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7 strategies and tactics for Artist

What is Artist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Artist strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Artist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Artist strategy examples

You will find in the next section many different Artist tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for designing a Career Strategy Map for Independent Show Promotion

  • ⛳️ Strategy 1: Build a solid foundation in the music industry

    • Volunteer or intern at local music venues to gain backstage and operations exposure
    • Participate in street teams and work part-time at events to understand different roles
    • Join local music and event planning organisations for hands-on experience
    • Gain online certifications in social media marketing and Google Analytics
    • Attend local music networking events to establish industry contacts
    • Assist in planning campus or local music events to gain event planning experience
    • Research successful local promotion strategies and align them with your goals
    • Start building a personal brand through networking and social media presence
    • Identify key mentors in the industry and seek guidance
    • Take online courses on event safety and alcohol service if required

  • ⛳️ Strategy 2: Gain experience and expand professional skills

    • Work as a venue marketing assistant or artist liaison to gain industry understanding
    • Host small DIY shows at local coffee shops or bars to build practical experience
    • Begin building an email list and social media following for your promotion brand
    • Study contract negotiation and artist rider agreements to manage shows effectively
    • Learn budgeting and profit-and-loss analysis for event financial management
    • Organise small-venue shows with a focus on emerging local artists
    • Run digital marketing campaigns for your events to improve attendance
    • Network with booking agents and budding artists for future collaborations
    • Track and analyse show performance for better strategic planning
    • Engage with other local promoters to learn through co-promotions

  • ⛳️ Strategy 3: Scale your brand towards independent promotion

    • Consistently book and organise shows at medium-capacity venues to grow your reputation
    • Secure sponsorships from local businesses to support larger events
    • Consider managing a local artist to expand contacts and experience
    • Develop partnerships with sound and lighting companies for quality events
    • Host larger monthly shows and explore opportunities in local festivals
    • Hire part-time assistants to support marketing and logistical operations
    • Optimise business processes by setting up LLC, obtaining event insurance, and systems for accounting
    • Regularly attend industry panels and workshops for continued learning
    • Maintain relationships with key stakeholders like booking agents, venue managers, and sponsors
    • Evaluate and refine business strategy based on feedback and financial performance
career-strategyindependent-promotionshow-promoterevent-plannermarketing-teamevent-operations-team
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Strategies and tactics for preparing for Eswatini’s Participation in Belgrade Expo 2027

  • ⛳️ Strategy 1: Enrich the Pavilion Experience

    • Design an immersive entrance with vibrant colours and music reflective of Eswatini culture
    • Create a virtual reality experience to explore Eswatini's landscapes and heritage
    • Develop interactive zones for traditional games and musical instruments
    • Organise live performances featuring Swati musicians and dancers blending heritage with modern creativity
    • Showcase a business and innovation area with eco-friendly products and success stories
    • Incorporate storytelling spaces to engage visitors in cultural narratives
    • Highlight textures and materials from Swati heritage in the pavilion's design
    • Conduct interactive workshops for visitors to engage with artisans and crafts
    • Integrate the theme of 'Play Together' with participatory dance and collective activities
    • Conclude with a cultural market offering crafts, marula-based products, and organic foods

  • ⛳️ Strategy 2: Foster Audience Engagement

    • Develop play areas for children and youth with traditional games and VR simulations
    • Engage cultural enthusiasts through live performances and dance workshops
    • Host seminars and networking spaces for business stakeholders
    • Create an immersive route for the general public through Eswatini’s landscape and cultural zones
    • Launch a digital campaign #NkweEswatiniExpo2027 to connect global audiences
    • Involve Swati students in Serbia as cultural and educational ambassadors
    • Organise interactive workshops guided by diaspora students
    • Provide guided tours for business and investment stakeholders
    • Share testimonials from artists and athletes through the digital platforms
    • Regularly update live pavilion experiences on social media

  • ⛳️ Strategy 3: Showcase Cultural and Economic Innovations

    • Integrate traditional games like umlabalaba into educational displays
    • Highlight women-led cooperatives producing marula-based products
    • Present sustainable craftsmanship as part of a circular economy approach
    • Feature the MTN Bushfire Festival as a model of cultural diplomacy
    • Include rising Swati athletes and their stories as part of sport exhibits
    • Organise dialogue sessions with craft cooperatives and cultural leaders
    • Develop a space for interactive art demonstrations from Swati visual artists
    • Highlight craft industries that transform recycled materials into designs
    • Showcase innovation through the blending of heritage and modern tech in exhibits
    • Promote investment opportunities through practical demonstrations and showcases
cultural-identityinnovationcultural-ambassadorevent-coordinatormarketing-teamdesign-team
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Strategies and tactics for enhancing Social Media Presence

  • ⛳️ Strategy 1: Leverage Creative Content

    • Create a consistent posting schedule to maintain engagement and visibility
    • Share behind-the-scenes content to showcase day-to-day operations and creativity at the hub
    • Engage with followers through interactive stories such as polls and Q&A sessions
    • Use high-quality visuals and graphics to represent the aesthetic of your brand
    • Produce short videos highlighting artists and events at Off-Brief
    • Encourage user-generated content by asking customers to share their experiences
    • Highlight customer stories and testimonials to build community trust
    • Host Instagram takeovers by local artists or influencers to widen audience reach
    • Use branded hashtags to increase discoverability and encourage post sharing
    • Run creative contests with incentives to generate buzz and participation

  • ⛳️ Strategy 2: Foster Community Engagement

    • Respond promptly and thoughtfully to comments and direct messages to improve engagement
    • Organise virtual events or workshops to engage with followers unable to visit physically
    • Showcase community artwork and projects by featuring them on your platform
    • Create discussion posts that invite comments and interaction among followers
    • Share user-generated content regularly and give credit to original creators
    • Use Instagram live sessions to engage with your audience in real-time
    • Partner with local businesses for giveaways to increase reach and connections
    • Develop a loyalty programme and promote it through social media
    • Rotate guest bloggers from the community to contribute to your social media content
    • Host a monthly Q&A with a featured artist or team member to build relationships

  • ⛳️ Strategy 3: Build Strategic Partnerships

    • Identify and reach out to brands or artists with a similar audience for collaboration
    • Collaborate on unique event concepts to attract tastemakers and influencers
    • Share collaborative project details and outcomes on social media to increase visibility
    • Create posts or stories highlighting successful partnerships and their benefits
    • Invite influencers to exclusive preview events to increase buzz
    • Include partner content in your story highlights and feature sections
    • Develop co-branded content for online and offline channels
    • Propose joint social media campaigns with partners to expand reach
    • Regularly assess partnership successes and iterate the approach accordingly
    • Engage in consistent communication and periodic meet-ups with potential collaborators
social-mediacommunitycontent-creatorsocial-media-managermarketing-teamcommunity-outreach-team
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Strategies and tactics for achieving Strategic Objectives for Off-Brief

  • ⛳️ Strategy 1: Boost brand awareness via digital channels

    • Launch a monthly themed digital campaign highlighting unique aspects of Off-Brief
    • Collaborate with local influencers to amplify reach and impressions
    • Organise virtual tours and live Q&A sessions to engage with online audiences
    • Use targeted social media ads to reach a broader and relevant audience
    • Create visually appealing content that showcases the aesthetic and creative vibe
    • Develop and promote a branded hashtag to increase mentions
    • Host online contests to encourage user-generated content and story views
    • Publish behind-the-scenes stories to humanise the brand and increase reach
    • Regularly update the website and social profiles with fresh, creative content
    • Encourage satisfied customers to leave reviews online for greater visibility

  • ⛳️ Strategy 2: Foster community building with engaging events and programs

    • Host weekly workshops or classes catered to different creative interests
    • Organise regular networking events to connect creatives with each other
    • Initiate a membership program offering exclusive deals to frequent visitors
    • Offer loyalty rewards for engagement and repeat interactions
    • Create a comfortable and flexible space that encourages interaction among visitors
    • Schedule bi-monthly feedback sessions with the community to better cater to their needs
    • Launch a blog featuring stories and projects from regulars to foster personal connections
    • Encourage collaboration amongst community members through joint projects
    • Provide spaces for pop-up creative markets to support local artists and creators
    • Develop an online community platform for continuous engagement and dialogue

  • ⛳️ Strategy 3: Elevate cultural positioning to attract tastemakers and partners

    • Curate art exhibits from prominent and emerging local artists
    • Host talks and panel discussions with thought leaders and creatives
    • Create an annual calendar of signature events and cultural festivals
    • Engage with the media to feature Off-Brief in culture-focused publications
    • Partner with cultural initiatives and projects that align with Off-Brief’s values
    • Invite and collaborate with influencers who align with Off-Brief’s target audience
    • Develop a series of podcasts or webinars discussing creative industry trends
    • Offer exclusive events or previews for media personnel and influencers
    • Network with universities and schools to involve students in the culture scene
    • Develop press releases highlighting Off-Brief's unique cultural position
brand-awarenesscommunity-buildingmarketing-specialistevent-coordinatormarketing-teamcommunity-management-team
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Strategies and tactics for creating an arts space for community wellbeing

  • ⛳️ Strategy 1: Engage local artists and creatives

    • Conduct outreach to identify local artists interested in contributing
    • Organise collaborative workshops to brainstorm ideas for the space
    • Establish a committee of artists to help guide the space's offerings
    • Host an artists' open forum to discuss needs and opportunities
    • Develop partnership agreements with local artists and art collectives
    • Create a rotating display area for artists to showcase their work
    • Organise artist-led events to engage the community
    • Offer space rental at reduced rates for community artists
    • Develop an artist-in-residence programme
    • Collaborate with local schools to integrate student artwork

  • ⛳️ Strategy 2: Implement community-centred programmes

    • Survey the community to understand their interests and needs
    • Develop a diverse schedule of workshops addressing various art forms
    • Offer classes on topics such as painting, dance, and drama
    • Implement family-friendly art events and activities
    • Create an after-school programme focused on creative expression
    • Host regular community exhibitions and open gallery nights
    • Develop health and wellness activities incorporating art
    • Organise cultural festivals celebrating diversity and arts
    • Offer therapeutic art sessions targeting different age groups
    • Introduce a volunteer programme for community involvement

  • ⛳️ Strategy 3: Develop sustainable funding and partnerships

    • Identify potential funding sources including grants and donations
    • Host fundraising events showcasing community talent
    • Establish relationships with local businesses for sponsorships
    • Develop a membership programme for regular support
    • Create a crowdfunding campaign to gather initial funding
    • Seek partnership with local health agencies for wellbeing initiatives
    • Secure sponsorship from art supply stores for events and workshops
    • Apply for government and arts council funding
    • Build a database of supporters and communicate regularly with updates
    • Develop a social media presence to increase visibility and support
community-wellbeingcreative-engagementartistprogram-coordinatoroutreach-teamfundraising-team
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Strategies and tactics for building an Impactful Theatre Education Organisation

  • ⛳️ Strategy 1: Focus on Key Educational Themes

    • Identify and prioritise educational themes such as mental health, relationships, and financial literacy
    • Develop scripts that resonate with real-life stories and struggles
    • Engage experts in each field to ensure accurate and relatable content
    • Partner with human rights and mental health organisations
    • Create role-playing scenarios to demonstrate practical use of information
    • Adapt content to suit both rural and urban audiences
    • Create training material for teachers and facilitators
    • Leverage storytelling to convey cultural and moral lessons
    • Incorporate feedback from early test performances to refine content
    • Document and share success stories to promote the initiative

  • ⛳️ Strategy 2: Expand Visibility and Outreach

    • Start performances in local schools and community centres
    • Develop a solid online presence across YouTube, TikTok, and Facebook
    • Use WhatsApp groups to maintain engagement and spread messages
    • Create a drama-based book with skits and guidance for replication
    • Record simple videos or audios for wider dissemination
    • Collaborate with community radios for outreach in remote areas
    • Implement a ‘drama series’ format to maintain audience interest
    • Facilitate follow-up discussions post-performance for deeper understanding
    • Establish partnerships with educational and cultural entities
    • Encourage audience interaction through Q&A and feedback sessions

  • ⛳️ Strategy 3: Develop a Network of Collaborators and Ambassadors

    • Train a team of drama ambassadors within each targeted community
    • Identify and reach out to potential collaborators like UNESCO and UNICEF
    • Engage local community leaders for endorsement and venue access
    • Cultivate sponsors for financial and promotional support
    • Utilise peer networks in schools and colleges to expand reach
    • Invite recovered individuals to share real-life stories in performances
    • Establish a mentorship program for continuous skill building
    • Plan collaborative events with tech hubs for AI awareness
    • Incorporate local artists to add authenticity and diversity
    • Set up an advisory board with members from diverse backgrounds
theatre-educationcommunity-empowermentscriptwritercommunity-leaderoutreach-teamcontent-development-team
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Strategies and tactics for dodging without thinking

  • ⛳️ Strategy 1: Build muscle memory

    • Practice dodging drills daily with a trained partner
    • Incorporate reflex training exercises such as reaction ball drills
    • Perform shadow boxing to simulate dodging movements
    • Utilise virtual reality training programs for enhanced reflex
    • Engage in sports that require quick dodging such as squash or fencing
    • Take up martial arts classes focusing on defensive movements
    • Practice evasion tactics in different environments (indoor, outdoor)
    • Record and review your dodging techniques using a camera
    • Participate in scenario-based training for real-life applications
    • Consult a coach or mentor to provide feedback and adjustments

  • ⛳️ Strategy 2: Train your mind

    • Practice mindfulness and meditation to enhance focus
    • Engage in visualisation techniques of successful dodging scenarios
    • Implement breathing exercises to stay calm under pressure
    • Study and analyse videos of experts demonstrating dodging tactics
    • Participate in video games or simulations that require quick reflexes
    • Solve puzzles and brain teasers to improve cognitive reaction time
    • Attend workshops or seminars on quick decision-making skills
    • Practice yoga to enhance body awareness and control
    • Develop a pre-dodging routine to mentally prepare for quick reactions
    • Engage in interval training to boost both physical and mental endurance

  • ⛳️ Strategy 3: Optimise your physical condition

    • Create a consistent workout regime focusing on agility and speed
    • Incorporate plyometric exercises such as jump squats and burpees
    • Perform high-intensity interval training (HIIT) sessions
    • Maintain a balanced diet rich in lean proteins and complex carbs
    • Ensure adequate hydration to support physical performance
    • Take regular rest and recovery periods to prevent overtraining
    • Include balance exercises to enhance body coordination
    • Work on flexibility through stretching routines or yoga
    • Attend sports conditioning classes aimed at improving reflex
    • Track and monitor physical progress to identify areas for improvement
muscle-memoryagilitycoachmartial-artisttraining-partnersconditioning-experts
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How to track your Artist strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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