Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Member Engagement Team

What is Member Engagement Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Member Engagement Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Member Engagement Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Member Engagement Team strategy examples

You will find in the next section many different Member Engagement Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for enhancing Member Engagement

  • ⛳️ Strategy 1: Customise Onboarding Experiences

    • Survey new members to understand their interests and needs
    • Create personalised welcome packages based on survey responses
    • Develop an online orientation program that can be tailored to different member types
    • Assign a mentor or buddy to new members for personalised support
    • Organise virtual meet-and-greet sessions with existing members
    • Provide a checklist of resources and benefits for new members
    • Implement a feedback loop to refine onboarding processes continuously
    • Create onboarding webinars specific to different membership segments
    • Offer a digital platform for new members to ask questions and connect
    • Send a series of tailored welcome emails over the first month

  • ⛳️ Strategy 2: Tailor Programming to Member Needs

    • Conduct regular needs assessments through surveys and focus groups
    • Segment members based on their interests and create tailored events
    • Develop a diverse range of programmes targeting different member segments
    • Utilise member data analytics to personalise content recommendations
    • Collaborate with members to co-create relevant programming
    • Schedule events at various times to accommodate different time zones and schedules
    • Offer virtual, hybrid, and in-person programming to cater to diverse preferences
    • Regularly review and update programming content to ensure relevancy
    • Launch an online portal for member-contributed content and ideas
    • Provide feedback opportunities after each event to improve future programming

  • ⛳️ Strategy 3: Strengthen Engagement Touchpoints

    • Map the member journey to identify key engagement touchpoints
    • Utilise personalised communication across all channels
    • Introduce gamification elements to increase member interaction
    • Develop a monthly newsletter highlighting member stories and achievements
    • Foster community through online forums and social media groups
    • Implement a regular check-in system for member feedback
    • Create exclusive content or events for long-term members
    • Host quarterly networking events, both virtually and in-person
    • Offer incentives for members who engage and contribute regularly
    • Evaluate engagement metrics to identify and address gaps
engagementpersonalizationcommunity-managerprogram-coordinatoronboarding-teammember-engagement-team
Implement these strategies

Strategies and tactics for increasing association membership

  • ⛳️ Strategy 1: Offer compelling member benefits

    • Negotiate discounts with travel agencies for exclusive travel packages
    • Partner with retail companies to provide special discounts and promotions to members
    • Offer free or discounted access to fitness centres and wellness programs
    • Provide exclusive access to legal advice and financial planning services
    • Introduce a loyalty program with points that can be redeemed for products or services
    • Organise monthly webinars and workshops on topics relevant to retirees
    • Provide free or discounted subscriptions to leading magazines and newspapers
    • Offer health and insurance benefits tailored to retirees
    • Negotiate special deals with local restaurants and entertainment venues
    • Provide access to a 24/7 helpline for emergency support and advice

  • ⛳️ Strategy 2: Enhance communication and engagement

    • Revamp the association’s newsletter to include more engaging and diverse content
    • Build an active online community through a dedicated social media platform or forum
    • Regularly solicit feedback from members through surveys to understand their needs
    • Launch a podcast featuring interviews with notable former police officers and industry experts
    • Distribute monthly email updates with news, events, and exclusive offers
    • Create a members-only section on the association’s website with valuable resources
    • Start a mentorship program pairing younger members with elder, experienced members
    • Host regular virtual and in-person meetups and events
    • Publish success stories and testimonials from members who have benefited from membership
    • Set up a suggestion box for members to propose new ideas and initiatives

  • ⛳️ Strategy 3: Recruit new members aggressively

    • Run targeted advertising campaigns on social media platforms
    • Reach out to police academies and law enforcement agencies to promote the association
    • Offer free trial memberships for a limited period to prospective members
    • Incentivise current members to refer retired colleagues with a referral bonus or reward
    • Attend police association events and conferences to network and recruit
    • Distribute flyers and brochures at locations frequented by police officers
    • Feature member testimonials and success stories in recruitment materials
    • Launch a special membership drive with discounted rates for new joiners
    • Collaborate with other associations and organisations to co-host events
    • Create a compelling, informative video highlighting the benefits of membership and share widely
membership-benefitscommunity-engagementassociation-coordinatormarketing-specialistmembership-recruitment-teamcommunication-team
Implement these strategies

Strategies and tactics for improving User-Centric Design and Branding Consistency

  • ⛳️ Strategy 1: Implement User-Centric Design Testing Processes

    • Conduct usability testing sessions with 200 users across Edubanc, EdPay, PayFlex, and Tuition Invoicing
    • Collaborate with operations, marketing, and product teams to identify and prioritise the top 5 design issues
    • Organise 2 focus group testing sessions for Edubanc and PayFlex to gather initial usability feedback
    • Design and integrate a systematic feedback collection process into Edubanc and EdPay product workflows
    • Establish a timeline for regular usability testing to ensure ongoing user feedback integration
    • Analyse usability testing data to highlight recurring themes and areas needing improvement
    • Schedule bi-weekly cross-functional meetings to address feedback findings with relevant stakeholders
    • Deploy changes based on identified design issues and re-test to confirm resolution
    • Create follow-up surveys post-testing to gauge user satisfaction and experience
    • Document all findings and improvements as case studies to inform future design processes

  • ⛳️ Strategy 2: Develop and Enforce Unified Branding Guidelines

    • Create a comprehensive branding guide that covers all visual and messaging aspects for all products
    • Apply the branding guide to five key product interfaces by conducting iterative design updates
    • Conduct training sessions for the entire design team to familiarise them with the new branding guidelines
    • Develop a checklist for designers to ensure adherence to branding guidelines in every project
    • Set up a review board tasked with overseeing branding consistency across ongoing projects
    • Create template assets that comply with the branding guide for easy reuse
    • Involve the marketing team in the branding guide creation to align brand messaging with design
    • Track the impact of updated interfaces on user experience and brand perception through feedback channels
    • Host quarterly workshops to revise and update the branding guidelines as necessary
    • Gather cross-team feedback to ensure the branding guide remains practical and user-focused

  • ⛳️ Strategy 3: Optimise Design Processes for Improved Efficiency

    • Map current design processes to identify bottlenecks and inefficiencies
    • Set specific time reduction goals for design turnaround, such as reducing feature design completion from 20 to 17 days
    • Establish a shared asset library for design components to boost reuse and efficiency
    • Organise monthly cross-functional reviews to ensure operations, marketing, and growth feedback are integrated
    • Implement A/B testing protocols on onboarding flow designs to validate potential efficiency gains
    • Incorporate design tools and analytics for tracking asset utilisation and workflow progress
    • Run training sessions on advanced design tools and processes to enhance team capabilities
    • Measure and report on efficiency metrics, presenting these findings in team meetings
    • Iterate and refine processes continually based on feedback and performance data
    • Create a culture of continuous improvement through regular feedback sessions and design retrospectives
user-centric-designbranding-consistencydesignerbranding-manageroperationsmarketing
Implement these strategies

Strategies and tactics for launching a social enterprise group for city patrols

  • ⛳️ Strategy 1: Build a structured team

    • Define team roles and responsibilities
    • Recruit volunteers with relevant experience
    • Provide training sessions on safety and support skills
    • Develop a code of conduct for team members
    • Create a volunteer rota and scheduling system
    • Establish communication channels among team members
    • Identify team leads for different patrol areas
    • Set up a feedback system for team improvements
    • Collaborate with local authorities for guidance and support
    • Organise regular team meetings for updates and planning

  • ⛳️ Strategy 2: Engage with community and stakeholders

    • Conduct meetings with local businesses and night establishments
    • Develop partnerships with community groups and non-profits
    • Create informational materials about the social enterprise
    • Organise outreach sessions in community centres
    • Promote the initiative through local media and social networks
    • Engage with local authorities to align on objectives
    • Hold awareness events to present the initiative
    • Gather community feedback and incorporate it into plans
    • Build a referral network with support agencies
    • Establish a hotline for community communication

  • ⛳️ Strategy 3: Implement effective patrol methods

    • Identify hotspot areas needing presence during nights out
    • Design shift patterns to ensure optimal coverage
    • Equip the team with necessary safety and communication tools
    • Use data and feedback to refine patrol routes
    • Incorporate visible branding for easy identification
    • Coordinate with local security firms for backup support
    • Develop an incident reporting and follow-up protocol
    • Create a real-time tracking system for patrol teams
    • Establish a check-in system for team safety
    • Run regular drills to ensure readiness for various situations
community-engagementvolunteer-trainingteam-leadvolunteerpatrol-teamcommunity-engagement-team
Implement these strategies

Strategies and tactics for designing a Transformational Strategic Plan for a Community-Based Organization in Wakiso District

  • ⛳️ Strategy 1: Refine Organisational Identity

    • Organise workshops to revisit and update the mission and vision statements
    • Incorporate input from Board members, staff, and beneficiaries in mission refinement
    • Review alignment of core values with current and future organisational goals
    • Draft a value proposition document to communicate the organisation’s unique offerings
    • Develop a communications strategy to share the updated vision and mission
    • Incorporate feedback from pilot testing the new mission statement in community engagements
    • Align vision and mission statements with national development goals and trends
    • Create branded materials (e.g. brochures, presentations) showcasing the refreshed identity
    • Facilitate annual review and refresh of the mission and vision statements
    • Develop an internal champion team to ensure organisational adherence to core values

  • ⛳️ Strategy 2: Conduct Comprehensive SWOT Analysis

    • Assemble a diverse SWOT analysis team, including board members and community representatives
    • Collect historical performance data and feedback to assess internal strengths and weaknesses
    • Utilise PESTEL analysis to evaluate the macro-environment factors impacting the CBO
    • Conduct competitor analysis using Porter’s Five Forces to understand the market landscape
    • Map out existing resources and capabilities for enhanced internal capacity assessment
    • Participate in community forums to identify external opportunities for strategic partnerships
    • Host a risk assessment workshop to explore potential threats and mitigation strategies
    • Create a SWOT analysis report documenting findings and insights with actionable recommendations
    • Validate SWOT findings through stakeholder consultations and expert reviews
    • Integrate findings into organisational strategic planning processes

  • ⛳️ Strategy 3: Develop a Stakeholder Engagement Framework

    • Identify and map key stakeholders, including local leaders, development partners, and youth councils
    • Categorise stakeholders based on influence and interest using a stakeholder matrix
    • Establish a stakeholder advisory board for ongoing input and collaboration
    • Design tailored engagement plans for various stakeholder groups for greater involvement
    • Utilise digital platforms to facilitate broader participation and feedback collection
    • Implement regular communication updates through newsletters and community meetings
    • Organise bi-annual stakeholder forums to discuss progress and receive strategic guidance
    • Build capacity for staff in stakeholder relationship management
    • Set clear objectives and metrics for stakeholder engagement effectiveness
    • Ensure alignment of stakeholder engagement with broader organisational goals
strategic-planningstakeholder-engagementboard-memberscommunity-representativesswot-analysis-teaminternal-champion-team
Implement these strategies

Strategies and tactics for supporting the campus community

  • ⛳️ Strategy 1: Engage actively with students

    • Conduct regular surveys to understand student needs
    • Organise open forums and feedback sessions
    • Create a suggestion box for anonymous feedback
    • Assign faculty members as student liaisons
    • Develop a student council to represent different groups
    • Hold monthly town hall meetings on campus
    • Collaborate with student organisations for events
    • Publish quarterly newsletters with updates and improvements
    • Host informal meet-and-greet events with administration
    • Utilise social media to maintain ongoing conversations

  • ⛳️ Strategy 2: Improve support services

    • Establish a dedicated office for student support
    • Increase funding for mental health resources
    • Expand tutoring and academic assistance programs
    • Launch online portals for 24/7 academic support
    • Provide free workshops on life skills and wellbeing
    • Offer flexible counselling appointment options
    • Create an emergency fund for students in need
    • Partner with local organisations for additional resources
    • Develop peer mentorship programs
    • Assess and improve accessibility throughout campus

  • ⛳️ Strategy 3: Enhance campus facilities

    • Survey students to identify desired facility upgrades
    • Upgrade library resources and study areas
    • Increase availability of recreational spaces
    • Improve campus technology and Wi-Fi infrastructure
    • Expand dining options with diverse cuisines
    • Install hydration stations throughout campus
    • Regularly update safety and security measures
    • Create more quiet zones and relaxation spaces
    • Facilitate more outdoor seating and green spaces
    • Implement sustainable initiatives for campus maintenance
engagementsupportfaculty-liaisonstudent-council-memberstudent-services-teamfacilities-management-team
Implement these strategies

Strategies and tactics for engaging absent church members

  • ⛳️ Strategy 1: Conduct personal outreach

    • Compile a list of absent members from church attendance records
    • Assign each member to a specific church volunteer or committee for personal follow-up
    • Develop a standard script or guideline for volunteers to use during outreach
    • Send personalised letters or emails to each absent member expressing care and concern
    • Organise phone call check-ins with absent members to foster direct communication
    • Offer to pray with them or for any specific needs they might have
    • Invite them to upcoming church events or services personally
    • Create a feedback form or survey to understand reasons for absence
    • Schedule follow-up calls or visits as necessary to maintain connection
    • Thank them for being a part of the church community regardless of current attendance

  • ⛳️ Strategy 2: Strengthen community engagement

    • Launch a newsletter highlighting upcoming events and recaps of recent activities
    • Organise small group meetings or home gatherings for more intimate sharing
    • Create an online community space such as a Facebook group for church members
    • Host monthly dedicated prayer sessions for absent members
    • Encourage members to bring a friend along to church services
    • Schedule monthly family events to foster a sense of belonging
    • Send birthday and anniversary cards or messages to absent members
    • Set up a transportation service for those who need help attending services
    • Organise community service projects and invite non-attendees to join
    • Follow up with regular members to encourage them to reach out to absent friends

  • ⛳️ Strategy 3: Enhance service accessibility

    • Develop a live streaming option for church services
    • Ensure recorded sermons are accessible online through a podcast or video platform
    • Create a downloadable sermon note guide for those unable to attend physically
    • Provide written summaries of sermons in a monthly bulletin
    • Organise a virtual meet and greet for members who cannot attend physically
    • Offer service times at various hours to accommodate different schedules
    • Designate a welcoming committee to greet and engage new or returning members
    • Develop an app or digital platform keeping members informed and connected
    • Run workshops or training on how to access digital church resources
    • Solicit feedback from absent members on how services can be made more accessible
outreachaccessibilityvolunteercommittee-memberoutreach-teamcommunity-engagement-team
Implement these strategies

Strategies and tactics for gaining more members for the Louisiana Emergency Preparedness Association

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the official website for better user experience
    • Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
    • Develop a content calendar for regular posts and engagement
    • Start an email newsletter to share important updates and events
    • Use targeted social media ads to reach potential members
    • Implement Search Engine Optimisation (SEO) strategies for better online visibility
    • Create and share educational videos and webinars on emergency preparedness
    • Engage with followers by responding to comments and messages promptly
    • Collaborate with influencers in the emergency preparedness niche
    • Provide online membership sign-up options

  • ⛳️ Strategy 2: Host events and workshops

    • Organise regular local workshops and training sessions
    • Host annual conferences and invite guest speakers
    • Offer webinars and online training sessions for remote members
    • Create networking events to connect members and industry professionals
    • Provide incentives for members to bring a friend to events
    • Partner with local businesses and organisations for co-hosted events
    • Distribute flyers and posters in community centres and public spaces
    • Offer free introductory sessions to attract new members
    • Ensure events are well-publicised through social media and email
    • Gather feedback from attendees to improve future events

  • ⛳️ Strategy 3: Build partnerships and engage communities

    • Collaborate with local government agencies and emergency services
    • Partner with schools, universities, and educational institutions
    • Reach out to corporate organisations for corporate memberships
    • Engage with community centres and local clubs
    • Offer group discounts and corporate membership packages
    • Participate in local fairs and festivals to increase visibility
    • Establish a referral programme with incentives for current members
    • Provide resource materials and training to local communities
    • Create a mentorship programme connecting new members with seasoned professionals
    • Highlight success stories and testimonials from existing members
membership-growthcommunity-engagementmarketing-strategistevent-coordinatorsocial-media-teampartnership-development-team
Implement these strategies

Strategies and tactics for increasing patient visits and promoting cooperative membership

  • ⛳️ Strategy 1: Attract more patient visits

    • Develop a referral programme that rewards current patients for referring new patients
    • Create targeted social media campaigns highlighting success stories and patient testimonials
    • Host free health seminars and open days at the medical center to engage with the community
    • Collaborate with local businesses to offer special discounts to their employees
    • Improve the patient experience by reducing wait times and improving customer service
    • Implement an appointment reminder system to reduce no-shows
    • Ensure the medical center is listed and reviewed positively on healthcare websites
    • Offer seasonal promotions on popular health services
    • Attend local community events to promote the medical centre
    • Engage in partnerships with nearby schools to offer basic health check-ups

  • ⛳️ Strategy 2: Promote health packages effectively

    • Identify and develop specific health packages that cater to common community needs
    • Create detailed, visually appealing brochures and flyers for these packages
    • Train staff to clearly explain the benefits of each health package
    • Run advertisements in local newspapers and magazines highlighting package deals
    • Use email marketing to reach out to past patients with special package offers
    • Feature health packages prominently on the medical centre’s website
    • Engage local influencers to promote the benefits of the health packages
    • Offer package discounts for group bookings or family plans
    • Create short video explainers about the packages and share them online
    • Conduct follow-up surveys with patients who purchase packages to gather testimonials

  • ⛳️ Strategy 3: Boost cooperative membership and shares subscription

    • Host informational sessions about the benefits of cooperative membership
    • Develop a clear communication plan to educate the community about shares subscription
    • Highlight successful stories of current members in promotional materials
    • Offer limited-time incentives for subscribing to memberships or shares
    • Partner with financial advisors to explain the fiscal benefits of shares
    • Use local media outlets to promote cooperative opportunities
    • Create a referral system for existing members to encourage others to join
    • Ensure transparent and visible reporting of cooperative financial health to build trust
    • Engage in joint ventures with other cooperatives for broader outreach
    • Deploy a dedicated team to answer potential member inquiries about membership
patient-engagementcooperative-membershipmarketing-specialistcommunity-outreach-coordinatorpatient-relations-teamcooperative-development-team
Implement these strategies

Strategies and tactics for increasing membership at credit union

  • ⛳️ Strategy 1: Enhance member referral programme

    • Offer attractive incentives for existing members to refer new members
    • Simplify the referral process with an easy-to-use online form
    • Host a referral competition with a grand prize for top referrers
    • Send personalised emails to members encouraging them to refer friends
    • Share success stories of successful referrals in newsletters
    • Promote the referral programme on the credit union website
    • Create referral tracking metrics and report progress to members
    • Invite members to exclusive events where they can bring guests
    • Engage members with social media campaigns featuring referral benefits
    • Provide instant referral rewards upon successful membership conversion

  • ⛳️ Strategy 2: Expand community outreach efforts

    • Partner with local businesses to host co-branded financial literacy events
    • Sponsor community events and offer free membership consultations
    • Collaborate with local schools for workshops on financial education
    • Create partnerships with area employers for employee membership benefits
    • Develop an ambassador programme with community leaders as advocates
    • Offer limited-time membership discounts at community events
    • Use local influencers to promote credit union membership benefits
    • Participate in community fairs with engaging booth activities
    • Provide free consultation days at community centres
    • Launch targeted campaigns in community newsletters and publications

  • ⛳️ Strategy 3: Enhance digital presence and user engagement

    • Update the credit union website with user-friendly features and member testimonials
    • Implement an online membership application process for ease of access
    • Launch targeted digital marketing campaigns to reach potential members
    • Create informative content for social media on credit union benefits
    • Offer webinars focusing on financial tips and credit union services
    • Develop an engaging member portal with exclusive resources
    • Use email marketing to target potential members with relevant offers
    • Solicit feedback through online surveys to improve member offerings
    • Create a virtual onboarding experience for new members
    • Enhance SEO strategies to improve online visibility in search engines
member-acquisitioncommunity-outreachmarketing-managerdigital-strategistmarketing-teamcommunity-engagement-team
Implement these strategies

How to track your Member Engagement Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability