Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Competitive Analyst

What is Competitive Analyst strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Competitive Analyst strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Competitive Analyst strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Competitive Analyst strategy examples

You will find in the next section many different Competitive Analyst tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for conducting competitive intelligence to improve review quality

  • ⛳️ Strategy 1: Analyse competitors' review platforms

    • Identify top competitors known for high-quality reviews
    • Research their review submission processes and guidelines
    • Evaluate the moderation and approval process for submitted reviews
    • Examine how competitors handle review authenticity and credibility
    • Investigate incentive structures and reward mechanisms they use
    • Analyse user feedback and satisfaction related to the review process
    • Identify technological tools and algorithms employed by competitors
    • Benchmark competitors' engagement metrics against ours
    • Study their user communication strategies and feedback loops
    • Assess competitors' handling of negative or fraudulent reviews

  • ⛳️ Strategy 2: Revamp our review incentive structure

    • Redefine criteria for high-quality reviews to merit rewards
    • Implement tiered reward system based on review quality levels
    • Introduce periodic bonus incentives for consistent quality submissions
    • Set up a review quality scorecard for users to track performance
    • Offer training sessions or guidelines on writing high-quality reviews
    • Conduct feedback surveys about the incentive system and its fairness
    • Use qualitative metrics to evaluate and reward useful reviews
    • Test different incentive models and measure their impact on quality
    • Create a community spotlight feature for top reviewers
    • Monitor and adjust incentives based on changing review trends

  • ⛳️ Strategy 3: Enhance review content quality

    • Develop clear guidelines for users on submitting high-quality reviews
    • Introduce an editor or AI tool to assist in improving review drafts
    • Implement a peer review system where reviews are assessed by fellow users
    • Provide constructive feedback on reviews to encourage improvement
    • Curate a best practices library for users to learn from top reviews
    • Set up an automated system to flag low-quality submissions for revision
    • Encourage multimedia content to support and enrich reviews
    • Host workshops or webinars on effective review writing
    • Promote a points or badge system for achieving quality milestones
    • Regularly audit content quality and adapt strategies accordingly
competitive-intelligencereview-qualitycompetitive-analystcontent-strategistmarket-researchcontent-development
Implement these strategies

Strategies and tactics for developing a comparative map for charter services

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify and define parameters for future growth rate, annual revenue, traffic intensity, most attended routes, and demand drivers
    • Compile historical data on each of the four charter sectors
    • Perform industry analysis to identify trends and project future growth rates
    • Gather financial reports or industry benchmarks to assess annual revenue performance
    • Analyse air traffic data to evaluate traffic intensity for each sector
    • Research flight itineraries to ascertain most attended routes
    • Use surveys and interviews to understand demand drivers from a customer perspective
    • Engage with industry associations for additional insights and forecasts
    • Leverage published reports and market studies for comparative analysis
    • Summarise findings into a comprehensive market research report

  • ⛳️ Strategy 2: Analyse competitive landscape and industry dynamics

    • Map out key competitors within each charter sector
    • Evaluate competitive strategies and market positioning of major players
    • Analyse strengths, weaknesses, opportunities, and threats (SWOT) for each sector
    • Assess competitive pricing models and service offerings
    • Investigate technological advancements influencing each sector
    • Understand regulatory and policy impacts on charter services
    • Study customer preferences and switching behaviour across sectors
    • Compare marketing and branding strategies of successful providers
    • Identify potential new entrants or disruptive innovations
    • Outline rivalry intensity and market saturation levels for comparative assessment

  • ⛳️ Strategy 3: Develop strategic recommendations based on analysis

    • Compare future growth potential of each sector and identify leading opportunities
    • Develop recommendations for revenue maximisation based on sector analysis
    • Identify key market segments and target demographics within each charter service
    • Formulate strategies to enhance service offerings aligned with demand drivers
    • Recommend strategic partnerships or alliances to boost market presence
    • Propose market entry or expansion strategies for underserved routes
    • Advocate for technology adoption to improve efficiency and customer experience
    • Outline risk mitigation strategies and contingency plans
    • Create a strategic roadmap with timelines and key performance indicators
    • Prepare a presentation to communicate and align strategic vision with stakeholders
market-researchcompetitive-analysismarket-analyststrategic-plannerresearch-teamstrategy-development-team
Implement these strategies

Strategies and tactics for optimising cost and pricing for recycling post-consumer bottles

  • ⛳️ Strategy 1: Analyse cost components

    • Identify all cost components involved in recycling post-consumer bottles
    • Conduct market research to benchmark costs against competitors
    • Evaluate the impact of different recycling technologies on cost efficiency
    • Determine fixed and variable costs to understand cost scalability
    • Assess the financial implications of handling different bottle materials
    • Calculate the economies of scale when processing larger volumes
    • Establish a baseline for operational efficiency improvements
    • Choose cost-effective transportation methods for bottle collection
    • Track and manage energy consumption costs in operations
    • Conduct a cost-benefit analysis to identify potential savings

  • ⛳️ Strategy 2: Develop a competitive pricing model

    • Analyse the pricing strategies of competitors in the recycling industry
    • Identify the unique value proposition that differentiates your service
    • Determine the pricing elasticity of demand for recycled bottles
    • Develop different pricing tiers based on recycled material quality
    • Engage stakeholders to assess perceived value of recycling services
    • Pilot different pricing models to assess market response
    • Incorporate customer feedback into pricing decisions
    • Develop promotional pricing for bulk or repeat customers
    • Monitor the impact of external factors on pricing, such as policy changes
    • Regularly review pricing to ensure competitiveness and profitability

  • ⛳️ Strategy 3: Enhance operational efficiency

    • Implement process improvements to streamline recycling operations
    • Regularly train staff to improve productivity and reduce errors
    • Utilise technology to automate and optimise sorting processes
    • Minimise waste by improving material recovery rates
    • Conduct regular maintenance and upgrades of recycling equipment
    • Negotiate supplier contracts for better pricing on materials and services
    • Measure and track key performance indicators to identify inefficiencies
    • Implement a system for tracking and reducing downtime
    • Establish partnerships with suppliers for guaranteed volume discounts
    • Adopt lean manufacturing principles to eliminate waste in operations
cost-optimizationcompetitive-pricingfinancial-analystoperations-managerfinance-teamoperations-team
Implement these strategies

Strategies and tactics for developing a Strategic Plan for an International Investment Firm

  • ⛳️ Strategy 1: Define and Communicate Company Vision and Mission

    • Draft a clear and inspiring vision statement reflecting the long-term aspirations
    • Craft a concise and actionable mission statement outlining the firm's purpose and core operations
    • Identify and articulate three core values that will guide company culture and decision making
    • List and clearly define the services offered by the firm, including unique selling propositions
    • Develop visual and written content for company overview presentation slides
    • Incorporate feedback from stakeholders to refine vision, mission, and core values
    • Integrate vision and mission into company branding materials and communication
    • Conduct workshops to align team members with the firm's vision and mission
    • Implement a communication plan to share the company overview with potential clients
    • Use storytelling techniques in presentations to effectively convey company values

  • ⛳️ Strategy 2: Analyze Market and Competitive Landscape

    • Identify and segment target groups based on demographics and investment needs
    • Collect data on market size and investment trends in Tanzania and neighbouring regions
    • Conduct a competitive analysis to identify direct and indirect competitors
    • Create a strategy canvas to visually compare firm offerings with competitors
    • Identify key differentiators and value propositions distinguishing the firm from competitors
    • Develop a competitive positioning strategy with clear messaging for target clients
    • Research market trends and adapt services to align with emerging client needs
    • Engage with existing clients for feedback to identify unmet needs and opportunities
    • Create customer personas to better understand the behaviours and motivations of target groups
    • Include a fun fact about market potential or client demographics as an engaging introduction in presentations

  • ⛳️ Strategy 3: Develop a Strategic Action Plan and Financial Projections

    • Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
    • Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each SWOT component
    • Define key performance indicators (KPIs) for adoption, retention, and referral rates
    • Create a phased action plan with immediate, short-term, medium-term, and long-term actions
    • Estimate revenue scenarios based on different market penetration and growth assumptions
    • Project financial statements, including cash flow, income, and balance sheets for upcoming years
    • Align budget allocations with strategic initiatives and forecasted growth areas
    • Engage stakeholders for insights into financial planning and risk assessment
    • Regularly review and adjust action plan based on performance KPIs and market changes
    • Summarise the strategic plan in an executive summary for presentation to stakeholders
vision-statementcompetitive-analysisstrategic-plannerfinancial-analystmarketing-teamfinance-team
Implement these strategies

Strategies and tactics for collecting competitive insights for improving review quality

  • ⛳️ Strategy 1: Conduct a competitive analysis

    • Identify key competitors with high-quality reviews
    • Select a sample of products for which reviews will be analysed
    • Evaluate the quality and depth of competitor reviews for selected products
    • Identify patterns or standards in top-tier reviews on competitor sites
    • Analyse the format, language, and prompting questions used in competitor review forms
    • Assess the engagement metrics associated with competitor reviews
    • Research whether competitors incentivise high-quality reviews directly or indirectly
    • Identify whether competitors use any technology tools for review moderation
    • Compile a list of recurring reviewers and analyse their reviewing patterns
    • Prepare a detailed report highlighting differences and recommendations

  • ⛳️ Strategy 2: Implement web scraping ethically for data collection

    • Familiarise the team with legal considerations around web scraping
    • Select appropriate tools for web scraping to gather review data
    • Identify specific data points to extract from competitor websites
    • Set up scraping operations for a pilot run on a small subset of data
    • Ensure continuous monitoring to respect site changes and blocks
    • Analyse scraped data for insights on review quality
    • Develop visualisation dashboards to interpret scraped data
    • Correlate insights from web scraping with internal review practices
    • Determine a schedule for regular refreshing of scraped data sets
    • Evaluate results to inform future enhancements to review submission process

  • ⛳️ Strategy 3: Engage with expert reviewers

    • Identify top-tier reviewers from competing sites
    • Reach out to experienced reviewers with incentives for collaboration
    • Conduct interviews to understand their review creation process
    • Send surveys to learn about their motivation to provide high-quality content
    • Analyse the practices of these reviewers for patterns
    • Develop guidelines based on expert reviewers’ input
    • Initiate a pilot program adopting identified best practices in review submissions
    • Offer training sessions to internal review moderation teams with findings
    • Set up feedback loops for constant learning and improvement
    • Track improvements using metrics like review quality scores post implementation
competitive-analysisweb-scrapingdata-analystreviewerbusiness-intelligencecontent-moderation
Implement these strategies

Strategies and tactics for supporting clients and partners

  • ⛳️ Strategy 1: Enhance service quality

    • Implement regular training sessions for staff to improve skills
    • Conduct customer satisfaction surveys to gather feedback
    • Develop a quality assurance program to monitor service standards
    • Introduce a system to track and analyse service delivery performance
    • Encourage a culture of continuous improvement among employees
    • Set up a dedicated team to handle service-related inquiries promptly
    • Use customer feedback to make iterative improvements to services
    • Benchmark services against industry standards to ensure competitiveness
    • Offer personalised solutions to meet specific client needs
    • Maintain regular communication with clients to understand their expectations

  • ⛳️ Strategy 2: Set competitive pricing

    • Analyse market rates to assess competitive pricing
    • Calculate cost structures to ensure profitability while offering fair prices
    • Offer pricing bundles that provide clear value to clients
    • Provide transparent pricing information to build trust with clients
    • Conduct regular reviews of pricing strategy to remain competitive
    • Develop discount programs for long-term clients and partners
    • Engage in partnerships to leverage economies of scale
    • Use client feedback to evaluate the perceived value of services
    • Differentiate services by offering unique value propositions
    • Communicate the benefits and value of the service clearly to justify pricing

  • ⛳️ Strategy 3: Strengthen partnerships

    • Regularly meet with partners to discuss performance and expectations
    • Develop joint initiatives that benefit both parties
    • Establish clear communication channels with partners
    • Create partnership agreements that outline mutual objectives
    • Foster collaboration through shared resources and knowledge exchange
    • Provide partners with regular market insights and updates
    • Invite partners to co-host events or workshops
    • Acknowledge and highlight partner contributions in communication channels
    • Set up feedback loops with partners for continuous improvement
    • Celebrate partnership milestones to strengthen relationships
service-qualitycompetitive-pricingcustomer-service-managerpricing-analystquality-assurance-teampartnership-development-team
Implement these strategies

Strategies and tactics for analysing the banking industry in Ethiopia using Porter's Five Forces

  • ⛳️ Strategy 1: Gather industry data

    • Research and list all active banking institutions within Ethiopia
    • Identify key financial products and services offered in the market
    • Collect data on market share distribution among the banks
    • Examine banking regulations and policies applicable within Ethiopia
    • Research recent financial performance of Ethiopian banks
    • Collect information about technological adoption in the Ethiopian banking sector
    • Examine historical growth trends in banking services
    • Identify key economic indicators affecting the banking industry
    • Gather information on consumer behaviour in Ethiopian banking
    • Review academic and industry publications on Ethiopian banking

  • ⛳️ Strategy 2: Evaluate competitive rivalry

    • Analyse the number of competitors and level of competition in the market
    • Assess the business strategies of leading banks in Ethiopia
    • Examine customer loyalty and switching costs in banking services
    • Research recent mergers or partnerships among Ethiopian banks
    • Identify any unique selling propositions of banks
    • Analyse price competition and interest rate variations
    • Evaluate the role of brand reputation in the industry
    • Review the geographic distribution of banking services
    • Study the impact of digital banking on traditional rivalries
    • Create a summary of findings on competitive forces

  • ⛳️ Strategy 3: Assess threat of new entrants and substitutes

    • Analyse barriers to entry for new banking institutions
    • Examine regulatory and licensing requirements for new banks
    • Assess the capital requirements for starting a new bank
    • Evaluate the potential threat posed by fintech companies
    • Research the availability and adoption of alternative financial services
    • Examine consumer openness to switching to alternative banking services
    • Identify innovative technologies being used in the banking sector
    • Study the impact of foreign banks entering the Ethiopian market
    • Evaluate current trends in customer service and satisfaction
    • Compile an analysis of potential threats to existing banks
competitive-dynamicsporter's-five-forcesindustry-analystfinancial-strategistresearch-teamstrategy-assessment-team
Implement these strategies

Strategies and tactics for developing a Cremation Products Strategy

  • ⛳️ Strategy 1: Conduct market analysis

    • Research current trends in cremation products and services in Australia
    • Identify key competitors and their market positioning
    • Analyse the current market size and forecast growth opportunities
    • Understand customer preferences and emerging needs in cremation services
    • Evaluate the regulatory landscape impacting the cremation industry
    • Identify potential partners and suppliers for cremation products
    • Assess the impact of environmental and cultural factors on cremation preferences
    • Create a matrix of competitor strengths and weaknesses
    • Analyse pricing strategies within the sector
    • Profile ideal customer segments and buyer personas

  • ⛳️ Strategy 2: Differentiate product offerings

    • Develop unique product features that address unmet needs in the market
    • Create a distinct brand narrative that resonates with target customers
    • Offer personalised and customisable product options
    • Develop sustainable and eco-friendly product lines
    • Include a range of price points to appeal to diverse market segments
    • Utilise high-quality materials to enhance product differentiation
    • Focus on exceptional customer service and support
    • Highlight innovation through product design and functionality
    • Leverage marketing to communicate product differentiation
    • Explore collaborations with artisans for exclusive product designs

  • ⛳️ Strategy 3: Leverage direct-to-consumer tools

    • Develop a strong online presence through a user-friendly e-commerce platform
    • Utilise social media to engage with and build a community around the brand
    • Implement digital marketing strategies such as SEO and pay-per-click advertising
    • Use data analytics to understand customer behaviour and refine marketing strategies
    • Create engaging content that educates and informs customers about offerings
    • Offer virtual consultations to guide customers in their purchase decisions
    • Introduce online customer reviews and testimonials to build trust
    • Implement an email marketing campaign to nurture leads and retain customers
    • Provide easily accessible online customer support
    • Continuously optimise the online shopping experience based on customer feedback
cremation-productsmarket-differentiationmarket-analystproduct-designermarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
Implement these strategies

Strategies and tactics for implementing AccreditaLab Digital Transformation

  • ⛳️ Strategy 1: Advance Applications to Established Level

    • Deploy a centralized digital management platform for applications
    • Implement automated validation rules for electronic forms
    • Integrate a unified application tracking system
    • Provide training on the use of new management platforms
    • Develop a user-friendly interface for application submissions
    • Establish a helpdesk for technical issues
    • Monitor application processing times and adjust workflows
    • Set clear guidelines for digital application management
    • Regularly update the platform based on user feedback
    • Audit the application system quarterly to ensure integrity

  • ⛳️ Strategy 2: Enhance Scheduling with Advanced Tools

    • Introduce an online scheduling system with notifications
    • Integrate scheduling tools with calendar systems
    • Provide training on new scheduling systems
    • Utilise historical data analytics for optimisation
    • Centralise communication channels for scheduling
    • Develop automated scheduling workflows
    • Monitor error rates and seek to reduce scheduling conflicts
    • Regularly collect feedback to improve tools
    • Upgrade systems to integrate with other digital processes
    • Benchmark scheduling efficacy against industry standards

  • ⛳️ Strategy 3: Improve Decision Processes with Digital Systems

    • Implement an integrated electronic system for decision records
    • Pilot machine learning algorithms for decision support
    • Centralise all decision-making processes in one platform
    • Develop automated workflows for decision-related tasks
    • Conduct training sessions on new systems for staff
    • Use data analytics to support informed decision-making
    • Set clear criteria for assessing decision outcomes
    • Regularly assess decision-making efficiency
    • Adapt systems based on feedback and technological advancements
    • Conduct bi-annual reviews to refine decision processes
digital-transformationoperational-efficiencyit-managerdata-analystsoftware-developmentcustomer-support
Implement these strategies

How to track your Competitive Analyst strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability