church council and committee members
    • Develop and implement operational policy documents to guide governance
    • Establish a monitoring and evaluation framework for church activities
    • Organise annual general meetings to review performance and plan ahead
    • Facilitate exchange visits and excursions for leadership development
    • Implement a feedback mechanism for congregants to contribute to governance
    • Strengthen internal communication channels for better information flow
    • Create a conflict resolution desk to address disputes effectively
    • Mobilise resources for leadership and governance activities
    • Evaluate and refine governance structures annually based on feedback

  • ⛳️ Strategy 2: Strengthen member engagement and participation

    • Organise regular fellowship events to build community among members
    • Facilitate skills development workshops for various ministries
    • Encourage member involvement in strategic plan implementation
    • Develop initiatives to increase youth and family involvement
    • Implement a mentorship programme for new and existing members
    • Conduct surveys to gather member feedback on church activities
    • Organise outreach programmes to increase community involvement
    • Recognise and celebrate volunteers' contributions in church services
    • Create platforms for members to propose and lead new initiatives
    • Regularly evaluate member engagement strategies and adjust as needed

  • ⛳️ Strategy 3: Expand and improve church infrastructure

    • Develop a comprehensive infrastructural plan for the church
    • Mobilise funds for infrastructural projects through fundraising and donations
    • Begin construction of new church facilities, including a skills centre
    • Upgrade existing facilities to accommodate more congregants
    • Incorporate sustainable energy solutions in infrastructural projects
    • Establish a maintenance plan for church buildings and assets
    • Engage with local authorities for necessary approvals and support
    • Enhance the aesthetic appeal of church grounds with landscaping projects
    • Set up a committee to oversee infrastructural projects and ensure progress
    • Review and update the infrastructural plan annually to meet evolving needs
governanceengagementchurch-leadervolunteer-coordinatorleadership-teaminfrastructure-committee
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Strategies and tactics for scaling up without a budget

  • ⛳️ Strategy 1: Leverage existing resources

    • Identify and maximise the use of underutilised resources
    • Cross-train employees to fill multiple roles
    • Utilise free or open-source software to reduce costs
    • Encourage remote work to reduce overhead expenses
    • Negotiate better terms with existing suppliers
    • Repurpose existing content for marketing purposes
    • Implement energy-saving practices to cut utility costs
    • Utilise current customer base to gain referrals
    • Organise regular team brainstorming sessions for innovative ideas
    • Monitor and analyse resource allocation for inefficiencies

  • ⛳️ Strategy 2: Forge strategic partnerships

    • Identify businesses with complementary services
    • Create win-win situations for mutual growth
    • Pursue co-marketing opportunities with partners
    • Share technological resources with partners
    • Organise joint ventures for new projects
    • Become a guest contributor for partner platforms
    • Barter services with partners in exchange for their resources
    • Leverage partner networks for increased exposure
    • Collaborate on events to reach a broader audience
    • Conduct regular meetings to ensure partnership alignment

  • ⛳️ Strategy 3: Seek innovative funding opportunities

    • Research and apply for relevant grants
    • Utilise crowdfunding platforms for new campaigns
    • Engage with angel investors through networking events
    • Explore peer-to-peer lending options
    • Conduct pre-sale campaigns to raise funds
    • Participate in startup competitions with prize opportunities
    • Offer equity in exchange for strategic investment
    • Conduct a business asset audit for monetisation opportunities
    • Utilise social media to attract interested investors
    • Engage employees with a profit-sharing or equity scheme
scalingpartnershipsresource-managerstrategic-plannermarketing-teamr&d-team
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Strategies and tactics for improving User-Centric Design and Branding Consistency

  • ⛳️ Strategy 1: Implement User-Centric Design Testing Processes

    • Conduct usability testing sessions with 200 users across Edubanc, EdPay, PayFlex, and Tuition Invoicing
    • Collaborate with operations, marketing, and product teams to identify and prioritise the top 5 design issues
    • Organise 2 focus group testing sessions for Edubanc and PayFlex to gather initial usability feedback
    • Design and integrate a systematic feedback collection process into Edubanc and EdPay product workflows
    • Establish a timeline for regular usability testing to ensure ongoing user feedback integration
    • Analyse usability testing data to highlight recurring themes and areas needing improvement
    • Schedule bi-weekly cross-functional meetings to address feedback findings with relevant stakeholders
    • Deploy changes based on identified design issues and re-test to confirm resolution
    • Create follow-up surveys post-testing to gauge user satisfaction and experience
    • Document all findings and improvements as case studies to inform future design processes

  • ⛳️ Strategy 2: Develop and Enforce Unified Branding Guidelines

    • Create a comprehensive branding guide that covers all visual and messaging aspects for all products
    • Apply the branding guide to five key product interfaces by conducting iterative design updates
    • Conduct training sessions for the entire design team to familiarise them with the new branding guidelines
    • Develop a checklist for designers to ensure adherence to branding guidelines in every project
    • Set up a review board tasked with overseeing branding consistency across ongoing projects
    • Create template assets that comply with the branding guide for easy reuse
    • Involve the marketing team in the branding guide creation to align brand messaging with design
    • Track the impact of updated interfaces on user experience and brand perception through feedback channels
    • Host quarterly workshops to revise and update the branding guidelines as necessary
    • Gather cross-team feedback to ensure the branding guide remains practical and user-focused

  • ⛳️ Strategy 3: Optimise Design Processes for Improved Efficiency

    • Map current design processes to identify bottlenecks and inefficiencies
    • Set specific time reduction goals for design turnaround, such as reducing feature design completion from 20 to 17 days
    • Establish a shared asset library for design components to boost reuse and efficiency
    • Organise monthly cross-functional reviews to ensure operations, marketing, and growth feedback are integrated
    • Implement A/B testing protocols on onboarding flow designs to validate potential efficiency gains
    • Incorporate design tools and analytics for tracking asset utilisation and workflow progress
    • Run training sessions on advanced design tools and processes to enhance team capabilities
    • Measure and report on efficiency metrics, presenting these findings in team meetings
    • Iterate and refine processes continually based on feedback and performance data
    • Create a culture of continuous improvement through regular feedback sessions and design retrospectives
user-centric-designbranding-consistencydesignerbranding-manageroperationsmarketing
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Strategies and tactics for scaling through Organisational Optimisation

  • ⛳️ Strategy 1: Revise and standardise job descriptions

    • Conduct a comprehensive review of all existing job descriptions across the organisation
    • Consult with departmental heads to gather input on necessary updates for each role
    • Identify the essential hard and soft skills required for each position
    • Standardise the format and terminology for all job descriptions
    • Implement a review and approval process for updated job descriptions
    • Communicate the updated job descriptions to all employees
    • Develop a repository of all updated job descriptions for easy access
    • Train managers on how to use and interpret the revised job descriptions
    • Update the recruitment and onboarding process to reflect new job descriptions
    • Regularly review and revise job descriptions to ensure they remain relevant

  • ⛳️ Strategy 2: Enhance performance reviews and accountability

    • Revamp the existing performance review process for better clarity and effectiveness
    • Introduce workshops to train managers on conducting constructive performance reviews
    • Incorporate a 360-degree feedback mechanism for more rounded evaluations
    • Set clear KPIs and benchmarks for performance reviews
    • Ensure there is a formal way to document and track feedback
    • Create a regular feedback loop with scheduled check-ins between managers and employees
    • Develop accountability frameworks to clarify responsibilities at the managerial level
    • Encourage a culture of continuous feedback and mentorship within the organisation
    • Evaluate the performance review system periodically and make necessary adjustments
    • Offer tools and resources to help managers provide better support and guidance

  • ⛳️ Strategy 3: Establish a robust recruitment and retention pipeline

    • Partner with educational institutions and job boards to attract top talent
    • Launch targeted marketing campaigns to attract diverse candidates
    • Streamline the recruitment process for efficiency and candidate experience
    • Introduce diversity training and awareness programmes for the recruitment team
    • Develop a robust onboarding programme that immerses new hires into the 'Marathon Way'
    • Create mentorship opportunities to help integrate new employees into the organisation
    • Assess and adjust the workplace environment to be more inclusive and supportive
    • Establish a feedback mechanism to understand employee satisfaction and areas for improvement
    • Introduce career development programmes tailored to employee aspirations
    • Regularly review and update diversity and inclusion policies to ensure alignment with best practices

  • ⛳️ Strategy 4: Instil the 'Marathon Way' in organisational culture

    • Clearly articulate the core values and principles of the 'Marathon Way'
    • Develop training modules to educate employees on the 'Marathon Way'
    • Integrate 'Marathon Way' principles into the onboarding process for new employees
    • Encourage leaders to model and promote the 'Marathon Way' in their daily interactions
    • Provide regular workshops and refreshers on the 'Marathon Way' for all employees
    • Create internal communications that reinforce 'Marathon Way' values
    • Recognise and reward employees who exemplify the 'Marathon Way'
    • Establish mentorship programmes to support the adoption of the 'Marathon Way'
    • Regularly gather feedback to assess understanding and adherence to 'Marathon Way' principles
    • Offer continuous learning opportunities to deepen knowledge of the 'Marathon Way'

  • ⛳️ Strategy 5: Cultivate an optimal work environment

    • Conduct an employee satisfaction survey to identify areas for improvement
    • Introduce ergonomic assessments and enhancements to workspaces
    • Offer wellness programmes that focus on physical, mental, and emotional health
    • Encourage work-life balance with flexible working hours and remote work options
    • Provide regular opportunities for team-building and social interaction
    • Develop a clear career progression framework that aligns with business goals
    • Create an open-door policy to foster transparent communication and feedback
    • Implement regular recognition and rewards programmes to boost morale
    • Establish support systems such as employee assistance programmes
    • Regularly review and update HR policies to adapt to changing employee needs
recruitmentperformance-reviewshr-managerteam-leaderhr-teamrecruitment-team
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Strategies and tactics for creating a Strategic Plan for Evangelicals of the Body of Christ Church and Ministries

  • ⛳️ Strategy 1: Develop robust leadership and governance structure

    • Conduct leadership training sessions for church council and departmental heads annually
    • Implement a mentorship program for emerging leaders within the congregation
    • Establish clear operational policies and procedures for governance and accountability
    • Hold regular strategic review meetings with church council and stakeholders
    • Develop a succession plan for key leadership roles to ensure continuity
    • Facilitate leadership retreats to promote team building and strategic thinking
    • Enhance internal communication systems for better coordination and information sharing
    • Engage in partnerships with other churches for leadership exchange programmes
    • Establish an internal audit committee to oversee financial management and integrity
    • Create a committee to focus on the diversity and inclusivity within church leadership

  • ⛳️ Strategy 2: Implement community engagement and development programmes

    • Organize biannual community service projects to foster good relationships
    • Establish a youth mentorship programme to aid their growth and participation
    • Collaborate with local NGOs and government bodies for community health initiatives
    • Host workshops focusing on skills development and entrepreneurship for members
    • Develop a community garden project to promote sustainability and self-reliance
    • Conduct educational support programmes for children and youth in the community
    • Organize peacebuilding activities to address local conflicts and advocate for justice
    • Create a support network for vulnerable community members including those affected by HIV/AIDS
    • Establish a resource centre offering educational and spiritual resources
    • Launch a community awareness campaign on social issues like drug abuse and early marriages

  • ⛳️ Strategy 3: Enhance spiritual growth and religious education within the congregation

    • Establish a comprehensive Sunday school programme with trained teachers
    • Organize quarterly spiritual retreats and workshops for all congregants
    • Increase the frequency of bible study sessions and prayer meetings
    • Launch a mentorship scheme linking new members with experienced church members
    • Develop a digital platform for sharing sermons and religious resources
    • Encourage active participation in church by involving congregants in service roles
    • Celebrate church milestones with inclusive ceremonies and special services
    • Promote the development of musical talents through choir and music group formations
    • Provide pastoral care and counseling services for spiritual and personal development
    • Foster a culture of openness and spiritual dialogue through discussion groups and forums
strategic-planninggovernancechurch-council-memberleadership-mentorleadership-training-teamcommunity-development-team
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Strategies and tactics for implementing a 5-Year Business Continuity and Crisis Strategy Plan

  • ⛳️ Strategy 1: Mitigate and prepare for risks

    • Conduct comprehensive risk assessments for all business units
    • Identify critical business functions and implement redundancy measures
    • Develop and regularly update business impact analyses (BIA)
    • Create detailed business continuity and crisis management plans (BCP & CMP)
    • Set up a centralized crisis management platform for streamlined response
    • Initiate tabletop simulation exercises to test preparedness
    • Conduct joint resilience workshops with key suppliers
    • Implement preventive IT solutions to safeguard against cyber threats
    • Practice crisis scenarios to refine response strategies
    • Regularly audit and update risk mitigation measures

  • ⛳️ Strategy 2: Develop and enhance crisis communication

    • Design a robust communication plan for internal and external stakeholders
    • Establish a crisis communication team with defined roles and responsibilities
    • Develop clear, concise messaging templates for different crisis scenarios
    • Launch a crisis communication portal accessible by stakeholders
    • Train spokespersons for effective media handling during crises
    • Implement monitoring tools for tracking crisis-related information in real-time
    • Regularly update stakeholders through quarterly resilience reports
    • Use feedback tools to capture stakeholder sentiment during and post-crisis
    • Integrate social media platforms for wider message dissemination
    • Conduct regular communication audits to ensure clarity and effectiveness

  • ⛳️ Strategy 3: Leverage technology for enhanced resilience

    • Deploy redundant IT infrastructure and cloud solutions to ensure data availability
    • Integrate AI tools for improved threat detection and incident response
    • Ensure all platforms are compliant with the latest industry standards
    • Utilize advanced analytics to forecast and simulate potential disruptions
    • Establish regular software updates and patch management protocols
    • Implement AI-driven monitoring systems for real-time threat scanning
    • Define key metrics for disaster recovery performance measurement
    • Track and report on the recovery time objective (RTO) for all critical functions
    • Encourage continuous feedback from IT teams to refine technology strategies
    • Benchmark IT resilience against industry standards to identify improvement areas
resiliencerisk-managementcrisis-managerit-specialistrisk-assessment-teamcrisis-communication-team
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Strategies and tactics for achieving effective management for career progression

  • ⛳️ Strategy 1: Delegate operational tasks effectively

    • Assess current tasks and identify those that can be effectively delegated
    • Develop clear and concise guidelines for task delegation
    • Select team members based on their strengths and suitability for tasks
    • Set up regular check-ins to monitor progress without micromanaging
    • Provide training and support to team members to enhance their skills
    • Utilise project management tools to track task completion
    • Encourage open communication for feedback and improvements
    • Empower team members by entrusting them with more responsibilities
    • Evaluate team performance and provide constructive feedback
    • Create a feedback loop to continuously improve the delegation process

  • ⛳️ Strategy 2: Prioritise strategic initiatives

    • Identify key areas that need strategic focus and align with organisational goals
    • Allocate specific time slots in your schedule dedicated to strategic planning
    • Create a strategic roadmap outlining short-term and long-term goals
    • Conduct regular meetings with leadership to discuss strategic directions
    • Enlist a mentor or coach for guidance on strategic decision-making
    • Review current organisational processes for potential improvements
    • Set up cross-functional teams to work on strategic projects
    • Monitor industry trends and competitors for insights and opportunities
    • Focus on building partnerships and networks that support strategic goals
    • Evaluate strategic outcomes regularly to ensure alignment with objectives

  • ⛳️ Strategy 3: Enhance leadership skills for CEO readiness

    • Enroll in leadership development programs or courses
    • Participate in executive coaching sessions to refine leadership skills
    • Engage in networking events with other industry leaders
    • Seek feedback from peers and superiors to identify areas for improvement
    • Regularly read books and articles on leadership and management
    • Practise public speaking and presentation skills
    • Create a personal development plan focusing on CEO competencies
    • Actively seek opportunities to lead cross-departmental projects
    • Join professional associations related to your industry or role
    • Reflect regularly on leadership decisions to foster continual growth
delegationleadershipmanagerteam-leaderstrategic-planningleadership-development
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Strategies and tactics for sourcing Neurodiverse Talent

  • ⛳️ Strategy 1: Partner with specialised organisations

    • Identify key organisations focusing on neurodiversity employment, like Autism Speaks and Integrate Autism Employment Advisors
    • Establish contact and build relationships with these organisations
    • Organise joint workshops and webinars to understand best practices
    • Create a formal agreement outlining collaboration terms and benefits
    • Share job specifications and requirements with partner agencies
    • Request access to their talent pool for potential candidates
    • Set up regular meetings to discuss candidate progress and feedback
    • Develop joint marketing materials for outreach programmes
    • Invite partners to participate in company career events
    • Continuously evaluate partnership effectiveness and seek feedback

  • ⛳️ Strategy 2: Engage candidates directly through innovative programs

    • Organise neurodiversity-focused job fairs
    • Develop interactive problem-solving events and challenges
    • Advertise events within neurodiverse communities and networks
    • Utilise feedback from events to improve future engagement
    • Ensure events are accessible and inclusive for all participants
    • Gather data on candidate performance in challenges for assessment
    • Invite industry experts to speak at events and share insights
    • Create a supportive environment during events to ease candidate anxiety
    • Follow up with participants post-event to maintain engagement
    • Make offers to candidates showcasing the desired skills and potential

  • ⛳️ Strategy 3: Implement an internship-to-hire pipeline

    • Design an internship programme targeting neurodiverse candidates
    • Collaborate with partners to set objectives and selection criteria
    • Advertise internships through specialised agencies
    • Ensure the programme accommodates diverse learning styles
    • Provide mentors to support interns throughout their placement
    • Evaluate intern performance with a focus on strengths and growth areas
    • Offer training sessions focusing on workplace adaptation
    • Identify appropriate full-time roles for successful interns
    • Prepare transitioning interns with necessary resources and support
    • Review the internship programme annually for improvements
neurodiversityrecruitmentrecruiterdiversity-managerhuman-resourcestalent-acquisition
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Strategies and tactics for establishing a Successful Job Platform

  • ⛳️ Strategy 1: Promote the website effectively

    • Develop an SEO strategy to enhance visibility on search engines
    • Leverage social media platforms for targeted advertising campaigns
    • Create engaging content like blog posts and videos to attract job seekers and employers
    • Collaborate with popular career influencers for endorsements
    • Implement referral programs to encourage word-of-mouth marketing
    • Participate in online job fairs and events as a sponsor or exhibitor
    • Utilise email marketing to reach out to potential users and partners
    • Form partnerships with universities and recruitment agencies
    • Use paid advertising on platforms like LinkedIn and Google Ads
    • Monitor analytics to continuously refine marketing strategies

  • ⛳️ Strategy 2: Build trust and a strong reputation

    • Ensure all job listings are verified by a dedicated team
    • Design a user-friendly interface for easy navigation
    • Offer free trials or demos of premium services
    • Gather and display testimonials and success stories
    • Ensure 24/7 customer support for user inquiries
    • Implement a robust feedback mechanism for continuous improvement
    • Maintain transparency with users regarding data usage policies
    • Feature a blog section with insights from industry professionals
    • Regularly update the website with new features based on user feedback
    • Create a community forum for users to share experiences and advice

  • ⛳️ Strategy 3: Gradually introduce monetization strategies

    • Introduce premium subscriptions for additional features
    • Offer featured job posts for employers to increase visibility
    • Implement an affiliate marketing program for relevant services
    • Incorporate non-intrusive advertisements carefully placed
    • Offer a marketplace for related services like resume writing
    • Bundle services to provide cost-effective packages for users
    • Host webinar series with industry experts as paid offerings
    • Introduce pay-per-click options for employers seeking quick hires
    • Ensure monetization features do not hinder user experience
    • Regularly review pricing strategies in line with market trends
job-platformuser-experienceseo-specialistcustomer-support-representativemarketing-teamdevelopment-team
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How to track your Scaling strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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