The strategy aims to attract companies setting up Global Capability Centres (GCCs) in India by offering specialized real estate advisory services. One approach is leveraging existing networks, which includes identifying and reaching out to current contacts linked with multinational companies. For example, attending industry-specific events or joining professional groups like LinkedIn can help build these connections. Offering free initial consultations could pave the way to forming partnerships.
Another part of the strategy is targeted digital marketing. This includes creating a landing page aimed at GCC decision-makers, using search engine optimization for relevant queries, and engaging potential clients through LinkedIn. Moreover, informative content, such as blog posts and whitepapers, will be developed to highlight the advantages of setting up GCCs in India.
Tailoring a unique value proposition involves understanding challenges in the GCC setup process, emphasizing unique strengths, and providing cost advantages. The strategy includes creating case studies of past successful GCC setups, training sales teams, and preparing presentations for different industry sectors to effectively communicate the value proposition.
The strategies
⛳️ Strategy 1: Leverage existing networks
- Identify current contacts who have affiliations with multinational companies
- Attend industry-specific networking events and conferences
- Connect with international chambers of commerce in India
- Set up meetings with contacts to introduce our services
- Request referrals from existing clients
- Develop partnerships with international business consultants
- Join industry-related LinkedIn and professional groups
- Host a webinar to showcase expertise in real estate advisory for GCCs
- Offer free initial consultations to potential partners
- Maintain regular follow-up with network connections
⛳️ Strategy 2: Utilise targeted digital marketing
- Create an informative landing page tailored to GCC decision-makers
- Research and define the target audience and their digital habits
- Invest in search engine optimisation targeted at GCC-related queries
- Launch a Google Ads campaign targeting keywords related to GCC setup
- Create informative blog posts about the benefits of setting up GCCs in India
- Engage with potential clients on LinkedIn through direct messaging
- Utilise email marketing to reach decision-makers within target companies
- Advertise in industry-focused online publications
- Develop an informative whitepaper about the Indian real estate market for GCCs
- Use retargeting ads to engage website visitors who didn’t convert
⛳️ Strategy 3: Develop a tailored value proposition
- Research the common challenges faced by companies setting up GCCs
- Identify unique strengths and services that solve these challenges
- Create case studies that highlight previous successful GCC setups
- Develop a unique selling proposition focusing on cost advantages and market insights
- Create tailored presentations for different industry sectors
- Highlight key local market insights in all marketing materials
- Train sales team on how to effectively communicate our value proposition
- Offer flexible pricing packages tailored to the needs of GCC setups
- Highlight customer testimonials that support our expertise
- Prepare data-driven reports to showcase potential cost savings
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
