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10 strategies and tactics for Creative Engagement

What is Creative Engagement strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Creative Engagement strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Creative Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Creative Engagement strategy examples

You will find in the next section many different Creative Engagement tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for creating a creative engagement strategy for social media

  • ⛳️ Strategy 1: Leverage user-generated content

    • Encourage followers to share their content by creating a custom hashtag
    • Host a contest or giveaway requiring users to share photos or stories
    • Feature user-generated content regularly in your posts
    • Collate the best user-generated content into a monthly roundup post
    • Create and share testimonial-based posts from user content
    • Engage with user-generated content by liking and commenting
    • Send thank-you messages to users whose content is featured
    • Create a dedicated space on your website to showcase user content
    • Collaborate with users to create content that highlights your brand
    • Host live sessions to review and respond to user-generated content

  • ⛳️ Strategy 2: Utilise interactive posts

    • Create polls or quizzes to engage audience interest
    • Use question stickers in Instagram stories to provoke discussion
    • Host 'ask me anything' sessions on LinkedIn
    • Incorporate interactive features like sliders in Instagram stories
    • Utilise Facebook Lives for real-time Q&A sessions
    • Run weekly or monthly challenges with actionable hashtags
    • Feature interactive content such as puzzles and games
    • Encourage followers to tag friends in posts or stories
    • Create fill-in-the-blank posts that invite comments
    • Launch Instagram and Facebook polls about upcoming product ideas

  • ⛳️ Strategy 3: Optimise content for cross-platform sharing

    • Create a consistent brand voice and imagery across platforms
    • Tailor content to fit each platform's unique features and audience
    • Use Instagram stories to preview longer Facebook or LinkedIn content
    • Draft cross-platform posts but adjust tone and details for each site
    • Encourage sharing of professional insights for LinkedIn audience
    • Use Instagram reels to re-purpose Facebook live highlights
    • Leverage LinkedIn articles for detailed, insightful posts
    • Incorporate platform-specific calls to action in your posts
    • Host joint platform events, like panel discussions or webinars
    • Track and analyse cross-platform engagement metrics to refine strategy
social-mediaengagementsocial-media-managercontent-strategistmarketing-teamcreative-team
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Strategies and tactics for fostering Creative and Collaborative Communities

  • ⛳️ Strategy 1: Enhance HR Practices

    • Revise job descriptions to reflect creativity and collaboration values
    • Implement a comprehensive onboarding programme that includes cultural awareness training
    • Develop a mentorship programme to support new hires and encourage innovation
    • Conduct regular staff surveys to gather feedback on engagement and satisfaction
    • Offer flexible work arrangements to support diverse needs and creative processes
    • Create recognition programmes to celebrate staff contributions to innovation
    • Host quarterly workshops on creative thinking and collaboration techniques
    • Standardise performance reviews to include criteria on creativity and teamwork
    • Build partnerships with institutions for recruitment from creative fields
    • Establish a transparent internal career progression framework

  • ⛳️ Strategy 2: Diversify Revenue Streams

    • Identify and engage with potential partners for collaborative projects
    • Explore grants and funding opportunities that align with community values
    • Develop a membership programme that offers exclusive benefits and resources
    • Host fundraisers featuring local artists and innovators for community engagement
    • Implement an e-commerce platform to sell products or services related to the community
    • Offer workshops and seminars on creativity and innovation for a fee
    • Establish a sponsorship programme to attract corporate support
    • Develop online courses in partnership with educational institutions
    • Create co-working spaces for rent to foster creativity and collaboration
    • Offer consulting services to other organisations seeking to foster innovation

  • ⛳️ Strategy 3: Empower Māori and Moana Voices

    • Establish a Māori and Moana advisory board for community guidance
    • Develop programmes specifically highlighting Māori and Moana creators
    • Promote Māori and Moana art and culture through exhibitions and events
    • Create scholarships and grants for Māori and Moana individuals in creative fields
    • Ensure representation of Māori and Moana voices in leadership roles
    • Host cultural awareness and sensitivity training for staff and community members
    • Partner with Māori and Moana led organisations for collaborative initiatives
    • Include Māori and Moana languages and symbols in the community’s branding
    • Develop educational resources showcasing Māori and Moana histories and achievements
    • Facilitate storytelling workshops empowering Māori and Moana narratives
creativitycollaborationhr-managercommunity-engagement-officerhr-teamcultural-development-team
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Strategies and tactics for creating an arts space for community wellbeing

  • ⛳️ Strategy 1: Engage local artists and creatives

    • Conduct outreach to identify local artists interested in contributing
    • Organise collaborative workshops to brainstorm ideas for the space
    • Establish a committee of artists to help guide the space's offerings
    • Host an artists' open forum to discuss needs and opportunities
    • Develop partnership agreements with local artists and art collectives
    • Create a rotating display area for artists to showcase their work
    • Organise artist-led events to engage the community
    • Offer space rental at reduced rates for community artists
    • Develop an artist-in-residence programme
    • Collaborate with local schools to integrate student artwork

  • ⛳️ Strategy 2: Implement community-centred programmes

    • Survey the community to understand their interests and needs
    • Develop a diverse schedule of workshops addressing various art forms
    • Offer classes on topics such as painting, dance, and drama
    • Implement family-friendly art events and activities
    • Create an after-school programme focused on creative expression
    • Host regular community exhibitions and open gallery nights
    • Develop health and wellness activities incorporating art
    • Organise cultural festivals celebrating diversity and arts
    • Offer therapeutic art sessions targeting different age groups
    • Introduce a volunteer programme for community involvement

  • ⛳️ Strategy 3: Develop sustainable funding and partnerships

    • Identify potential funding sources including grants and donations
    • Host fundraising events showcasing community talent
    • Establish relationships with local businesses for sponsorships
    • Develop a membership programme for regular support
    • Create a crowdfunding campaign to gather initial funding
    • Seek partnership with local health agencies for wellbeing initiatives
    • Secure sponsorship from art supply stores for events and workshops
    • Apply for government and arts council funding
    • Build a database of supporters and communicate regularly with updates
    • Develop a social media presence to increase visibility and support
community-wellbeingcreative-engagementartistprogram-coordinatoroutreach-teamfundraising-team
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Strategies and tactics for creating a Strategic Plan to Apply for the Global Head of Creative Services Role

  • ⛳️ Strategy 1: Demonstrate leadership excellence in creative and content management

    • Develop a personal portfolio showcasing successful projects led and managed, focusing on content and creative excellence
    • Highlight experience in leading and mentoring global teams in various creative capacities
    • Gather and present metrics and testimonials that reflect past successes in similar roles
    • Showcase a culture of excellence by presenting awards, recognitions, or positive feedback from previous teams
    • Articulate understanding of best practice structures and processes in interviews and applications
    • Prepare an example strategy outline for a creative project, focusing on collaboration and excellence
    • Identify key industry trends and demonstrate knowledge in emerging creative technologies like artificial intelligence
    • Develop a proposal for a creative initiative that optimizes engagement and ROI
    • Utilize case studies to demonstrate successful execution of creative visions in prior roles
    • Coordinate mock scenarios or workshops to present leadership capabilities and stakeholder management skills

  • ⛳️ Strategy 2: Highlight strategic collaboration and alignment across departments

    • Showcase examples of cross-functional collaboration where brand, digital, and product marketing were aligned
    • Reflect on past experiences dealing with diverse stakeholder groups to achieve common goals
    • Develop a case study demonstrating a successful alignment of brand messaging and creative direction
    • Map out processes you've used to ensure consistency in brand messaging with all stakeholders
    • Compile a list of industry best practices you have implemented to align creative strategies with corporate brands
    • Propose a framework for integrating feedback loops to enhance collaboration
    • Design a strategic vision that aligns creative services with corporate brand ambitions, with a focus on key metrics
    • Detail experiences or outcomes from interdepartmental projects you've led or been involved in
    • Draft a plan detailing the mechanisms for effective communication and team integration across varied departments
    • Create a visual roadmap exemplifying alignment of creative efforts with company goals

  • ⛳️ Strategy 3: Exhibit strategic thinking and staying ahead of industry trends

    • Develop a presentation on recent industry trends and their potential impact on creative services
    • Propose a new technology-oriented creative initiative incorporating AI to enhance creative outputs
    • Compile a list of innovative strategies from industry leaders that could be adapted for Flight Centre Travel Group
    • Conduct a SWOT analysis on creative strategies within the industry to identify opportunities for Flight Centre
    • Present success stories from previous roles where industry trends and technology were leveraged for growth
    • Draft a long-term creative strategy demonstrating forward-thinking to drive awareness, acquisition, and retention
    • Develop a set of KPIs and metrics based on market research to assess creative initiative performances
    • Engage in professional development workshops or online courses to stay updated on creative service trends
    • Create a report on the impact of emerging technologies on creative services and potential future shifts
    • Initiate discussions with industry peers or seek mentorship discussions to gain insights into advanced practices
leadershipcollaborationcreative-directorstrategistbranding-teamdigital-team
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Strategies and tactics for growing sales for GLOEW e-commerce clothing store

  • ⛳️ Strategy 1: Optimise advertising budget

    • Allocate 60% of the daily advertising budget to top-performing ad channels
    • Utilise retargeting ads to convert window shoppers into buyers
    • Test different ad creatives weekly to identify what resonates most with the audience
    • Focus on high-conversion keywords in search engine marketing
    • Leverage social media platforms where target customers are most active
    • Run limited-time discount ads to create urgency
    • Use A/B testing for ad copy and visuals to improve click-through rates
    • Track ad performance daily to adjust spend for maximum returns
    • Collaborate with micro-influencers for authentic product endorsements
    • Analyse competitor ads to identify opportunities and gaps

  • ⛳️ Strategy 2: Enhance product offerings

    • Introduce a limited edition designer collection to create excitement
    • Bundle popular items with complementary products for value offers
    • Obtain customer feedback for favourite designs and iteratively improve product lines
    • Expand T-shirt collections with unique designs targeting summer months
    • Offer customisation options for a personalised shopping experience
    • Ensure high-quality imagery and descriptions on product pages
    • Highlight best sellers and trending items on the home page
    • Use analytics to identify top performers and underperformers
    • Seasonally update collections to maintain relevance and interest
    • Utilise customer reviews and ratings to build trust and credibility

  • ⛳️ Strategy 3: Leverage customer engagement

    • Build an email list for newsletters and exclusive offers to foster loyalty
    • Initiate a referral program to incentivise existing customers to bring in new ones
    • Host giveaways or contests on social media to increase brand visibility
    • Create engaging content on social media to maintain regular interaction
    • Implement a live chat feature for immediate customer support and queries
    • Develop a loyalty program to reward repeat purchases
    • Encourage satisfied customers to leave positive reviews on the website
    • Share user-generated content to showcase real-life usage and satisfaction
    • Use surveys to understand customer preferences and improve offerings
    • Regularly update an FAQ section to address common queries and minimise barriers to purchase
advertisingengagementmarketing-managerproduct-designersales-teamcreative-team
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Strategies and tactics for building Creative, Collaborative Communities

  • ⛳️ Strategy 1: Enhance Hiring Practices

    • Develop a recruitment plan that emphasizes diversity and creativity
    • Use behavioural and situational interview techniques to assess collaborative skills
    • Incorporate skills-based assessments that focus on creativity and problem-solving
    • Engage current creative teams in the interview process
    • Ensure job descriptions clearly outline opportunities for collaboration
    • Utilise social media and innovative platforms to reach a broader range of candidates
    • Implement referral programmes encouraging employees to recommend creative talent
    • Provide hiring managers with training on unconscious bias
    • Measure success through feedback from hiring managers and new hires
    • Regularly review and improve job posting strategies

  • ⛳️ Strategy 2: Foster Employee Retention

    • Conduct regular surveys to understand employee satisfaction and areas of improvement
    • Develop mentorship programmes that pair employees with experienced leaders
    • Create career development plans and provide training opportunities
    • Recognise and reward collaborative and creative efforts
    • Offer flexible working arrangements to support work-life balance
    • Facilitate community-building events outside of work responsibilities
    • Maintain open channels for communication and feedback
    • Provide competitive benefit packages that emphasise both financial and personal well-being
    • Encourage cross-departmental collaboration on projects
    • Host regular 'stay interviews' to proactively address potential employee concerns

  • ⛳️ Strategy 3: Increase Staff Engagement

    • Establish a clear vision and goals that highlight innovation and teamwork
    • Facilitate regular workshops focusing on creative problem-solving skills
    • Include employees in decision-making processes to enhance ownership
    • Set up platforms for employees to showcase their skills and ideas
    • Create recognition programs that celebrate team and individual achievements
    • Schedule team-building activities that promote trust and collaboration
    • Utilise technology to streamline internal communication
    • Incorporate gamification elements into daily tasks to boost motivation
    • Encourage open dialogue during meetings and brainstorming sessions
    • Measure engagement through frequent pulse surveys and adjust strategies accordingly
diversitycollaborationhiring-managersteam-leadershr-departmentcreative-teams
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Strategies and tactics for launching Social Media Presence for Ashgar Sporting Club

  • ⛳️ Strategy 1: Develop A Strong Visual And Content Identity

    • Design a unique logo and brand visuals that reflect the club’s martial arts focus
    • Create a colour palette and typography guidelines for consistency across all platforms
    • Develop a content calendar that outlines thematic weekly posts mixing educational, promotional, and engaging content
    • Design templates for posts, stories, and videos to ensure visual consistency
    • Identify key martial arts influencers and collaborate with them for brand awareness
    • Develop a tone of voice document to maintain a consistent brand voice that conveys expertise and community
    • Write engaging bios for each platform that highlight the club’s USPs such as safety and affordability
    • Schedule professional photoshoots of the facility and training sessions
    • Create a content mix that includes updates on club facilities, training tips, and member testimonials
    • Prepare video content showcasing training, testimonials, and club tours

  • ⛳️ Strategy 2: Implement Teasing And Awareness Campaigns

    • Create countdown posts and stories leading up to the launch date
    • Release sneak peek videos and images of the facilities and training sessions
    • Engage current members of affiliated clubs to share their experiences and anticipation
    • Host virtual live Q&A sessions with coaches to introduce the club team
    • Develop and release short teaser ads highlighting the life-long membership value
    • Start hashtag campaigns to generate conversation and engagement (e.g., #FutureChampions)
    • Invite local families for a pre-launch tour and capture testimonials for sharing
    • Set up exclusive pre-launch workout sessions for influencers and media
    • Conduct contests and giveaways to increase followership and reward early interest
    • Produce behind-the-scenes content showing the final touches before opening

  • ⛳️ Strategy 3: Establish A Full Communication Strategy

    • Define goals for social media engagement and follower growth for the first six months
    • Identify target audience segments and tailor messaging appropriate to each group
    • Determine key performance indicators (KPIs) such as engagement rates and traffic to the website
    • Integrate social media strategy with offline marketing efforts like flyers and local events
    • Plan cross-promotion with strategic partners and sponsors to widen reach
    • Set up a system for regular analytics reviews to adapt and optimise the strategy
    • Prepare a crisis communication plan in case of negative feedback or unforeseen events
    • Establish guidelines for community management to ensure responsive and effective engagement
    • Create a routine for content and strategy review meetings to track performance
    • Plan monthly member spotlight features to engage with the community and humanise the brand
social-mediaengagementcontent-creatorsocial-media-managermarketing-teamcreative-team
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Strategies and tactics for creating Meaningful Interactions and Promotional Opportunities

  • ⛳️ Strategy 1: Host Collaborative Events

    • Identify key partners and stakeholders for collaborative events
    • Develop a calendar of events throughout the year
    • Create experiential and interactive activities for events
    • Integrate informative sessions about mission goals within events
    • Distribute promotional materials at all events
    • Highlight collaboration stories from events in newsletters
    • Gather attendee feedback to improve future events
    • Leverage social media to promote and recap events
    • Utilise events to recognise and appreciate donors
    • Feature event highlights in donor communications

  • ⛳️ Strategy 2: Leverage Digital Platforms

    • Create digital campaigns that highlight collaboration successes
    • Develop informational webinars for families and donors
    • Utilise social media for live Q&A sessions about your mission
    • Share testimonials from stakeholders on your website
    • Regularly update your blog with collaboration highlights
    • Create an online resource hub for donors and families
    • Host virtual open houses to introduce staff and mission
    • Implement an email series about mission impact stories
    • Create visually engaging infographics for social media
    • Launch a podcast series featuring key stakeholders

  • ⛳️ Strategy 3: Strengthen Community Partnerships

    • Identify organisations with aligned missions
    • Schedule regular partnership meetings to discuss joint initiatives
    • Develop joint marketing materials to highlight partnerships
    • Collaborate on community service projects
    • Create co-branded merchandise with partners
    • Host joint fundraising events to engage wider audiences
    • Share partnership stories on website and social media
    • Collect and act on feedback from partners
    • Develop case studies of successful partnerships
    • Incorporate partner testimonials into promotional materials
collaborationengagementevent-plannerdigital-marketercommunity-outreachdigital-content
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Strategies and tactics for enhancing Myntra's New Year Sale Strategy

  • ⛳️ Strategy 1: Leverage influencer marketing

    • Identify top fashion influencers whose audience aligns with Myntra's target demographic
    • Negotiate partnerships with influencers for promoting the sale leading up to and during the event
    • Create exclusive discount codes for influencers to share with their followers
    • Collaborate with influencers on Instagram reels and TikTok videos highlighting flash sales items
    • Host live shopping sessions on Myntra's social media with influencers
    • Develop a hashtag campaign encouraging users to share their purchases with influencer endorsements
    • Use influencers to tease upcoming sale events and items to their followers ahead of the sale
    • Measure engagement and sales conversions from influencer-driven traffic
    • Analyse influencer content performance to refine future campaigns
    • Ensure timely and consistent influencer postings throughout the sale period

  • ⛳️ Strategy 2: Implement a personalised recommendation engine

    • Enhance the app's AI algorithms to deliver personalised product suggestions based on user history
    • Create dynamic landing pages that adjust to user preferences during the sale
    • Use push notifications to alert users about tailored deals matching their interests
    • Incorporate a 'trending now' section on the app to showcase popular items
    • Develop a rewards system for users who interact with personalised recommendations
    • Monitor user behaviour to continually refine product suggestions
    • Offer additional incentives for users who purchase from recommended lists
    • Include customer reviews and ratings in recommendation displays to boost confidence
    • Utilise email marketing campaigns highlighting recommended products during the sale
    • Continuously gather feedback to improve the accuracy and effectiveness of recommendations

  • ⛳️ Strategy 3: Create a post-sale engagement initiative

    • Launch a loyalty programme that rewards users for post-sale purchases
    • Host a feedback campaign post-sale offering incentives for completed surveys
    • Introduce a referral programme encouraging users to invite friends with exclusive benefits
    • Offer time-limited discounts or bonus points for future purchases post-sale
    • Develop follow-up email campaigns with curated content based on purchased items
    • Engage users through a social media challenge showcasing post-sale styling ideas with their purchases
    • Organise a post-sale online event where users can interact with fashion experts for style advice
    • Prepare content such as blogs or videos that keep users engaged with the Myntra community
    • Provide exclusive previews or early access to upcoming collections for sale participants
    • Analyse post-sale data to identify key patterns and inform future retention strategies
influencer-marketingpersonalized-recommendationssocial-media-managerdata-analystmarketing-teamcustomer-experience-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Creative Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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