The strategy "Promoting a Rajasthani folk song on Instagram" is designed to boost the reach and engagement of a new song through innovative use of Instagram's features. The strategy is divided into several detailed actions, beginning with the creation of engaging Instagram Reels. These Reels highlight various aspects of Rajasthani culture, such as traditional dance, instruments, and behind-the-scenes moments. For example, creating a Reel that captures a traditional Rajasthani dance can provide a captivating visual experience for followers.
Additionally, the strategy focuses on developing visually captivating Instagram Posts. This involves posting image carousels and high-quality images that accentuate traditional Rajasthani attire and settings. By combining graphics explaining the cultural significance of the song with engaging posts, the strategy ensures users are both entertained and educated. For example, a "Did You Know?" series could share trivia about Rajasthani folk music, fostering curiosity and connection.
Moreover, the strategy emphasizes maximizing engagement through Instagram Stories and influencer collaborations. Influencers conducting takeovers, sharing stories, or participating in virtual events can amplify the song's cultural richness and reach. By incorporating polls, Q&A sessions, and interactive stickers, the strategy encourages active interaction and deeper engagement.
The strategies
⛳️ Strategy 1: Create engaging Instagram Reels
- Film a Reel showcasing traditional Rajasthani dance with the song playing in the background
- Capture a short tutorial teaching a simple Rajasthani folk dance move
- Compile a montage showing various Rajasthani instruments used in the song
- Create a Reel with behind-the-scenes footage of the song recording session
- Invite dancers or musicians to perform a 10-second snippet of the song in traditional attire
- Feature a popular Instagram influencer performing a traditional Rajasthani welcome dance to the song
- Record a timelapse of Rajasthani artisans crafting traditional instruments with the song playing
- Utilise augmented reality to create filters that users can apply to feel part of a Rajasthani folk scene
- Highlight the cultural significance of the song through a mini-series of Reels capturing iconic Rajasthani landmarks
- Challenge followers to a dance-off or lip-sync competition using your song as the soundtrack
⛳️ Strategy 2: Develop visually captivating Instagram Posts
- Post an image carousel featuring traditional Rajasthani attire and accessories
- Share a high-quality image of the artists involved in the song in a classic Rajasthani setting
- Create graphics that explain the cultural significance of the song and its lyrics
- Feature a post that celebrates key Rajasthani cultural festivals related to the song
- Illustrate a step-by-step guide to making a traditional Rajasthani dish, accompanied by the song
- Introduce a 'Did You Know?' series sharing trivia about Rajasthani folk music and its origins
- Use split images to juxtapose modern and traditional versions of Rajasthani musical instruments
- Post user-generated content such as artwork or homemade videos inspired by the song
- Share a story or legend from Rajasthan that inspired the song's theme
- Design a poster showcasing the song's lyrics with traditional Rajasthani artwork motifs
⛳️ Strategy 3: Maximise engagement through Instagram Stories and Influencer collaboration
- Conduct a takeover where influencers share their experience with Rajasthani culture and the song
- Use polls to engage followers by asking which Rajasthani aspect they connect with most
- Run a Q&A session with the artists of the song discussing its making and cultural influences
- Highlight followers' artworks or covers of the song in your stories
- Feature 15-second clips of influencers dancing to the song, encouraging follower interaction
- Share a countdown and anticipation build-up to when the song drops, complete with sneak peeks
- Invite influencers to co-host virtual events celebrating Rajasthani culture and the song
- Use story stickers to interact with followers, such as asking what they felt while listening to the song
- Post stories of popular Rajasthani venues or landmarks with the song in the background
- Create a hashtag challenge encouraging users to share their take on Rajasthani attire or music with the song
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
