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7 strategies and tactics for Brand Activation

What is Brand Activation strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Activation strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Activation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Activation strategy examples

You'll find below a list of Brand Activation tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for fusing sports with entertainment

  • ⛳️ Strategy 1: Develop immersive sports entertainment events

    • Identify key sports events and partner with event organisers
    • Design unique entertainment elements to integrate with sports events
    • Collaborate with popular athletes and entertainers for appearances
    • Use technology like AR and VR to enhance the audience experience
    • Create interactive zones for fans to engage with the brand
    • Develop themed merchandise that enhances the event experience
    • Organise promotional campaigns leading up to the event
    • Set up loyalty programs to reward attendees
    • Gather feedback from participants for future improvements
    • Evaluate event success through attendance and engagement metrics

  • ⛳️ Strategy 2: Leverage social media and influencer partnerships

    • Identify sports influencers who align with brand values
    • Create a content calendar for promoting events and experiences
    • Launch teaser campaigns on multiple social media platforms
    • Develop branded hashtags to encourage user-generated content
    • Organise live Q&A sessions and behind-the-scenes content
    • Run contests and challenges to increase audience participation
    • Use video content to highlight key moments from events
    • Partner with influencers to host joint giveaways
    • Monitor social media engagement and adjust strategies accordingly
    • Analyse influencer impact through reach and conversion rates

  • ⛳️ Strategy 3: Create unique branded sports content

    • Research popular sports trends to inspire content creation
    • Produce engaging short videos and documentaries linked to sports
    • Develop a podcast series featuring interviews with sports figures
    • Collaborate with local sports community for exclusive content
    • Utilise customer testimonials to create authentic stories
    • Implement targeted email campaigns to distribute content
    • Craft blog articles that resonate with your core audience
    • Engage with fans through interactive online content
    • Optimise content for SEO to increase organic reach
    • Assess content performance through analytics and audience feedback
sports-entertainmentbrand-activationmarketing-strategistevent-coordinatorcreative-teamdigital-marketing-team
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Strategies and tactics for building a PT service brand in Dubai

  • ⛳️ Strategy 1: Enhance online presence and engagement

    • Redesign your website to be mobile-friendly and SEO optimized
    • Create a content calendar for regular social media posts on platforms like Instagram and Facebook
    • Host weekly live workout sessions on Instagram or Facebook to engage the audience
    • Run an online referral programme offering discounts for referring new members
    • Collaborate with local influencers to promote your PT services
    • Produce member spotlight features to highlight success stories
    • Regularly post fitness tips and motivational content to maintain audience interest
    • Engage with your audience by responding to comments and messages promptly
    • Leverage paid social media advertising targeting Dubai's demographics
    • Create an email newsletter with tips, success stories, and promotional offers

  • ⛳️ Strategy 2: Organise community-focused offline events

    • Host a launch event at a local venue to introduce your services to the community
    • Organise free trial sessions or workshops every weekend at popular city parks
    • Partner with local businesses to offer joint fitness and wellness events
    • Create a local running club or group fitness challenges to foster community
    • Set up a referral incentive programme for existing members who bring friends to events
    • Sponsor a local sports event or team to increase brand visibility
    • Collaborate with cafes or restaurants for combined discount offerings
    • Hold charity workout events to raise your profile and contribute to the community
    • Offer to conduct fitness seminars at schools and corporate offices in Dubai
    • Distribute flyers or brochures in strategic places like coffee shops and malls

  • ⛳️ Strategy 3: Implement targeted advertising strategies

    • Conduct market research to identify the demographics most interested in PT services
    • Utilise Google Ads to target keywords relevant to fitness and personal training in Dubai
    • Implement retargeting ads for visitors to your website who didn’t convert
    • Run geo-targeted ads focusing on high trafficked areas in Dubai
    • Collaborate with a digital advertising agency specialising in fitness brands
    • Create targeted promotions for off-peak enrolments
    • Launch a video ad campaign that showcases successful client transformations and testimonials
    • Utilise LinkedIn for professional advertising and corporate partnerships
    • Track ad performance and adjust campaigns based on analytics feedback
    • Plan and execute a promotional campaign for new year resolutions or summer body prep
community-engagementtargeted-advertisingcontent-creatormarketing-specialistsocial-media-teamevent-coordination-team
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Strategies and tactics for implementing a Monthly Marketing Strategy for BYD Sandton

  • ⛳️ Strategy 1: Develop an online presence through digital marketing

    • Create and schedule engaging posts on Facebook, Instagram, and LinkedIn three times a week focusing on brand highlights, customer testimonials, and vehicle features
    • Invest in Google Ads with a budget of $1,000/month targeting keywords like 'electric cars Sandton' and 'new vehicle dealership Sandton'
    • Optimise the dealership's website with SEO-friendly content to improve search engine rankings and include calls-to-action
    • Develop video content showcasing BYD vehicles and customer stories, posting one video every two weeks across social media platforms
    • Launch a monthly email newsletter to subscribers with special offers, dealership news, and upcoming events
    • Conduct a social media contest each month to increase engagement, offering a free service voucher as a prize
    • Work on building a LinkedIn community by sharing industry news and insights twice a week
    • Utilise sponsored posts on Instagram and Facebook to reach a wider audience focusing on Sandton region
    • Host live Q&A sessions on social media once a month to engage directly with the audience and answer questions about electric vehicles
    • Aim to increase social media following by 20% each month and engagement by 25%, tracking progress via analytics tools

  • ⛳️ Strategy 2: Execute offline advertising and build local community connections

    • Run a billboard campaign in strategic locations around Sandton highlighting BYD's eco-friendly vehicles
    • Organise a launch event at the dealership offering car demonstrations and refreshments, inviting local media and influencers
    • Partner with local businesses to set up pop-up displays and information booths in high-traffic areas
    • Distribute flyers and brochures in local malls focusing on the benefits of BYD electric cars
    • Sponsor local events and sports teams to increase brand visibility and network within the community
    • Collaborate with schools and universities for educational sessions regarding the benefits of electric vehicles
    • Establish a referral program offering discounts for clients who refer new customers to the dealership
    • Plan monthly themed events at the dealership to capture different customer interests (e.g., 'Green Future' for Earth Month)
    • Host weekly weekend events at the dealership showcasing different BYD models and offering test drives
    • Track lead generation and aim for at least 50 new leads per month from offline strategies

  • ⛳️ Strategy 3: Create unique campaigns and themed activations

    • Launch a 'Test Drive Challenge' campaign encouraging people to test drive and post their experiences online
    • Develop thematic monthly campaigns such as 'Electric Revolution Month' with special promotions
    • Initiate a 'Win Your First Year of Charging' promotion for buyers during a specified month
    • Produce monthly themed events like 'Tech Talk Weekend' with industry experts discussing electric vehicle trends
    • Design promotions around national events or holidays (e.g., Earth Day, national holidays) connecting them to electric vehicle benefits
    • Utilise virtual reality demos at events to give potential customers a futuristic experience of BYD's technology
    • Create promotional content featuring local influencers using BYD cars, integrated into monthly campaigns
    • Offer special financing deals for themed months, such as a 'Go Green Financing July' special
    • Develop workshops or seminars at the dealership on electric vehicle maintenance and eco-friendly initiatives
    • Measure campaign success by setting goals such as a 30% increase in monthly sales or lead generation targets
digital-marketingcommunity-engagementsocial-media-managerevent-coordinatormarketing-teamsales-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for executing Operational Excellence for Device Financing

  • ⛳️ Strategy 1: Align operations with business objectives

    • Translate Paywise’s regional strategy into actionable operational plans tailored for Rwanda’s market
    • Lead execution of the Rwanda rollout plan with emphasis on aligning processes with growth targets
    • Support pricing and product teams in defining financing models that reflect local income and repayment behavior
    • Develop short- and medium-term operational roadmaps, including budgets and key milestones
    • Represent operations in leadership meetings, providing performance insights and recommendations
    • Ensure compliance of operational strategies with Rwandan legal and financial regulations
    • Regularly review and adjust operational plans to align with evolving market conditions and company goals
    • Engage stakeholders in strategic discussions to ensure alignment across departments
    • Establish performance metrics aligned with business objectives for continuous monitoring
    • Foster a culture of strategic thinking and adaptability across the operations team

  • ⛳️ Strategy 2: Optimise processes for efficiency

    • Develop and implement standard operating procedures (SOPs) for all key operational processes
    • Oversee system integrations to ensure smooth data flow and accurate reporting
    • Collaborate with risk teams to refine frameworks for credit scoring and fraud prevention
    • Monitor daily operations to ensure targets for activations, repayments, and collections are met
    • Implement process automation to enhance oversight and reduce information leakages
    • Track key operational KPIs to identify areas for improvement
    • Conduct regular audits to identify process bottlenecks and initiate improvement actions
    • Utilise feedback loops from field operations to enhance process effectiveness
    • Develop a system for continuous process review and adaptation
    • Invest in training and development programs to ensure staff are adept at new processes

  • ⛳️ Strategy 3: Enhance customer and merchant experience

    • Ensure clear communication and timely support for customers and merchants
    • Strengthen collection systems with data-driven reminders and incentives
    • Monitor default levels and manage recovery metrics effectively
    • Coordinate with customer care to resolve issues promptly and maintain high satisfaction
    • Work with tech teams to improve CRM tools for better customer monitoring
    • Regularly review repayment trends to identify opportunities for customer retention
    • Introduce strategies that encourage repeat purchases from satisfied customers
    • Establish a feedback mechanism to capture customer and merchant insights
    • Develop a comprehensive training program for staff on customer service excellence
    • Create a customer-centric culture within the team to prioritise client needs
operational-excellencedevice-financingoperations-managerproduct-managerpricing-and-product-teamcustomer-care-team
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How to track your Brand Activation strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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