The strategy to enhance brand presence and visibility for TSC is multifaceted, focusing on boosting social media engagement, driving new customer sales, and strengthening brand recall. For social media, TSC aims to attract followers aged 25-55 through targeted content and collaborations with influencers. This includes engaging posts, unboxing experiences, and strategic posting times to optimize reach and interaction.
Simultaneously, the strategy includes actions to entice new customers such as referral programs, first-time discounts, and personalized email marketing. By showcasing TSC's affordability and luxury through various channels, and leveraging SEO, TSC seeks to convert interest into sales.
Lastly, enhancing brand recall involves maintaining consistent visual branding and building emotional connections through storytelling and user-generated content. Strategic partnerships and public relations campaigns are also crucial in increasing media exposure and establishing TSC as a trusted shirt brand.
The strategies
⛳️ Strategy 1: Increase social media following and engagement
- Identify target audience personas aged 25-55 across social media platforms
- Conduct competitor analysis to understand their follower demographics and engagement tactics
- Create a content calendar with a mix of engaging posts, including discount announcements, behind-the-scenes, and customer testimonials
- Utilise Instagram Reels and Stories for short, impactful product showcases and unboxing experiences
- Collaborate with influencers aligned with the brand ethos to reach a wider audience
- Held regular contests and giveaways to attract new followers and increase engagement
- Optimise posting times based on audience activity peak times on each platform
- Utilise relevant hashtags strategically to extend reach, using both popular and niche tags
- Engage with the audience by responding to comments, and DMs, and participating in discussions
- Monitor analytics to assess performance and adjust the strategy accordingly
⛳️ Strategy 2: Drive sales to new customers
- Develop a referral programme to encourage existing customers to recommend TSC to others
- Offer first-time customer discounts or exclusive offers to incentivise purchases
- Implement retargeting ads on social media and Google for visitors who did not convert
- Leverage pop-up shops or events in high-footfall locations to showcase the product range
- Strengthen email marketing efforts with personalised recommendations and cart reminders
- Collaborate with popular online marketplaces to increase visibility
- Highlight the affordability and luxury aspect in all advertising to appeal to the target demographic
- Provide easily accessible product information and fit guides on the website to reduce decision friction
- Utilise SEO to improve online brand visibility and attract organic traffic to the website
- Collect and analyse customer feedback to continuously optimise the shopping experience
⛳️ Strategy 3: Enhance brand visibility and recall
- Create consistent visual branding across all content with recognisable colours and logo placements
- Develop a content strategy around lifestyle and aspirational content that resonates with the audience
- Use storytelling in all marketing messages to build emotional connections with the brand
- Establish strategic partnerships and collaborations with accessories brands for cross-promotion
- Implement a loyalty programme rewarding repeat customers with exclusive benefits
- Invest in public relations campaigns to increase media exposure in fashion and lifestyle publications
- Educate consumers with content around fabric quality and manufacturing processes
- Host live fashion shows or pop-up events streamed on social media for increased engagement
- Create brand advocates by encouraging user-generated content through hashtag promotions
- Regularly update content pillars focusing on trends, new collections, and customer stories
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
