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3398 templates · Page 142 of 142

Marketing

Build a strong and consistent brand

Objective

Build a strong, consistent brand

  1. 80% of people can clearly identify our brand vs. other competitors in blind tests
  2. Our brand guidelines cover 100% of our public facing assets
  3. All websites/emails/keynotes are using the new brand guidelines
Product

Improve self-serve onboarding

Objective

Our users can onboard the product by themselves with success

  1. 70% of new leads complete their activation process on their first day
  2. 80% of our users are satisfied with the onboarding
  3. We have 10 tutorials covering core parts of the product
Sales

Improve consulting services

Objective

Deliver an amazing experience to customers

  1. Reduce time-to-completion of documentation projects by 30%
  2. Reduce the number of documentation defects by 25%
  3. Increase NPS from 0 to 30
More objectives and key results

Create an incredible growth funnel

  1. Build a pipeline of $200K
  2. Increase average contract value by 20%
  3. Increase win/rate percentage by 30%
Sales

Enter the US market

Objective

Shift our sales effort to focus on the US market

  1. Recruit 10 sales partners in the US
  2. Generate a pipeline of $500K in the US
  3. 20% of new sales come from the US
More objectives and key results

Develop a strong voice in the US

  1. 20% of the Marketing Qualified Leads are coming from the US
  2. Attend 3 conferences in America
  3. Organize 10 webinars for the US audience

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