The strategy focuses on increasing website traffic through high-quality content creation and promotion. It includes optimising existing content for SEO by conducting keyword research, updating blog posts with relevant keywords, and improving meta titles and descriptions. For example, ensuring that alt texts are optimised can help in ranking higher on search engines, ultimately driving more traffic.
Creating new, valuable content is another crucial part. This includes developing a content calendar targeting audience interests, producing in-depth articles, visual content like infographics, and collaborating with industry experts for guest posts. These actions help in engaging and retaining your audience, which in turn boosts site visits.
The strategy also emphasizes promoting content across various channels. Sharing on relevant social media platforms, participating in online communities, and leveraging influencer partnerships can significantly widen your content's reach. For instance, using email newsletters to share top-performing content ensures it reaches a dedicated audience, maximizing engagement and traffic.
The strategies
⛳️ Strategy 1: Optimise existing content for SEO
- Conduct keyword research to identify high-traffic keywords
- Update existing blog posts to include selected keywords
- Optimise meta titles and descriptions for click-through rates
- Add internal links to relevant pages to improve site structure
- Improve content readability with subheaders and bullet points
- Include high-quality external links to reputable sources
- Enhance multimedia content by adding relevant images and videos
- Use SEO plugins to analyse and improve overall content score
- Ensure all alt texts are optimised for target keywords
- Monitor page performance and make data-driven adjustments
⛳️ Strategy 2: Create new, valuable content
- Develop a content calendar with topics targeting audience interests
- Write long-form, in-depth articles that address common queries
- Create visual content like infographics and slideshows
- Publish case studies or success stories to demonstrate value
- Produce regular video content and embed it in blog posts
- Collaborate with industry experts for guest posts and interviews
- Ensure all new content is well-optimised for SEO
- Encourage user-generated content through contests and challenges
- Refresh content based on seasonality and trending topics
- Analyse competitor content to identify gaps and opportunities
⛳️ Strategy 3: Promote content across various channels
- Share new content on all relevant social media platforms
- Use email newsletters to distribute top-performing content
- Participate in relevant online communities to share content
- Utilise paid advertising to boost high-value content
- Leverage influencer partnerships for wider content reach
- Encourage employees to share content on their networks
- Utilise content syndication to reach broader audiences
- Implement a share button on all content pages
- Engage users with interactive content like quizzes and polls
- Monitor and respond to comments on content to boost engagement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
