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10 strategies and tactics for Social Media Growth

What is Social Media Growth strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Social Media Growth strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Social Media Growth strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Social Media Growth strategy examples

We've added many examples of Social Media Growth tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for growing social media presence

  • ⛳️ Strategy 1: Enhance content quality and variety

    • Research trending topics and hashtags relevant to your industry
    • Design visually appealing and high-quality posters and graphics
    • Create engaging reels with captions and popular music
    • Develop a content calendar that outlines posting themes and topics
    • Integrate storytelling elements into your content creation
    • Include clear calls to action in every post to encourage interaction
    • Utilise user-generated content by encouraging followers to share their experiences
    • Showcase behind-the-scenes content to create transparency and authenticity
    • Create interactive content such as polls, quizzes, and challenges
    • Experiment with different content formats and analyse performance data

  • ⛳️ Strategy 2: Utilise cross-promotion and collaborations

    • Identify influencers and brands aligned with your niche for collaborations
    • Develop a mutually beneficial offer for potential collaborators
    • Engage in account takeovers with complementary influencers
    • Host a joint live session or webinar to tap into each other's audiences
    • Feature guest posts or reels from partners on your account
    • Encourage partners to promote your content on their platforms
    • Organise giveaways with collaboration partners to reach a wider audience
    • Leverage your existing followers' networks through engagement strategies
    • Participate in social media challenges involving multiple creators
    • Join community groups and forums to network and share content

  • ⛳️ Strategy 3: Enhance audience engagement and interaction

    • Respond promptly to comments and messages from followers
    • Engage with your followers' content by liking, commenting, and sharing
    • Ask for feedback and suggestions from your audience through polls or surveys
    • Create discussion opportunities by asking open-ended questions
    • Acknowledge and reward your most active followers regularly
    • Host live Q&A sessions to directly interact with your audience
    • Highlight fan contributions and stories on your platform
    • Use interactive features like polls and question stickers in stories
    • Share fan testimonials and experiences
    • Track and analyse engagement metrics to refine strategies
social-media-growthaudience-engagementcontent-creatorsocial-media-managermarketing-teamcreative-team
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Strategies and tactics for reigniting a YouTube career

  • ⛳️ Strategy 1: Revitalise YouTube content

    • Analyse previous high-performing videos to identify common successful elements
    • Develop a content calendar with consistent upload schedule
    • Collaborate with other YouTubers to broaden audience reach
    • Engage with audience in comments to foster community interaction
    • Utilise YouTube analytics regularly to track and refine strategies
    • Create a channel trailer to attract new subscribers
    • Craft and promote a series based on popular content themes
    • Use eye-catching thumbnails and SEO-friendly titles
    • Host live sessions to increase viewer engagement
    • Explore YouTube Shorts to reach broader audiences

  • ⛳️ Strategy 2: Leverage TikTok for audience growth

    • Identify TikTok trends that align with channel content
    • Create engaging short-form content to drive followers to YouTube
    • Use popular music and effects to increase visibility
    • Collaborate with influencers in similar niches
    • Use hashtags strategically to maximise video reach
    • Engage with followers using comments and Duets
    • Post consistently and at optimal times for target audience
    • Choose a posting schedule that aligns with global trends
    • Cross-promote TikTok content with YouTube videos
    • Track performance analytics to identify successful content types

  • ⛳️ Strategy 3: Grow Instagram presence

    • Create visually appealing images and stories linked to YouTube content
    • Utilise Instagram Reels to capture short-form content audience
    • Engage with followers through Direct Messages and comments
    • Host Instagram Live sessions to deepen connection with the audience
    • Collaborate with Instagram influencers to reach a wider audience
    • Track Instagram analytics to refine content strategy
    • Use stories to tease upcoming YouTube content
    • Interact with posts from other creators to build relationships
    • Create theme-based content around viral or seasonal topics
    • Run Instagram ads to promote key content
content-revitalizationcross-channel-growthcontent-creatorsocial-media-strategistvideo-production-teamsocial-media-marketing-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for creating a Social Media Growth and Sales Strategy for Tedra Auto

  • ⛳️ Strategy 1: Engage with audience through diverse content

    • Conduct a competitor analysis to identify content gaps and opportunities
    • Develop a content calendar featuring posts about industry trends, FAQ, and client success stories
    • Create engaging visual content like videos, infographics, and animations showcasing automatic parking systems
    • Host live Q&A sessions on social media platforms to engage directly with the audience
    • Share customer testimonials and case studies to build trust and reliability
    • Collaborate with influencers in the automotive and technology sectors for broader reach
    • Utilise user-generated content by asking clients to share their Tedra Auto experiences
    • Run weekly themed content series to maintain audience interest and engagement
    • Utilise Instagram stories and reels for behind-the-scenes content and quick tips
    • Leverage social media analytics tools to track engagement and optimise content strategy

  • ⛳️ Strategy 2: Boost sales through targeted campaigns

    • Define clear KPIs and sales targets for the social media campaigns
    • Utilise Facebook and Instagram ads targeting businesses and real estate developers
    • Promote special offers and discounts through engaging visual content
    • Create landing pages aligned with social media campaigns to capture leads
    • Strengthen CRM efforts by following up on leads generated via social media
    • Offer exclusive webinars on the advantages of automated parking systems
    • Monitor ad performance and make data-driven adjustments to optimise ROI
    • Launch a content series on unsolved parking problems and how Tedra Auto can help
    • Engage potential clients with informative content on cost savings and efficiency improvements
    • Collaborate with complementary brands for co-promotional campaigns

  • ⛳️ Strategy 3: Strengthen brand identity and awareness

    • Revamp social media profiles with consistent branding and messaging
    • Share the brand story and values in a compelling video and pinned post
    • Design a unique hashtag for Tedra Auto to build brand community and recognition
    • Participate in industry-related social media groups and discussions
    • Regularly update followers on company milestones and achievements
    • Establish Tedra Auto as a thought leader by sharing expert insights and white papers
    • Encourage team members to become brand ambassadors by sharing company content
    • Organise social media contests and giveaways themed around automated parking efficiency
    • Ensure alignment between offline marketing activities and social media presence
    • Utilise chatbot features for customer inquiries to strengthen service experience
social-mediaengagementcontent-creatormarketing-strategistmarketing-teamsales-team
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Strategies and tactics for achieving brand visibility for Lumina Energy

  • ⛳️ Strategy 1: Develop a compelling brand narrative

    • Conduct market research to understand target audience
    • Define the unique selling propositions of Lumina Energy
    • Craft a brand story that resonates with environmental values
    • Create a consistent brand message across all channels
    • Design a visually appealing brand logo and visuals
    • Produce educational content about solar energy benefits
    • Develop a brand tagline that highlights renewable energy
    • Host informational webinars and workshops
    • Collaborate with environmental organisations for co-branding
    • Gather customer testimonials for authentic storytelling

  • ⛳️ Strategy 2: Implement a digital marketing campaign

    • Set up a responsive and user-friendly website
    • Enhance SEO with relevant keywords on the website
    • Launch targeted online ads using Google Ads
    • Create and maintain social media profiles on key platforms
    • Develop a content calendar for regular social media posting
    • Utilise video marketing for product demonstrations
    • Engage with followers and potential customers on social media
    • Run social media ads focused on brand awareness
    • Collaborate with influencers in the sustainability niche
    • Track and analyse digital campaign performance metrics

  • ⛳️ Strategy 3: Create targeted promotional events

    • Organise virtual events to showcase solar technologies
    • Participate in renewable energy trade shows and fairs
    • Partner with local businesses for joint promotions
    • Offer limited-time discounts to new customers
    • Create an email marketing campaign for event announcements
    • Develop loyalty programs for repeat customers
    • Engage with community through sponsorship of eco-friendly events
    • Host a launch event for new product releases
    • Distribute branded merchandise at events
    • Collect feedback from event participants to improve strategies
solar-energybrand-awarenessmarketing-managerbrand-strategistsales-teamsocial-media-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for creating a Comprehensive Monthly Digital Marketing Strategy

  • ⛳️ Strategy 1: Produce Engaging Video Content

    • Brainstorm six unique and humorous video ideas catchy and likely to go viral
    • Create eye-catching video titles that capture attention and intrigue viewers
    • Script brief descriptions for each concept to guide the video production process
    • Decide on optimal video lengths to keep viewers engaged, target around 15 to 30 seconds
    • Incorporate calls to action in the videos to prompt viewer interaction and shares
    • Suggest interactive elements such as questions or polls to include in each video
    • Plan a posting schedule on peak user engagement days, choosing times like evenings or weekends
    • Ensure titles and scripts are aligned with transactional search terms for maximum SEO impact
    • Use trending music or sound effects to tap into viral trends and increase visibility
    • Include hashtags related to interior design and digital trends to boost discoverability

  • ⛳️ Strategy 2: Design Eye-catching Static Posts

    • Develop compelling headlines or captions that are witty and stir curiosity
    • Create visual elements tailor-made for Instagram, incorporating vibrant graphics and colours
    • Select themes that align with the aesthetic preferences of your audience
    • Utilize engaging hashtags to reach a broader audience and participate in trending conversations
    • Post during high-traffic periods to maximise visibility and engagement
    • Initiate follower interactions by asking questions or using humorous quizzes
    • Incorporate feedback loops by encouraging comments and responding promptly
    • Use polls or interactive elements to enhance follower involvement
    • Sync content with relevant happenings in the interior design industry
    • Collaborate with influencers or tag parties involved to expand reach

  • ⛳️ Strategy 3: Implement an Overall Engagement Strategy

    • Define KPIs like engagement rate, follower growth, and shares for measuring success
    • Analyse which content styles perform best using Instagram Insights and adjust accordingly
    • Foster a sense of community by replying to comments and hosting regular Q&A sessions
    • Leverage Instagram Stories for behind-the-scenes content to build a connection with viewers
    • Experiment with Instagram Reels to tap into fast-moving trends and reach new audiences
    • Promote collaborations with other accounts that share similar audiences
    • Regularly update your bio and story highlights to reflect the current content focus
    • Include humour consistently to maintain a light-hearted and approachable brand identity
    • Encourage user-generated content by featuring follower designs or creative uses of your advice
    • Ensure consistency across all elements of the strategy to build brand recognition and trust
content-marketinginstagram-growthsocial-media-managercontent-creatormarketing-teamcreative-team
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Strategies and tactics for enhancing social media presence on Instagram

  • ⛳️ Strategy 1: Increase engagement with interactive content

    • Create and post weekly interactive stories such as polls and quizzes
    • Host a monthly Instagram live session focusing on personal growth topics
    • Reply promptly to all comments on posts to encourage community interaction
    • Encourage user-generated content by asking followers to share their personal growth stories with a specific hashtag
    • Schedule and host Q&A sessions every fortnight
    • Conduct regular giveaways that encourage tagging of friends in the comments
    • Post a biweekly challenge or prompt, urging followers to participate and share their experiences
    • Collate and share testimonials from followers in story highlights
    • Develop a series of IGTV videos discussing various aspects of personal growth
    • Collaborate with influencers in the personal growth space for live discussions

  • ⛳️ Strategy 2: Optimise content for maximum reach and visibility

    • Research and use trending hashtags specific to personal growth in every post
    • Post content at peak times based on your audience insights
    • Use high-quality images and videos that resonate with your audience's interest in personal growth
    • Develop a cohesive and visually appealing Instagram feed theme
    • Update your Instagram bio to clearly reflect the personal growth niche and include useful links
    • Create Instagram Reels once a week with easily digestible personal growth tips
    • Promote posts with Instagram ads targeted at people interested in personal development
    • Analyse engagement analytics monthly to refine posting strategy
    • Engage with posts from other influencers and accounts in the personal growth field regularly
    • Utilise Instagram's carousel post feature to share mini-guides or step-by-step processes

  • ⛳️ Strategy 3: Build a community through value-driven content

    • Develop a content calendar with a mix of motivational quotes, growth tips, and personal stories
    • Create a series of posts that address common personal growth challenges with solutions
    • Host a weekly series where you feature industry experts via takeovers or collaborations
    • Introduce themed days such as 'Motivation Monday' or 'Wisdom Wednesday' with consistent content
    • Establish a regular newsletter sign-up link in the bio for deeper engagement
    • Share behind-the-scenes content to humanise the brand and improve relatability
    • Regularly ask for feedback through stories or posts to understand audience needs
    • Create infographics summarising key learning points from personal growth topics
    • Promote long-form content or other resources available on external platforms
    • Celebrate milestones and success stories of community members to foster inclusivity
engagementcommunitycontent-creatorsocial-media-strategistmarketing-teamcontent-development-team
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Strategies and tactics for increasing audience for Mostafa Afifi platforms over 3 months

  • ⛳️ Strategy 1: Enhance content production and quality

    • Conduct a content audit to identify popular and underperforming posts
    • Develop a content calendar to plan regular posts and updates
    • Incorporate multimedia elements like videos, graphics, and infographics
    • Use audience feedback to refine and improve content quality
    • Post user-generated content to engage the current audience
    • Create exclusive content for subscribers or followers
    • Collaborate with content creators for diverse perspectives
    • Develop educational content to provide value to the audience
    • Utilise storytelling to make the content more relatable
    • Regularly update the platform to ensure fresh and relevant content

  • ⛳️ Strategy 2: Improve social media engagement

    • Identify key social platforms where the target audience is active
    • Increase posting frequency on social media with engaging content
    • Run interactive social media campaigns such as polls or quizzes
    • Respond promptly to comments and messages to increase interaction
    • Utilise hashtags strategically to reach a wider audience
    • Host live sessions or Q&A to increase audience interaction
    • Encourage audience to share content through incentives
    • Collaborate with influencers to reach broader audiences
    • Monitor engagement analytics to tailor future posts
    • Create and join relevant online communities and forums

  • ⛳️ Strategy 3: Enhance platform visibility and discoverability

    • Optimise SEO for all platform content to improve search rankings
    • Leverage email marketing to keep the audience informed and engaged
    • Utilise paid advertising on social media to reach new audiences
    • Join relevant online directories and listings to increase visibility
    • Develop partnerships with other platforms to share audiences
    • Create targeted campaigns for different audience segments
    • Use A/B testing for title and content variations
    • Regularly analyse and refine keyword strategy
    • Promote platform through offline events and collaborations
    • Encourage reviews and testimonials to build credibility
audience-growthcontent-qualitycontent-creatorsocial-media-managermarketing-teamcontent-development-team
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How to track your Social Media Growth strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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