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8 strategies and tactics for Creative Engagement

What is Creative Engagement strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Creative Engagement strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Creative Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Creative Engagement strategy examples

You will find in the next section many different Creative Engagement tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for creating a creative engagement strategy for social media

  • ⛳️ Strategy 1: Leverage user-generated content

    • Encourage followers to share their content by creating a custom hashtag
    • Host a contest or giveaway requiring users to share photos or stories
    • Feature user-generated content regularly in your posts
    • Collate the best user-generated content into a monthly roundup post
    • Create and share testimonial-based posts from user content
    • Engage with user-generated content by liking and commenting
    • Send thank-you messages to users whose content is featured
    • Create a dedicated space on your website to showcase user content
    • Collaborate with users to create content that highlights your brand
    • Host live sessions to review and respond to user-generated content

  • ⛳️ Strategy 2: Utilise interactive posts

    • Create polls or quizzes to engage audience interest
    • Use question stickers in Instagram stories to provoke discussion
    • Host 'ask me anything' sessions on LinkedIn
    • Incorporate interactive features like sliders in Instagram stories
    • Utilise Facebook Lives for real-time Q&A sessions
    • Run weekly or monthly challenges with actionable hashtags
    • Feature interactive content such as puzzles and games
    • Encourage followers to tag friends in posts or stories
    • Create fill-in-the-blank posts that invite comments
    • Launch Instagram and Facebook polls about upcoming product ideas

  • ⛳️ Strategy 3: Optimise content for cross-platform sharing

    • Create a consistent brand voice and imagery across platforms
    • Tailor content to fit each platform's unique features and audience
    • Use Instagram stories to preview longer Facebook or LinkedIn content
    • Draft cross-platform posts but adjust tone and details for each site
    • Encourage sharing of professional insights for LinkedIn audience
    • Use Instagram reels to re-purpose Facebook live highlights
    • Leverage LinkedIn articles for detailed, insightful posts
    • Incorporate platform-specific calls to action in your posts
    • Host joint platform events, like panel discussions or webinars
    • Track and analyse cross-platform engagement metrics to refine strategy
social-mediaengagementsocial-media-managercontent-strategistmarketing-teamcreative-team
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Strategies and tactics for fostering Creative and Collaborative Communities

  • ⛳️ Strategy 1: Enhance HR Practices

    • Revise job descriptions to reflect creativity and collaboration values
    • Implement a comprehensive onboarding programme that includes cultural awareness training
    • Develop a mentorship programme to support new hires and encourage innovation
    • Conduct regular staff surveys to gather feedback on engagement and satisfaction
    • Offer flexible work arrangements to support diverse needs and creative processes
    • Create recognition programmes to celebrate staff contributions to innovation
    • Host quarterly workshops on creative thinking and collaboration techniques
    • Standardise performance reviews to include criteria on creativity and teamwork
    • Build partnerships with institutions for recruitment from creative fields
    • Establish a transparent internal career progression framework

  • ⛳️ Strategy 2: Diversify Revenue Streams

    • Identify and engage with potential partners for collaborative projects
    • Explore grants and funding opportunities that align with community values
    • Develop a membership programme that offers exclusive benefits and resources
    • Host fundraisers featuring local artists and innovators for community engagement
    • Implement an e-commerce platform to sell products or services related to the community
    • Offer workshops and seminars on creativity and innovation for a fee
    • Establish a sponsorship programme to attract corporate support
    • Develop online courses in partnership with educational institutions
    • Create co-working spaces for rent to foster creativity and collaboration
    • Offer consulting services to other organisations seeking to foster innovation

  • ⛳️ Strategy 3: Empower Māori and Moana Voices

    • Establish a Māori and Moana advisory board for community guidance
    • Develop programmes specifically highlighting Māori and Moana creators
    • Promote Māori and Moana art and culture through exhibitions and events
    • Create scholarships and grants for Māori and Moana individuals in creative fields
    • Ensure representation of Māori and Moana voices in leadership roles
    • Host cultural awareness and sensitivity training for staff and community members
    • Partner with Māori and Moana led organisations for collaborative initiatives
    • Include Māori and Moana languages and symbols in the community’s branding
    • Develop educational resources showcasing Māori and Moana histories and achievements
    • Facilitate storytelling workshops empowering Māori and Moana narratives
creativitycollaborationhr-managercommunity-engagement-officerhr-teamcultural-development-team
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Strategies and tactics for creating an arts space for community wellbeing

  • ⛳️ Strategy 1: Engage local artists and creatives

    • Conduct outreach to identify local artists interested in contributing
    • Organise collaborative workshops to brainstorm ideas for the space
    • Establish a committee of artists to help guide the space's offerings
    • Host an artists' open forum to discuss needs and opportunities
    • Develop partnership agreements with local artists and art collectives
    • Create a rotating display area for artists to showcase their work
    • Organise artist-led events to engage the community
    • Offer space rental at reduced rates for community artists
    • Develop an artist-in-residence programme
    • Collaborate with local schools to integrate student artwork

  • ⛳️ Strategy 2: Implement community-centred programmes

    • Survey the community to understand their interests and needs
    • Develop a diverse schedule of workshops addressing various art forms
    • Offer classes on topics such as painting, dance, and drama
    • Implement family-friendly art events and activities
    • Create an after-school programme focused on creative expression
    • Host regular community exhibitions and open gallery nights
    • Develop health and wellness activities incorporating art
    • Organise cultural festivals celebrating diversity and arts
    • Offer therapeutic art sessions targeting different age groups
    • Introduce a volunteer programme for community involvement

  • ⛳️ Strategy 3: Develop sustainable funding and partnerships

    • Identify potential funding sources including grants and donations
    • Host fundraising events showcasing community talent
    • Establish relationships with local businesses for sponsorships
    • Develop a membership programme for regular support
    • Create a crowdfunding campaign to gather initial funding
    • Seek partnership with local health agencies for wellbeing initiatives
    • Secure sponsorship from art supply stores for events and workshops
    • Apply for government and arts council funding
    • Build a database of supporters and communicate regularly with updates
    • Develop a social media presence to increase visibility and support
community-wellbeingcreative-engagementartistprogram-coordinatoroutreach-teamfundraising-team
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Strategies and tactics for growing sales for GLOEW e-commerce clothing store

  • ⛳️ Strategy 1: Optimise advertising budget

    • Allocate 60% of the daily advertising budget to top-performing ad channels
    • Utilise retargeting ads to convert window shoppers into buyers
    • Test different ad creatives weekly to identify what resonates most with the audience
    • Focus on high-conversion keywords in search engine marketing
    • Leverage social media platforms where target customers are most active
    • Run limited-time discount ads to create urgency
    • Use A/B testing for ad copy and visuals to improve click-through rates
    • Track ad performance daily to adjust spend for maximum returns
    • Collaborate with micro-influencers for authentic product endorsements
    • Analyse competitor ads to identify opportunities and gaps

  • ⛳️ Strategy 2: Enhance product offerings

    • Introduce a limited edition designer collection to create excitement
    • Bundle popular items with complementary products for value offers
    • Obtain customer feedback for favourite designs and iteratively improve product lines
    • Expand T-shirt collections with unique designs targeting summer months
    • Offer customisation options for a personalised shopping experience
    • Ensure high-quality imagery and descriptions on product pages
    • Highlight best sellers and trending items on the home page
    • Use analytics to identify top performers and underperformers
    • Seasonally update collections to maintain relevance and interest
    • Utilise customer reviews and ratings to build trust and credibility

  • ⛳️ Strategy 3: Leverage customer engagement

    • Build an email list for newsletters and exclusive offers to foster loyalty
    • Initiate a referral program to incentivise existing customers to bring in new ones
    • Host giveaways or contests on social media to increase brand visibility
    • Create engaging content on social media to maintain regular interaction
    • Implement a live chat feature for immediate customer support and queries
    • Develop a loyalty program to reward repeat purchases
    • Encourage satisfied customers to leave positive reviews on the website
    • Share user-generated content to showcase real-life usage and satisfaction
    • Use surveys to understand customer preferences and improve offerings
    • Regularly update an FAQ section to address common queries and minimise barriers to purchase
advertisingengagementmarketing-managerproduct-designersales-teamcreative-team
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Strategies and tactics for building Creative, Collaborative Communities

  • ⛳️ Strategy 1: Enhance Hiring Practices

    • Develop a recruitment plan that emphasizes diversity and creativity
    • Use behavioural and situational interview techniques to assess collaborative skills
    • Incorporate skills-based assessments that focus on creativity and problem-solving
    • Engage current creative teams in the interview process
    • Ensure job descriptions clearly outline opportunities for collaboration
    • Utilise social media and innovative platforms to reach a broader range of candidates
    • Implement referral programmes encouraging employees to recommend creative talent
    • Provide hiring managers with training on unconscious bias
    • Measure success through feedback from hiring managers and new hires
    • Regularly review and improve job posting strategies

  • ⛳️ Strategy 2: Foster Employee Retention

    • Conduct regular surveys to understand employee satisfaction and areas of improvement
    • Develop mentorship programmes that pair employees with experienced leaders
    • Create career development plans and provide training opportunities
    • Recognise and reward collaborative and creative efforts
    • Offer flexible working arrangements to support work-life balance
    • Facilitate community-building events outside of work responsibilities
    • Maintain open channels for communication and feedback
    • Provide competitive benefit packages that emphasise both financial and personal well-being
    • Encourage cross-departmental collaboration on projects
    • Host regular 'stay interviews' to proactively address potential employee concerns

  • ⛳️ Strategy 3: Increase Staff Engagement

    • Establish a clear vision and goals that highlight innovation and teamwork
    • Facilitate regular workshops focusing on creative problem-solving skills
    • Include employees in decision-making processes to enhance ownership
    • Set up platforms for employees to showcase their skills and ideas
    • Create recognition programs that celebrate team and individual achievements
    • Schedule team-building activities that promote trust and collaboration
    • Utilise technology to streamline internal communication
    • Incorporate gamification elements into daily tasks to boost motivation
    • Encourage open dialogue during meetings and brainstorming sessions
    • Measure engagement through frequent pulse surveys and adjust strategies accordingly
diversitycollaborationhiring-managersteam-leadershr-departmentcreative-teams
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Strategies and tactics for enhancing Myntra's New Year Sale Strategy

  • ⛳️ Strategy 1: Leverage influencer marketing

    • Identify top fashion influencers whose audience aligns with Myntra's target demographic
    • Negotiate partnerships with influencers for promoting the sale leading up to and during the event
    • Create exclusive discount codes for influencers to share with their followers
    • Collaborate with influencers on Instagram reels and TikTok videos highlighting flash sales items
    • Host live shopping sessions on Myntra's social media with influencers
    • Develop a hashtag campaign encouraging users to share their purchases with influencer endorsements
    • Use influencers to tease upcoming sale events and items to their followers ahead of the sale
    • Measure engagement and sales conversions from influencer-driven traffic
    • Analyse influencer content performance to refine future campaigns
    • Ensure timely and consistent influencer postings throughout the sale period

  • ⛳️ Strategy 2: Implement a personalised recommendation engine

    • Enhance the app's AI algorithms to deliver personalised product suggestions based on user history
    • Create dynamic landing pages that adjust to user preferences during the sale
    • Use push notifications to alert users about tailored deals matching their interests
    • Incorporate a 'trending now' section on the app to showcase popular items
    • Develop a rewards system for users who interact with personalised recommendations
    • Monitor user behaviour to continually refine product suggestions
    • Offer additional incentives for users who purchase from recommended lists
    • Include customer reviews and ratings in recommendation displays to boost confidence
    • Utilise email marketing campaigns highlighting recommended products during the sale
    • Continuously gather feedback to improve the accuracy and effectiveness of recommendations

  • ⛳️ Strategy 3: Create a post-sale engagement initiative

    • Launch a loyalty programme that rewards users for post-sale purchases
    • Host a feedback campaign post-sale offering incentives for completed surveys
    • Introduce a referral programme encouraging users to invite friends with exclusive benefits
    • Offer time-limited discounts or bonus points for future purchases post-sale
    • Develop follow-up email campaigns with curated content based on purchased items
    • Engage users through a social media challenge showcasing post-sale styling ideas with their purchases
    • Organise a post-sale online event where users can interact with fashion experts for style advice
    • Prepare content such as blogs or videos that keep users engaged with the Myntra community
    • Provide exclusive previews or early access to upcoming collections for sale participants
    • Analyse post-sale data to identify key patterns and inform future retention strategies
influencer-marketingpersonalized-recommendationssocial-media-managerdata-analystmarketing-teamcustomer-experience-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for developing Strategic Mapping Using Diagram

  • ⛳️ Strategy 1: Compile Strategic Initiatives

    • Gather key strategic initiatives from organisational departments
    • Organise initiatives into relevant perspectives: financial, customer, internal process, and learning and growth
    • Engage stakeholders to validate and prioritise the initiatives
    • Define clear objectives associated with each strategic initiative
    • Align each initiative to the overall organisational vision
    • Identify interdependencies between different initiatives
    • Establish key performance indicators for each strategic initiative
    • Review existing strategic maps for inspiration and improvement ideas
    • Engage a diagram software specialist to assist in visual representation
    • Seek feedback from stakeholders on drafted initiative compilation

  • ⛳️ Strategy 2: Design Strategic Mapping Diagram

    • Select a diagram tool that allows for easy sharing and editing
    • Create separate layers for each strategic perspective in the map
    • Use standard shapes and colour codes to represent different elements
    • Input strategic initiatives and their key action points into the diagram
    • Connect related initiatives with lines to show relationships and dependencies
    • Incorporate arrows to indicate the flow of activities and their direction
    • Annotate the diagram to provide clarity and context for each element
    • Ensure the diagram aligns with the organisational objectives and vision
    • Make provision for regular updates and version control of the diagram
    • Seek feedback from a cross-section of employees to refine the map design

  • ⛳️ Strategy 3: Implement and Communicate the Strategic Map

    • Introduce the strategic map to all employees through a formal presentation
    • Share the diagram on a collaborative platform for continuous access
    • Instruct managers to align team goals with the strategic map
    • Develop an FAQ guide to address common questions regarding the map
    • Schedule regular review sessions for updates and improvements
    • Encourage departments to integrate the map into planning activities
    • Use the map to track progress and report on strategic initiative outcomes
    • Conduct workshops to train staff on how to utilise the strategic map
    • Implement a feedback loop for ongoing improvement of the map
    • Celebrate milestones achieved as outlined in the map with staff recognition
strategic-mappingdiagram-visualizationdiagram-specialiststakeholderorganizational-planningstrategic-development
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How to track your Creative Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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